45 Lectie Demo Engleza Pentru Afaceri

ENGLEZ PENTRU AFACERI
LECIE DEMONSTRATIV
LECIE DEMONSTRATIV
INTRODUCERE
V
IE ATI
C R
LE NST
O
EM
Vrei s obinei jobul mult visat sau s ocupai o poziie avantajoas n cadrul
companiei? Suntei deja manager i vrei s v descurcai excelent n relaiile cu
cei mai dificili clieni sau furnizori externi?
Eurocor este alturi de dumneavoastr! Avei la dispoziie cursul Engleza pentru
afaceri!
n mediul de afaceri nu este loc pentru interpretri! Este vital comunicarea
clar i rapid a solicitrilor sau propunerilor dorite! Studiai, ncepnd chiar de
astzi, limbajul relaiilor economice internaionale!
nvai comod!
Primii acas, la oficiul potal sau direct la birou pachetele de curs, pe care
le parcurgei cnd vrei! Studiai fr stres, n confortul propriului cmin, n
weekenduri, dup program, vara sau iarna... cnd i unde dorii!
nvai prin ascultare!
Pe lng caietele de curs avei la dispoziie CD-uri nregistrate cu vorbitori nativi.
Acestea v vor ajuta s dobndii o pronunie excelent! Putei asculta lectorii
englezi n timp ce desfurai alte activiti gtii, facei sport, v plimbai, n
pauza de mas, cnd suntei prini n trafic... cnd vrei!
Opional, studiai i cu ajutorul Dicionarului Memoplus!
Exerciiile de memorare, testare i autoevaluare din aceast aplicaie pe calculator
v ajut s nvai fr efort noile cuvinte. Memorai rapid sau v reamintii
peste 1000 de cuvinte. Este att de simplu, ca un joc! Studiul devine o form
de relaxare!
V vei bucura de o atenie deosebit!
Beneficiai de sprijinul unui profesor personal, un specialist cu experien, care
poate fi contactat prin coresponden potal sau online.
Negocierile sunt ctigate de cei care i pot convinge rapid pe ceilali! Profitai
acum de ansa de a intra n rndul profesionitilor care vorbesc fluent limba
englez!
Construii-v un viitor mai bun!
Mult succes!
LECIA DEMONSTRATIV v ajut s v familiarizai cu materialele de
studiu EUROCOR. Din punctul de vedere al numrului de pagini, aceasta
reprezint mai puin de jumtate din coninutul unui caiet de curs. V
prezentm cteva seciuni teoretice, exemple, exerciii i un model de tem,
selectate din diverse lecii, pentru a vedea exact cum sunt structurate caietele.
Lectur plcut!
2
LECIE DEMONSTRATIV
STRUCTURA MODULELOR
Studiul eficient al cursului nostru este garantat de structura unitar a celor

12 caiete de curs (fiecare avnd cte 2 lecii).
Informaiile noi sunt prezentate ntr-un mod atractiv, iar procesul de
memorare devine simplu i rapid!
Caietele se parcurg uor, ntr-un mod relaxat, datorit semnelor grafice
special concepute pentru a marca diverse componente ale leciilor.
Scenariile unor situaii uzuale v ajut s v perfecionai uor vocabularul.
V autoverificai imediat cu ajutorul filtrului rou. Textul scris cu rou se
acoper cu filtrul din plastic. Dup rezolvarea exerciiilor propuse, comparai
rezultatele dvs. cu textul corect.
nregistrrile cu vorbitori nativi disponibile pe CD-urile aferente caietelor
de curs v vor facilita nvarea pronuniei corecte.
PRIMIREA CURSULUI
La Eurocor, cursanii aleg unde s primeasc pachetul de curs! Dvs. ce alegei?

1. Acas, la cutia potal (Cutia potal trebuie s aib dimensiunile de
minimum 22x30x1 cm.).
2. La serviciu.
3. La oficiul potal de care aparinei (Adresa declarat la nscriere trebuie s
fie cea din buletin).
CONTUL DE CURSANT
Fiecare cursant are propriul cont pe site-ul www.eurocor.ro. Aici gsii informaii
despre stadiul trimiterii pachetelor de curs, plile efectuate i nregistrate sau
calificativele obinute la temele pentru acas. Din contul de cursant se pot accesa
i aplicaiile TemeOnline sau PlataOnline.
ABSOLVIREA
Odat cu expedierea ultimului pachet de curs prin coresponden, vei
primi i testul de evaluare final. Calificativele obinute pot fi: foarte bine,
bine i insuficient (n funcie de punctajul realizat). Odat promovat acest
test, vei obine Certificatul de absolvire Eurocor.
Opional, dup absolvirea acestui curs, putei participa la un scurt
program de pregtire fa-n fa, de cteva zile, n urma cruia putei
obine Certificatul de absolvire emis mpreun cu Ministerul Muncii
i Ministerul Educaiei. Tradus i apostilat, acesta este recunoscut n peste
60 de ri, semnatare ale Conveniei de la Haga.
3
LECIE DEMONSTRATIV
Programa cursului Englez pentru afaceri

Leciile 1-2: Engleza pentru birou
Vocabular: conversaiile telefonice uzuale,
poziiile manageriale n cadrul unei
companii;
Abiliti de comunicare: formule utilizate
ntr-o conversaie telefonic, solicitarea/
oferirea informaiilor la telefon, stabilirea
ntlnirilor de afaceri.
Leciile 9-10: Negocierile

Vocabular: negocierile, termenii contractelor:
termeni de plat, reduceri de pre, condiii
de livrare;
Abiliti de comunicare: realizarea atmosferei
de afaceri, schimbul de informaii ntr-o
negociere, sugestii i stabilirea concluziilor
n cadrul negocierilor.
Leciile 3-4: Recrutarea personalului

Vocabular: anunuri privind oferte de
serviciu, scrisoarea de intenie, CV-ul,
interviul de angajare, contractul de munc,
descrierea postului;
Abiliti de comunicare: redactarea scrisorilor
de intenie i a CV-urilor, conversaiile
telefonice, prezentarea, formule de salut,
solicitarea/oferirea informaiilor n cadrul
unui interviu.
Leciile 11-12: Reclamaiile

