Sunteți pe pagina 1din 17

'Re.C' u., tf'f)~ r)t "?-"1 oc.e.

ss :
-1- ~ o
1<ec~u"";rn-e..o~ , S
o. '-'.Y\OCe&S.
r
c:,t 9de_0B.J?~'l0a.
0

the... jDb vac..anc~? -tt,e.. 'job .,-,ec1u~tmeI')tS >


0 1.-- tl +tf")Q
0

'3'\ev~e.u.:f\~ O?Pl~c_o..uon~, sc-teef') 1 01}, 8., 10-< ,.s Q

o..<'d sQ.\e..c.u~ ~-e.. ~~~h-l c.o.nc:i~dale. •

"I.\:- ",'2:. a. P~oces.s 0~ ~fr,d~~ O.~

o.~ot.~ ~ -\+) e. ? otti)B'a , ~ e..s.o U"I< ce_ ~ -4o'""' ~ l\i r-xa


U..f> -w, e2_ .....,a.~() t pos ~ t'i of'> Sa. q 0 a.() Q"f 8 o.<,'{so-\:i on•

7he. c.os¥:t~c1o:l-e_s. U'.)C\ ~ -l-he ab<\\, -\:i' es o.nd at-+i +ude


' lA.:)r)td---, °''"<e. 'o'\e.q,uch-e.d -fc,,y o..c.\--), e. v?n<ij i+i ~
.,
o\Q1e.cl--i. '\Jes ~ O.'f') O"f~a,--:8~0 \::i O() .

-ihe. ?-"'-oc..e..s.s u.rd@.~~oe s. o. &'-l&-\e.rnatic.


P.:rtoc_e_~u:-c:e. .S.to'¥f\~ ~om Sou....,~~\)~ ~~
9-'t es.o u...., c_e_s -\:'Q O ~ -o~~ \) <el Of")d c..or.d..ucli ~ --th}€.

q<>~~ -v ~ e.w ~ a ~ ~ f")a_ .\l 'J ..s e...\ e c. B' ~ -lhe.. .


ca:r,:i~ dates,

4,- . ·'K ~ C"'! Ll, t N,e f")'"t p \0. f")f"")<f 'xa


~. ld.e.n-\i{? y~ni vatOf)C.'-J I
1 ( ~ C

3. :rob O..'l'C.\~~~s
4. -=rob De.s.c--<',p"ti 00
,. .
5. -:rob S?ec.t~c:a.tio0

g, Tob evo\uot:10(). , '


• I
. Re.c."lu, ~e'>t p\atJ~ ~·.

1t. 'l~ +he ~hr~-\- s\-e? o+ -ne(--cu'H:rn~0t


~\)(e~ w'n-e "'le \\-)e. -vO..CQtJC~ -e.s \:)o s~ti Of')s

a.~e C\~\4~€d a.nd des.c~,bed, T.\:- C\()c\udes


:rob spec., t ~ c. C\ t\ D<, a r--d '? 4: s --n o:tu"".e , -e::t..?'?-'We.. f'>c e.
quo_\,~ eu\;o() n(')C\ st~ l\ ~eq,u~"(ed -~o"' -\-he. ,3ob.

~, :Id~()ti~'-{~0ca \Ja_c.af">('--{:

'R.ec-cu~t p\OC') ,qs ~d~f)~.fy~~ *~e


-vo..c.arx.'-{ . 7ri e.s.e ?-"' oc.e. ~~ be qct ~ U)~ -\-'<; ~ e_c.e.~ ""~ 0ica-

'21\ e..qu.t~~M l)G ,, ~ e.q_,u<\"' e. rn e.n "tS ~ a('(') d t { ~"6 e,·-)'t

d e.p)."" -t<'['\e_r, ¼ ~ -+n e. 0'< ~a0i s. a \:i of"') -\:a -\h <2.
+\t<.. de_ ?G\"' t:f"'r)~C"")t.

9. 'NUN") De."" 0~ ~lti Ol).S.


9f. NU("() 'oe--. ~ PO-S¼ -m be ~\\ed
9,f. buBe.~ a__YJd ~e&~Of">S 1 69\,B
0
e~ -\:o f!ttt-Jq) be_
Pe_~~-< med

q". ~u.o.\j~ ca -\:-i ot; o.m -e.::t.p~ie-oce..

3, 'To b ---A0a.\'-is. 4 s :

:rob -k-,a.\~s~ ~ q_s. a ?~ oc.e~s. ct 9d~B~~~

aro.ttf"(?'~, o..1>d de.\:-e_,ym,r; t


0
01 ~ e O.tttie_~,

-:,\e.s,~qb'\ \~\:\ e_s. > .s. ~ \\$) Q.Y-)q\~ ~ -e_~ Q()d tOOi K

e_f'),1'\--<0(')rnef)t o-t °' S?ec.~ ~-c., ~ob. 7"t")es e.

~ac¼y1$ ne\? qG ~ c.te_rr\::i ?y ~ n~ t..0no.\: a 1ob


d e__ rn a.rd_~ o.f')d t.JJt') a~ O:f') ,e__<,ip\o \.t e_ e. emu.el·
pos.se&s c, n ?e.,tfuin--fl '9 Q._ So 'c ?~ oduc. tf\J e..~•
q . Rec:crr °'~'lC\ arid e.o l kc:t'! n ~ S6'o 9'f)fil-<<'!)Q't19'J
q~. -f\c_c.u"<Gc. q qf> c.hec.'ct o~ ~e.. ~Db qf")~"cna ti Ot').
~H - -f\~<'ie"'o.~nq iao de&C."C9?4=1DG 'oa&ed 0n -tf')e_

90~~rnotion•
'N . De \:e"l ml n~ ~ -\-1'\e. s k'\ ll'l. , ~ o,...o\ed~e. <'.lf1d
st-3 \.\~, u:)\-)~ t.h o.""e_ ~et:tiu't '1fed -tto"' "the ~ob ,

,4, -rob De.sc_'(~p-\:\b<Y.


