FUMATUL

dincolo de fum

11.09.2001

2.752 victime

14.780
ASTZI

5.394.700 Anual ?

Zilnic 14.780

Unul la 6 secunde ?

Mathers CD, Loncar D. Projections of global mortality and burden of disease from 2002 to 2030. PLoS Medicine, 2006, 3(11): e442.

7.589

5.726

3.686 3.014 2.138 1.682 1.411 1.29

Primele 8 cauze de deces n lume (mil.)

Mathers CD, Loncar D. Projections of global mortality and burden of disease from 2002 to 2030. PLoS Medicine, 2006, 3(11): e442.

0.885

6.704

0.466

5.28

3.532 0.154

1.761 1.253 2.138

1.682
0.141 1.27 0.338 0.952

Primele 8 cauze de deces n lume (mil.)

Primele 8 cauze de deces n lume (mil.)

8
Mathers CD, Loncar D. Projections of global mortality and burden of disease from 2002 to 2030. PLoS Medicine, 2006, 3(11): e442.

0.885

6.704 0.466

5,395
0.885 5.28 0.154 3.532 1.253 1.761 2.138 0.141 1.27 0.141 0.952 1.682 1,544* 0.952 0.338 0.466 0.154 1.253

6 5 4 3 2 1 0

*Include cancer bucal i orofaringian, cancer esofagian, de stomac, ficat, alte cancere, precum i afeciuni cardiovasculare, altele dect cele ischemice i cerebrovasculare.

Fumatul ucide

unul din doi

30% din decesele prin cancer sunt atribuite fumatului

Principala cauz a dezvoltrii cancerului la nivel de:

plmni, trahee, bronhii

Fumat
10%

Alte cauze

90%

20 X

Principala cauz a dezvoltrii cancerului la nivel de:

plmni, trahee, bronhii

Principala cauz a dezvoltrii cancerului la nivel de:

laringe

Fumat
16%

Alte cauze

84%

10 X

Principala cauz a dezvoltrii cancerului la nivel de:

laringe

Principala cauz a dezvoltrii cancerului la nivel de:

cavitate bucal (buze, limb, gur, faringe)

Fumat
8%

Alte cauze

92%
4-5 X

Principala cauz a dezvoltrii cancerului la nivel de:

esofag

Fumat
22%

Alte cauze

78%

2-5 X

Factor major al dezvoltrii cancerului la nivel de:

rinichi

Fumat

Alte cauze

52%

48%

Factor major al dezvoltrii cancerului la nivel de:

vezic urinar

Fumat

Alte cauze

53%

47%

Alte afeciuni:
cataract

40%

Alte afeciuni:
degradarea danturii

1,5 X

Alte afeciuni:
emfizem pulmonar bronit cronic
bronhopneumopatie cronic obstructiv

Alte afeciuni:
osteoporoz

80%

Alte afeciuni:
boli cardio-vasculare

10 ani

25 ani

45 ani

60 ani

Alte afeciuni:
ulcer gastric

Alte afeciuni:
cancer de col uterin i avort

2-3 X

Alte afeciuni:
Spermatozoizi deformai Impoten

Alte afeciuni:
Trombangeit obliterant (Boala Buerger)

Alte afeciuni:
psoriazis

FUMUL DE IGAR CONINE PESTE

TOXICITATE

FUMUL DE IGAR CONINE:

Aceton
Amoniac Arsenic

Butan
Cadmiu

FUMUL DE IGAR CONINE:

Monoxid de carbon

DDT
Formaldehid

Gudron
Acid cianhidric

FUMUL DE IGAR CONINE:

Metanol
Naftalin Nicotin

Nitrobenzen
Acid stearic

FUMUL DE IGAR CONINE:

Toluen
Uree Poloniu 210

Plumb
Radon

Butan

Oxizi de azot

Toluen Formaldehid Naftalin Uree Acid stearic Amoniac Fosfor DDT Clorur de vinil Arsenic Nichel Acid cianhidric Poloniu 210 Acid formic Gudron Cadmiu Terebentin Plumb Metanol Nitrobenzen Etanol Radon Xilen
Monoxid de carbon