Vocabular: ntocmirea reclamaiilor,
soluionarea reclamaiilor;
Abiliti de comunicare: formule folosite n
redactarea reclamaiilor i a rspunsurilor
la reclamaii, explicarea problemei,
sugerarea soluiilor, acceptul/refuzul
unei soluii, responsabiliti, contrasoluii,
modaliti de penalizare, pstrarea bunelor
relaii de afaceri.
Leciile 5-6: Tipuri de companii

Vocabular: forme de ntreprinderi, tipuri
de activiti, strategii n activitatea unei
companii, contacte cu parteneri/companii
strine, prezentarea companiei;
Abiliti de comunicare: exprimarea obligaiei/
probabilitii/permisiunii/necesitii/
ndoielii, solicitarea/oferirea informaiilor
despre o companie.
Leciile 13-14: Plile

Vocabular: facturi, cecuri, depozite bancare,
condiii de plat;
Abiliti de comunicare: modaliti de plat,
formulri specifice pentru exprimarea
condiiilor de plat, redactarea avizelor de
plat i a scrisorilor de solicitare a achitrii
plii, solicitarea/acceptul/refuzul acordrii
unui credit bancar.
Leciile 7-8: Relaiile cu clienii i

furnizorii
Vocabular: cererea de ofert, cotaii, oferte,
comenzi;
Abiliti de comunicare: formule folosite
n introducerea/ncheierea unei scrisori
comerciale, solicitarea/oferirea listei de
preuri, a cataloagelor de prezentare sau a
mostrelor, sugerarea termenilor de plat,
realizarea comenzilor, refuzul ofertelor.
Leciile 15-16: Managementul companiei

Vocabular: planul de afaceri, organizarea
edinelor n cadrul companiei, procesul
verbal al edinelor, tipuri de conversaii
cu personalul (managementul resurselor
umane): conversaii despre aspectele
negative ale activitii, evaluarea
personalului, negocieri salariale;
Abiliti de comunicare: stabilirea
prioritilor, descrierea evoluiei activitii
folosind reprezentri grafice.
LECIE DEMONSTRATIV
Leciile 17-18: Marketing i publicitate

Vocabular: analize de marketing (4P,
SWOT, AIDA), reclame, cercetri de pia,
principiile publicitii;
Abiliti de comunicare: prezentarea
planurilor, inteniilor, luarea n considerare
a posibilitilor i probabilitilor, formule
pentru scrisori de marketing, chestionare
adresate clienilor.
Leciile 21-22: Finane

Vocabular: prezentarea rezultatelor
financiare ale unei companii, relaiile firmei
cu banca (negocieri cu banca);
Abiliti de comunicare: prezentarea/
explicarea situaiei financiare/economice a
companiei n faa bncii, formule utilizate n
negocierile privind obinerea unui credit.
Leciile 19-20: Export i import

Vocabular: condiii i documente de
transport i asigurare, negocieri, pli,
reclamaii adresate companiilor de
asigurri (pagube nregistrate, solicitarea
despgubirilor);
Abiliti de comunicare: solicitarea/oferirea
informaiilor despre livrarea, expedierea
i transportul mrfii, tipuri de asigurare i
transport, formule de redactare a scrisorilor
adresate companiilor de asigurri,
exprimarea cauzei/inteniei/scopului.
Leciile 23-24: Relaiile firmei cu mediul

exterior
Vocabular: imaginea companiei n mass
media, comunicate i conferine de pres;
Abiliti de comunicare: interpretarea
informaiilor despre companii din articole
de pres sau tiri radio (fuziuni, falimente),
analiza factorilor economici, sociali i
politici i influena lor asupra imaginii
companiei, exprimarea reformulrii/
exemplificrii/similaritilor/condiiilor i
ipotezelor.
LECIE DEMONSTRATIV
LEC}IA
LEC}IILE
3 {I 4
PARTEA ~NTI
~n urm\torul dialog, directorul general [i directorul executiv al unei fabrici nou `nfiin]ate
discut\ `n cadrul unei [edin]e despre posibilitatea angaj\rii unor noi persoane `n diverse
departamente:
Leciile ncep cu un
dialog sau un text
sugestiv.
General director
Executive director
Our factory grows larger and

larger every month. I do enjoy
watching this, but Id be much happier
if I knew that we had enough young
managers with drive and initiative.
I think our staff is very competitive and

we wont need any new people for
the next year or two. As you know,
they went through management
training only three months ago.
Thats true, but some of them have

no university degree.
Do you think their factory operation

knowledge is not good enough?
I didnt say that!
I hope you will agree that we

need a personnel manager. Do you
think we should have one?
You know well that I have done

all the recruitment together with my
secretary so far. We ought
to have a personnel manager,
because I dont have time to do this
work in the future.
So, lets start with the personnel

manager. Lets find a man with a
university degree in Economics.
Why not a woman? I prefer women

for personnel recruitment. They
usually have better communication
skills.
O.K.! Lets employ a woman or a man,

preferably with experience in
personnel management.
Its not easy to find a good

personnel manager these days.
It will be easy if we offer a competitive

remuneration package.
Do you mean a company car

and so on? Thats too expensive!
Nothings too expensive if we want

to grow larger. A good personnel
manager means a very good staff.
He or she can show people interesting career prospects and make them
work better. It is worth a good salary
and a company car.
As you know, we are going to

change our technology this year. We
will need a factory manager and some
new workers.
and an experienced chief

accountant.
Youre right. But this will take several

weeks. What we should do is to
start with a good recruitment
system.
Do you agree to start by

employing a new personnel
manager?
Yes.
Im glad you do.

