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The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and
trust, and switching cost during the process of the effects of service quality in the beauty industry.
Assuming the attractiveness of alternatives of such structural relations may differ between paths of
groups, effects of influence on the relation of each composition concept were investigated. This study
adopted a three-dimensional model of service quality, "process quality", "outcome quality", and
"environment quality." Amos was used to analyze the research hypotheses and the proposed model. The
result of the study suggests that service quality positively influences relationship quality, and relationship
quality yields service loyalty. The results also indicates that relationship quality positively influences
switching cost and switching cost positively influences service loyalty. Each service quality dimension
had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on
satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The
moderating variable such as the alternatives` attractiveness is found to be important moderators of the
path of the model.

Scopul acestui studiu a fost de a investiga rolul de mediator al calitii

relaiei, satisfacie i ncredere, precum i a costurilor de comutare n timpul
procesului de efectele calitii serviciilor n industria frumuseii. Presupunnd c
atractivitatea alternativelor de astfel de relaii structurale pot fi diferite ntre cile
de grupe, au fost investigate efectele de influen asupra relaiei fiecrui concept
de compoziie. Acest studiu a adoptat un model tridimensional al calitii
serviciilor, "calitatea procesului", "calitatea rezultatelor", i "calitatea mediului."
Astfel acest studiu a fost utilizat pentru a analiza ipotezele de cercetare i
modelul propus. Rezultatul studiului sugereaza ca calitatea serviciilor
influeneaz n mod pozitiv calitatea relaiei, iar randamentele de calitate a
relaiei de loialitate serviciu. Rezultatele indic faptul c, de asemenea, o calitate
influeneaz pozitiv relaia de comutare a costurilor i relaia de comutare a
costurilor influeneaz pozitiv loialitatea fa de serviciu. Fiecare dimensiune a
calitii serviciilor a avut un efect semnificativ asupra satisfaciei, ncredere,
precum i importana relativ a dimensiunilor de calitate a serviciilor privind
gradul de satisfacie; ncrederea a urmat ordinea calitii procesului, calitatea
rezultatelor, i calitatea mediului. Variabila moderare precum atractivitatea
alternativelor se dovedete a fi moderatori importani ai cii modelului.

2. Based on research in Istanbul in 201314, the article describes a changing urban geography of
beauty, which has multiple repercussions on womens spatialized notions of femininity, intimate bodily
grooming, and aesthetics. Beauty salons in two neighborhoods typically placed on different ends of both the
social and the Islamist-secularist axes highlight the similarities and differences of intimate concerns and
encounters. Urban beauty salons are where publicly debated ideals of femininity and sexuality are visibly
manufactured, and those involved have to negotiate new styles of bodily appearance and forms of intimate
relations. Beauty salon customers and workers create strategies to deal with (bodily) intimacy and test the
moral, social, and religious boundaries of what is attractive, respectable, or permissible. Defying common
assumptions, upwardly mobile pious women display a willingness to establish intimate relationships and
negotiate the boundaries of moral permissiveness and bodily well-being.
Intalniri si preocupari intime in saloanele de infrumusetare din Turcia

Pe baza unor cercetri n Istanbul, n 2013-14, articolul descrie schimbarea de

frumusee in zonele urbane, care are multiple repercusiuni asupra noiunilor
spaializat femeilor de feminitate, ngrijire corporal intim i estetic. Saloane de
nfrumuseare sunt amplasate n dou cartiere de obicei pe capete diferite, att
sociale i axele islamiste seculariste evidenia asemnrile i deosebirile de
preocupri intime i de ntlniri. Saloane de nfrumuseare urbane sunt n cazul n
care idealurile dezbtute n mod public de feminitate si sexualitate sunt fabricate
n mod vizibil, iar cei implicai trebuie s negocieze noi stiluri de aspectul corporal
i forme de relaii intime. Clienii salonului de nfrumuseare i lucrtorilor crea
strategii pentru a face fa (corporale) intimitate i a testa limitele morale,
sociale i religioase a ceea ce este atractiv, respectabil, sau permis. Sfidnd
ipoteze comune, femeile evlavioase mobile n sus afieaz o dorin de a stabili
relaii intime i s negocieze limitele de permisivitate morale i corporale bine.

3. Person-Centredness and Fundamentals of Care -

Dancing with Beauty Rather than Fighting Ugliness.
The fundamentals of care have re-emerged as an important consideration in nursing
following a period when these role elements were predominantly "delegated tasks" delivered
by other (usually unregistered/unregulated) members of the health and social care team.
Contemporary critiques of nursing highlight the technical focus of nursing at the expense of its
caring function. Person-centred nursing theory offers a way of reinstating the value of
fundamental care as a core part of providing holistic nursing to persons as well as highlighting
the importance of the nursing role in coordinating healthcare services in ways that are
consistent with a person's beliefs and values. This paper argues that a focus on person-
centredness enables the core function of nurses as providers and coordinators of holistic
person-centred fundamental care to be revalued. It highlights the importance of nurses being
clear about "what matters" in caring practices and suggests that nurses adopting a person-
centred approach can achieve effective care coordination through the lens of the
fundamentals of care. In reading this paper, a greater understanding of person-centredness in
the context of the fundamentals of care can be achieved.

4. A Strategy for the Vocational Education and Training Structure of the Beauty
Profession in Taiwan, with Lens Comparative Analysis of the UK

The aim of this study is to review Taiwans training structure through a lens comparative
study on the UKs training approach for beauty professionals. Due to the distinctive differences
between Taiwan and the UK, the methodological approach was designed differently for each in
order to meet the aim and objectives. Apart from document analysis used for both countries,
auto-ethnography was conducted in the UK; while in Taiwan observations and expert
interviews were employed to identify the fundamental causes of the mismatch between
education and industry. A strategy was proposed, based on the strong points identified from
the UK, to improve the current structure of Taiwan. Three key features are identified from the
UK that could be considered to alleviate Taiwans fundamental problems. They are
respectively: National Occupational Standards, a Professional Body and a Quality Assurance
process. Three key features are new to Taiwan, so that their implementation requires time and
collaborative effort from the Taiwanese government, vocational education and industry. These
features were embedded in three proposed models. Three models were proposed as a holistic
structure to include all relevant stakeholders. The three models are the Service, Work
Placement and Nurturing models. The impact of this study on Taiwan training structure will be
substantial because it is the first step to bring all relevant stakeholders to communicate and
interact through setting an agreed standard and through the treatment service framework
provided by the Service Model. Secondly, the Work Placement Model provides a structure for
assessment in workplaces to ensure that learning takes place in the workplace and to create
an opportunity of knowledge sharing, allowing the theory to meet the practice. Thirdly, an
overall Nurturing model of the training for beauty professionals is developed, with a
professional body to provide a platform for all stakeholders, including government. Ultimately,

everyone involved in the profession would be benefited and more importantly, the broad
concepts and models might be of use to other domains.

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