Nicotin Aceton

Sub 14 ani / ntre 14 i 19 ani / Peste 19 ani Peste 19 ani

Sub 14 ani
ntre 14 i 19 ani
10%

40%

50%

90% ncep s fumeze nainte de 19 ani

DEPENDENA

Gradul de dependen al principalelor droguri

Nicotina
35 30 25

Heroina

Cocaina

Alcool

Amfetamine

Marijuana

33%
25% 16% 15% 11% 9%

20
15 10 5

Unul din trei care ncearc s fumeze, va deveni fumtor

RENUNAREA LA FUMAT
70% spun c vor s renune la fumat

30%

70%

RENUNAREA LA FUMAT
70% spun c vor s renune la fumat
ntr-un an, 40% renun mcar pentru o zi

30%

30%

40%

RENUNAREA LA FUMAT
70% spun c vor s renune la fumat
ntr-un an, 40% renun mcar pentru o zi Doar 4,7% reuesc ntr-adevr s renune

Dei 70% spun c i doresc s renune la fumat, doar 4,7% reuesc

De ce fumeaz 1/3 din populaia lumii?

RJ Reynolds

n mod realist, dac vrem s supravieuim i s fim prosperi, pe termen lung, trebuie s prindem piaa de tineret. n opinia mea, aceasta va implica noi mrci croite pentru piaa de tineret.
Claude Teague, RJR, "Research Planning Memorandum on Some Thoughts About New Brands of Cigarettes for the Youth Market," February 2, 1973.

RJ Reynolds

Pentru a asigura creterea i dezvoltarea pe termen lung pentru CAMEL FILTER, marca trebuie s-i mbunteasc penetrarea n grupul de vrst 14-24.
R.J. Reynolds marketing analyst, 1975 Bates no. 505775557

Philip Morris

Adolescentul de azi este potenialul cumprtor fidel de mine, iar majoritatea copleitoare a fumtorilor au nceput s fumeze n timpul adolescenei Opiunile adolescenilor legate de fumat sunt n mod deosebit importante pentru Philip Morris.
Philip Morris, Special Report, Young Smokers: Prevalence, Trends, Implications, and Related Demographic Trends, March 31, 1981, Bates No. 1000390803.

RJ Reynolds

Exist acum dovezi care indic faptul c grupul de vrst 14-18 este un segment n cretere n cadrul populaiei fumtoare. RJR-T trebuie imediat s lanseze un nou brand de succes n aceast pia, dac vrem s ne meninem poziia pe termen lung.
RJ Reynolds, Planned Assumptions and Forecast for the Period 1977-1986, March 15, 1976, Bates No. 502819513 -9532

US Tobacco

Cherry Skoal este pentru cineva cruia i place gustul bomboanelor, dac nelegei la ce m refer

Freedman, A, Juiced up: How a tobacco giant doctors snuff brands to boost their kick, Wall Street Journal, October 26, 1994 [quoting former UST sales representative].

Lorillard Tobacco

Baza afacerilor noastre o constituie elevul de liceu

Lorillard, Memo from executive TL Achey to former Lorillard President Curtis Judge re Newport brand, August 30, 1978, Bates No. TINY0003062.

Superman II 1979

Documente interne
Marlboro

Brandul Marlboro apare de 40 de ori n filmul Superman II. Pentru aceasta, Philip Morris a pltit productorilor $40.000.

Documente interne
Brown & Williamson

Sylvester Stallone s-a angajat s promoveze produsele B&W n urmtoarele 5 filme, n schimbul sumei Rhinestone Cowboy de $500.000 Godfather III
Rambo 50/50 Rocky IV

Documente interne
Philip Morris

n 1988, Philip Morris a pltit 350.000 de dolari pentru ca mrcile lor de igri s apar n noul film cu James Bond, License to Kill.

TITLUL FILMULUI
Agnes of God Baby Batteries Not Included Children of a Lesser God Crimes of the Heart

BRANDUL PROMOVAT
Benson & Hedges Marlboro Salem Marlboro Marlboro

Crocodile Dundee Desperately Seeking Susan Heaven Help Us Heavenly Kid Legal Eagles
Risky Business Splash Tin Men Two of a Kind White Knights Who Framed Roger Rabbit?