Ill take care of that.
(selecie din Lecia 3, pagina 1)
LECIE DEMONSTRATIV
lec]ia 3
Engleza pentru afaceri
Citi]i cu aten]ie urm\toarele cuvinte noi [i ncerca]i s\ re]ine]i pronun]ia lor corect\:
Cuvintele i
expresiile noi
sunt evideniate cu
ajutorul unui semn
distinct.
factory manager
> fEkt\ri mEnidj\r
director de fabric\
university degree
> iuniv\rsiti digri:
diplom\ universitar\, grad

universitar
technology
> teknol\dji
tehnologie
Economics
> Ek\nomiks
economie
preferably
desirable
> prefr\bli
de preferat
management
> mEnidjm\nt
conducere, management
knowledge
information
> nolidj
cunoa[tere, cuno[tin]\
remuneration package
> rimiun\rei[\n pEkidj
pachet de remunerare
company car
> kamp\ni ka
ma[in\ de serviciu
career prospects
> k\ri\ prospekts
perspective de carier\
personnel manager
> p\rs\nel mEnidj\r
manager al departamentului
de personal
recruitment
selection
> rikrutm\nt
recrutare, selec]ie
(a personalului)
chief accountant
> t[if \kaunt\nt
contabil [ef
staff
employees, personnel
> sta:f
(grup de) angaja]i, personal
system
organization
> sist\m
sistem
Pentru a verifica dac\ a]i re]inut cuvintele noi, traduce]i dialogul anterior `n limba romn\;
folosi]i filtrul ro[u:
Gen. dir.: Our factory grows larger and
larger every month. I do enjoy
watching that, but Id be much happier
if I knew that we had enough young
managers with drive and initiative.
>Dir. gen.: Fabrica noastr\ devine

cu fiecare lun\ din ce `n ce mai mare.
Observ cu mare pl\cere acest lucru,
dar a[ fi mult mai fericit dac\ a[ [ti c\
avem suficien]i manageri tineri, energici
[i cu ini]iativ\.
Exec. dir.: I think our staff is very

competitive and we wont need any new
people for the next year or two. As you
know, they went through
management training only three
months ago.
>Dir. exec.: Cred c\ angaja]ii

no[tri sunt foarte competitivi [i nu
vom avea nevoie de oameni noi pentru
un an sau doi de acum nainte. Dup\
cum [ti]i, ei au urmat un curs de
perfec]ionare n management n urm\
cu doar trei luni.
G.d.: Thats true, but some of them

have no university degree.
>D.g.: Este adev\rat, dar c]iva dintre ei

nu au o diplom\ universitar\.
E.d.: Do you think their factory

operation knowledge is not good
enough?
>D.e.: Crede]i c\ nu sunt suficient de

bune cuno[tin]ele lor despre activitatea
fabricii?
G.d.: I didnt say that!
>D.g.: Nu am spus acest lucru!
LECIE DEMONSTRATIV
lec]ia 17
nd pictures of the pro-
to meet a deadline
>tu mi:t \ dedlain
a respecta un termen fixat

(pentru o lucrare)
Crane. Confidentiality
ple of our agency.
characteristic, attribute
feature
>fi:t[\r
caracteristic\,
particularitate
brand name
trademark
>brEnd neim
marc\
packaging
>pEkidjin(g)
ambalaj
finalised chapter
>fain\laizd t[Ept\r
capitol `ncheiat/aspect
finalizat
clear distribution system
>kli\r distribiu:[\n sist\m
sistem clar de distribu]ie
transport facilities
>trEnspo: t f\silitiz
facilit\]i de transport
location
place, position, situation
>l\ukei[\n
loca]ie, amplasament,
situare
points of sale
>points \v seil
puncte de vnzare/desfacere
publicity
>pablisiti
publicitate
personal selling
>p\:rs\n\l selin(g)
vnzare direct\
honestly
>onistli
(`n mod) sincer, cinstit
to work under pressure
>tu u\:rk and\r pre[\r
a lucra sub presiune
O sgeat dubl
introduce sinonime
ay make customers
ale cuvintelor
t we cant attack your
i expresiilor
prezentate n
vocabularul leciilor.
point, but we have to

ciple of fair competi-
our potential clients

suspicious. Advertisers
help producers, well,
e do should not destroy
fidence in advertising.
ur own idea for these
or will you leave it
At the same time, you

we cant go too far with
ment. As advertisers,
aithful both to you and
e cant afford to deceive
besides, our ads have
d legal. Putting all this
ay understand that its
k in advertising.
eek. Good bye,
advertising
sincerely
Aranja]i replicile urm\toare `n ordinea corect\ astfel `nct s\ reconstrui]i prima parte a dialogului; pentru verificare, folosi]i filtrul ro[u:
>5
Its good we know that. However, we cant afford to lower the price to the level consumers expect. We have to make it a little bit lower so as to be attractive for them but
profitable enough for us.
>3
It will be lucky indeed if we prepare its launch carefully. I suppose you have finished
the market research, havent you?
>4
Yes. We have collected enough information. Most of it has already been analysed
and we have determined the size of the potential market. As market segmentation
shows, there is a large group of consumers looking for new types of cassette decks.
They have almost unanimously complained that famous manufacturers as Nakamichi,
Tandberg and Revox overprice their products. So, its clear, theyre looking for products
at reasonable affordable prices.
>2
Yes, thats exactly what we need. It seems that our NV5 deck was born on a lucky day.
>6
Absolutely. At least, for the beginning. Later on, as demand increases, the price may
go up slightly and be maintained at an acceptable high level to make it more profitable
than other products of ours. Meanwhile, the sales people will maintain a permanent
contact with customers trying to find out their reactions to the new deck.
>1
As you know, cassette decks are again in demand as the music industry is working
hard to stop Internet-MP3 trading and all forms of digital copying.
cerea lor `n limba romn\:
ampanie publicitar\
anale (de promovare,

eclam\)
oftim?; Ce a]i spus?
fi[
n plus, pe lng\ (acestea)
eclame audio [i tip\rite
LECIE DEMONSTRATIV
16
lec]ia 13
Compania noastr\ de asigur\ri ns\[i

a reglementat contul, a[a nct ne putem
rennoi stocul [i pl\ti furnizorii.
> Our Insurance Company itself settled the