Jbb 'De.SL...t \'.:r\\ oo 'l .s. o. o l\rns;,a-.'tor,t
' doC.J.lfneo+)

u30"lc.h % d .e.s.c..... ~?~" e. '\0 --no.\u-.e and (.Of\\:o.'\ns


'
~ ~ra.\ s-tQ.\-effi€.c;\:: ~ -\he. ~ob OS''/J.~~s.'

-+,% d e_sc:-.Wli 00 '\ ~ " e....-~ '\ rn?o~<'rt' -Ro--< a.


~ u."', tn>e.. \) \: ?'\ oce_~~ .
S.u c..t_ e. £.S. fu.' (2_ (."{

°i, cto. ~~ ~ ~~ oo os,d ~an i:-19 , cw ~o~

~ ~ . ? lo.c1 Nu o.rid 01 ', ~ ()to:-\:'\ b ri o-f- "'e.\JJ mesou.... c: e s.


~~~. o.ro
I ~,

P-"o("'N)n0O~ . \--60.os.+-e--<$
C\"' , De. .SC.'1~b9 ~ -the_. m--. e:ei po.--lt, .
rv , ..fu.-\il--ce de_velopm e0l- D+- uJO"i~

S: J"o b spe.clti c.aB on: ..


!ob s~ec,~catto0 ~ocJ.1.se~ OG -the
s? e.i:',-fr c. o.\:\ of).!. o~ -tt-ie. cos1dJclo:\:-e , u:iho<n -!:he_ +f--R
-\;eQ._(Y) q S, ~ Q~ ()ca -\:() t)ol O e_ ' ,he_ ~ ~St- 8"t€._ f> ~ ')

Job Sfe.c: w,c.o:l1 oo '?S. ~-"H.'.pa'l~~ \t)e. J..1 st of


~\.,\ '0 'o& q n -\he. t)"ica()f)~ :z_o t\ O() a.nd C\ tS -loc.o-l-i Q()s.
"1he se.c.of)d s-te..p ~s to ~ e.ne."'o\;-e, -\:ne.
"1f)tai C'fX).-u t)f") D~ en_ c..h ~ t)~ .
~ . p\,ll~~ ca.\ ~Pe c_i ~ c_ati b()s

91, iV\ e_f)-\a \ S p-e Ci ~ CO:ti' oOS

q~i. ~'t~~c.a.\ ~o:t-u"'e~


9v. -£-rnOtiOf)Q\ .S?eC., rtc.o.tiOf)s
'v. Se_rtG\\/~ o.:roJ s. pe c~ ~co.tiDI'"').~

-:rob ~o.\.uatt0 ~$ o. c..o<npa')'ali\/e ?-"'OCe~


of a.<ta¼11'r,'3 ) a~es.sqr,~, °':d dete."<'Yflh~G~
-\:he. o/\(?Jo:\! ve 'VO-\.ue. / wo"'-lr) ~ a. ~ob G() .:r'\eloJ;tO'J
.
.\:u --\:he c\:he"' ~o'a~ ~0 a~ o"'~:~)°,()4:z..o..t\Q() '.

lr)e_ 'f'ilO.<?f') C)Qj ec_{i' ve D~ j Ob e.va.\ llOJ:tlf)


9s -\u a.fta.\\.l-z_e a.rid de.k'l<r)'t"')e LO'r)~c.h Job
t.e~r-d_ ~ 'r) o l.C "('('\ u ch Pc '-f , ""n1 ~"(e. a"' e .Se...--r€. m l
,<'() ethocls. S.uc__~ a~ ~o 6 q"rOd. '? r:g ) ~ab
c...\a. ~ 1 ~c. o.\{ Qr)£ J ~ at:::) :,'\Qr, ~ f")~ ~. .-l- c., t.o'r) "i c.~ aoe

'fl '1'-'0\'-Jed q n 3 ob ·-'<- valuott t)O. :::ra\c) evou..1_0.tio0


---fo"frf')~ "the. ~.s~_..s:. ~"'6' ~o.~ ~ 0I1d U'.)Q~

'. I", ••

J •

'II

r •
~rr,plo':lee. Qe..lec..ba():

-frnp\o~ee. se\ed-i r;:f; 'il& -the. P-"'OC.e~ o.f-


-\:o..\ef'>t acq;u<?s~ tt Of') -fo"" o.. .s?ec:'l-f:fc... ~ob. "lhe_ c:aoal
~ 'th~b l'f'"'f)e.\hCY:3 'r.s. "tO 1Ya-\:-ch ihe. :)'\eq,u. 10e1n~f')t~ 0

~ o.. ~ob des.c...--Apl10f") w1 th -\he. .e..~pet1E:f')c_~ )

c.om?ettf)CQ. ~ arid 9J.J..a\i~c..a.\:\ bf).s. at <;:ard~da.~s


~ ern-p~o'4ee Se\e_c.~ on ?.r\oc.,e.s~ v~'te.~
o.c.to~o.~~ lt> -t\",e ~pe ~ {i,rn \,~.i~ a.f)d -\he
PDs9-\:\o() o:va~\ab\e • N'.'lo"'ll"eO\l~" :> th~S P.51 Dc..ess. ts
0.. ~e.y l ~'\J e_'"' -to --m e.e:t Dp e.--.a -ti ar:a \ ca oalc. \.Qi th, ()

~ri"l o~n,20--\:\00, a.s h~~i~ ~e... :)-1.\'11nt- em~°'Je€


C..CU..\d so.'-Je... a (crnpoS)'J -UrnQ_ a.rd roof'>€.\/>
•H"n?~OJe. the Lt.::tYd<:p\a.c_e, O:tfhosphe.~.) ard ~f>c-<~Q_s,~
\
P-'.00.Ll.C.t\'\Jt~ .

s~s ~ 0..0 -6"n?\o'l e_e., s e___l e c..Ha' 0 'P-" cxe_~ ..


& -krfe -l1> e. o.c..-w..oJ Y\ ecn-u~ B rx::a p li oc.e ~ s. > ~ t
s esse.0 -t1a.\ -ta t=e1S.fuo fr) o.. ~ Db Crx:l¼srs -tD
9
u.rde~a.o::l '?~~c. ~e.l~ wha.t' 0
o.<) o~o.o~ 2..a-tlof')
\ -ne_e_cl~ -r-ci wn-e."'e.. q-\:- r()e.ed~ <!?t- · -A job 6..na~ sis
