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Asa sa fie oare? Poate la nivel declarativ. Sa vedem insa ce se intampla atunci cand ne uitam la
cum se vad ele in massmedia, ca doar aceasta oglindeste modul de gandire al societatii in
general. Monitoring media, companie specializata in monitorizare de presa, a facut un studiu in
perioada 8 – 12 si 22 – 26 februarie 2010, analizand aparitia femeilor in jurnalele de stiri
primetime ale principalelor televiziuni din Romania.
Iar rezultatele, din pacate, sunt departe de a fi prea placute. Pentru noi toti. Atat pentru noi,
femeile, care suntem in permanenta supuse unei discriminari tacite ce ne face pana la urma sa
credem ca asa este normal. Cat si pentru ei, barbatii, care poate nu ar dori toti sa faca diferente de
valoare in functie de sex, dar aceasta practica este atat de inradacinata in societate incat nici nu
isi dau seama ca acorda o pozitie preferentiala celor de acelasi sex cu ei.
Despre femei se vorbeste cand este vorba de situatii neplacute. Iar rolul lor principal este
acela de victima.
„Categoria predominanta de subiecte din care provin stirile care fac referire la femei este
reprezentata de domeniile social si sanatate (34% din stiri). Aceasta este urmata de categoria
subiectelor despre accidente/crime/jafuri (30% din stiri).”
Desi femeile nu fac subiectul stirilor, atunci cand totusi sunt subiectul principal in buletinele
televiziunilor, acestea din urma le prezinta in ipostaza de victime.
Fie ca „au fost injunghiate”, „furate”, „muscate de caine”, „omorate” sau „ranite intr-o
explozie”, in jumatate din cazuri (30 de stiri din 60) femeile sunt victime.
Rolul pe care femeia il detine in cadrul familiei reprezinta cea mai intalnita forma sub care sunt
mentionate femeile in stiri (24% din referiri), urmat de prezentarea femeii sub aspectul
profesional (prin cariera/functia pe care o detine – 22% din referiri).
Doar 5% din mentionari le confera statutul de doamne sau domnisoare. Cand nu sunt mame sau
femei de cariera, femeile sunt pur si simplu „femei”. Cea mai intalnita formulare in buletinele
de stiri este de acest tip: „o femeie”, „femeia”, „niste femei”. Referirea la o persoana de sex
feminin prin numele sau cade abia pe locul 4. In rest mai conteaza ce varsta are, daca este iubita
cuiva si daca sofeaza.
Am ras eu atunci cand a aparut o stire despre un site lansat de doua colege ale mele pentru ca s-a
folosit apelativul „femei” cu nonsalanta. Dar uite ca nu este rasul meu, ci plansul nostru. Fiindca
vorbim de o modalitate generalizata de a nu promova / discuta aproape nimic despre reusitele sau
interesele femeilor.
Si sa ne mai miram atunci ca ele simt nevoia unui spatiu propriu de exprimare si si-au facut
propriile reviste si situri? Nu, este un proces normal de a lupta cu toata aceasta opacitate a
societatii in care traim. Bine ca mai sunt firme care, asemeni Monitoring Media, trag un semnal
de alarma. Si sa speram la cat mai multe studii de acest gen si in viitor.
Hotcity.ro, ca o alternativa de a privi normal femeile si de a promova ceea ce fac ele valoros, va
sustine intotdeauna astfel de initiative si va incerca sa educe publicul in privinta discriminarilor,
fie ele constiente sau nu.
www.hotcity.ro
Atunci când vine vorba de apariţii la televiziune, femeile au rezervate, în general, rolurile de
mamă, victimă sau martor, mai rar pe cel de expert.
"Stereotipurile au viaţă lungă. Experţii invitaţi de mass-media sunt în proporţie de circa 82%
bărbaţi", chiar şi când e vorba de domenii " foarte feminizate", precum cel juridic şi cel medical,
subliniază Michèle Reiser, realizatoare, romancieră şi membru al Consiliului Superior al
Audiovizualului din Franţa.
Iar când sunt prezente în emisiuni, "ele rămân anonime şi au adesea statutul de victime", adaugă
Reiser.
Potrivit unui raport pe 2008 al Comisiei pentru imaginea femeilor în mass-media, prezidată de
Michèle Reiser, din totalul luărilor de cuvânt, 37% au aparţinut femeilor şi 63% bărbaţilor. În
plus, durata medie a unei intervenţii a fost de 12 secunde pentru bărbaţi şi de numai 9,1 secunde
pentru femei.
Ea dă asigurări că, pe viitor, Comisia pentru imaginea femeilor în mass-media va ajuta presa să
găsească reprezentante ale sexului frumos cu opinii avizate în domenii de larg interes pentru
public.
"Este o iniţiativă unică în lume, cred. Trebuie conştientizat decalajul dintre imaginea femeilor
protejate în presă şi realitate. Va trebui să arătăm, într-un an, că există progrese", conchide
secretarul de stat Nadine Morano.