account so that we can renew our stock
and pay our suppliers.
A]i stabilit singuri ace[ti termeni de plat\.
> You settled yourselves these terms of payment.
n urm\toarea scrisoare, domnul Alec Mackenzie cere furnizorului s\u, domnul Cliff Merton,
s\ accepte amnarea pl\]ii unei livr\ri, oferindu-i n schimb o plat\ par]ial\ a facturii.
Dear Mr Merton,
Un simbol special
marcheaz modele
de scrisori de
afaceri.
We regret we were unable to send you a cheque to settle our account for the
last quarter.
The docks strike which has been going on for the past six weeks has made it
impossible to ship our products, as our customers have not been able to clear
our suppliers accounts yet.
We will try to clear your invoice within the next few weeks. Meanwhile, the enclosed cheque for USD 200.00 is part payment on account.
Yours sincerely,
Alec Mackenzie
n cazul n care domnul Merton este de acord cu cererea domnului Mackenzie, va ntocmi
urm\toarea scrisoare:
Dear Mr Mackenzie,
Thank you for your letter concerning the balance on your account.
I sympathise with the problem you have had and I am willing to extend the credit
for another six weeks.
Would you please confirm that the credit will be settled then?
Yours sincerely,
Cliff Merton
Iat\ [i r\spunsul domnului Merton n cazul n care refuz\ cererea care i-a fost adresat\:
Dear Mr Mackenzie,
Thank you for your letter explaining why you cannot clear your account for
USD 200.00.
I certainly appreciate your difficulty but we ourselves have to pay our own suppliers and, therefore, must insist on payment within the next ten days.
We look forward to receiving your remittance.
Yours sincerely,
Cliff Merton
LECIE DEMONSTRATIV
LEC}IA
23
lec]ia 23
PARTEA ~NTI
~n una dintre cele mai citite reviste economice din Statele Unite ale Americii a ap\rut urm\
torul articol referitor la situa]ia economic\ dificil\ `n care se afl\ renumita firm\ de desfacere
de confec]ii ROYAL Ltd.:
Possible bankruptcy? Royal Company faces uncertain future
Un alt simbol
indic articolele
specifice massmediei cu profil
economic.
On Wednesday, Royal Ltd. will announce its annual results for this year. Once
again, profits are expected to be low.
Royal built its first store in 1967. It now owns ten stores in the western region of
the United States. All the stores are on prime sites in the high streets of major cities.
The companys head office is in San Francisco.
Recently, Royals performance has been disappointing. Today, Royals share
price fall under $ 7 in anticipation of the results. Two or three years ago, the share
price stood at $ 10 and pre-tax profits had fallen to $ 8.3m on a turnover of $ 225m.
Similarly, profits are expected to be down yet again this year. The companys profits
are expected to be around $ 6m.
One of the companys biggest problems is that it lacks a clear image. Some of their
customers seem to prefer other stores to the Royals. Royal is facing fierce competition from Lenson and Dox Brothers. Another of Royals disadvantages is that its
merchandise does not particularly appeal to younger buyers. And we think that rising
costs have been the main cause of Royals low profits. Also, in an important economic
broadcast, a famous economist said that a lot of companies were conservative and
not used to showing social responsibility, that means to protect the environment, to
offer work opportunities and appropriate sales per employee etc. and he mentioned
Royal Ltd among other companies as an illustration.
In contrast, the competitors marketing is more aggressive and effective. They often
cut prices and even offer goods at give-away prices to get people into their stores.
Their stores attract people of all ages and from all income groups. Their image make us
think of profitable organizations. Moreover, they advertise heavily in local newspapers
and television. Their share price stands at almost $ 12 their highest rating this year.
In order to compete more effectively, Royal changed its business strategy about
eighteen months ago. First, it rented space to other firms on a concessionary basis.
Unfortunately, this strategy has not been too successful. Several firms that have rented
space from Royal complained that their sales have fallen. Afterwards, Royals stores
were redecorated. This facelift has met with mixed reactions from its customers. The
layout of the stores continues to create confusion to the customers. The clients have
also complained that departments are not grouped together in a logical manner. As
a result, shoppers get tired looking out for the goods they want.
To conclude, at present it looks very much as if Royal has lost its dynamism and
sense of purpose. Investors holding shares in the company might well be advised to
sell. Unless Royals management takes action soon to revive the company, then its
future seems to be uncertain. Could we speak about a possible bankruptcy?
10
LECIE DEMONSTRATIV
lec]ia 17
15
2.
FOCUS
Jane Winter:
>Jane Winter speaking. Who am I speaking to, please?
Hans Hoffman:
Hans Hoffman from Frankfurt. Good morning.
Jane Winter:
>Good morning, Mr Hoffman. Nice to hear you again. How can I

help you?
CONCORDAN}A TIMPURILOR (SEQUENCE OF TENSES) (I)

~n limba englez\, exist\ reguli de coresponden]\ `ntre timpul verbului din propozi]ia principal\ [i cel al verbului din propozi]ia subordonat\. V\ prezent\m `n continuare aceste reguli:
Regulile gramaticale
sau de pronunie sunt
prezentate sintetic n
tabele.
Main Clause (Verb)
Subordinate Clause (Verb)
I. a present tense
any tense
He thinks
El crede
(that)
c\
they have left.

ei au plecat.
He thinks
El crede
(that)
c\
they will leave soon.

ei vor pleca `n curnd.
He thinks
El crede
(that)
c\
they had left long before the neighbours coming.

ei plecaser\ `nainte de sosirea vecinilor.
II. a past tense

He thought
El credea
a. Past Tense (pentru ac]iuni simultane)

(that)
c\
they were there.

ei sunt/erau acolo.
b. Past Perfect (cnd ac]iunea din subordonat\
este anterioar\ celei din principal\)
He thought
El credea
(that)
c\
they had left before noon.

ei au plecat/plecaser\ `nainte de prnz.
c. Future-in-the Past (cnd ac]iunea din
subordonat\ este plasat\ `n viitor)
He thought
El credea
(that)
c\
they would come to the party.