0

l.-0" l\ ?.-"uv~de. G- de.a.~ 'PO&<?ti D0 de_-3c_~pttb<")


W)°')~\ c..h LC'H. \ ne \? -to ofuoc.t 'tt)e__ ~i~ ~t- -tQ\~rrr.
00<:R.. -\:-he_ '3 ob ~s~~n~ p~oce.s.s. qs
done> '-I.OU ~"l \' be-.11<: n 9\e~~v~n~ G:ppliCQuO()~

¾o<n <C'f'OO'i L~rid~da:t-~s. -Prnd, -tt')i s ~ a. lOr)e 'tCe

the... s.cle.e_--li 00 ?~-oc:_e_i"b be.ca,;ns . · ·

I I
~.... e_ a."'e_ tl'-)e.. G &te?s ()f.. o...o e..<Y)plo'-{ e.e
s.elec.~ oC""; f>-'10c.es.s ~

.1_. ;J:nqt{ a_\ ~t'lee 0~ o~ Opph coi:it>r1s 0

~ . t:'NlP \o'l ff")~ ,rt ~ .s.{-.s


0
3 . se.let-B b0 9 ()te."'i' v , ew

,4 . -v e "'6~ {:.f c. a\,; Of)S. and °-"'e.~e'tleJ'>C£.s .

5'. \?~'--\~~ c.a. \ e_)(.__Q<n'1-f')Q't10r)

ls. -Ario..\ de_ds</Oi),

T(--n?O"tance o+- a suctes.s.fuJ emp(O'{-e.e &elecHo')


?-'\oc_e.s.s : •
-A<-) e.rn?\.O\_\ee se.1ec-nof') ?~Ot_€ts Co')
~e\~ ~G("'6eo~e the. ove."¥Oll ?e~-~rna.0ce 0-f. .
°'l; O"r'3Ct0~2._a~bf) b';! <Qr)+-\u~c_<?o~ do?l\1
0Pe."'6a-t=l Of)S > ..lo()~ tE'..'¥<h &~ce_e._s,~ Clf"")::l e..mplovee
~Q\e,. ~ I

Bene~~ ct u.&q(")~ -esnp\~ee &e.\e_c_{{t)r,:


fu)p\O'---\ ee geJ.ecH ao c~ -.s 1:he.. -(?o\l~~

nd'-'e1<">-\a.~ es:
• T.b "? s c._os.+ - e.#eetr\Je o.~ <;r\e_duc.es "ti'. me
ar'd e.tfu'""t .
• ~ ~e..\{:>s, avo~d nn'J b<f a~s.i~ lOh<? te
~ ec1 u.,ti nca -\he_ .:1\1~ ht C.Of'd '? ~ .
• :tt- cl~rn'{rQ"l-e& c:a.Gd~dott~ -\ha_-l- loc.K
~QUJl~~ e, a 'tfl \~~, Qr;d ?-'"' C)~t'"d€0(½' .
• I..-\;- ?"°"q(le_~ °' ~u~ci~\.~f)e -to evaw..~
Co.<'Ci1cbA:e6 -4wou.~h &~°ic..t ve,\,.{:tc__a:ti.ar)s
aryj ~e.~e.nce ~'"1ed::: ~ ,
• 'T.\:- ~elpS -m CcrrlfQ."<€ ~~<6rl to.n.ctrda:te~
qr) +e~m:s of- ~e_'i'"! capabi\ftre.s :J ~owl€dcae_,
s t::f l\ s.) e.:x.p e.,i~ €.[)ce-> u.:io"61<.. a+-l:i itide , e__t-c
.
T'-/pe_.s. ~f Cof)Surne:"r' ~eho.'l~OU"<O. \ IY1 ode.ls:

:.L Co°'?le":L 00'-l'?f)~ bet)().v~ 0U'Y


• I

, ~. (;)~~ono_(')QQ. .o/\educ.~0~ ·
~. -t\a~b, \:u.a.\ <"-e.d.uc.f~
+ I "{(){1\€..~ ~€_e ~f')9 ~e_clut.~'f') ~ •

1., C.D<np\e_;£. ~uy<tf)~ 'oe-t"10:v~Oln ~ -ihC?-s 4¼P:e.. of


b eha:v i DU"' q s. Q. n co u ry\:-e.·H:d uJ f)~(') - l-(:)<'&lrn~ "rt> .

°'"'e. bU'4~n~ o.,, -e..~p~n~~ve ~()t-eq,u.~n+l~ ,\oou~rrl-


P~Od.ucl:· ~~ o_iye. 'ri~ ~h\~ ~"1\IO\ve.d. qr, -lh e
P'-\"{;~o_~e_ \J.!)'\ oc..e.is. O.<"')d c.omurne"v ::ne&.e.oirci) beft,-c~
\
' .
\
c.orntn~ -Ur,~ tD ~()\test t)U'-!'?0~,
To\~~f)e bu'-t~f'i~ o.. house: D'l' c_o~ 4t)ese a.~e.
Of> e::lo..f'r;ple <D~ 0- Q.ofnf>lei bu\.f~ n~· b€.ha,v'?Oltrr . ,
·' .
~. C)0,$S.Of)D.0C~ - ~E'...duc.10~ t>U.'-t~f)~ ,. be.hav1bu--r;
",e Cof)Su.fh€."( q.s._ \--ii~kl~ ai0vo\ve.d qr, ~e.
?u~c,ha.s.e -p.YIOtes.s. but-- h~i dt-Wc..u..ttt e_~ det-e"'m~ni~
~Q_ ~t.fe_ ~c_e be"ti.,l)e...<U") b-<o..rd~ D' s.s.000.oc.e._
CG..O ottu'""" t.0l")eO ~'2.. C..Oo&ufne"'i ~Q-cTi e__~ _-\hQt
'
,\h e.,y t.D9 \l "" e<J' et -lt)-e_~ '"¥ c. f'lo~ c <:d

.Ll"nd~~()e ~ou o,ye.. bu_\.f~~ ~0-\..0f) -1"')Q~e. 'o. ·

"Jou.. 1-0' \\ cno, e,Q.. of)e. 'ruosed or, f)-"l~c.e Ol)(j


\
LO (')v ~ n''i e:<> c. e. · ~Ll l- 0 ~ +e_ "< ~ e.. N"rt hos,. -e. '\.J bu.
\ w~l\. &-e.ek con~"fl'Y)ati or; ~o-\:- "1ou''Ve. ~ad~

