RESEARCH EVENIMENTE SIMILARE N MarCom

S-au studiat 14 evenimente locale, din ar i internaionale: 1. Gala Premiilor Media de

Excelen Amprenta, 2. Gala Publifest a Festivalului Studenesc de Publicitate'14 Get creative", 3. Noaptea
Devoratorilor de Publicitate, 4. Gala IAA Romnia- Super eroii comunicrii (Premiile de Excelen IAA), 5. Gala
Romanian EFFIE Awards, 6. Top Social Brands, 7. Romanian PR AWARD, 8. Brand and Communities 2014, 9.
Gala Superbrands Romnia Tribute Event, 10. IAB Romania MIXX Awards 2014, 11. EVENTHEROES, 12.
Interactive Central and Eastern Europe Festival ICEE FEST 2014, 13. Festival Cannes Lions Sabre Awards, 14.
European Excellence Awards

CONCLUZII I IDEI REZULTATE DIN RESEARCH

1. CONCEPT EVENT- pe scurt
- extindere a evenimentului la next editions, combinnd educarea, networking-ul i fun-ul, rezultnd:
1. Festival cu expoziie la parter-ul Operei + Gal sus; sau
2. Conferin& Workshops + Gal; sau
3. trg de job-uri n MarCom + Gal.
- idee de tem "Tinere talente n MarCom" cu competiie de brief-uri, la ediia urmtoare
- includere Calup spoturi publicitare, concursuri i alte experiene pentru implicarea publicului
- proiecia campaniilor de premiat nainte de anunarea ctigtorilor, pt. fiecare
categorie.
- ideea alctuirii unui Top al finalitilor/ ctigtorilor i a realizrii unui catalog cu acetia- nmnat
participanilor la Gal
2. TEM
- combinare 2-3 concepte, gen Brands and Communities
- o tem de Storytelling precum The story behind the scenes- eforturile nevzute din
spatele unei campanii de succes.
- o tem de ar precum tem veneian
- o tem care compar Marketing-ul i Comunicarea cu un mecanism/ un domeniu industrial, precum
"Advertising, an engine 4 growth"- lume futuristic cu decoruri inspirate din Jules Vernes, pe ideea
c mecanismele publicitii duc Romnia mai departe.
- atmosfer, decoruri i scen- realizate cu scenograf i regizor (ex. Sorin Boncea, Claudiu
Leonte Homemade. Repertoriu muzical personal al Operei- Tibi Simon, Papadopol iar regia- Teatrul
Naional + UAD).
- tem creativ, inspirat dintr-o epoc, precum "The Artist comes to life on the stage"
sau stilul anilor 20,20 Glamour- The Great ADsby, Cluj
- tem inspirat din elementele naturii sau anotimpuri, gen *Fire and Earth la deschidere *Ice and
Snow la inchidere
3. SUBIECTE DE INTERES
- best case practices, views on trends and new technologies in MarCom
- Creativity, Social Media, Mobile, Programmatic, eCommerce, Performance Marketing,
Entrepreneurship
- Event management, design and technologies. Marketing experienial
- Branduri n Social Media. Real-time marketing. Storytelling n advertising
- ntrirea rolului directorului de comunicare n boardul organizaiilor i n luarea deciziilor strategice
Vezi PROPUNERI LA ULTIMELE PAGINI, 5-9.
4. PUBLIC INT/ AUDIEN

- Dac lrgim conceptul la Festival (Conferin& Workshops/ Sesiuni de training, Panel-uri de

dezbateri, Expoziie, Gal, After Party), se extinde automat i publicul int la- delegai din
diverse regiuni (marketeri, oameni de agenii & entuziati media, specialiti Branding), invitai de
onoare i vizitatori.