ei vor veni la petrecere.
La cea de-a doua regul\ (`n care verbul din propozi]ia principal\ este la un timp trecut),
exist\ cteva excep]ii:
Dup\ timpul trecut din principal\ se folose[te prezentul pentru a exprima adev\ruri
universal valabile:
They all knew that water boils at 100 C.
> To]i [tiau c\ apa fierbe la 100 C.
The teacher explained to us that

the Earth is round.
> Profesoara ne-a explicat c\ P\mntul

este rotund.
11
LECIE DEMONSTRATIV
22
lec]ia 21
~n negocierile de afaceri se folosesc modalit\]i lingvistice speciale prin care se exprim\ acordul/
dezacordul cu cele afirmate de c\tre interlocutor, se verific\ modul de `n]elegere a celor enun]
ate, se schimb\ sensul discu]iei pentru l\murirea unor aspecte sau se exprim\ compromisul
vizavi de o anumit\ situa]ie. Cele mai utilizate expresii pentru exprimarea acestora sunt:
AGREEING/DISAGREEING
Vei aprofunda o
serie de modaliti
lingvistice speciale,
evideniate n
seciunea SKILLS.
Why not? Yes, of course
> De ce nu? Da, bine`n]eles
Its out of the question
> Este `n afara discu]iei
Yes, thats fine, it does fit with our plans
> Da, este bine, se potrive[te planurilor

noastre
Certainly/absolutely
> Sigur/absolut
Im afraid we cannot accept.
> M\ tem c\ nu putem accepta
CHECKING COMPREHENSION
If I follow you correctly
> Dac\ v-am urm\rit cu aten]ie
Are you saying that
> Vre]i s\ spune]i c\
Sorry, do you mean that
> ~mi pare r\u, insinua]i c\
If Im not mistaken
> Dac\ nu gre[esc
Correct me if Im wrong, but I understood

that
> Corecta]i-m\ dac\ gre[esc, dar am

`n]eles c\
TURN TAKING/INTERRUPTING
Id like to suggest
> V-a[ sugera
How about
> Ce spune]i despre
May I interrupt you
> ~mi permit s\ v\ `ntrerup
Sorry to interrupt you
> Scuze c\ v\ `ntrerup
If I may add
> Dac\ a[ putea ad\uga
COMPROMISING
If you , I could
> Dac\ dumneavoastr\, atunci a[ putea
We might be able to make an exception...
> Am putea face o excep]ie
Well, considering the situation, I think we

could accept
> Ei bine, lund `n considerare situa]ia,

cred c\ am putea accepta
Identifica]i func]iile corespunz\toare urm\toarelor enun]uri; folosi]i filtrul ro[u pentru verificare:
Absolutely. We can offer USD 80,000 in our company shares
and USD 50,000 in local government bonds as part security
for the loan...
> agreeing
Sorry to interrupt you
> turn taking/interrupting
Correct me if I am wrong, but I understood from your written request you need only USD 250,000 for this project
> checking comprehension
We prefer to observe the initial conditions, but, considering the situation, we might be able to make an exception.
> compromising
12
LECIE DEMONSTRATIV
18
lec]ia 21
Completa]i fragmentele din partea stng\ a tabelului folosind cuvintele [i expresiile noi.
Stabili]i apoi care etape ale negocierii sunt reliefate prin aceste fragmente ale dialogului
anterior. Pentru verificare, folosi]i filtrul ro[u:
Exerciiile diverse
din seciunea
PRACTICE
contribuie la fixarea
noilor cunotine
teoretice.
We have an established reputation as being a top electrical goods group, with the > head office in Minnesota,
USA. It has > subsidiary companies in several European
countries. Weve been in business some thirty years now.
At the beginning, we made only > heating and ventilation
units theyre still our main product lines actually. But
recently weve moved into the field of > home equipment. () Oh, yes, were not > short of customers here.
() Let me say something about the companys size
now. Our turnover last year was close to USD 3,500,000
and our pre-tax profits around USD 500,000. Weve got
a work force of approximately 300 employees. Were
expanding fast, Im happy to say. Our > growth rate in
terms of turnover has been almost 10% a year
> exchanging information
Sorry to interrupt youCorrect me if I am wrong, but

I understood from your written request you need only
USD 250,000 for this project
Considering the fact that this business will be surely very
profitable, I would kindly ask you to grant us a loan of
about USD 300,000. From our latest financial analyses,
this is the > appropriate amount for the successful
development of our business.
> bidding
Ive read the presentation of your company, but Id like

to hear more about this, especially about the present
> companys size and the plans related to the > expected sales for your new product.
> questioning
Now, please give us a couple of days to make sure that

the business has been doing as well as you said and we
will consider the matter of your loan. Well > get back
to you as soon as possible.
> settling and concluding
Coming back to the aspect of expected sales... You see,

were planning to produce 30,000 hair-driers next year.
And we expect our > output to > rise to 60,000 or even
70,000 in two or three years time. In these conditions, we
need more than USD 250,000 to buy additional equipment
> options
Before I tell you > a little about our company could I

first thank you for seeing us at such > short notice it
was very nice of you.
Please, dont mention it. Its a pleasure for us to help you.
> relationship building
You know the reason of our coming here is given by our

objective to expand our business by launching a new
product. ()
We like a lot the idea of bringing out an entirely new
model something that would be a real breakthrough,
technologically speaking.
> agreeing procedure/stating objectives
13
LECIE DEMONSTRATIV
lec]ia 17
17
Traduce]i `n limba englez\ urm\toarele propozi]ii; pentru verificare, folosi]i filtrul ro[u:
V autoevaluai rapid
rezolvnd exerciiile
cu filtrul rou.
Am fost surprin[i cnd am aflat c\ firma lui

a dat faliment.
> We were surprised when we found out

that his firm had gone bankrupt.
Nimeni nu anticipase c\ rivalul nostru va face

o schimbare att de brusc\.
> No one had anticipated that our competitor

would make such a sudden change.
{eful serviciului financiar mi-a spus c\ nu

ne putem permite s\ cump\r\m
echipament att de scump.
> The Financial Manager told me that we

couldnt afford to buy such expensive
equipment.
Ieri nu i-am cerut directorului s\ semneze

scrisoarea pentru c\ se va `ntoarce din
deplasare cu suficient timp `nainte de
termenul pentru aceast\ lucrare.
> Yesterday I did not ask the manager to

sign the letter, as he will return from the
business trip in enough time before the
deadline for this issue.
{eful Serviciului Rela]ii cu Publicul vorbea

spaniola mai bine anul trecut dect
o face acum.
> The Head of Public Relations spoke