~~~ht- cho~c_e._,
~ · \-ta"¥b',-\;Uoj 6Ll'-t~()i be.'10.v~Ql.l__Y:
+\a"bqbJo_\ ?u:~(ha~es a~e cho.no.c-l-~'¥'is.ed 6'1
+he. ~a.c.t -\::'f-io1- ~e eonsurn-e'Y ria~ veo~ i,we.
-=t,wo\-ve.rnent 9n ~e. pAod.ucJ- O"" b-rand cotf~o~-
1m~ e " -:i:ma~e.. 'c"'o ce-.lj s \, D\"P1 0~ ! '{ ou q O --lo
~ ~-re Cl."X:j bu'-! 'l OU"< ¢~e~€."'-red ~ p e C)--f-
b-recd dell e.l-c.. ~ou a'le -e.:xh~b~-l;n~ O- hq"'b~~Q\
I

Po\:¾.'(\) '<')Qt" .S.~~ b--rQr,d --lO~(Ah~ • r

4, \Jcm ,e. ~
0
see.t-~~ be..~v~ DU'"'~
-n-, -\t'i~ ~ c3 ~¼a.\,; DC:> a consu/'f'lert pu~chase.s
!a. di~~"e_()t ?~ociut:t- 1Jo-t- be.taUfS "tf)e_y u.Y2_'ie_rJ-f:
s.oJtst'.ed wq~ the ?"'e:vtOll ~ ooe Bu\:- becau.!e
1

+he.y see_K v~·,e.~ .11 K<2 L;O'r)ef) you a,re. h-4'H)i


~vJ- -n e..w s hoLOe.."' ~ e..b s ce.nts. -
* ir)Q.~ C.,Cf)Sume.-YS. -.toLO qnvoheme()t- -the.
\)U"6chD.!.Q ~ \ \ow-e.d ~ rf)'")ca_jO'Y oU t-k "6"ef;c.e,

0..f)'l{)()q -the_ (l"DOr:d .

* me..
&uq-\;ch~oi ~e. b~and ob~e,ved af')d
du.e. -40 dJ ss.a B~~o.e.-H o o but- ~ o:v o~ d~ o ~
I Of'd ~cole_ l'}~ /\J ru-10, e_~ .

I
consume_"' be-ra.i-/i o U'Y q.s,. ,..,,--o., 1:1 - d~ Nie.1\S."16 I
psioce£.S. Oi{) l'()a\t-,<.-te o..nd qt- 9S 9J)flu.e.oce_d

b '1 -t+) e__ ~ ll o L01 ~ s u bJ ec.11 ,


1. ?.sycho1~y
~- ~oc_.':rol~y
~· Jo_c.r~\ psycholO~"f
,4-, o;Hu"fal o.n+r-iyopoltXJy .
i. psy c.ho\oca 't ',
. 'It- ~ s o. d~·sc_~ ?\~f)e; -\ho_-t de.o.b u:i~-lh -lt,e
scJ en½ ~i c.. , SA·udy Dt ,o'")°' C)(\se:t 0.f')d b e.no.vi DLl"Y
( q f)c..\ude ~~ee..\ ~ rxa g,) -\ts, ou~·ts ~nd cx.c.o..defDi e,
f

d-~sc.~pl~ ne.). I.~ e\?s. ' ur-ideost-o.ndi~ ~nd•,~idua\


n_
and ca"'ours ~ coosumeryS ·b'{ e.sta.bl~sh~r,~
~eneryo..\ p~~<>(°ip\e..s, PS\.jc.ho\o~'-i· ?\o..'-{~ o. ~~--co.\
-" o\.e. qO und e_ o&tord~ "1 hOLO c~ osu m e_-y , be h:::\\J e
LOhq te.. ~o.Kt """~ pu"'cha~ de c~~~o (). .
~- ..SDclol~,r- ' . .
:t-\; fuc.us. oo so(je_~, humao soda.\ behavi'
m--\-\--e-')'(), we\ta"'e > q_ f) te -rQ et\ Of)<;,. , Y\ clo. ~ Of')~ h1 p )
\ CM.\\U'le °'~~cl-~ ~ s~'cc.uJtuYe .s. • W'ne_n ~()d.i'-./,duo
'
\ ~Gffi g'YOupSs ··~·,e_1"' o.tBont o_,ye ,1.e_laH\J e.l ~
d t.e¾'¥ e.f)t ,t, t)<'r)' ~ ,~ i'"' 0 t,\:\Q(')S .

soe.", o- PS.'4 c\-io\o~'l:


+1 c..om~"i no-l\C)() ~ sodolo~ y °:'> d
\
?S~c.,r-to\oi'f, n- e_':(,,?\a~os. ho~ "'11c:H~~dual~ Md < ~

g ""au..? s. , ,'n ~ 8:. 9 't:c. ?\0.\.\ ~ ~ 'r n?O'¥W ll t- 3"1(?\ e_ '1 ()

, o.. ~u."'cho.~90_~ de_us.~oo'.s. la?~f')io<,~> '.'J\e_,k,..,,.~c,e


q-rou.\'.'£. > w10:.,of) .le__od.e...,$) ,~f}~utilce. cqnd,v~duo~

q0 . bu~'{~ ber')o_"'~ OU'Y.