Marlboro Camel Chesterfield Pall Mall Century

Marlboro Carlton Marlboro Camel Marlboro Lucky Strike, Camel

n 1990, companiile de tutun au anunat c nu vor mai plti plasarea produselor n filme

1991 - 2008

Conin scene n care se fumeaz filmele destinate ctre:

copii/tineri 60% aduli 92%

71%
79%

copii/tineri 69% aduli 91%

copii/tineri 52% aduli 80%

62%

Kori Titus, mba; Jonathan R. Polansky; Stanton Glantz, phd, Smoking Presentation Trends in U.S. Movies 1991-2008 (San Francisco, 2009)

1991 - 2008

Conin scene n care se fumeaz filmele destinate ctre:

copii/tineri 74% aduli 84%

78%
70%

copii/tineri 58% aduli 86%

copii/tineri 69% aduli 88%

77%

Kori Titus, mba; Jonathan R. Polansky; Stanton Glantz, phd, Smoking Presentation Trends in U.S. Movies 1991-2008 (San Francisco, 2009)

ntre 1991 2008, filmele ce conin scene cu fumat s-au adresat:

Copii/Tineri Aduli

59%
60%
72% 54% 49% 43% 54% 53%

28% 50%

40%
39% 41% 31% 33% 53% 54% 34%

69% 73%

72% 46% 51% 57% 46% 47% 31% 27%

61% 59%
50%

69% 67% 47% 46%

66%

40% 28%

41%

60%

Filme destinate copiilor

Charlies Angels (PG-13)

Filme destinate copiilor

Chicago (PG-13)

Filme destinate copiilor

Men in Black 2 (PG-13)

Filme destinate copiilor

Men in Black 2 (PG-13)

Filme destinate copiilor

Mona Lisa Smile (PG-13)

Filme destinate copiilor

Uptown Girls (PG-13)

Filme destinate copiilor

Mona Lisa Smile (PG-13)

Filme destinate copiilor

X-Men 2 (PG-13)

1970
37,4
52% 27%

1980
33,2
49% 17%

1990
25,5
43% 13%

2000
23,3
37% 11%

2008
18,3
30% 8%

0-11 ani de coal

16 ani de coal*

REALITATE

* Fred C. Pampel, Persistence of Educational Differences in Smoking, United States 1976-2005, Institute of Behavioral Science (Colorado, 2007), 21 **Studiu publicat n American Journal of Public Health , iulie 1994 (http://ash.org/legal/eye.html).

FILM

1970
37,4
52% 27%

1980
33,2
49% 17%

1990
25,5
43% 13%

2000
23,3
37% 11%

2008
18,3
30% 8%

0-11 ani de coal

16 ani de coal*

REALITATE

* Fred C. Pampel, Persistence of Educational Differences in Smoking, United States 1976-2005, Institute of Behavioral Science (Colorado, 2007), 21 **Studiu publicat n American Journal of Public Health , iulie 1994 (http://ash.org/legal/eye.html).

FILM

1970
37,4
52% 27%

1980
33,2
49% 17%

1990
25,5
43% 13%

2000
23,3
37% 11%

2008
18,3
30% 9%

0-11 ani de coal

16 ani de coal

Prezena tutunului n filme*

Anii 60 o dat la 5 minute Anii 70-80 o dat la 10-15 minute

Anii 90 o dat la 3-5 minute

* Stanton Glantz, Press Release, University of California at San Francisco, March 2, 1998

1970
37,4
52% 27%

1980
33,2
49% 17%

1990
25,5
43% 13%

2000
23,3
37% 11%

2008
18,3
30% 9%

0-11 ani de coal

16 ani de coal

Personajele care fumeaz n filme*

26 21 25 17 25 49 55 54 58 21
* Stanton Glantz, Press Release, University of California at San Francisco, March 2, 1998.