Spanish better last year than he does
now.
N-am [tiut c\ b\rbatul care roste[te

cuvntarea este directorul general
al firmei rivale.
> I didnt know that the man who is

delivering the speech is the General
Manager of the rival company.
Era trziu cnd am observat c\ secretara

plecase f\r\ s\-mi spun\ un cuvnt.
> It was late when I noticed that the

secretary had left without saying
anything to me.
Paznicul a spus c\ ruptura `n gard ap\ruse

`n urm\ cu dou\ zile [i c\ el raportase
despre asta.
> The watchman said that the hole in the

fence had appeared two days before and
he had reported it.
{eful Departamentului [tie c\ oamenii muncesc > The Head of Department knows that
sus]inut la acest proiect [i, cu siguran]\,
people have been working hard on this
va acorda cteva stimulente.
project and, for sure, he will give some
incentives.
Ei ne-au promis c\ ne vor `n[tiin]a `ndat\
ce transportul va p\r\si fabrica.
> They promised that they would let us

know as soon as the consignment left
the factory.
Exprimarea posibilit\]ii/probabilit\]ii se reg\se[te frecvent `n discu]iile de marketing. V\

prezent\m `n continuare cteva modalit\]i de exprimare a posibilit\]ii/probabilit\]ii:
its (quite) possible/probable
Its possible that the price may increase
slightly.
>E posibil ca pre]ul s\ creasc\ u[or.
Its quite possible/probable for them

to change the strategy.
>Este foarte posibil ca ei s\ schimbe

strategia.
14
LECIE DEMONSTRATIV
pentru afaceri
lec]ia 4
33
Traduce]i `n limba englez\ `ncercnd s\ g\si]i dou\ variante (prin a[ezarea diferit\ `n propozi]ie a complementului indirect):
ew information.
Mi-ai dat o idee nemaipomenit\.
> You gave me a great idea.

You gave a great idea to me.
Am uitat s\-i dau banii.
> I forgot to give him the money.

I forgot to give the money to him.
El mi-a trimis zece clien]i noi.
> He sent me ten new customers.

He sent ten new customers to me.
Nu mi-ai spus adev\ratul t\u motiv.
> You didnt tell me your real reason.

You didnt tell your real reason to me.
moment.
mnia.
~nlocui]i cuvintele cu sinonime:
produc]ie [i
ui de func]io-
management
ez\
ompetitive (paserviciu, stagiu

Marea Britanie,
e).
He has hired a lot of young people

in the last three months.
He >has employed a lot of young people

in the last three months.
The costs will be reduced soon.
The costs will be >cut (down) soon.
We intend to have a good recruitment

system in the future.
We intend to have a good >selection

system in the future.
I understood that you have excellent

communication abilities.
I understood that you have excellent

communication >skills.
Traduce]i `n limba romn\ urm\torul anun]:
n luna octom-
CHAPMAN Ltd.
CHAPMAN Ltd.
NAs a result of the continuing

expansion of our company, we
are presently seeking
>Ca urmare a extinderii

permanente a companiei
noastre, c\ut\m
>
umneavoastr\
ie recent\ la:
tr. Iancului, 10,
plic: Pozi]ia nr.
er bags
ania.
ager
n Technology
rably both
Requirements:
>Cerin]e:
fluency in English
fluen]\ `n englez\
adaptable person
persoan\ adaptabil\
good computer skills
abilit\]i `n domeniul PC-urilor
a good general education
educa]ie general\ bun\
Please send your Curriculum Vitae to:

Mr Philip Robinson, Personnel Officer, Chapman Ltd.
>V\ rug\m s\ trimite]i CV-ul dumneavoastr\ la:

D-l Philip Robinson, Personnel Officer, Chapman Ltd.
str. Cosmonau]ilor, nr. 58
str. Cosmonau]ilor, nr. 58
15
LECIE DEMONSTRATIV
lec]ia 8
33
Traduce]i `n limba englez\ urm\toarea ofert\:

Stimate domnule Smith,
> Dear Mr Smith,
V\ mul]umim pentru cererea de ofert\ din 12 ianuarie

2001. V\ oferim urm\toarele cota]ii pentru produsele
noastre:
> Thank you for your enquiry dated January the

12th, 2001. We are pleased to offer you the following
quotations of our products:
Model
T 142
Ts 142
T 162
T 162
>Design
T 142
Ts 142
T 162
Ts 162
Cantitate (pe an)

400.000
350.000
300.000
200.000
Pre] unitar
20.000
18.000
25.000
22.000
Dup\ cum observa]i la o citire rapid\ a cota]iilor

noastre, pre]urile difer\ `n func]ie de calitate [i m\
rime, dar suntem dispu[i s\ acord\m 3% discount
pentru comenzi mai mari de 500.000 de buc\]i, pentru
fiecare model.
Cele de mai sus sunt pre]uri franco fabric\ [i sunt
calculate pentru livr\ri anuale pl\tibile astfel:
prima livrare: print-un acreditiv irevocabil
Quantity (per year)

400,000
350,000
300,000
200,000
> As you can see from a perusal reading of our quotation, the prices differ in conformity with the quality and
size of the products, but we are ready to allow you
3% quantity discounts for orders larger than 500,000
units for each design.
> The above-mentioned prices are ex works prices
and they are calculated for annual deliveries payable
as follows:
first delivery: by an irrevocable letter of credit
following deliveries: 30 % payable before delivery
urm\toarele livr\ri: 30% pl\tibili `nainte de livrare
60 % payable documents
against acceptance
60% pl\tibili documente contra

plat\
10% pl\tibili la 30 de zile dup\
livrare.
Livrarea imediat\ este garantat\, deoarece de]inem
stocuri considerabile.
Unit price
20,000
18,000
25,000
22,000
10 % payable 30 days after

the delivery.
> Immediate dispatch is guaranteed, as we hold
ample stocks.
> We look forward to hearing from you soon.
A[tept\m cu ner\bdare ve[ti de la dumneavoastr\.

