ANEXA I / ANNEX I

FISA DISCIPLINEI / SYLLABUS

Denumirea disciplinei/
Course Title

COMPETITIVE STRATEGIES AND BUSINESS

PERFORMANCE

Codul disciplinei/
Course Code

Anul de studiu/
Semestrul*/
Tipul de evaluare final (E / V / C) **/
1
2
Year of study
Semester
Type of final assessment (E / V / C)
Categoria formativ a disciplinei / Course Type
DF-fundamental, DG-general, DS-de specialitate, DE-economic/managerial, DU-umanist /
DF-fundamental, DG-general, DS-specialty, DE- economic / managerial, DU-humanist
Regimul disciplinei {Ob-obligatorie, Op-opional, F- facultativ} /
Numrul de credite /
Ob
Type of discipline {Ob-compulsary, Op-optional, F-optional}
Number of credits

DE

Total ore din planul de nvmnt

/ Total hours of curriculum

125

Titularul disciplinei / Lecturer

42

Total ore studiu individual / Total

hours of individual study

83

Total ore pe semestru /

Total hours per semester

CIPRIAN BDESCU

* Daca disciplina are mai multe semestre de studiu, se completeaz cte o fi pentru fiecare semestru / If the
discipline coversf morethan one semester of study, complete one sheet for each semester

** Examen / Verificare / Colocviu / Examination / Verification / Colloquium

Facultatea / Departamentul /
Faculty / Department
Catedra /Chair
Domeniul fundamental de
tiin, art, cultur /
Fundamental domain of
science, art, culture

Numrul total de ore (pe semestru) din

planul de nvmnt / Total hours (per
semester) in the curriculum
(Ex: 28 la C dac disciplina are curs de
14_saptmni x 2_h_curs pe sptmn /
(Ex: 28 C if the discipline is under 14_
weeks x 2_h_curs week))

UNESCO Department
UNESCO Department
Social Sciences

Domeniul pentru studii

Interdisciplinary (Sociology/Business
universitare de licen /
Total
C**
S
L
P
Administration)
Domain of undergraduate
studies
Direcia de studii /
MBA
42
28
14
Orientation of studies
** C-curs, S-seminar, L-activiti de laborator, P-proiect sau lucrri practice / C-Course, S-Seminar, L-laboratory
activities, P-project or practical activity

Discipline
anterioare /
Previous
subjects

Obligatorii
(condiionate) /
Mandatory
(conditional)
Recomandate /
Recommended

ECONOMICS, MANAGEMENT

Estimai timpul total (ore pe semestru) al activitilor de studiu individual pretinse studentului
(completai cu zero activitile care nu sunt cerute) / Estimate the total time (hours per semester) of individual study required
from the student (fill in with zero not required activities)
1. Descifrarea i studiul notielor de curs /
Deciphering the notes taken during lectures
2. Studiu dup manual, suport de curs / Study of the
course support
3. Studiul bibliografiei minimale indicate / Study of
indicated minimal bibliography
4. Documentare suplimentar n bibliotec /
Additional documentation in library

10
10
15
13

8. Pregtire prezentri orale /

Preparing of oral presentations
9. Pregtire examinare final /
Preparing of final examination
10. Consultaii / Consultations
11. Documentare pe teren / Field
documentation

2
10
0
0
1

5. Activitate specific de pregtire SEMINAR i/sau

LABORATOR / Specific activity of preparation
for Seminars and / or LABORATORY
6. Realizare teme, referate, eseuri, traduceri etc. /
Homework, essays, translations, etc..
7. Pregtire lucrri de control / Preparation for
eventual control

0
10
5

12. Documentare pe INTERNET /

Documentation from Internet
13. Alte activiti: ... / Other
activities: ...
14. Alte activiti / Other
activities: ...

TOTAL ore studiu individual (pe semestru) / Total hours of individual study (per semester) =