30

Statut socio-economic

nalt Mediu Sczut

19

1960

1970

1980

1990

Prezena brandurilor de tutun n filme (1990-2009):

An
2009 2009 2009 2009 2009 2009 2009 2009 2009 Amelia All About Steve International, The Notorious My Bloody Valentine Taken A Perfect Getaway He's Just Not That Into You

Titlu
I Can Do Bad All by Myself

Rating Casa de producie

PG-13 PG PG-13 R R R PG-13 R PG-13 Lionsgate News. Corp. News. Corp. Sony News Corp. Lionsgate News Corp. GE Time Warner

Actori
Brian J. White Thomas Hayden Church Groges Bigot Ian Burfield Mark John Jeffries Betsy Rue Timothy Olyphant Ben Affleck

Brand
Marlboro Lucky Strike Marlboro Marlboro Newport Marlboro Marlboro Marlboro Lights American Spirit, Marlboro

2009
2008 2008 2008 2008 2008

The Hurt Locker

Tropic Thunder Slumdog Millionaire Street Kings My Best Friend's Girl Smart People

R
R R R R R

Summit
DreamWorks News Corp. News Corp. Lionsgate Disney

Jeremy Renner
Ben Stiller Azharuddin Mohammed Ismail Sarah Jessica Parker

Marlboro
Marlboro Marlboro Marlboro Marlboro Marlboro Light

2008
2008 2008 2008 2008

Pride and Glory

The Visitor Definitely, Maybe Cloverfield Miracle at St. Anna

R
PG-13 PG-13 PG-13 R

Time Warner
Anchor Bay GE Viacom Disney

Ryan Reynolds, Isla Fisher Michael Ealy, Laz Alonzo

Marlboro
Marlboro Marlboro, American Spirit Marlboro Camel

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

2008 2007 2007 2007 2007 2007 2007 2007 2007 2006 2006 2006 2006 2006 Leatherheads Alpha Dog Black Snake Moan Charlie Wilson's War Feel the Noise Ghost Rider Grindhouse Mist, The Superbad All the King's Men ATL Black Dahlia, The Bobby Departed, The R R R R PG-13 PG-13 R R R PG-13 PG-13 R R R GE GE Viacom GE Sony Sony Weinstein Sony Sony Sony Time Warner GE Sony Time Warner John Krasinski Bruce Willis Christina Ricci (Marlboro Lights) John Slattery Brett Cullen Vaness Farlito (Winston Light) Jude Law Demi Moore Dicaprio (Marlboro) Beech Nut Parliament Marlboro Lights, Kool Marlboro Marlboro, Doral Marlboro, Lucky Strike Winston Light, Kool Marlboro Kool, Camel Chesterfield Marlboro Old Gold Marlboro Newport, Marlboro

2006
2006 2006 2006 2006 2005 2005

Employee of the Month

Freedomland Matador, The Night Listener, The Thank You for Smoking Bad News Bears Beauty Shop

PG-13
R R R R PG-13 PG-13

Lionsgate
Sony Disney Disney News Corp. Viacom Sony

Pierce Brosnan -

Marlboro
Newport Monte Carlo Marlboro Marlboro, Kool Marlboro Kool

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

2005 2005 2005 2005 2005 2005 Constant Gardiner, The Constantine Derailed Domino Everything is Illuminated Fun with Dick and Jane R R R R PG-13 PG-13 General Electric Time Warner Weinstein Company Time Warner Time Warner Sony Donald Sumpter Clive Owen Vincent Cassel Keira Knightly Elijah Wood Marlboro Marlboro Camel Marlboro Marlboro Camel

2005
2005 2005 2005 2005

Get Rich or Die Tryin'

Good Night, and Good Luck History of Violence, A Hustle and Flow Ice Harvest, The

R
PG R R R

Viacom
Time Warner Time Warner Viacom GE

Terrence Howard -

Winston
Kent Winston Marlboro Doral

2005
2005 2005 2005 2005 2005 2005 2005

Into the Blue

Jacket, The King's Ransom Lord of War Longest Yard North Country Memoirs of a Geisha Prime