> Yours sincerely,
Cu sinceritate,
> Tan Baxter
Tan Baxter,
> Sales Director
Director de vnz\ri.
PRACTICE
Exerciiile frecvente
de traducere v
ajut s v nsuii
limbajul specific
mediului de afaceri.
Traduce]i `n limba englez\ urm\toarele propozi]ii:

Ne-au spus c\ domnul Heart este un partener
pe care te po]i baza.
>They told us that Mr Heart is a partner

you could rely on.
Mi-a spus c\ nu [tie cnd va fi livrat\ marfa.
> She told me that she didnt know when

the merchandise would be delivered.
Mi-a promis c\-mi va telefona ct de curnd.
> He promised me that he would call me

up soon.
Mi-a spus: Nu [tiam c\ lucra]i la aceast\ firm\ > He told me, I didnt know that you have
de at]ia ani.
been working with this company for
so many years.
16
LECIE DEMONSTRATIV
lec]ia 9
Reface]i urm\toarele dialoguri, recurgnd la expresii [i cuvinte din text. Verifica]i corectitudinea r\spunsurilor folosind filtrul ro[u.
1.
MP: Now > lets agree on the overall procedure.
SB: > Certainly.
MP: My > main objective is to find out more about your > product range.
SB: > Thats fine > with us.
MP: > Id also like to talk about possible > price, delivery and transportation terms.
2.
MP: I think > I should start by explaining our > specific needs.
(...) As you know, Mrs Bray, we have an > established reputation in the UK.
(...) We have > recently got an important contract > which we want to start > as
soon as possible . Therefore, we have >to acquire some new equipment and to make
sure that we have a > reliable supplier.
SB: (...) You have > found exactly what you need, Mr Parson. Thats > what we are!
A > reliable supplier.
FOCUS
IF CLAUSES / PROPOZI}IILE CONDI}IONALE

n limba englez\ exist\ trei tipuri de propozi]ii condi]ionale. Exprimarea condi]iei prin propozi]ii subordonate se face cu respectarea unor reguli de concordan]\ a timpului, referitoare la
verbul propozi]iei condi]ionale.
n tabelul de mai jos, pute]i urm\ri timpul verbului din fiecare tip de propozi]ie condi]ional\
raportat la cel al propozi]iei principale.
4(25)
Clause
Type
MAIN CLAUSE
FUTURE/PRESENT
I (shall) buy the car
II
Un semn distinct
indic faptul c
anumite idei se leag
de teme prezentate
anterior.
n acest caz, le
regsim i n Lecia
4, la pagina 25.
CONDITIONAL PRESENT
should/would + short infinitive
I would buy the car
They would accept the goods

III
CONDITIONAL PAST
should/would + have +
verb (-ed; 3rd form)
I would have bought the car
They would have accepted the goods
IF
IF CLAUSE
if
if
unless
PRESENT
I have enough money.
it is not very expensive.
it is very expensive.
PAST TENSE
if
if
unless
if
I had enough money.

it were not so expensive.
I found another one better.
we improved its quality.
PAST PERFECT
if
if
unless
if
I had had enough money.

it hadnt been so expensive.
if I had bought another one
that was cheaper.
we had improved its quality.
17
LECIE DEMONSTRATIV
34
Recapitulrile
finale prezint pe
scurt aspectele cele
mai importante din
fiecare lecie.
lec]ia 10
RECAPITULAREA LEC}IEI 10
1.
Termeni [i expresii utile `n negociere:
to alter
>tu o:lt\r
a modifica, a schimba
at a discount
>Et \ diskaunt
cu reducere
to be spread over
>tu bi: spred \uv\r
a se ntinde (ca durat\)
cash against documents
>kE[ \geinst dokium\nts
incasso documentar
expertise
>eksp\:rti:z
competen]\ deosebit\
to get a discount
>tu get \ diskaunt
a ob]ine o reducere
to involve
>tu involv
a implica
to let someone know about
>tu let samuan n\u \baut
a informa/ n[tiin]a pe cineva

de ceva
penalty clause
>pen\lti klo:z
clauz\ referitoare la
penalizare
2.
Participan]ii la negocieri sunt deseori pu[i `n situa]ia de a convinge partenerul s\ accepte punctul lor de vedere, de a sugera anumite idei de ac]iune sau de a sus]ine o
idee sau o sugestie.
Cteva modalit\]i de realizare a acestor func]ii lingvistice sunt:

PERSUADING AND CONVINCING
... have to admit that ...
... have to agree that ...
Dont forget that ...
Lets not forget that ...
Dont you think that ...
MAKING SUGGESTIONS
I suggest ...
Perhaps, we could ...
Maybe, you should ...
You might ...
I think you should ...
Youd better ...
Why dont you ...
18
LECIE DEMONSTRATIV
entru afaceri
ro[u:
tell us, what
La finalul fiecrui
caiet avei la
dispoziie i
o seciune de
vocabular, ce
sintetizeaz cuvintele
noi folosite n cele
2 lecii.
lec]ia 9
33
VOCABULARUL LEC}IILOR 5
{I
acting agent
> Ektin(g) eidj\nt
persoan\ care ac]ioneaz\ ca