I • • I

• An-l+y·<Of>O\~'{:
,•
• f

410-\h"l'ppok~'-1 (l& -the ScJ~nt\~ c. Si-Ud\.( ~


' ,

\ hv..mof'>~~ ,·. c;,a0ce"¥()e.d ,_L DHt) 'nuf'f"iQf)


'
b-ehov,
. ·C)\_)')' )

~I
nu.moG b~ o\o~ '-l , w \-K.l_r1 es ' s.oo, e. t't e. s,) a() d
' .-
~ ~n~u.."1~.\:;c.s) 90 bo~ .µ,-e. ~.o/\es.€.nt- OJ)d · ~st- _,
~oc_w d~9 \) a.e.l- hu'fY)Of) sped e.&: .
Custom e'Y ~ CN a. l'ttt-t 'l is o. rn~u"'e ot a.
c.,usc+orne--c's l',1<..-e\~n es.is -to do l>'\epectl: busi n e~
"'~th o. ~ rf)pa1'\'j O"< b..,o.rid, :r:t is. -tl,e 9\e.su\-1:-
0
C>f -\:o <n e-t
('.}..l& SQ\:t S. ffi_ t-1:\ Q () , 'i)OS9 ~ ;" e CJ.J.1-\:() fY1€Y
e:1pe,1', e()ce s o.r,d ¾tle. D'l'e-ia\\ vo.\ue o-t 1Y)e. ..
°"
)

caood~ D"i ~e,\"~ c.e~ Ct.JS"tl)f'{)e--i ~e_U!'i 'le-S


• j
~rn o. 'ous~ne~.s.
-f.~ e n--H'o.. ~ ~ C..U sto CY)e/l--0 '-Io\~·.
custorn e"' .lo~ o.\ ~ 9s. eJ?. ~ en+-; a. f ..\o-i , -\-he.
.fu\\OU'.)~f)~ \r\eO.&oOS'.
.1_, ~e__peat- c.usmm~ ~eJ"):) l(Y)o-<€ -lr)a()

-fi ...,-s-\:-- ~ n)e. w s-\;om eYs . 7h e~ h o.-ve o. coo.'-j


\-\1~ h e--t o:ve--,o. l'.(I e. o-..-d w value. -\:no.\- '1 oc~ea s.e .s. i

U'lq-lh -\Yi e au,.,-o\:1 oO 'tt'> ui na..,e 'O eeJ) d ,;:,q n q-
bu. ~qo e.~ w9-\n a. b"rard ·
<><· t.-n\.fa\eus-tomeY~ P9\cx:iu.e-e.. h'?(i'1>e. cof)ve~9oO
'"'-°'\:es. • bis4:1 ni
w~ me.r-S 1r) a.tv e.. wa.\I ,n ~ ~ h e.,-
c.o n"e" s? oO "'o.
\:-e.'°' -\ha') "' e LO o ()es., '1t) e. ·
°'rve_'bOq-e. Cnf')\/e~~of) ~oJ-e of-- o. lo'-tal w.ttO<nei
q.s, 60' /. -to :+oo/., w'r)qle_ 6tna. ~ M °' rr,e.t.0 D(')~

q£, s~Jo -to Q_Q /o


0

3, It- t:DOS~ p'.:)'\~·t-S• 'TD eJUO~ bette.'{ 9..no~-1


bO.
f'P $ ,n e ed --lD -!? as.iec( ws. tom~"' ,lo~ at~ , "'"
?~Df-1-t:S. ~0 U.f> ;;_s'/o ~ q 51/- lOflt'f)
~U.&~Oes,$

wswme y ;Yl ete.nti CD '.r\. crl-e_~ a 't'e cQnC:te as~d


by oi1l_Lj -c> y,.
A, Qe..-\:·a.'\n~ na<\ a r-:>
. L1-,....... ·
-e..'Xl .sAi oaq rus TUH L-v-.,..1 eY '? s. Gh e.a pe"l"
,, Lt() Qc.__a1 11ry'\<,Q
- II'-" \) a. 11)"'. s::..v-..., v•, . ~-t , e:. c..he.o.-pe.~ 4b
,..,_ "'"'€
0

k~e_p OS, ~St\ \)i (M.s.-\-om-e'( -tr)c..f) -ta b'I'~~


a_ ,...,e_v.) 0(')€ OD boo_"lfd. ~dte_S, s.how -\hat ,
<?i e-\-1/\<t~ a. ~ 'Y s.+- ~ f"n e. C.U..s.-ta me"" ?~ s- x --mo,ye
e:s-f>e ns:rve -+roJ> ~eta~ n "t n ~ o. J.O'-l o..l o()e .
5, eustomeo- -lo'-lct~ he.\~ · ~n e~.fe c. -\:h,e pla001n~.♦
Ct.J..s.torne"IS .l0'--'a'~ e<'la.bt~s bus~oe~.s.es ta
I='.,,, ed., t.t g-.- QJJ1t'> ,n, 0 .- e e ~t ec·fr'1 "- l11 , -\h u ~ , I
'ne\t>'lO~ 1<"'l ~ n Qf)c\o.\ p \ a()I), f) ~ • IV'\ Q" t. e-lrn i -knm.c
e_o.ri ~o.tlTU~ c.omrnn·kd w.smme,,,.& :--0ho ca()
be. "-e.\ted u.f>\)f") 'ne..ric.Q.. ,y-f)Qt.10~ ~t e..o.s:€~ ~
,r{)o_\Ce. o.<'rl,d?~ ded.srnf'><s. b(l~ed o-() B)eh'

\ bud.~Q.t~
\ G. 1-.o"l().\ DJS\ome-r &hop "'e'<i0b:1 l~, ~,.,,eS) -{hrj~
\
o b,arxi > ~ e.pe.a._ t-
l ...

\ iood e.:q:::>~~~ce, u:,q th

\ c.u~-mme..s. \,cw e 'r,~ ~h e"i c..no.nc Q. ~ _ e+- "'e-1:u" i,~ CX;J·


Mo-re o,,-<c--< , -\he..'l ,. --l1 I::<!:\~ 1,oo:::l ~ -ma1ct i"\9 -fu-W.,., e
Pu."fcho~es. ci-rie"<<2.a.s~s a.s. \hey . .,..Y,a.t.e. <'YY10'1€
\
\ +-cc.i\ ~ 0.~0 f"')S . . ' ,

\ ==\-· R<:~a.+- ' W~'t(i'r)e._'YS. sr~ "'llD"t~ du~f f)~


~e. ~oVtda_'--ts. w f')~ \ Q. o \\ Cu&~e,s -krd
-tt) spe.rd rfl'lo,e oo 'ous'-l ho\~do'-J &e.a~of)-S.,

~04 a_, w&lc,ir)~~ ~n9 -b .f) ~ ~,m ~a'j


b e\te'f-.