PG-13
R PG-13 R PG-13 R PG-13 PG-13

News Corp.
Time Warner Time Warner Lionsgate Viacom Time Warner Sony GE

Scott Caan
Keira Knightley (Winston) Adrien Brody (Lucky Strike, Kool) Chris Rock Thomas Curtis -

Cohiba (cigars)
Winston, Lucky Strike, Kool Newport King 100s Kool Marlboro Carnival Lucky Strike Newport

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

2005 2005 2005 2005 2005 2004 2004 Red-Eye Sideways Two for the Money Unleashed Weather Man, The Alfie Chronicles of Riddick, The PG-13 R R R R R PG-13 Viacom News Corp. GE GE Viacom Viacom GE Jude Law Monte Cristo (cigars) Marlboro Marlboro Marlboro Marlboro Marlboro Kool

2004
2004 2004 2004 2004 2004 2004 2004 2004 2003 2003 2003 2003

Closer
Collateral Godsend Harold and Kumar Go to White Castle My Baby's Daddy Notebook, The Secret Window Team America Twisted Secondhand Lions Runaway Jury Mona Lisa Smile Uptown Girls

R
R PG-13 R PG-13 PG-13 PG-13 PG-13 R PG PG-13 PG-13 PG-13

Sony
Viacom/DreamWorks Lionsgate Time Warner Disney Time Warner Sony Viacom Viacom Time Warner News Corp. Sony Sony

Natalie Portman
Johnny Depp (L&M) Samuel L. Jackson Brittany Murphy

Marlboro
Kool, GPC, Marlboro Merit Lights Roger, Marlboro Marlboro, Camel, Kool Chesterfield L&M, Pall Mall Marlboro Marlboro Beechnut Marlboro Camel American Spirit

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

2003 2003 2003 2003 2003 2003 2003 2003 2003 2003 2002 2002 2002 2002 2002 2002 2002 2002 2002 2002 Matchstick Men The Fighting Temptations Confessions of a Dangerous Mind Old School Confidence The Real Cancun Basic Mystic River Terminator 3 Better Luck Tomorrow The Ring The Bourne Identity Life or Something Like It Men in Black II The Sum of All Fears In the Bedroom Cabin Fever Lovely and Amazing Hart's War City by the Sea PG-13 PG-13 R R R R R R R R PG-13 PG-13 PG-13 PG-13 PG-13 R R R R R Time Warner Viacom Disney DreamWorks Lions Gate News Corp. Sony Time Warner Time Warner Viacom DreamWorks GE (Universal) News Corp. Sony Viacom Disney Lions Gate Lions Gate Sony Time Warner Nicholas Cage Cuba Gooding, Jr. Sam Rockwell Andy Garcia John Travolta Tim Robbins Angelina Jolie Space Aliens Sissy Spacek James DeBello Emily Mortimer James Franco Tareyton Montecristo Marlboro Marlboro Marlboro Camel Skoal Marlboro, Winston, Newport, Kool, Marlboro, Winston, Camel Marlboro Camel Marlboro Camel Marlboro Marlboro, Camel Marlboro Marlboro Marlboro Lucky Strike, Camel Newport

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

2002
2001 2001 2001 2001 2001 2001 2001 2001 2001 2001 2001 2001 2001 2000 2000 2000

Femme Fatale
A Beautiful Mind Birthday Girl High Heels and Low Lifes The Royal Tenenbaums Spy Game Traffic Baby Boy Black Hawk Down Blow Knockaround Guys Swordfish Training Day Along Came a Spider Gone in Sixty Seconds Big Momma's House The Perfect Storm

R
PG-13 R R R R R R R R R R R R PG-13 PG-13 PG-13

Time Warner
GE (Universal) Disney Disney Disney GE (Universal) GE (Universal) Sony Sony Time Warner Time Warner Time Warner Time Warner Viacom Disney News Corp. Time Warner

Antonio Banderas (Marlboro) Rebecca Romijn-Stamos (Winston, Camel) Russell Crowe Monica Potter -