5. PREMII- NMNARE
- la urmtoare ediii, Partenerii notri Media s aib rezervate un nr. (de categorii de)
premii, pe care s le nmneze ei. Criteriile de jurizare s-ar supune regulilor IAA YP.
6. CATEGORII PREMII
- ideea de premiere strict a 1. Profesionitilor (care au contribuit la dezvoltarea industriei de
MarCom), 2. Campaniilor de comunicare sau 3. Brandurilor (performan branduri i
campaniile acestora. Brand Awareness and Positioning, campanii cu obiectiv de cretere a
notorietii unui brand/ unor atribute de brand).
- ideea de a ne limita doar la online. Interactive Advertising- cele mai creative i de impact campanii
digitale.
- s premiem doar Reuite obiective n advertising: eficiena i rezultatele campaniilor, nu i
Creativitatea
- menionare la categoria Companii- "inclusiv firme de consultan"
- includerea instituiilor - la categoria Asociaii, ONG-uri
- explicitarea subcategoriilor existente la Categoria Companii, astfel nct s conin- Media
Management, Brand Management, Cercetare de Piata
- explicitarea subcategoriilor de Comunicare de la Categoria Companii, astfel nct s coninComunicare pt. Produse i servicii, Change Communication, Crisis Communication (administrarea
crizelor, a riscurilor i a oportunitilor), Launch and Relaunch , Event communications, Public
Affairs, Issues & Reputation Management, Evaluation
- explicitarea subcategoriei Employer Branding atsfel nct s conin Annual Report, CSR Report,
Company Brochure, Employee Publication, External Publication ,Corporate Advertising, Corporate
Film or Video
- explicitarea subcategoriei Campanii online de la Categoria Companii, astfel nct s conin
"Digital PR i Social Media" ( o explicitare detaliat poate include- Direct Response & Lead
Generation, Best Brand/Product Launch, Experimental and Innovative Campaign, Cross-Media
Integration, Branded Content, Blogging & PR Campaigns, Mobile App, Rich Media Display, Best
Social Media Apps, Best Digital Innovating campaign)
- adugare subcategoria "PR In-House Team of the Year" la Categoria Companii
- explicitarea PR-ului de la categoria Agenii i Specialiti, astfel nct s conin Media Relations i
Public Affairs/ Advocacy/ Lobby
- adugare subcategoria "Excelen n Managementul Comunicrii" (Client Service,
Strategie, Cercetare de piata) la Agenii
- adugare subcategoria "Communicator of the Year" la Specialiti
- adugare subcategorie "Creativitate n utilizarea eficient a bugetului" la Specialiti- sau
luarea n seam ca i criteriu de jurizare
- Pt. ediii viitoare. Idei de subcategorii la Agenii i Companii: Website/ Intranet/ Blog, Evenimente,
Newsletter Intern, Raport Anual, Kit de pres, Publicaii externe, Sponsorship, Producii video (Online
Video Channel), Social Media, Mobile and Apps
- Pt. ediii viitoare, definire a categoriilor, dup domeniile de activitate ale organizaiilor (Comunicare
corporatist, Comunicarea proiectelor de mediu, Comunicare n domeniul public, Comunicarea
produselor i serviciilor financiare, Comunicarea produselor i serviciilor medicale, Tech PR, Cultur,
Art, Fashion, Sport)

- scoaterea premiilor pt. Mass Media de tot- vezi http://bit.ly/Gala-Minute-doc, pag.8

7. NOMINALIZARE i VOTARE
- Autonominalizri (ale candidailor), nominalizri (de IAA YP, Juriu, Specialiti MarCom i
anumite categorii- public larg)- o lun i selecie finaliti de ctre IAA YP Cluj- o spt.
- ideea ca proiectele s poat fi nscrise de mai multe ori, n diferite categorii
- ideea ca doar juriul s voteze. Publicul s voteze doar o categorie n sal- "cea mai bun
campanie de branding Cluj"
8. CRITERII JURIZARE/ METODOOGIE
- Criteriile de evaluare specialiti: Performana la nivel de excelen i Impactul n
industrie
- Criterii de evaluare Campanii: Creativity, innovation,implementation and strategy.
Campanii evaluate din perspectiva rezultatelor de vnzri i a obiectivelor de comunicare atinse i
depite.
- SCOR DE Overall effectiveness Campanii- clear objectives and compelling proof that
they were met.
Background / Strategy (Marketing Background; Marketing Challenge; Strategy; Target Insight;
Campaign Objective). marketing effectiveness
Creative (Idea; Link to Strategy)- Creative content relative to the stated creative strategy
Media (Media Strategy; Link to Market Strategy; How the Media Strategy and insights influenced the
media vehicles selected or created; How the Media Strategy related to the Creative Strategy)
Proof of Results- Evidence of Results must relate to stated objectives. Rezultate i ROI (atat din
punct de vedere al vizibilitatii, cat si in ceea ce priveste eficientizarea bugetului investit

- SCOR DE Overall effectiveness Campanii1. Tema / Oportunitatea (5% din scoring total) 2. Cercetarea (10% din scoring total) 3.
Planificarea (15% din scoring total) 4. Implementarea (25% din scoring total) 5. Evaluarea (25%
din scoring total) 6. Creativitatea (10% din scoring total) 7. Inovaia (10% din scoring total)

- Criterii de evaluare Campanii: pt campanii digitale, pe scurt

1. strategia, 2. implementarea i utilizarea canalelor media, 3. rezultate i ROI (atat din
punct de vedere al vizibilitatii, cat si in ceea ce priveste eficientizarea bugetului investit), 4.
creativitatea ideii.