8
0
0
83

Competene generale (competenele generale sunt menionate n fia domeniului de licen i fia specializrii) / General
skills (general skills listed in the job scope of bacholor studies and in the sheet of specialization)
1.
Cunoatere i nelegere (cunoaterea i utilizarea adecvata a noiunilor specifice
disciplinei) / Knowledge and understanding (knowledge and appropriate use of subjectspecific concepts)
Knowledge and proper application of concepts like: core competence, organizational strategy
evaluation, architecture of organizational strategy, strategy map, corporate identity, typology of
organizational strategies etc.
2. Explicare i interpretare (explicarea i interpretarea unor idei, proiecte, procese, precum i a
coninuturilor teoretice i practice ale disciplinei) / Explanation and interpretation (explanation
and interpretation of ideas, projects, processes, as well as of theoretical and practical
contents of the discipline)
Explanation and strategic interpretation of organizational performance as well as theoretical and
practical matters required for such interpretation.
3. Instrumental aplicative (proiectarea, conducerea i evaluarea activitilor practice specifice;
utilizarea unor metode, tehnici i instrumente de investigare i de aplicare) / Instrumental applicative (design, management and evaluation of specific practical activities, the use of
Competene specifice
methods, techniques and tools of investigation and application)
disciplinei / Course
Application of techniques and tools for investigating influencing factors of business
Specific Skills
performances. Such tools and techniques are as following: PEST analysis, SWOT analysis,
SWOT matrix, model of Five Competitive Forces, value chain analysis, Balanced Scorecard
method etc.
4. Atitudinale (manifestarea unei atitudini pozitive i responsabile fata de domeniul tiinific /
cultivarea unui mediu tiinific centrat pe valori i relaii democratice / promovarea unui sistem
de valori culturale, morale i civice / valorificarea optima i creativa a propriului potenial n
activitile tiinifice / implicarea n dezvoltarea instituional i n promovarea inovaiilor tiinifice
/ angajarea n relaii de parteneriat cu alte persoane - instituii cu responsabiliti similare /
participarea la propria dezvoltare profesional) / Attitude (manifesting a positive and
responsible attitude towards science / scientific nurturing environment focused on
values and democratic relations / promotion of a system of cultural, moral and civic
values / optimal and creative valorification of the personal potential in creative scientific
activities / involvement in institutional development and promoting scientific innovations
/ engaging in partnerships with others - institutions with similar responsibilities /
participation in the personal professional development)
Optimal valorification of creative potential through participation in group projects.

Tabla de materii / Table

of Contents

1. Organizational strategy: concepts, theoretical perspectives and typology of firms

strategy
2. Process of strategic management: stages, tools and techniques for investigation
3. Vertical boundaries of the firm A new perspective on business performance
4. Strategy-focused organization: theory and method
5. Towards a new strategy of the firm
2

Bibliografia /
Bibliography

Lista materialelor
didactice necesare / List
of necessary teaching
materials

Badescu, Ciprian (2007) Vertical Boundaries of the Firm A Strategic Approach, ASLA Press
Johnson, Gerry; Scholes, Kevan (2005) Exploring Corporate Strategy Text & Cases (7th
Edition), Prentice Hall
Thompson, Arthur A.; Strickland (2003) - Strategic Management: Concepts and Cases, (13th
Ed.), Irwin/McGraw-Hill
Kay, Johnson (1993) Foundations of Corporate Success, Oxford University Press
Porter, Michael E. (1998) - Competitive Strategy: Techniques for Analyzing Industries and
Competitors, Free Press
Mintzberg, Henry et al. (2002) - The Strategy Process: Concepts, Context, Cases (4th Edition),
Prentice Hall
Kaplan, Robert S.; Norton, David P. (1996) - The Balanced Scorecard: Translating Strategy into
Action, Harvard Business School Press
Kaplan, Robert S.; Norton, David P. (2001) The Strategy Focused Organization How
Balanced Scorecard Companies Thrive in the New Business Environment, Harvard Business
School Press
Niven, Paul R. (2002) Balanced Scorecard Step-by-Step, John Wiley & Sons, Inc.

Necessary teaching materials are posted on the following website: http://strat.homestead.com/

La stabilirea notei finale se iau n considerare / The final mark shall be

considered

Ponderea n notare, exprimat in %

{Total=100%} / Share in scoring,
expressed in%
{Total = 100%}
-

- rspunsurile la examen / colocviu (evaluarea final) / Answers during

exam / colloquium (final evaluation)
- rspunsurile finale la lucrrile practice de laborator / Final answers
given during practical laboratory

- testarea periodic prin lucrri de control / Periodic testing by control

work

- testarea continu pe parcursul semestrului / Continuous testing

throughout the semester

- activitile gen teme / referate / eseuri / traduceri / proiecte etc /

Activities like homework / presentations / essays / translations /
projects etc.: Examination based on written assignment (business
report)
- alte activiti / Other activities:.Examination based on oral
assignment (group presentation)

70%

30%

Descriei modalitatea practic de evaluare final, E/V. {de exemplu: lucrare scris (descriptiv i/sau test gril i/sau
probleme etc.), examinare oral, colocviu individual ori n grup, proiect etc.}. / Describe the practical final
evaluation, E / V. {for example: written (descriptive and / or multiple choice and / or problems, etc..), oral, oral
individual or in group, project, etc..}.
The final evaluation is based on written assignment (business report) and oral assignment (group presentation).
Cerine minime pentru nota 5
(sau cum se acord nota 5) / Minimum requirements for 5
(or how to give mark 5)

Cerine pentru nota 10

(sau cum se acord nota 10) / Requirements for 10
(or how to give mark 10)
3

Knowledge and proper application of concepts related to the In-depth knowledge and application of concepts
course Competitive Strategies and Business Performance
related to the course Competitive Strategies and
Business Performance
Knowledge and application of techniques and tools for Eplanation and strategic interpretation of
investigating influencing factors of business performance.
organizational performance as well as an in-depth
knowledge of theoretical and practical matters
required for such interpretation.
In-depth knowledge and application of techniques and
tools for investigating influencing factors of business
performance.
Participation in group work and presentations of
research projects.

Data completrii / Date : 16.07.2013

Semntura titularului / Signature of the responsible : ____________________