Marlboro, Winston, Camel

Winston Marlboro Parliament Sweet Aftons Marlboro Marlboro Kool Camel Camel Marlboro Winston Kool Marlboro Marlboro Virginia Slims Marlboro

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

2000 2000 2000 2000 2000 1999 1999 Eye of the Beholder The Ninth Gate How to Kill Your Neighbor's Dog Me, Myself & Irene Crush Bringing Out the Dead Summer of Sam R R R R R R R Destination Lions Gate Millennium News Corp. Sony Disney Disney Ashley Judd Genevieve Bujold Ewan McGregor Johnny Depp Jim Carrey Nicholas Cage Particia Arquette John Leguizamo Michael Rispoli Adrien Brody Saverio Guerra Brian Tarantina Angelina Jolie (Marlboro, Gauloises), Jeffrey Tambor (Marlboro), Clea DuVale (Marlboro), Winona Rider (Gauloises) Gwyneth Paltrow Jenna Elfman Winona Ryder Gitanes Lucky Strike Players Marlboro Marlboro Marlboro Marlboro

1999

Girl, Interrupted

Sony

Marlboro, Gauloises

1999 1998 1998 1998 1998

Eyes Wide Shut Sliding Doors Can't Hardly Wait Godzilla Celebrity

R PG-13 PG-13 PG-13 R

Time Warner Disney Sony Sony Disney

Marlboro Marlboro Marlboro Marlboro Marlboro

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

1998 1998 1998 1998 1997 1997 1997 Rounders Great Expectations Snake Eyes Twilight Vegas Vacation Titanic Volcano R R R R PG PG-13 PG-13 Disney News Corp. Viacom Viacom Time Warner News Corp. News Corp. Famke Janssen Ethan Hawke, Gwyneth Paltrow Nicholas Cage Paul Newman, Susan Sarandon Barry Jason Marlboro Kool Marlboro Marlboro Marlboro Marlboro Marlboro

1997
1997 1997 1997 1997 1997 1996 1996 1996 1996 1996

Men in Black
My Best Friend's Wedding In & Out Copland The Jackal The Devil's Advocate One Fine Day First Wives Club Mission Impossible Ransom Striptease

PG-13
PG-13 PG-13 R R R PG PG PG-13 R R

Sony
Sony Viacom Disney GE (Universal) Time Warner News Corp. Viacom Viacom Disney Sony

Space Aliens
Julia Roberts Goldie Hawn Evan Handler -

Marlboro
Marlboro Marlboro Marlboro Marlboro Marlboro Marlboro Marlboro Dunhill Marlboro Marlboro

1996
1996 1995

Eraser
Sleepers Bridges of Madison County

R
R PG-13

Time Warner
Time Warner Time Warner

James Caan
Clint Eastwood

Marlboro
Marlboro Camel

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

1995 1995 1995 1995 1995 1995 1994 1994 1994 1994 Apollo 13 The Net Casino Ballistic Get Shorty Under Siege 2 Angels in the Outfield It Could Happen To You Quiz Show The Shadow PG PG-13 R R R R PG PG PG-13 PG-13 GE (Universal) Sony GE (Universal) Imperial Sony (MGM) Time Warner Disney Sony Disney GE (Universal) Ed Harris Antonio Banderas Martin Ferrero , Jacob Vargas, Gene Hackman Chesterfield, Camel Newport Marlboro Marlboro Marlboro Marlboro Marlboro Marlboro Camel Llama

1994
1994 1994 1994 1994 1994 1994 1994 1993

The Chase
Stargate Forrest Gump A Low Down Dirty Shame True Lies Interview With a Vampire Natural Born Killers The Specialist Sandlot

PG-13
PG-13 PG-13 R R R R R PG

News Corp.
Sony (MGM) Viacom Disney News Corp. Time Warner Time Warner Time Warner News Corp.

