FEEDBACK FEEDBACK

REZULTATE CAMPANIE

Mecanism campanie Produse participante

Ce parere au avut
consumatorii?Aproximativ cam
Ce parere au avut clientii despre mecanism?Clientii au
toti clientii abordati au dorit sa
fost incantati de campanie si-au exprimat dorinta de a
participe si au fost incantati
fii mult mai dese campani de genul asta.
deoarece pot combina si
chipsurile preferate cat si sucul.
FEEDBACK COMPETITIE DETALIAT CENTRALIZAT
CAMPANIE

Premii acordate
Ce parere au avut consumatorii?
Clientii au fost multumiti si
bucurosi deoarece premiile au
fost pe masura asteptarilor si
celor care au castigat castile cu
boxele au fost incantati deoarece
ei chiar si-au dorit acel premiu.
 FEEDBACK FEEDBACK COMPETITIE
REZULTATE CAMPANIE

Feedback competitie Pepsi

Saptamana 1

A fost o singura
campanie de
dugustare la
chipsurile Pringles si
Au existat campanii la concurenta in acest
clienti trebuiau sa ia
weekend?
2 produse si sa
inscrie codul bonului
fiscal prin sms pentru
o croaziera in Caraibe
COMPETITIE DETALIAT CENTRALIZAT
 FEEDBACK FEEDBACK COMPETITIE
REZULTATE CAMPANIE

Planning

Perioada activare Localitate Data Retea Locatie

3-May BUCURESTI AUCHAN COTROCENI

4-May BUCURESTI AUCHAN COTROCENI
5-May BUCURESTI AUCHAN COTROCENI
 REZULTATE REZULTATE
OMPETITIE DETALIAT CENTRALIZAT CORA CARREFOUR

Numar ore
Obiectiv Contacte
activare

Numar ore Informari Informari Pepsi Twist Pepsi Max Taste

Pepsi 0,33l Pepsi Light 0,33l
activare Realizate realizate/ ora 0,33l 0,25l

6 54 9 5 4 0 4
6 70 11 12 10 0 8
6 60 10 4 3 0 2
18 184 10
 Pepsi Max Taste Pepsi Wild Pepsi Twist
Pepsi 0,25l Pepsi Twist 0,5l Pepsi 0,5l Pepsi 1,25l
0,5l Cherry 0,5l 1,25l

4 4 3 5 0 4 6
3 3 4 4 0 3 4
4 4 3 5 0 4 3
 Gama Pepsi

Pepsi Wild Pepsi Max Taste Pepsi Max Taste

Pepsi Cherry 2l Pepsi Twist 2l Pepsi 2l Pepsi 2,5l
Cherry 1,25l 1,25l 2l

0 2 0 3 2 6 5
0 3 0 4 6 10 8
0 2 0 4 6 8 6
 Pepsi Max Taste Pepsi Twist 2 x Pepsi Max Taste Pepsi Max Taste
Pepsi Twist 2,5l Pepsi 2 x 2l Pepsi 6 x 0,33l
2,5l 2l 2 x 2l 6 x 0,33l

5 3 4 5 2 3 3
6 2 5 6 3 4 2
8 2 6 4 3 4 2
 Gama Clasica

Lay's 70

Cheese
100 gr

100 gr
Lay's
Lay's
Pepsi Twist 6 x pachet Pepsi +
Pepsi 6 x 0,25l Pepsi 4 x 2L

gr
0,33l Mirinda)

3 2 4 0 5 8 10
3 2 4 0 10 3 6
4 2 6 0 8 2 3
0
 Lay's

4
3
2
140 gr

Lay's

4
5
3
Baked
125 gr

Lay's
Baked
4
6
5
Rumeniti in cuptor

Paprika
125 gr

Lay's
2
6
4

Maxx
125 gr

Lay's
4
6
3

Maxx 65
Maxx

gr

Lay's
4
5
6

Maxx
125 gr

Lay's
2
3
3

Wavy 70
gr

Lay's
2
3
2

Wavy
130 gr
Wavy
 Wavy
Lay's

3
4
2
Wavy
65 gr

Lay's

0
2
2
Wavy
210 gr

Lay's

0
0
0
Stax 170
Stax

gr

Lay's
4
3
3

Strong
70 gr
Strong

Lays's
3
2
2

Strong
140 gr

Lay's
0
0
0
Stix

Stix
148
186
151
Vandute
Vandute

Total Unitati
Total Unitati
485
 Premii
Vanzari/ ora Premii Carrefour Premii oferite/ ora
oferite/ ora

Kit Suporter
Total premii
Vanzari/ ora ( sticla Pepsi + Casti sport Boxa Audio Premii oferite/ ora Rata raspuns
oferite
punga Lays )

25 32 2 2 36 6
21 44 3 1 48 8
18 41 3 0 44 7
21 117 128 7 #DIV/0!
 Planning

Pepsi 0,33l
Localitate Locatie Data Numar bon Nume Client

5
 6

###

###

###

###

###

###

###

###

###

###

###

###
 Pepsi Twist 0,33l

Pepsi Light 0,33l

Pepsi Max Taste 0,25l

Pepsi 0,25l

Pepsi Twist 0,5l

Pepsi Max Taste 0,5l

Pepsi 0,5l

Pepsi Wild Cherry 0,5l

Pepsi 1,25l

Pepsi Twist 1,25l

Pepsi Wild Cherry 1,25l

Pepsi Max Taste 1,25l

Pepsi Cherry 2l

Pepsi Max Taste 2l

Gama Pepsi

Pepsi Twist 2l

Pepsi 2l

Pepsi 2,5l

Pepsi Twist 2,5l

Pepsi Max Taste 2,5l

Pepsi Twist 2 x 2l

Pepsi Max Taste 2 x 2l

Pepsi 2 x 2l

Pepsi Max Taste 6 x 0,33l

Split Produse Vandute / S
 Pepsi 6 x 0,33l

Pepsi Twist 6 x 0,33l

dute / Sortiment
Pepsi 4 x 2L

Pepsi 6 x 0,25l

pachet Pepsi + Mirinda)

Lay's 100 gr

Lay's 70 gr

Lay's Cheese 100 gr

Gama Clasica

Lay's 140 gr

Lay's Baked 125 gr

cuptor

Lay's Baked Paprika 125 gr

Rumeniti in

Lay's Maxx 125 gr

Lay's Maxx 65 gr
Maxx

Lay's Maxx 125 gr

Lay's Wavy 70 gr

Lay's Wavy 130 gr

Wavy

Lay's Wavy 65 gr

Lay's Wavy 210 gr

Lay's Stax 170 gr

Stax

Lay's Strong 70 gr
Strong

Lays's Strong 140 gr

Lay's Stix
Stix
 Sunt de acord ca
datele mele sa fie
Premii Carrefour
folosite in scopuri
de marketing

Kit de
suporter
( sticla Boxa
Casti sport DA/NU Semnatura
Pepsi + Audio
punga
Lay's )