- ideea de Auditor oficial al rezultatelor- gen Deloitte sau firm de research pt. confirmare
suplimentar.
9. Fundraising- PARTENERI, SPONSORI
- Idei de Pachete- Parteneri de event: Platinum/ Gold,/ Silver, Expozant: Grand Expo
Creative, Grand Expo Standard. Lounge Sponsor, After Party sponsor, Entertainment Sponsor,
Service partner
- idee ca Premiile s poate fi sponsorizate de firme, pentru un anumit pre (includere n
pachetele de Fundraising)
- ideea ca fiecare moment al evenimentului (cform agendei) sa fie sponsorizat de un
anume Partener
- Dac lrgim conceptul la Festival (Conferin& Workshops/ Sesiuni de training, Panel-uri de
dezbateri, Expoziie, Gal, After Party)- putem vinde spaiu de expoziie (standuri, cu posibilitatea
ca Partenerii s-i branduiasc spaiul).
- Idei de Servicii extra n pachetele Partnerilor, Sponsorilor, dup model ICEEfest-

-- logo published on all materials and invitations distributed before the event;
-- logo displayed on indoor directories that guide people to the conference room;
-- Exposure and coverage in the press releases and articles, plua on all media channels: TV, radio,
online and print;
-- PR & Communications plan customised for the market sectors targeted by the sponsor;
-- Interviews with the companys representatives on events website and media partners websites;
-- Distribution of ad materials at designated places in the theatre;
-- logo on the main
Conference stage;
-- logo appearing on Conference Screens in the networking breaks between the panels;
-Conference Bag Inserts.
-- promote services during conference breaks in the designated expo area;
-- Exposure in newsletters sent to targeted audiences;
-- 5 free invitations for the event.
-- Moderation of a panel
discussion;
-- product placements, videos, TV spots, roll-outs, unconventional projects and other promotional
activities at the venue.
--Video spots oh the conference and lobby screens. Audio spots/jingles
-- Flyers / special activations in the conference lobby
-- VIP Networking Lounge
-- Sponsored speaker.

10. CANDIDAI
- s luam in seama proiectele culturale/ stiintifice/ de CSR cu campanii MarCom notabile
Vezi PROPUNERI LA ULTIMELE PAGINI.
11. PARTENERI, SPONSORI, PARTENERI MEDIA
- denumiri creative pt furnizori. Antrenat de ....( firm de training, consultan),
depozitat de ... (mini-depozit cu autoservire). Strategi ai datelor .... Aromat de .....
Creative food partner .....
- idee de parteneriat cu IAA Ro, IAA YP Bucureti i partenerii lor, organizatori de
evenimente similare- IAA RO, UAPR, The Institute, IPSOS- research company, Strategad, IAB
Romania
- atragere instituii/ proiecte din Cluj- Primaria Cluj-Napoca, Consiliul Judeean, Cluj Capital
cultural 2021
Vezi PROPUNERI LA ULTIMELE PAGINI, 5-9.
12. MODERATOR, SPEAKERI. Pot s fie- Profesioniti din asociaii de profil (MarCom, business) i instituii/ event organizers - Profesioniti
agenii
- Profesioniti companii
- Profesioniti redactori, bloggeri, oameni de radio/
televiziune
- Vezi PROPUNERI LA ULTIMELE PAGINI, 5-9.
13. JURAI. Pot s fie- reprezentani seniori ai industriei MarCom din Romnia. Grup de specialisti din agentii
digitale, grup de specialisti in online si bloggeri. Advertising & media agencies executives &
creatives who created campaigns for the Romanian most powerful brands, marketers with direct
control over ones of the largest advertising budgets and dynamic digital presence. Plus experienced
online company leaders & consultants. Both in-house and agency comm. depp.
- idee de auditor oficial ca la Effie- Deloitte.
- idee de colaborare cu o companie de research pt confirmarea candidailor i finalitilor
- Vezi PROPUNERI LA ULTIMELE PAGINI, 5-9.

14. LOCAII
International Ballroom, CCS/ Sala Sporturilor, Auditorium Maximum, Opera Cluj
15. SITE
- model 1 Meniu principal- Competition| News| Effectiveness Index| Organizers| About
Effie. Meniu secundar- Home| Effie Links| Contact
Competition Drop down menu- Categories, Eligibility, Deadline and fees, Awards, Winners, Judging,
Disqualification, Commonly mistakes, Tips for a good case.

- model 2 Meniu principal- Our Story| Academy| Speakers| News & Social| ExpoVenue &
Hotels| Contact| Book now. Cu Login, register
Our Story- vezi Prezentarea http://slidesha.re/1wyyuYT.
Academy- platform cu best videos, slide presentations of the most popular keynotes News & Social- Tweets i
Postri RB cu #iceefest
Expo- ICEEfest EXPO- descriere concept i Pachete de FundraisingBook now- sistem ticketing online, cu Card.

