Bibliografie online:

Brand http://www.designtoday.info/brand-new-the-history-of-branding/

http://heidicohen.com/30-branding-definitions/

https://www.entrepreneur.com/article/77408

http://danieltanase.com/5lucruri-brandputernic/

http://www.safilar.ro/articolBranding.aspx?aID=22

http://www.forbes.com/sites/danielnewman/2015/10/13/customer-experience-is-the-future-of-
marketing

https://howtobuildabrand.org/branding/what-is-rebranding/

http://www.markmedia.ro/2003/11/ce-este-rebrandingul/

http://www.brandfusion.ro/blog/5-reguli-pentru-un-rebranding-eficient

http://www.capital.ro/brandurile-excomuniste-sunt-recuperate-de-economia-de-piata-
109847.html?cHash=49e87ec1cb01bad7d72bf87cd3448737&type=1234

http://www.capital.ro/luni-cele-mai-inspirate-si-cele-mai-nefericite-rebrandinguri.html

https://davantage.wordpress.com/2011/10/31/rebrandingul-%E2%80%93-ce-cum-cand-unde-si-de-ce/

http://mircea.iurcu.ro/2010/12/09/despre-brandingul-de-tara/

http://www.scritub.com/economie/BRANDING-DE-TARA-Made-in-Roman554171714.php

http://forum.softpedia.com/topic/166767-upc-finalizeaza-achizithionarea-companiei-astral-telecom/

http://www.eafacere.ro/stiri-afaceri/marketing-amp-pr/rebrandingul-inghite-zeci-de-milioane-de-
euro_3715.html

http://www.wall-street.ro/articol/Marketing-PR/14917/Cele-mai-puternice-si-proaspete-rebrandinguri-
din-Romania.html

http://www.businessmagazin.ro/media-marketing/hainele-cele-noi-ale-lui-zuzu-de-ce-tocmai-acum-
6981808

http://www.dcnews.ro/cosmote-i-romtelecom-au-devenit-telekom-romania-in-cea-mai-mare-
campanie-de-rebranding-din-istoria-pie-ei-locale-de-telecomunica-ii_455114.html

https://www.telekom.ro/despre-noi/media/news/telekom-se-lanseaz-oficial-pe-piaa-din-
romnia/article28312
http://www.economica.net/cum-arata-magazinele-telekom-romania-galerie-foto_85809.html

http://www.businessmagazin.ro/business-hi-tech/telecom/telekom-romania-lanseaza-magentaone-un-
nou-concept-comercial-14330350

http://www.gadget.ro/planurile-telekom-pentru-2016-investitii-de-180-milioane-euro/

https://www.telekom.ro/despre-noi/telekom-romania/misiune/

http://www.zf.ro/business-hi-tech/cei-mai-mari-jucatori-de-pe-piata-de-telecom-din-romania-se-aliaza-
orange-telekom-acord-istoric-semnat-dupa-doi-ani-de-negocieri-secrete-14927593

http://www.realitatea.net/razboi-pe-pia-a-telefoniei-mobile-rcs-rds-reduce-tarifele-marind-presiunea-
pe-orange-i-vodafone_1713864.html

http://www.capital.ro/concurenta-pe-piata-telecom-devine-tot-mai-acerba.html

http://www.iaa.ro/Articole/Stiri/Telekom-a-lansat-prima-campanie-cu-con%C8%9Binut-creat-de-
utilizatori-pe-baza-unui-concept-gmp-advertising/7462.html