\
'Bef'\e.~~ 0t ws.tomel'\( .l(Na.l~ ?~CX3-v-o.<Y>S~
&c,e ~ ¼ ~ Cu S.-t0 m €'¥' 1 c \..fa\~ p-,, ~TQ~
Cctf') be.. ~ u-r-() 'l"),Q°" 0
lZ ed ClS ~ l \ 0 WS ~

1... ']::..r)c.s -eo.se tri€"e r, u e~


Toe--< eas.~n9 cu~tofY)e..- ';fie_ -ko+t 00 \-)Q. \ps.

·oo~t p.Y10~-¼ .s ~<'n'?h-1 be cou~~ lo~ o. \ cu~-tome,-..s


a\~eo.d.'--J ho..ve. -\-ou.s.l- q '> '-10U"" b-YOOd CC) d

-H"'\e.:-< e-?m e. °'"' e. ~ \::.. €.h~ -l-t) &p erd ..more •


;)_. SD..-.te_ <Y)O()ey~

\J\l h~ \~ e--< e_a \:H,~ a_f)d C\ ry, 'Pkm <~rrH n~ o.


~ o~a \~ ~ ~<~pofY) ~ s. a.(") 9()v ~ s-tm ~ t t w ,d:o m ev
"'-e~~ I.JO ...sho\-e~, ~ s. ~"'e. ~~ ..{_e ~ & er;x_p~~i-ve
-\:hOf) a-\-t-r cu.-v{ n 't" '"'1 -e w c.,u..stome "If" s .
2>. -t\att)eY -.Jc,.lua.6\e da.ta\
,,
~~-\: r('()ode.--c-f) COf)&u rn€ 'Y~ ?J"\ e. ~:-r a._
~s o(')o.\ ~-zed -e 'X.peJt~€..f'> c. Q_ , uJ ~ -\t") "fY) O'Y€ iha f':> r'\Ot.~
oi -ete.oeJ1.a.-t"~o() K af')d 1V\'t\\enD1o\s ~.epoo~~
PenSOC)(ll~ ~\{ of') a.s o.. h1 ~ h · ?5'\9 o--A ~ · ~ '-:1
,e.f')C.OU~O~Jtf)ij ~ O\.X'( CJJ__Sto\'()€')-$ ~ \.\ CU-\:: · ~o.e-r\e~
--\:o
a.~ pcm-\:- ~ ~C)\.\."i J..o~Q\~ p~~orn, '-10u c__o.f') ,
, <3 e_-b- -\he. 0...0..~ .SO "-10\l. CO..\) rl"'\ ~-\:- {)f) \~ ~SOf'O.\ •,i_e_

~e._ OJ..,S;t:Q rn-e_-< -e_ -:Cf>~, e0 ~ .J OU,\: -cD 0. t~ 0 c_'"!E:'..Qte_


-+o_ ~ ~ e.kcl rm~ Ke \:i f)Q\I ~<'C)'P a , ~ f")S ) Cl<, e"<·e o~ e.
Q7 •

"t ou'"' b00d.. wi tfJ Cu._.sA:ofr)e ·cs > Q;-d e'V ~


~'(y\~\€_N,e.C)t- ~ OU,."( ~e. ~ "'< YQ__ l ~ O<~rra.<'r)'
~- tvtQ~e. c_onsurne"'".s: ~e_l O.pfYYeda.kd 4

-P\ t.ON,pe~~f')S. ~ve > \?e.,-\Sor>a\,2.~d lo~Q\¾


9~ CXJ'"' a r-n LO~ \ \ '1Y) Q te '-{ o u'"f C..Us-to n, e:rs. ~ e.. l
..u, \< e. "th e..'1 hove a. 0 -€fY) o-l; Df"Q t Con n~H 0 ; ~~
_ . - ,- - - -

. ,

5, 'Jf\C"'ea.s e... ..so..\es ·.


8'-j ~sono~2-°tn1 ~e_ c.oos.ufi>e--t .s.'nD?p'?f)i
e_~e,f,enrn -\;\y<OU~ ~ go.\t>e""ed do:\:Cl., '-jOU rof) ,
1/if,/!f}) -mo.1::e. be\--1-e ,,- -s u\j 5esl\ o [) s. -lo "'I D'-l"' w s-!ome,,:,
uc,l'I' ch w~\ \ -\h ~r, q c,.c,rea.1e -the__ J.I Ke.1? t\ ood
--\-hO...-t "-1. t)\..\"' CJJ.S.mrn e_y s co~ \ \ N"< (ha~ e a.
\ 3u_~~ e_s:red 'P~ odu tt .
6. M eo..su. ~
l Ol/ a1-4tt -th, cu'if' Ut i:ao-a em en-t· ~ -,
P->IDq'(Q.m da -hl a I\QU)& \.I o U. -\;o -t-r o.d:. afYl\~Ht!:
"
o... nd. ,,/', e..uJ ~ e.p O'o-t-S. ) 1'fl ea. su"'1 o ~ th e e ft{ (.a C-l{ ·"
ot -c,.1.&tl)m~ ,lo'f a I'¼ of) 'l Ou.., &aIe '.s, l-Aeasu..-e ' :;
<i<n~""'"t :n e.,\en ti oo -men 1 c. s. J. n:. e ? .>1 Ol}o rry
en-3 "-'(Ie.N""> efl"t , .,,., e_pea.t cu smme-< "'a.ll! , a./1d ·
f>u'"llc.no.se R-6 e.q,u-eS'>Q{ ,
~, ee-\-te. --( ('._()('f)N)UO,C.Ot\ Qf) •.
1--o'I QI¾ p-'1 ~Q (Y)&- 'ilNe 'ID u ' Cl d ;-, e tt U:,0.'-/ _.
-h) c.ommu~<:.o-1:e -1::D CLJ.staMer;, u:ih~c.h <:.a.n lc,e_
ro,1-11w.ta,l'i u.,;efu\ qr, or, ..._rne'l'lfl)c_'-1" s:uc.h m
a... ~~ca:\\. B'l "f'()O~~f)~ ~x, cnas.e dct l:e.s, "i ou.
c.ao -e.f'(')'.'.l-;), \ ~ele.vo.nt- eu.swrneo.s. cibout- a
"'ec.a11ed ?"' od.'-!-~t rns¼>o.d o.f se0dtn~ out
O. 3~e,ra,\ ked -e..--na1 l _ u.,l,tcl-, w'I' ll · be. 9G0orecJ.,
\ 'In o..dd~tiDIJ, '--(OU C.af') u~\~7..e '-{OU'"' lo'-#O.\'¾-

f>.:nO~'(().<n ¾::, ~Ofl'X)k Se>-\ ~.s, .s pec_f a. l ~ ve.r+s )