16. SERVICII EXTRA PT PUBLIC

- live broadcasts, live streaming de la Look TV
- covor rou+ pahar
ampanie la intrare
- reorganizarea slii cu mese (ca la Gala Superbrands, Gala Amprenta)
- Catering cu
chelnerii care poart manusi albe
- Stand-uri i vitrine cu provideri de catering- rcoritoare, fructe, dulciuri. Design creativ i
branding cfrom temei Galei.
- Applause-o-meter app pentru fiecare vot i votul publicului
17. ENTERTAINMENT
- idee de Viral Movie Night ca la ICEEfest
- idee de Stand up Show (Keith Farnan Stand
Up Comedy Show)
- Proiecie- Umorul tip YouTube- n cadrul Viral Movie Night ICEEfest- Andi Moisescu, Mihai
Bendeac, Mihai Bobonete i Raul Gheba
- Cvartet Arcadia premiat CLUJ.COM pentru rezultate internaionale
- Classic Beat
Orchestra Bucureti
- Moment de dans Charleston.
- After party.

DETALII- PROPUNERE CONCRETE MODERATORI, SPEAKERI, JURIU,

CANDIDAI, SPONSORI, PARTENERI MEDIA, SUBIECTE DE INTERES.
PROPUNERI CONCRETE DE MODERATOR
-- Profesioniti din asociaii de profil (MarCom, business) i instituii/ event organizers
Faris Abouhamad Chairman and World President IAA Global, speaker i preledinte juriu Gala IAA Ro
2014
Mihai Brsan, Ursus Breweries, preedinte IAA Romnia
Felix Ttaru, membru Senat IAA Romnia
Ctlina Rousseau, Country Manager Superbrands Romania
Alexandra SALOMON, Senior Director, International IAB, speaker ICEEfest
Dragos Stanca, Founder ICEEfest.
--- Profesioniti din asociaii de profil (MarCom, business) i instituii/ event organizersCAM OUT OF REACH
- Julius Solaris, editor of EventManagerBlog.com, international speaker, author of The Good Event
Registration Guide and Event App Bible, moderator EVENTHEROES
- Stephen P. Smith PRESIDENT & CEO Superbrands

- Constantine Kamaras, Chairman of the Board IAB Europe.

- Jeff Leach, Host & Entertainer ICEEfest
- Charles Yardley, Managing Director EMEA Forbes Media, speaker ICEEfest
- David Doty, Executive Vice President & CMO, Interactive Advertising Bureau US, moderator IAB MIXX
Awards 2014
Keith Farnan, stand-up comedian, Show-man, moderator i entertainer ICEEfest 2014
Karin Helmstaedt, jurnalist, prezentator al emisiunii de culture and lifestyle 'Euromaxx' pt. Deutsche
Welle, DW-TV, moderator European Excellence Awards
--- Profesioniti agenii
Bogdan Naumovici, (CEO 23 Communication Ideas, parte a Leo Burnett)- propunere Opera Cluj,
moderator Ziua Publicitii, IAA Ro
Matei Psatta, Head of Social Media & Strategic Planning GMP PR
Sebastian Olar, Copywriter at McCann Erickson- propunere Team Gala
--- Profesioniti companii
Rare Rusu (Marketing Manager Google Romnia)
--- Profesioniti redactori, bloggeri, televiziune
Andi Moisescu, Apropo TV Producer & membru juriu Romanias Got Talent
Ctlin tefnescu, realizator Garantat 100%, TVR1
Pavel Bartos, Gala Premiilor de Excelen Amprenta 2014
Lucian Mndru, Owner LaStiri.ro, ex-Creative Marketing Manager Mediafax Group, moderator Ziua
Publicitii, IAA Ro
Cristian Hostiuc, Director Editorial Ziarul Financiar, moderator Ziua PUblicitii, IAA Ro
Bogdan Rdulescu, prezentator Epic Show, ex Servus Talk
Bogdan "Bob" Rdulescu, Tibi Codorean, Drago Stan i Adrian Cucu, prezentatori Epic Show
Nicu Bendea, prezentator Tonik Show la Look TV, prezentator Noaptea Devoratorilor 2014
Virgil Ianu, cntre, prezentator Prima TV (Vrei s fii miliardar, Copiii spun lucruri trsnite, Te crezi
mai detept)
Moise Guran - TVR, Informare
Horea Brenciu, cntre
Cristina Szekeli (prezentator Ziua Bun, Look TV cu Teodora Rogobete i Marius Aciu
http://on.fb.me/1FQ13ay)
Prezentatori emisune Celebrity, Look TV- Romana Farcas, Ane Feher, Anda Feher, Cornel Crisan
Catalina Bucur, Prezentator emisune Ca-n filme, Digi TV http://on.fb.me/1FQ1VMr
Prezentatori Digicult Digi TV- Diana Popescu, Bogdn Oxgeno, Iuliana Ciugulea.
Flavia Negoescu, Radu Tiganas, Prezentatori emisune 2.0, Digi TV
https://www.facebook.com/Doipunctzero
Laurentiu Radulescu, Din|interior (Newsmagazine), Look TV https://www.facebook.com/DinInterior

