Universitatea din Bucureti Facultatea de Litere Masterat Teoria i practica editrii Curs : Relaii Publice si Marketing editorial Evaluare

inala : examen !itular : Pro " univ"dr" #dela Rogo$inaru Teme %" Piee i consu&atori: anali'a &ediului de &arketing( anali'a )ieelor de consu& si a co&)orta&entului cu&)*r*torului" +" Ele&ente de )si,ologia recla&ei i a consu&atorului: &odele i &ecanis&e atitudinale unda&entale" -" Ele&ente de )rogra&are .n relaii )ublice/ &arketing direct i )ublicitate editorial*" Ca&)ania de co&unicare integrat*" Referine Volume %" #lison B#0ER1!2C3/ How to Market Books, -rd edition/ London/ 3ogan Page/ +444" +" Bernard 5#6E7#81/ Campania de relaii publice, 8ai/ Poliro&/ +44-/ ca)"+/ -" -" Ric,ard 6#9/ #lan C:#RLE1;2R!:/ 5r" Rita E1E7/ M@rketing online. O abordare orientat spre client, Editura A >" ?ean@7oAl 3#PFERER, Cile , +44</ ca)"-/ =/ %%" Modul de in!luenare a persuasiunii.

comportamentelor prin mass media si publicitate, Bucureti/ co&unicare"ro" +44+/ ca)" 80/ 0/ 08/ 088" =" P,ili) 32!LER/ 3evin Lane 3ELLER/ Managementul marketingului/ ed" a 0@a/ Bucureti/ !eora/ +44B/ ca)" -/ C/ B/ %D/ %B/ %<" C" 5ragos 8L8E1CU/ 5an PE!RE/ "si#ologia reclamei $i a consumatorului" "si#ologia consumatorului, Bucuresti/ co&unicare"ro/ +44>/ ca)" 888" D" 1andra 2L80ER/ %trategii de &elaii "ublice, Poliro&/ +44</ ca)" %/ -" B" !,o&as ;2LL/ "ublis#ing !or "ro!it, 3ogan Page/ %<<</ ca) %@-/ %%"

Exemple de tehnici de marketing/publicitate explicate n direct (online ideo!": <" Finding 9our 7ic,e: :oE to Market 9our )art Book/ 8(

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