Md ~hov..x..ase. ---new ~cd..ue.11.


g. A good__ p~o~a.rn ' qs se\i-su¼d-en-i:-•.
w\,'1\e ~~ -\:a'Ke& o. b~ ~ ct LCO')'K to .s~uclu~
o... ~\-6aft~ J...°'-t°'~"U.{ ~rn~aig/"') o._nd tD ~rid +'r)e.

.S~-b-Do.'"" e tn.Qt ~ -\;-s ,.mu.....- d\'/~ ed s , -\ti e. P~ og"(a '0


~¾e\-?- ,s ~d.f- su~-?fcien·b Wh9 \e. q{- 9& odvr..s:ed
+hoJ· '-t__O\J. ,('y\r:)f")°i to"' (i>'\-s. -rne'\"'61 e_s., i-he P-"'cq"(orn vJt\\
Corrn()ue m ~u,_f') Df) '--i OU~ e.ho~-€..f) ~~ -\;\if)cas,
1
Q• .f\-\:-\-c a cl- ~-e_ w Cu..&torn -e1y.£ ·;

.f\ caooo. '¼)\.e_\..()Q~d~ f>.-\OglTQfoY ca_!) a.t+ta{'..t


ne u.3 c.us-\Qm-e-,--.s. q() ~-eve"'! c.. \ u:,Q'-1 ~ • --G{ 'Y&t 1 '? 4' ~ ou. .
~ k~ po"\r)\-8. CY'< d.~~c~ ~ ' Y ~'?tjnU~, '10~ w~\L
a:.uto«)Qt\,CO\\ ~ tie. Ob \e. -lo o..d.a 'Y"\e.u.::) ~-lotne~$.,
~ '

to '--f OL.ti >l('()~\~f)~ · ~rs~ ~"lrnp\'-l \pec.o.use ~-too)~

\A:X),_l)t to +o.ke, o_d vonta~e M- df~c~uot.:-.


MeaOLOr><rle__, ~J a cu.:~+cm-e--/ s.ee~ a_ ~ood .~ ,-
~lft/ f>-'tO~om -t.0he.oe ~~'l>"ds. a~e. Lt:i'i'th~o
~ eacn _, 4t1 eJ../ 0.'"t'€ rm Oo e, iJ ll-e1'j to ~ ~ DU.'¥
b-,ond ~9mp~ be.cCU1se., the :;,'le.u.?ct~s. o.~e.. ,~
~ ' ? l':1 a_cee_ss~b!e..
Pleott/ ,o-? <:t10om k'<' 9 ~ LO ti) ~
-Pi ~oo1 J.m.,a,ty P;1o~orn. doesn't- meed
io 1-::£ I ~w~rx:xrn-,
Wh~ te . lo~ a_\~ p~oq,of'/1~
Cl<l'e ~a.91ly · ~e~ - su+-tic1e.0t_., ~ DU c_ci..o · ah:a l ,

eho.n°(\ e, ~ a.nd q m?"<~ '1 OU"( J. O\l o.\~ ?Y\~'"iQfh


b'/ Q n toYPOY o. 4t n ~ ev e_n rm.o -c~ rm ru1 ~e un1
o.~ee-B: q 0c lu d '1 r,1 !l1 ~-fe .,-yq I -m ai-t tc.-e.+r 0 ~
a.nd 1\/fsua., ·c,o«me"-£e, ...fu,y- QN.+00CR) ~f .
'4 ou'Y wtY)pan'i r-ne.e_cls o. &toe.~ o.f- ~ Y

01oms -! ~ a.--!u.7'? 01 a_ '71eLO P-"' od.u e_ tJ "{ Oll'¥ r


-loycd Cu~tomey,s wtnl bQ \[CM~ ~D-'bD
SOU"'~·
M 011 keJ- , Se.<~JfneJ,t atiof') ~~ a. 'N)O"<°Ke. g09 -l;e-<fY)

+ra.t- ~e.~e-6S. to °'-<a~'Ye'GoH~ ?.no~'Pe.c.ft"\Je.. 'ou..'-te.Ys


°i()-tt, Cj"'60UPS 0'1 segmef\i;S tr; Co<Ylf'()O r) 1 ) e.e.d~
U'.)~

0~ t-0h '() ~espDncJ __s·q rnq, ta~ l\../ ta a. -rt)(),\ te.u ni


ac_l~o()-,. Nla'iKeJ- se.~rne..rrl;-ali DO ,eJ)a_lole& CorY)~()~~s

--li:> +o."<~e_+- dJ .(' ,k.-,en!:- cede 'ljO "1~ e.,& o\'- Cons u. fYJ e--.:1 I
l-t)'no pe_,y(e...<i '1 e -the.. , wt, ,vo\ue ~ c.e."i t-ai 0
s01vrce_ ~ d ;Ue.-<e..n--ll'1 %-om o 0e.