PROPUNERI CONCRETE DE SPEAKERI

--- Profesioniti din asociaii de profil (MarCom, business) i instituii/ event organizers
- Mihai Brsan, Ursus Breweries, preedinte IAA Romnia
- Faris Abouhamad Chairman and World President IAA Global, speaker Gala IAA Ro
- Cristina Gavril Internal Communication Manager, Impact Hub Bucharest
- SUPERBRANDS Romania Team http://superbrandsromania.com/2014/- COUNTRY MANAGER Ctlina
Rousseau,
CHIEF EXECUTIVE & MANAGING EDITOR Raluca Costache, CREATIVE DIRECTOR Sorin Agachi, ART
DIRECTOR Dan Mandiuc, BRAND LIAISON COORDINATOR Lucia Pirvu, EDITORIAL TEAM Marina Garcia
Perez, Lucia Pirvu, DTP Florin Mandiuc, HEAD OF ACCOUNTS Elena Galita, MEDIA SUPPORT Petruta
Petcu. Stephen P. Smith PRESIDENT & CEO Superbrands.
- ALEXANDRA SALOMON, Senior Director, International IAB, speaker ICEEfest
- Constantine Kamaras, Chairman of the Board IAB Europe
- Rai Shacklock, Head of Fundraising UK Centre for Events Management (UKCEM), speaker
Eventheroes

- Guido Janssens, Manging Partner EMAGIC (organizare evenimente muzicale), speaker Eventheroes
- Sorin Blaga, Managing Director Wave Experience, speaker Eventheroes (marketing experienial)
- Cristian Hossu, Managing Partner Universum Events, speaker Eventheroes
- Graham Berridge, profesor Universitatea Westminster (design experienial al evenimentelor),
speaker Eventheroes
--- Speakeri TEDx
- Jan Scheele, Director TEDx Amsterdam si TEDxMaastricht, speaker Eventheroes
--- Profesioniti antreprenori
- Remco Janssen - fondator al Proudly Represents, Keynote speaker Top Social Brands 2014 (firm PR
corporate start-up-uri si PR social corporatii)
- Radu Atanasiu, antreprenor, membru Advisory Board Maastricht School of Management, titular curs
Critical Thinking, speaker Top Social Brands 2014
--- Profesioniti agenii
- Lorand Balint (Managing Director, Leo Burnett Romnia)- propunere Team Gala
- Bogdan Naumovici, (CEO 23 Communication Ideas, parte a Leo Burnett)- propunere Opera Cluj,
speaker Ziua PUblicitii, IAA Ro
- Raluca Dua, Community Manager Golin Harris
- Semida Durig, Group Creative Director Publicis Groupe
- Dana Pacu, Senior Strategic Planner Publicis Romania
- Matei Psatta, Head of Social Media & Strategic Planning GMP PR
- Luciana Duma, Strategic Planner McCann Erickson Romnia
- Diana Caracota, Strategic Planner Propaganda, speaker B&C.
- Alex Karageorgis, Managing Director ThinkDigital, speaker ICEEfest
- Frank Wolfram, Chief Technology Officer Geometry Global, speaker ICEEfest
--- Profesioniti companii
- Rare Rusu (Marketing Manager Google Romnia)- propunere Team Gala
- Ana Maria Nastase, PR Specialist PepsiCo Romania, speaker Top Social Brands 2014
- Cristina Popescu, Director de comunicare corporativa Danone SEE, speaker Top Social Brands 2014
- Catalin Cooi, Chief Security Strategist Bitdefender, speaker Top Social Brands 2014
- Alexandra Burlan Manager L&D and Culture Vodafone Romania
- Radu Acsinia, Social Media Specialist Samsung Romania
- Charles Yardley, Managing Director EMEA Forbes Media, speaker ICEEfest
- Chris James, Sales Strategy Lead CEEMEA Skype, speaker ICEEfest
- Elisabeta Moraru, Head of Performance Google Romania
- Bianca Manescu Digital Strategic Planner Saatchi & Saatchi, speaker B&C
- Chris Clarke, Chief Creative Officer Digitas LBi International
- James Hilton, Global CEO & Founder M&C Saatchi Mobile.
- Raluca Kisescu Senior Manager Commercial Marketing AVON, speaker B&C
- Ruxandra Vod, Corporate Communication Romnia Director, Telekom Romnia, speaker Gala
Premiilor de Excelen Amprenta
- Gabor Cseh, Head of Performance Marketing Fashion Days
- Cinthia Assali, Creative Program Manager The ZOO, Google
--- Profesioniti redactori, bloggeri, televiziune
- Ctlin tefnescu (realizator Garantat 100%, TVR1)- propunere Team Gala
- Marta Uurelu redactor ef revista Biz
- Cristian-China Birta, cristianchinabirta.ro
- Adrian Sina, DJ and Producer, speaker ICEEfest
- Calin Goia, Vocalist, Compozitor VOLTAJ
- Aleksandras Cesnavicius, CEO ProTV, speaker ICEEfest
- Andi Moisescu, Apropo TV Producer & membru juriu Romanias Got Talent
- Guy Hughes-Wilson, Regional Director BBC Wordwide
- Jacquelyn White, Daily Secret, speaker ICEEfest- Storytelling

