FIA CURSULUI 2011/2012

Titlul cursului: Introducere in comunicarea politic

Tipul cursului:
obligatoriu
opional
facultativ
Numele i prenumele responsabilului de curs: Alexandra IONASCU
Gradul didactic: Lector
Semestrul
I
II

Descriere sintetic a cursului

Cursul propune familiarizarea studenilor cu marile teorii ale comunicrii politice i cu analiza
empiric a strategiilor comunicaionale. Diferitele edine vor delimita marile arii de cercetare n
comunicarea politic, avnd drept scop reunirea demersurilor teoretice cu referine la practica politic
i comunicarea de campanie. Seminariile sunt astfel proiectate nct s permit pe de o parte o
introducere n textele fundamentale n studiul comunicrii, iar pe de alt parte s permit studenilor
diverse exerciii aplicative referitoare la acest domeniu. Cursul i propune prin urmare s furnizeze
studenilor o nelegere de baz a literaturii de specialitate articulat n jurul principalilor actori ai
comunicrii: lideri politici/partide, pres i opinia public i s i ajute n dezvoltarea competenelor de
baz pentru analiza diferitelor procese politice i evenimente dintr-o perspectiv comunicaional.
Forme i criterii de evaluare

Susinerea unui examen parial este obligatorie. La sfritul semestrului studenii vor preda o lucrare
empiric pe o tem ce le va fi comunicat n prima edin de curs. Nota final va fi compus din nota
obinut la examenul parial (50%), rezultatul notrii lucrrii finale(50%). Participarea activ la
edinele de seminar i rezultatele la exerciiile aplicative pot aduce puncte suplimentare n notarea
final.
NOTA : Studenii sunt obligai s cunoasc politica de probitate intelectual a Facultii: plagiatul, copiatul,
neltoria, multipla utilizare a unui referat, recursul nemrturisit la surse bibliografice sau la internet vor conduce
la anularea notei i a creditelor alocate cursului.

Bibliografie general:

C. Edwin BAKER, Media Concentration and Democracy. Why ownership matters, Cambridge
University Press, 2007

Bryan GARSTEN, Saving Persuasion. A Defense of Rhetoric and Judgment, Harvard University
Press, Cambridge, Massachusetts & London, 2006

Peter GROSS, Mass media i democraia n rile Europei de Est, Polirom, Iai, 2004.

Daniel C. HALLIN , Paolo MANCINI, Comparing media systems: three models of media and
politics, Cambridge University Press, Cambridge, UK; New York, 2004.

Michele JOUVE, Comunicarea. Publicitate i relaii publice, Polirom, Iai, 2000.

Maxwell MCCOMBS, Setting the Agenda: the mass media and public opinion, Blackwell
Publishing Inc., Malden, MA, 2004.

Denis MCQUAIL, McQuails's Mass Communication Theory (4th edition), Sage, London, 2000

Brian MCNAIR, An introduction to Political Communication, Rutledge Press, 2007


Ralph Negrine, James Stanyer (eds.), The political communication reader, NY: Routledge,
New York, 2007.

Pippa NORRIS, A Virtuous Circle: Political Communications in Post-Industrial Democracies,

Cambridge University Press, New York, 2000.

Rdiger SCHMITT-BECK, David M. FARRELL, Do political campaigns matter? Campaign

effects in elections and referendums, Routledge, Londra, 2002.

Werner SEVERIN, James W. TANKARD Jr., Perspective asupra teoriilor comunicrii de mas,
Polirom, Iai, 2004.

Programul cursurilor:

1.

CURS INTRODUCTIV. DEFINIIA COMUNICRII POLITICE [7.10, 14.10]

2.
COMUNICAREA POLITIC I DEMOCRAIA[21.10]
LECTURI: Brian MCNAIR, Politica in era mediatizarii i Politic, democraie i mass-media in
IDEM, Introducere in comunicarea politica, Polirom, Iai, 2007, pp.19-49.
SUPLIMENTAR: Denis McQuail, Direcii actuale n teoria comunicrii i n cercetarea n acest
domeniu, in IDEM, Comunicarea, Institutul european, Iai, 1999, pp.220-240

3.