l
Pnoclu<:.tS Md
\ an D-\h e:< .
1 '1Pe.s o~ '"4a,._ ~et-- SeBMeJ'>"b~Bnf"): •
' --rhe~e. . 0."fe -fou...[ ?-'1~rna.~\J ~pe.s.· ,bf- rmcn1'Ke..,t
Se.gfY)e.ota:tiDO· +loL.Oe..\te"f :> ,ene. ~?e c_oJ, t .1suo\\'1
be- Sph+ q0tt) o.o ~r)d.hfl d.Lni
'
se..qme..rrl. ~ -a0
DYqa01zatioo s~Me..0-l-. 7he-<e.-f-o-y.e_, be.Jo w 0.'¥<2 f{ve
CofnrnUY) '-¾Pe~ ~ . ~Ket- S€._C2J~+oiiC>f") .
\
~. Derno:arr-ap~': c. ge_Gt""r)ento-l:\oo·. .
~ '"'ap'rt, c.. se.gr0-er-J:ot1 bf') qs one. N -the.
s: ('()f> ie..) co mm of':> rr() e_+no:=A.~ o.f. -Yf)(l1 ~e. r Se~e
1
Tr- ~r)VOhJ~S 6--<ealCrO~ -the r«)q~Ke.t- q,,-y~
c.u._s.--torne..--< d e..moca-;a? h1 c_ ~ ru Q ltJ e >4-<') CO rn € ~
qj e.rd e.--<' ) 'iY\ 0 c.e,) e._clu c.ati O{') , 0 'y O ce,u p:1tl o-0 ..
~: -.he rfY'IO.:rk:..et s.e3f'Y)e.nt-o+r -0 0 ..'.S71r'a.fe.a'f kY
o. ""'e.LD ,y'f'de._C) t} am-e 60 ruo le. IYY10..\..( "I eveoJ

4-t)al- ,mos.t- use..--s a~e \../OU~ ~l~ s, wftt)

I •
~, -t-'1'ff'f()(:a-CQ~i (2_ &e_e~ml-ief')•.
("\ a'""' e_() t at\ QO ~ ~ -tt') e_ ~OtY),e
-tt i f'()o:) 'fO.\-"
....J.-_
i ~ C. u e:11 ' ' '

L
- \l 1-.. '"' oMe.()tati on.
dQ.J'f)M"f(A?l)i t, oeJ""\l
-l--bweve.-r..,
I
Co()CQ.~--C- a.~ - "' clua.ls. th"\.S. & h,o.te9~
~-n~-ka.d a+- 0.f)Q.\\~-;~nca, 9f\d.1v~ ,) / ?
..too\:::~ a.t c-r~oo~2..or\:10f)S. an
d J.ooKs o. t- a eomr:un\/
.
~

,nuf'f)be1 D? e.tnplo~ e.e.£;:, <riumb\?.Y- oi c,us+o<ners.>


'"'0u<n be"' a-?- ~ c:es) 0'¥" o.onu.a l ~ eve.nue. .
-er .A C.OYpoo a.Tu ~O+-MO.. ')'e P.5?.0\/<rde'i ma'\.) app~c~
o. .-mu H, na-Hono..1 ~~m U)~
li-..
i:, > °' .fYlo 'i e dJVe)'-s. e _,
. ,1
·
'ioac.h9 nq &r-rq, e-1
C.U..stom~ ~ Le &u1 t-e u.)n<t le o. r P Cl . -
C.0fo\p0,f')~ €_.S, . ,,-nJ..l,._
Vvl ll ) °'- Pr,x.ed
ti -ree. ) 'YY)()Ye & C?C'Opk2 ?I?~_

3. -Ete~xa-~a.ph~ c. se:a"1)er)tatim:
~~'lofhi c. s egmenl--a~oG fi18. -:-feC:f'>r')ka.tly a. 1

subs.et-- ~ d~YQp>fic. ~rr;entcx-Hon, 1tfL9,.


O.-Pf>"OO.cb ~ou.p:i cu..s;-tof'neY-S b'-! ph'-fsrc..o.l ..eoeatiof)...,
0£.sctrn<\'()~ t+)o.t people u.'.)~th?r:, a g i'Ve_f) ~eoca-rqphr
a.---cca_ 'fYU~ h.qve 9.~trfl lo.rr -n-e..-eds., ,
-€t:j ~ A dothi~ ~ e tai \e"! ,r-ra~ djs~ lo\} "()')(),ye_

Bta'?n~r_qry 'i' r) thei rt F0 t~ .(:{c_ ,\J0yfu.oe sl- J. oco-6' 00~


c.cmpof'(ed ~ ~e.1,y &6\..\-lf-)we.sb tvc.o. liQ(_)S.
,
· Be_~qv~QYQ \ SeefDinta-Hon-:
BeJ1a -v~o--r oJ s. ~ef)b::~:ti of') 91e.Jt e_-s, v,e_q-..ff \\j

~H) 'YY)~te_t-- datQ.) c.cnsu_r-net ~(__~D()s.? C((Xj


eo.+re...,..05 6' ~
0
d~£ 7 o 0 - "YYlO.r.-t n~ c..u&i-om€. o<S •
mrs aw,,-oqcb 'ii"'°up& c:or1.~ume~ loase._cl o')
hDuJ -rh~ h.a've P~ v1ous.t:1 "'nt--~--ro ct:-e.d t-09 ti)
rmarrKef-s. o.n d p>1oolutt~.

t CJ: IV['l II e<Vfl a ! CGN: u me )c!. h-achH on"'(! 'J bi_ 'i

flr)OYe c..~-b- beeY, \.AJh~fo ~ld~Y ~ene_Tq Bo ~ ' ._


0

Gtr-e -tYods+t' ono.Utj ,more t1~e.l\j -{o bL{l/


'h.Oti0()C{.f becJn~ ,
5- ?sych0j-f'O.Pn~c Se~mern.-oJ-too:
\
oC-ie.n -\-he.. most- d.~~(:{c.ul t mar"6l~e-l-
sesrne.ntc-l-i c,0 o. PP" oa c. h ) ?£-4 ch 09 yqpht e, .S:ej rrxnfal-ra
sM ve.s -lo class~ -1:y c.on&urnerys 'coi-.se d c,f) the"rl
1~~e~le; Pet ~onoJq~ ) c~~o~ons ) and q-o-\-~"'6'esfa.

~ ! -F) fftr:es...s Opf>O"\\~I CON\?0.0'1 r<'f)Q.\.{ +~er


qnd'rv·,dt.10G, bqJ:ed on -lt,e. ,-1' qn+e"tlest.- <H)
0

? la'-{ 1o O o 'I' u.'la.+ch qfl~ a_ "OJ-11 e¾ o--f! s po ill

S-ar putea să vă placă și