The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and
trust, and switching cost during the process of the effects of service quality in the beauty industry.
Assuming the attractiveness of alternatives of such structural relations may differ between paths of
groups, effects of influence on the relation of each composition concept were investigated. This study
adopted a three-dimensional model of service quality, "process quality", "outcome quality", and
"environment quality." Amos was used to analyze the research hypotheses and the proposed model. The
result of the study suggests that service quality positively influences relationship quality, and relationship
quality yields service loyalty. The results also indicates that relationship quality positively influences
switching cost and switching cost positively influences service loyalty. Each service quality dimension
had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on
satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The
moderating variable such as the alternatives` attractiveness is found to be important moderators of the
path of the model.
http://www.koreascience.or.kr/article/ArticleFullRecord.jsp?
cn=HGPSBI_2016_v20n1_173
2. Based on research in Istanbul in 201314, the article describes a changing urban geography of
beauty, which has multiple repercussions on womens spatialized notions of femininity, intimate bodily
grooming, and aesthetics. Beauty salons in two neighborhoods typically placed on different ends of both the
social and the Islamist-secularist axes highlight the similarities and differences of intimate concerns and
encounters. Urban beauty salons are where publicly debated ideals of femininity and sexuality are visibly
manufactured, and those involved have to negotiate new styles of bodily appearance and forms of intimate
relations. Beauty salon customers and workers create strategies to deal with (bodily) intimacy and test the
moral, social, and religious boundaries of what is attractive, respectable, or permissible. Defying common
assumptions, upwardly mobile pious women display a willingness to establish intimate relationships and
negotiate the boundaries of moral permissiveness and bodily well-being.
Intalniri si preocupari intime in saloanele de infrumusetare din Turcia
http://jmews.dukejournals.org/content/12/2/181.short
4. A Strategy for the Vocational Education and Training Structure of the Beauty
Profession in Taiwan, with Lens Comparative Analysis of the UK
The aim of this study is to review Taiwans training structure through a lens comparative
study on the UKs training approach for beauty professionals. Due to the distinctive differences
between Taiwan and the UK, the methodological approach was designed differently for each in
order to meet the aim and objectives. Apart from document analysis used for both countries,
auto-ethnography was conducted in the UK; while in Taiwan observations and expert
interviews were employed to identify the fundamental causes of the mismatch between
education and industry. A strategy was proposed, based on the strong points identified from
the UK, to improve the current structure of Taiwan. Three key features are identified from the
UK that could be considered to alleviate Taiwans fundamental problems. They are
respectively: National Occupational Standards, a Professional Body and a Quality Assurance
process. Three key features are new to Taiwan, so that their implementation requires time and
collaborative effort from the Taiwanese government, vocational education and industry. These
features were embedded in three proposed models. Three models were proposed as a holistic
structure to include all relevant stakeholders. The three models are the Service, Work
Placement and Nurturing models. The impact of this study on Taiwan training structure will be
substantial because it is the first step to bring all relevant stakeholders to communicate and
interact through setting an agreed standard and through the treatment service framework
provided by the Service Model. Secondly, the Work Placement Model provides a structure for
assessment in workplaces to ensure that learning takes place in the workplace and to create
an opportunity of knowledge sharing, allowing the theory to meet the practice. Thirdly, an
overall Nurturing model of the training for beauty professionals is developed, with a
professional body to provide a platform for all stakeholders, including government. Ultimately,
everyone involved in the profession would be benefited and more importantly, the broad
concepts and models might be of use to other domains.
https://www.dora.dmu.ac.uk/handle/2086/13116