Fabricarea consimmntului: sisteme media, fixarea agendei [28.10]

LECTURI: Werner J. SEVERIN, James W. TANKARD, Mass media in societatea moderna in IDEM,
Perspective asupra teoriilor comunicarii de masa, Polirom, Iai, 2004, pp. 321-352; Peter GROSS,
Statul, guvernul, legislaia i mass media in IDEM, Mass media i democraia n rile Europei de
Est, Polirom, Iai, 2002, pp. 85-122.
4.

JURNALISM

POLITIC

SI

SISTEMUL

DEMOCRATIC.

EVOLUTII

SPRE

POLITICA

DIVERTISMENTULUI [4.11]
LECTURI: C. Edwin BAKER,

Democracy at the Crossroads: Why Ownership Matters, in IDEM,

Media Concentration and Democracy. Why ownership matters, Cambridge University Press, 2007, pp.
5-54;
SUPLIMENTAR: Daniel C. HALLIN , Paolo MANCINI, Comparing media systems: three models of media
and politics, Cambridge University Press, Cambridge, UK; New York, 2004, pp. 1-45, 296-306.
Nota: Debut campanie
5. PERSUASIUNE SI ARGUMENTARE IN DISCURSUL POLITIC[11.11]
LECTURI: Charles U. Larson, Premisele coninutului n persuasiune in IDEM, Persuasiunea.
Receptare i responsabilitate, Polirom, Iai, 2003, pp. 204-241.
SUPLIMENTAR: Douglas WALTON, The Speech Act of Persuasion in IDEM, Media Argumentation.
Dialectic, Persuasion, and Rhetoric, Cambridge University Press, 2007, pp. 46-91; Jean LOHISSE,
Pragmatici lingvistice i comunicare, in IDEM, Comunicarea. De la transmiterea mecanic la
interaciune, Polirom, Iai, 2002, pp. 169-185;
6. CAMPANII ELECTORALE I COMUNICAREA STRATEGIC [18.11]
LECTURI: PHILIP SEIB, Politicienii i mijloacele de informare n mas n Doru POP(ed.), Mass media
i democraia, Polirom, Iai, 2001, pp.38-64;
SUPLIMENTAR:Rdiger SCHMITT-BECK, David M. FARRELL, Studying political campaigns and
their effects i Do political campaigns matter? Yes, but it depends, in IDEM (eds.), Do political
campaigns matter? Campaign effects in elections and referendums, Routledge, Londra, 2002, pp. 1-21,
183-194,

NOTA: CAMPANIE STUDENTI

7. PUBLICITATEA ELECTORAL[25.11]
LECTURI: Darrell M. WEST, Overview of Adsi Media coverage of ads in IDEM Air Wars:
Television Advertising in Election Campaigns 1952- 2004, DC: CQ Press, Washington, 2005, pp. 1-25,
74-96;
SUPLIMENTAR: David MARK, Eye of the Beholder: Defining Negative Campaigning, in IDEM,
Going Dirty. The Art of Negative Campaigning, Rowman & Littlefield Publishers INC, Lanham,
Boulder, New York, Toronto, Plymouth, 2009, pp.1-17.
8. EXAMEN PARIAL[2.12]
9. NEW MEDIA SI REGIMUL POLITIC [9.12]
LECTURI: Philip N. Howard, Deep Democracy, Thin Citizenship: The Impact of Digital Media in
Political Campaign Strategy, The ANNALS of the American Academy of Political and Social Science,
Vol. 597, No. 1, 2005, pp. 153-170;
10. EXERCITII APLICATIVE [16.12]
TEME: Strategia de dezvoltare UE, EUROPA 2020
Politica energetica
Politica Agricola comuna
Mai multa integrare sau o Europa cu mai multe viteze?
Lifelong learning policy si strategia Lisabona
Politica regionala: devolutie sau descentralizare *subsidiaritatea
Turcia si extinderea UE

11. COMUNICAREA INSTITUIONAL[6.01]

ANALIZA PRINCIPALELOR TIPURI DE DOCUMENTE DIN INSTITUTIILE PUBLICE
12. CONSIDERAII GENERALE CU PRIVIRE LA COMUNICAREA POLITIC[13.01]
LECTURI: Pippa NORRIS, The news media and civic malaise, in IDEM, A Virtuous Circle: Political
Communications in Post-Industrial Democracies, Cambridge University Press, New York, 2000, pp.336