DETALIERE JURIU- PROPUNERI

--- Profesioniti din asociaii de profil (MarCom, business) i instituii/ event organizers
- Faris Abouhamad Chairman and World President IAA Global, speaker i preledinte juriu Gala IAA Ro
2014
- Ctlina Rousseau, Country Manager Superbrands Romania
- Alexandra SALOMON, Senior Director, International IAB, speaker ICEEfest
- Constantine Kamaras, Chairman of the Board IAB Europe
- Rai Shacklock, Head of Fundraising UK Centre for Events Management (UKCEM), speaker
Eventheroes
- Teodora Migdalovici, Founder The Alternative School of Creative Thinking, Cannes Lions Romnia,
juriu IAB MIXX Awards
- Calin Rotarus (Owner, BCCR & Expert IAB Romania), juriu IAB MIXX Awards
Ali membri ai Board-ului IAA RoPreedinte:
- Mihai Brsan (Ursus Breweries)
Vicepreedinte: tefan Iordache (Leo Burnett)
Secretar General: Hortensia Nstase (Lowe)
Trezorier: Mona Opran (Saatchi&Saatchi)
Directori de program: Mihaela Ungar (Rompetrol) Mihai Trandafir (McCann Erickson Romnia)
Cosmin Rdoi (Graffiti BBDO)
Teodora Popescu-Brlan (P&G)
Orlando Nicoar (Mediafax Group)
Lucia Antal (PRO Cinema)
Dan Petre (D&D Research)
Membrii Senat IAA Romnia:
Veronica Savanciuc - Preedinte
Mihai Ghyka,
Mihail Vartosu,
Bogdan Enoiu,
Felix Tataru.
Maria Tudor- Managing Director Zenith Romnia, Membru Juriu Gala IAA Ro 2012, Personalitatea
Anului la Gala IAA Ro 2012
--- Profesioniti antreprenori
- Camelia Sucu, Founder and CEO Class Living, consiliu Gala Superbrands Romnia
- Orlando Szasz (Angel Investor, jurat Arena Leilor)- propunere Team Gala
--- Profesioniti agenii
- Bogdan Naumovici, (CEO 23 Communication Ideas, parte a Leo Burnett)- propunere Opera Cluj,
moderator Ziua PUblicitii, IAA Ro
- Lorand Balint (Managing Director, Leo Burnett Romnia)- propunere Team Gala
- Andreea Florea, Managing Partner Brandtailors, consiliu Gala Superbrands Romnia
- Corina Brldeanu, General Manager 2ActivePR, consiliu Gala Superbrands Romnia
- Alex Visa (Interaction Director, GroupM Interaction), juriu IAB MIXX Awards
- Alina Damaschin (Creative Leader & Head of Consumer PR, Rogalski Damaschin PR), juriu IAB MIXX
Awards
- Bogdan Herea (CEO & Founder, PITECH+PLUS), juriu IAB MIXX Awards
- Bogdan Nitu (General Manager, Webstyler), juriu IAB MIXX Awards
- Gabriel Patru (Sharing and Inspiring Knowledge, BBDO), juriu IAB MIXX Awards
- Mihai Tanase (Online Strategy Manager, BMW Group Romania), juriu IAB MIXX Awards
- Odysseas Ntotsikas (Founder and Managing Partner, ThinkDigital Group)
- Razvan Capanescu (Chief Creative Officer, Publicis Bucharest)
--- Profesioniti companii
- Drago Iliescu (Test Central)- propunere Team Gala
- Bianca Bourbon, Franchise Operations Director Central Europe Coca-Cola Central and Southern
Europe, preedinte juriu Gala Romanian EFFIE Awards
- Adrian Teslovan, Marketing Director Romaqua Group, consiliu Gala Superbrands Romnia
- Al Kamara, CEO Wave Division, consiliu Gala Superbrands Romnia
- Alexey Golovin, Director Corporate Development The Rompetrol Group, consiliu Gala Superbrands
Romnia
- Anca Herasim, Executive Director Americaan Chamber of Commerce in Romania, consiliu Gala
Superbrands Romnia
- Corneliu Cojocaru, Senior Consultant and Senior Adviser BCR Romania, consiliu Gala Superbrands
Romnia
- Bob Ion, Country Manager Ernst& Young Romania and Moldova, consiliu Gala Superbrands Romnia
- Liliana Stncule, Corporate Brand Manager Petrom, consiliu Gala Superbrands Romnia

