Plan Media

Nume Campanie Fii ef de promoie la distracie prelungit cu CAMPUS BCR!

Obiective de marketing Cresterea de vanzare a produsului Campus Bcr
Obiective de media Promovare,informare
Buget 609.489tvainclus
Perioad de desfurare 01.04.2014-01.09.2014
CAL
Mediu de comunicare Detalii
Luna 1

Radio Argument Spt. 1 - 8 Spt. 9-16 Spt.16-23 Spt. 23-30

KISS FM mesaj informativ,09-19 10 10 10 10

Costuri
ONLINE
Argument Spt. 1 - 8 Spt. 9-16 Spt.16-23 Spt. 23-30

Facebook promovare 45 10 10 10
www.libertatea.ro informare,stanga sus 3 1 1 2
Flyere informare,promovare 1000 500 5002 10003
Pachete promotionale promovare,informare 500 500 1000 800
Afis publicitar Promovare,informare 15 0 35 0
Biciclete
Hidrobicicletele
CAL
Detalii
Luna 4
Mediu de comunicare
Argument Sapt.30-37 38-44 Sapt 45-52 Sapt 53-60
Radio
mesaj informativ,09-19 1 2 0 0
Kiss fm

ONLINE Sapt.30-37 Sapt 38-44 Sapt 45-52 Sapt 53-60 Sapt 61-68

facebook informare,promovare 15 15 15 15
Libertatea promovare, stranga sus 2 0 2

Flyere 300 200 100 1002 400

Pachete promotionale 400 1000 400 550 300
Afis publicitar 0 0 10 0 0
Prosoape 20 30 15 20 0
Hidrobicicleta 50 in zonele specificate

COSTURI CAMPANIE CAMPUS BCR

120 afise(A1)*0.50=60RON
100.000de pachete promotionale*3EURO=300EURO
nale*11RON=1100RON
100.000Flyere(A5)*0.20=200RON
100.000chibrituri*0.15=150ron
1000bicilete*80RON=8.000ron
100hidrobiciclete*150ron=15000RON
250prosoape*1.5RON=375RON
23aparitii onlineLibertatea*40RON=920RON
Inchiriere video proiector 1 zi=250RON
inchiriere spatiu biciclete 1m2=40ron*10m2=400RON/LUNA
1m2=40RON*10m2=400RON/LUNA
RON400RON*3LUNI=1200RON
400RON*3LUNI=1200RON
400RON*3LUNI=1200RON
inchiriere spatiu hidrobiciclete 1m2=50RON*10m2=500RON/LUNA 500RON*6LUNI(Bucuresti+Mamaia)=3.000RON
inchiriere spatii publicitare 50euro/luna 120 spatii(afise)*200RON=*4LUNI=24000RON

Total:Buget total+TVA=609489RON
Necesar campanie=54225RON ron
Necesar+TVA=67239RON
Profit+TVA10%=6723.9RON

Detaliere cost pachet promotional

1pix=0.20RON
1agenda=0.50ron
1flyer=0.20ron
1breloc=0.30RON
1stick de date16GB=10RON
1plic pentru oferirea produselor=0.10RON

Informatii suplimentare
CELE 102 PERSOANE IMPLICATE I
DIN CADRUL ASE.BCR SE OBLIGA
Cazarea pe perioada de 3luni la m
parteneriat cu Hotelul IAKI MAMA

Transportul personalului de camp

va fi asigurat in parteneriat de CF
 Plan Media

CALENDAR MEDIA
Luna 2 Luna 3

Spt. 1 - 8 Spt. 9-16 Spt.16-23 Spt. 23-30 Spt. 1 - 8 Spt. 9-16 Spt.16-23 Spt. 23-30

0 0 5 2 3 1 0 0

Spt. 1 - 8 Spt. 9-16 Spt.16-23 Spt. 23-30 Spt. 1 - 8 Spt. 9-16 Spt.16-23 Spt. 23-30

5 5 5 5 10 10 30 25
1 0 0 1 0 0 0 1
10004 300 5005 200 150 3006 400 2007
300 200 400 500 150 400 250 300
0 0 5 0 15 15 0 5
1000 in zonele specificate
50 in zonele specificate
CALENDAR MEDIA
Luna 5 Luna 6

Sapt 61-68 Sapt 69-76 Sapt 77-84 Sapt 85-92 Sapt 93-100Sapt 101-108Spt.109-116Spt. 117-124

2 0 0 1 10 10 5 10

Sapt 69-76 Sapt 77-84 Sapt 85-92 Sapt 93-100 Sapt 101-108Sapt 109-116Sapt .117-124

15 1 10 10 40 40 40 45
1 1 1 1 2 1 1 1

2006 1007 1008 1009 10010

500 50 100 100 100
0 0 10 0 0
0 5 2 3
50 in zonele specificate

MPANIE CAMPUS BCR

esti+Mamaia)=3.000RON

a produselor=0.10RON

Informatii suplimentare
CELE 102 PERSOANE IMPLICATE IN CAMPANIE SUNT VOLUNTARI
DIN CADRUL ASE.BCR SE OBLIGA SA LE ASIGURE PRACTICA DE SPECIALITATE
Cazarea pe perioada de 3luni la mare se va realiza in
parteneriat cu Hotelul IAKI MAMAIA.

Transportul personalului de campanie pana la Mamaia

va fi asigurat in parteneriat de CFR ROMANIA.
15000
15