Sex Discrimination
on Korean TV
Oct. 04 2008 - 07:35 am
View comments (1)
Начало формы
Конец формы
Sex, Discrimination,
Korean
This article, published back in August by My Daily, takes a cursory look at the issue
of sex discrimination in the TV industry. It's also, frankly, the most poorly-written
piece of Korean writing I have ever seen. More grist for the Metropolitician's wheel, I
suppose.
TV personalities mainly good-looking men and women. Of course this tendency is gradually
declining, but the rate is still as high as ever and now on show programs there is a new trend
towards generalization based on age and appearance in order to get attention.
The problem is that this kind of representation eventually has a negative effect on viewers'
notions of sexual equality and particularly so for young viewers such as children and teens, who
may be blocked from developing a proper consciousness.
Of course there is also the view held by some that as culture changes this kind of scene must be
accepted, but if you consider that television's sexual content is growing more serious by the day
then it is clear that urgent measures are needed.
◇ Sex Discrimination on TV Now Targets Men
According to the thinking that the idea of "TV stars should be beautiful and glamourous and wise
and kind" leads to an emphasis on outward appearance, the situation on recent programs has
been better, but if you look at the conclusions of monitors it could be better.
Last December the then-Ministry of Gender Equality and Family (now the Ministry of Gender
Equality) published its monitoring report on sex discrimination in TV, according to which there
were 1,104 instances of sex discrimination on the programs analyzed, and the greatest number of
them -- 697, or 63.1% -- took the form of discrimination in role or position assignment.
The report's monitoring analysis of 25 television dramas on four channels, conducted by 17
trained volunteers, found 320 instances of discrimination based on looks without regard to their
special abilities or characteristics, 29% of the total instances found, and 87 instances of
discrimination based on age, 7.9% of the total.
In particular the study found that, compared to past monitoring which found sex discrimination
mainly against women, there is now more such discrimination against men.
When looked at in comparison to other forms of sex discrimination, the kind based on
appearance affects both men and women, and the study found that men who don't meet the
standard of being handsome, thin, and young are subject to a serious degree to being portrayed
ridiculously or randomly debased.
These findings are due to the media's strong influence. Choi Jun-ho, professor of neuropsychiatry
at Hanyang University Guri Hospital, said, "if the essential factors in sex discrimination become
household words then the trend towards it may decline. To the degree that children and teens are
at a time in their lives of sensitivity to acquiring gender roles, there is a high chance they if they
reject those gender roles they will either create their own boundaries or carry eroded values."
Also, though words and expressions of sexual discrimination against men and women are outside
Choi's area of expertise, he points out that expressions like "beautiful birds", often used at this
year's Olympics, out to be cut.
◇ "Don't You Feel Discriminated Against?"
The problem of sex discrimination on TV is ongoing and not easily fixed, and the biggest
reasons for this are that the special language used is either not easy to change or continues to be
used while changing.
In the case of the "widows" of 예컨대, those have not died are said to be widows who have not
followed their husbands in death, and though this is a high expression for women grieving their
husbands, it is not difficult to find similar examples.
Yun Jeong-ju, media director for Korean Womenlink (한국여성민우회), said, "since sexually
discriminatory language has been used for such a long time, people don't even recognize its
discriminatory nature."
There has been some degree of attempts to change media policies to aid sexual equality, but the
true situation of those polciies and the thinking of broadcast employees are not seen as having
changed.
Experts say that the Basic Law on Women and Families (여가족기본법) attempts to ameliorate
sex discrimination but the Korea Communications Standards Commission (방송통신심의위원
회)'s core regulations fail to include sexual equality measures, but the media monitors having
insufficient time and money it will not be easy to improve the thinking of broadcast officials.
A source at the Ministry said, "with an insufficient it is not easy to conduct education, but this
year there are plans to actively boost education efforts using the media monitors."
There are many times when sexually discriminatory words are used, and one part of the solution
is to increase awareness of more appropriate words and expressions.
A member of the The National Academy of Korean Language (국립국어원) said, "in 2006 our
initial study ofdiscriminatory, non-objective words did not include sex discrimination, only
discrimination based on region and disability. Last year we studied expressions of discrimination
against women and presented ways to deal with it."
But, the member said, "the difficult point is that though we have presented those possible
solutions they are not yet being used."
But overseas nations have long been working to foster sexual equality in the media.
According to the Ministry, beginning in the early 1980s the European Union established a policy
board for women and the media and had some effect on member nations, and because of changes
in the mass media also established a project to foundationally analyze the effects, evaluate major
television programs, and evaluate how well-integrated women are in the broadcasting world as
well as establish active policies.
The Canadian government worked with the Canadian Radio-television and Telecommunications
Commission to produce a guidebook to the amelioration of fixed ideas in the media and created a
system for evaluating the results.
In 1986 the women's policy office of the Australian Prime Minister began to tackle the problem
by focussing on the position of women in the media and producing codes for the amelioration of
sex discrimination in advertising, and also established the National Working Party on the
Portrayal of Women.