Charlie Sheen
Alexis Cruz -Charlie Sheen Juliette Lewis Tom Sizemore -

Marlboro
Marlboro Marlboro Kool Lucky Strike Marlboro Marlboro Lucky Strike Big Chief

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

1993 1993 1993 1993 A Perfect World Loaded Weapon Made in America Menace II Society PG-13 PG-13 PG-13 R Time Warner Time Warner Time Warner Time Warner Lucky Strike Marlboro Marlboro Marlboro

1993
1992 1992 1992 1992 1992 1992 1991 1991 1991 1991 1991 1991

The Firm
Malcolm X The Hand That Rocks the Cradle Basic Instinct Husbands and Wives Final Analysis Patriot Games My Girl City Slickers Regarding Henry Dying Young Boyz N the Hood Bugsy

R
PG-13 R R R R R PG PG-13 PG-13 R R R

Viacom
Time Warner Disney Lions Gate Sony Time Warner Viacom Sony Sony (MGM) Viacom News Corp. Sony Sony

Julianne Moore , Matt McCoy Mia Farrow -

Marlboro
Lucky Strike Marlboro Marlboro Light Marlboro Marlboro Camel Salem Red Man Merits Camel Benson & Hedges Chesterfield

1991
1991 1991 1991 1991 1991

Double Impact
Terminator 2 Jungle Fever JFK The Last Boy Scout Dead Again

R
R R R R R

Sony
Sony Sony (MGM) Time Warner Time Warner Viacom

Linda Hamilton, Xander Berkeley Bruce Willis -

Marlboro
Marlboro Merit Marlboro Marlboro Marlboro, Winston

1990

Tremors

PG-13

GE (Universal)

Kevin Bacon , Fred Ward

Marlboro

Marlboro

Lucky Strike

Kool

Winston

Newport

Camel

Prezena brandurilor de tutun n filme

Marlboro, marca cu cea mai Marlboro - 120 puternic publicitate, constituie Camel - 19 aproape 60% din piaa de tineret, i numai 25% din cea de Kool - 13 aduli.* Peste 80% dintre fumtorii Lucky Strike - 10 tineri (12-17 ani), cumpr Winston - 10 Marlboro, Camel, i Newport, mrcile cu cea mai puternic Newport 8 publicitate n SUA.**
* Centers for Disease control and Prevention, "Changes in the Cigarette Brand Preference of Adolescent Smokers, U.S., 1989-1993," Morbidity and Mortality Weekly Report, August 1994 ** Substance Abuse and Mental Health Services Administration. (2005). Results from the 2004 National Survey on Drug Use and Health. Rockville, MD: SAMSHA Office of Applied Sciences.

Joe Camel (1988-1993)

Joe Camel (1988-1993)

Ponderea pe piaa de tineret a crescut cu peste 50%, n timp ce pe cea de aduli a rmas la fel*
Ponderea pe piaa ilegal (<18 ani) a crescut de la 0,5% n 1988, la 32,8% n 1991, echivalentul a 476 milioane de dolari.**

Aproape o treime dintre copiii de trei ani l-au asociat corect cu igrile, iar printre copiii de ase ani, era cunoscut la fel de mult ca i Mickey Mouse.***
*CDC, Changes in the Cigarette Brand Preference of Adolescent Smokers, U.S. 1989-1993, MMWR 43(32):577-581, August 19, 1994, ** Protect Yourself from Joe Camel, http://www.teengrowth.com *** Ibid.

Virginia Slims (1968-1978)

Youve Come a Long Way Baby
La ase ani dup introducerea brandului Virginia Slims i a altora destinate femeilor, rata de iniiere n fumat a fetelor de 12 ani a crescut cu 110%.

Camel No.9 (2007)

R.J. Reynolds a cheltuit zeci de milioane de dolari n cercetarea, dezvoltarea, lansarea i vnzarea Camel No. 9, o extindere a brandului, destinat femeilor tinere i fetelor. n jur de 40 de milioane de dolari au fost cheltuii pentru reclame full-page n reviste ca Glamour, Cosmopolitan i InStyle.

Camel No.9 (2007)

Alte metode
Arome
Design Asocieri

Alte metode

Alte metode
Cigarillos
Sugarillos Blunts Long Cut Smokeless

Nu te lsa prins! Nu te lsa prins!

Prinde-te!

Prinde-te!

Prinde-te!

31 mai Ziua Mondial Fr Fumat