- Ecaterina Sfric, Associate Director Communications Procter& Gamble

- Liliana Stncule, Corporate Brand Manager Petrom, consiliu Gala Superbrands Romnia
- Manuela Necula, CEO Ogily& Mather Romnia, consiliu Gala Superbrands Romnia
- Mirela Booi, Head of Brand and Communication Orange Romania, consiliu Gala Superbrands
Romnia
- Miruna Smeureanu, Public Affairs Romania and Communications for Central and Southern Europe
Coca-Cola, consiliu Gala Superbrands Romnia
- Ruxandra Bndil, Strategy Director Lafarge Romania, consiliu Gala Superbrands Romnia
- Catalina Mergeani (Marketing Communication Manager, ING Asigurari de Viata), juriu IAB MIXX
Awards
- Olaf Lausen (Chief of Staff and Business Development Director, Romtelecom and COSMOTE
Romania), juriu IAB MIXX Awards
--- Profesioniti redactori, bloggeri, televiziune
- Anca loni, jurnalist Business Review, consiliu Gala Superbrands Romnia, consiliu Gala
Superbrands Romnia

DETALIERE CANDIDAI- PROPUNERI (din ctigtorii events-urilor studiate)

- CLUJ- proiectele culturale/ stiintifice/ de CSR cu campanii MarCom notabile- proiectul
Maratonul Internaional Cluj; activitate Teatrul Naional; campanie de susinere a Policlinicii fr Plat
din Cluj; primul parc tiinific i tehnologic operaional din Romnia: Tetapolis; spectacolele Operei
Maghiare din Cluj (revigorarea scenei lirice i muzicale maghiare); campaniile Asociaiei "Hans
Spalinger (pt. colarizarea copiilor cu dizabiliti); Clubului Oamenilor de Afaceri Vorbitori de
German din Transilvania Nord (pentru valorificarea comunitii de investitori germani n Cluj i
promovarea internaional a acestei zone de business); Biblioteca Octavian Goga Cluj-Napoca
(promovarea lecturii n rndul clujenilor); proiectul La Terenuri. Spaiu Comun n Mn?tur
(promovarea culturii spaiilor publicefolosite n demersuri cultural artistice); proiectul Unii pentru a
drui zambete susinut de EBS, Campania Bun Venit pe Lume a Fundaiei Salvai Copiii (program
naional de dotare a maternitilor), proiectul IT Cluster.
- BUCURETI.
Gala IAA Ro, Companii- Excelen? n Marketing General: Mihai Bodeanu Dacia Renault, Marketing
Specializat: Cristina Micu ING Bank, Rela?ii Publice: Claudiu Pndaru ?i Lucian Mndru? Gndul,
Responsabilitate Social: Lidia Solomon Vodafone.
Agenii- Excelen n Creaie: Mihai Gongu GMP, Excelen? n Rela?ii Publice: Monica Jitariuc The
Practice, Excelen? n Managementul Comunicrii: Lorand Balint Leo Burnett.
Mass Media- Excelen? n Informare ?i Educare TV: Andi Moisescu Apropo TV i Moise Guran - TVR,
Informare ?i Educare non TV: Petre Barbu Forbes, Entertainment TV: Smiley ?i Pavel Barto? ProTV,
Entertainment Non TV: Echipa Times New Roman. Industrie- Educa?ie n Marketing ?i Comunicare:
Afrodita Blasius Bridge Communication si Sorin Psatta BBDO, Tnra Speran? a Anului- Ioana Filip
McCann,
Personalitatea Anului n Marcomm: Sorin Psatta BBDO
Premiile Speciale de Excelen? Pentru 20 de ani IAA- Clien?i: Hans Dewaele- Procter&Gamble, Agen?
ii: Adrian Bo?an McCann Media: Adrian Srbu, Pro TV.
Gala Romanian EFFIE Awards- campania Gndul, cu campania Why dont you come over, P&G
Multibrand, Vodafone i Lays.
Romanian PR AWARD- PR Award Gala Night. Why Dont You Come Over?- Campania Anului 2013
plus 5 trofee: Gold la categoriile Comunicare pentru administrarea crizelor, riscurilor i oportuniilor,
Digital PR, Media Relations i Buget, Creativitate. i Silver la categoria Comunicare n domeniul
public.
GMP PR a primit distinc?ia PR Innovator of the year pentru campaniile ageniei i contribuia Why
dont you come over?.
Gala Superbrands Romnia Tribute Event
IAA Romania- Honorary Recognition pt. succesul n coagularea cu nalt profesionalism a industriei
publicitii din Romnia

IAB MIXX Awards, ICEEfest- Brand Awareness and Positioning: Reciclare pentru Destresare
campania derulata de Hmedia pentru Ecorom Ambalaje. Direct Response & Lead Generation: Scent of
a new car campanie derulata de Carnation pentru Opel Romania. Best Brand/ Product Launch: The
Creativity Manifesto for Galaxy Note 3 campanie derulata de Starcom & Digital Star pentru
Samsung. Experimental and Innovative Campaign: Tunul cu net campanie derulata de V8
Interactive pentru Indygen. Cross-Media Integration: The Chevy Garage campanie derulata de Carat
Romania pentru Chevrolet Romania. Branded Content, Blogging Campaigns and PR Campaigns: The
Indygen vlog show campanie derulata de Digital Star pentru Indygen. Best Social Media Apps: BILLA
Social Catalogue campanie derulata de Digital Star pentru BILLA Romania. Best Digital Mixx
Campaign: BILLA Social Catalogue campanie derulata de Digital Star pentru BILLA Romania

PROPUNERI CONCRETE DE PARTENERI, SPONSORI

- idei de la events din Cluj- Telekom Ro, The Office, Aqua Carpatica, Domeniile Smbureti,
Megamix, Electric Grup, Fibrex, Q Smile, Cord Blood Center, Luna Cleaning, International Ballroom,
Eventos i IVP Design, Studium Green, KissFM, , PMA Invest, Iulius Mall, Carrefour, Praktiker, Caf
River si Osut, Mercedes-Benz, Diesel Club (after-party), Restaurant Napoca 15, Amprenta, Vitrina,
Trend Communication, BT
- idei de la events din Bucureti- Deloitte, Grolsch, Unilever, Coca-Cola, Rompetrol, McDonalds,
McCann, Staropramen, Bitdefender, Danone, Aidedance, KLM, Pepsi, KFC, Vodafone, Raiffesien,
Helenic Coca-Cola, Ursus Breweries, Vitrina, Cargus, Revolution, Sothis Print, Ascendis (training,
consultan), Euroministorage (mini-depozit cu autoservire), Spoon, estle, Frufu Yogurt, Casa de
traduceri, Graffa, Orange, Nokia, LG, HBO,, OPEL, Gemius, Brainient, Polirom, Ascend Net Solutions,
Digital Marketing Institute, Idezio, Class Living, Server Room, Robofun, Don Caffee Conference &
Workshops: Facebook, Google, Microsoft, Skype, Yahoo!, Twitter, McCan, DG Media Mind, BBC,
Discovery, Saatchy& Saatchy, PayPal, evoMAG, AllWays4FWD, Brainovate, TentEvent, Sponseasy,
Sli.do, Event Stuff, Emag, Privileg Catering, BGS, Black Cab, Paralela 45, The Ark, Cool Rentals, The
wave, Fotograful tau, Zece si Fii, Slido, Catchbox, Easy

IDEI DE PARTENERI MEDIA

- idei de la events din Cluj- Digi 24, Antena 1, AgroTV, Somes TV
Ziar de Cluj, Stiri de Cluj, Adevrul, Dilema Veche, Romnia Liber, Cluj Today, Cotidian Transilvan,
Transilvania Business, Gazeta de Cluj, Actual de Cluj, Fclia, Szabadsag, Kronika, Zile i Nopi, TVR
Cluj, Radio Impuls, Radio Zu, Radio Napoca FM, Radio Transilvania i Radio Paprika
- idei de la events din Bucureti- iqAds, mediaTRUST, Cariere, Wall Street, Suburban Magazin,
Business 24, Ziare.com, B1 TV, Hot News, Gndul, Mediafax, iqAds, Ziarul Financiar, Wall Street,
Business Magazin, Hot News, Zepellin, Capital,igloo, Brands for Brands, SMARK,PR Romania, CSR
Romania, Zelist Monitor, Markmedia, A(d)Hugger, Forbes, Ziare.ro, 24Fun, Catavencu, Best Jobs,
Zumzi, Port ro, Cariere, Marketing Portal.ro, Radio Guerilla, LTV, Kiss FM.

DETALIERE SUBIECTE DE INTERES

--- best case practices, views on trends and new technologies in MarCom
--- Creativity, Social Media, Mobile, Programmatic, eCommerce, Performance Marketing,
Entrepreneurship
creatia in online si viralul video.
contentul in contextul digital, relatia dintre ecommerce si performance marketing
programmatic training.
Modele noi de business in crearea de content
online
Automatizarea vnzrii i cumprrii spaiului de publicitate online
Media Fact Book 2014.
Campanii multi-screen
Changing ways of consuming goods because of technology.
What Data & Tech are changing in Media
Monitorizarea infuencerilor n online the human centric revolution.
Storytelling n online

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--- Event management

event design and event technologies.
marketing experienial
--- Branduri n Social Media
TIMP REAL IN SPATIUL VIRTUAL. Conceptul real-time marketing
Abuzul de argumente n
social media
Viitorul conectivitatii sociale pentru branduri. The social responsibility and critical thinking
Social Media in 2014. Evolutie. Rezultate. Tendinte.
Tipologiile din cadrul
comunitilor online
Leadership& talent management in creative industries
ntrirea rolului directorului de comunicare n boardul organizaiilor i n luarea deciziilor strategice
(D-board, decision management and solution finder toll)

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