agent
actively
> Ektivli
activ
additional amounts
> \di[\nl \maunts
sume suplimentare
advertising
> Edv\rtaizin(g)
reclam\, anun]
affiliated firm
> \filieitid f\:rm
firm\ afiliat\
h better. You
pes of excamodels, so
soil and size
hats a good
after-sales services
> a:ft\ seilz s\: visiz
servicii post-vnzare
agency contract
> eidj\nsi kantrEkt
contract de agent
agreed
> \gri:d
convenit, stabilit
agreement
> \gri:m\nt
accept, `n]elegere
es are much
attractive
> \trEktiv
atractiv
to be liable
> tu bi: lai\b\l
a fi responsabil
to be down
> tu bi: daun
a fi sc\zut, a sc\dea
to bear
> to be\r
a suporta
brochure
> br\u[iu\r
bro[ur\
catalogue
> kEt\lag
catalog
chemical industry
> kemik\l ind\stri
industria chimic\
to consider
> tu k\nsid\
a lua `n considerare, a ]ine
Consul
> kans\l
consul
contribution
> kantribiu[\n
contribu]ie
corporation
> korporei[\n
companie, corpora]ie
covering
> kav\rin(g)
care acoper\
credit terms
> kredit t\:rmz
termeni de creditare
d, so far, we
the quantity
currently
> kar\ntli
`n mod curent
day-to-day
> dei tu dei
de zi cu zi, zilnic
working on
to deal in
> tu di:l in
a face comer] cu
to deal with
> tu di:l iD
a se ocupa cu
demand
> dimand
cerere
depending
> dipendin(g)
`n func]ie de
to develop
> tu divel\p
a dezvolta
drilling equipment
> drilin
echipament pentru foraj
e would also
rgent as the
ne now. Its
me trimming
quality, high
e.
count.
ou dont sell
other to sell
erience as a
nk we could
d in having a
s, according
n also fix the
p is to have
(g)
ik ipm\nt
u
19
LECIE DEMONSTRATIV
Temele, pe care le
gsii att n caietele
de curs, ct i n
cele de exerciii, v
ajut s v fixai
cunotinele.
lec]ia 21
27
TEMA PENTRU ACAS| 21

A.
Traduce]i `n limba romn\ urm\toarele propozi]ii:

1. It might be a good idea to price the product at the upper end of the market.
2. Our objective is to bring out an entirely new model - something that would be a real
breakthrough, technologically speaking.
3. After five hours of negotiation, we finally came to an agreement.
4. Are you saying that your growth rate in terms of turnover was almost 10% last
year?
B.
Traduce]i `n limba englez\ urm\toarele propozi]ii:

1. O posibilitate ar fi s\ contact\m o banc\ care s\ ne finan]eze investi]ia.
2. Dup\ ce l-a ascultat pe directorul financiar, ofi]erul de credite i-a promis c\ va medita
`n urm\toarele zile la propunerea lui.
3. Principalul nostru obiectiv este s\ convingem banca de necesitatea acord\rii unei
sume mai mari pentru acest proiect.
4. M\ tem c\ nu putem accepta acordarea `mprumutului, `n condi]iile `n care nu
pute]i oferi garan]ii [i nici referin]e.
C.
Forma]i propozi]ii prin aranjarea urm\toarelor cuvinte, respectnd regulile gramaticale

privind ordinea cuvintelor `n propozi]ie:
1. one, will, new, out, drier, bring, within, we, hair, the, month (.);
2. features, the, emphasized, manager, of, the, product, marketing, the revolutionary (.);
3. will, what, officer, to, meeting, the, credit, say, this (?);
4. suggestions, immediately, making, start (!).
D.
Formula]i `n limba englez\ cinci recomand\ri unei persoane care se prezint\ la o

negociere `n vederea ob]inerii unui credit.
20
LECIE DEMONSTRATIV
U
PL
EM
EX
Temele se pot rezolva

pe formularele
speciale inserate n
caiet (dac se trimit
spre corectare prin
pot) sau online, n
contul de cursant de
pe site-ul
www.eurocor.ro.
Un profesor
personal v ndrum
pe toat durata
studiului.
Cea mai rspndit limb din ntreaga lume, engleza, este folosit att n companii
multinaionale, ct i n firme locale, instituii publice sau diverse organizaii.
Managerii, asistenii, specialitii n marketing, reprezentanii de vnzri, specialitii PR
se confrunt aproape zilnic cu situaii n care au nevoie de cunotine de limba englez.
n plus, scrisorile i documentele comerciale uzuale, discuiile i negocierile de afaceri
presupun utilizarea unui vocabular de specialitate.
Dezvoltai-v abilitile de comunicare n limba englez specifice mediului de afaceri!
Cursul Eurocor ENGLEZA PENTRU AFACERI este soluia ideal pentru
dumneavoastr! Construii-v un viitor mai bun, investind n educaie!
Spor la studiu!
Tel. 021 33 225 33

21
www.eurocor.ro

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Studiul eficient al cursului nostru este garantat de structura unitar a celor

La Eurocor, cursanii aleg unde s primeasc pachetul de curs! Dvs. ce alegei?

ENGLEZ PENTRU AFACERI

Programa cursului Englez pentru afaceri

Leciile 9-10: Negocierile

Leciile 3-4: Recrutarea personalului

Leciile 11-12: Reclamaiile

Leciile 5-6: Tipuri de companii

Leciile 13-14: Plile

Leciile 7-8: Relaiile cu clienii i

Leciile 15-16: Managementul companiei

ENGLEZ PENTRU AFACERI

Leciile 17-18: Marketing i publicitate

Leciile 21-22: Finane

Leciile 19-20: Export i import

Leciile 23-24: Relaiile firmei cu mediul

ENGLEZ PENTRU AFACERI

Our factory grows larger and

I think our staff is very competitive and

Thats true, but some of them have

Do you think their factory operation

I didnt say that!

I hope you will agree that we

You know well that I have done

So, lets start with the personnel

Why not a woman? I prefer women

O.K.! Lets employ a woman or a man,

Its not easy to find a good

It will be easy if we offer a competitive

Do you mean a company car

Nothings too expensive if we want

As you know, we are going to

and an experienced chief

Youre right. But this will take several

Do you agree to start by

Im glad you do.

(selecie din Lecia 3, pagina 1)

ENGLEZ PENTRU AFACERI

Engleza pentru afaceri

> fEkt\ri mEnidj\r

> iuniv\rsiti digri:

diplom\ universitar\, grad

> rimiun\rei[\n pEkidj

> k\ri\ prospekts

> p\rs\nel mEnidj\r

> t[if \kaunt\nt

(grup de) angaja]i, personal

>Dir. gen.: Fabrica noastr\ devine

Exec. dir.: I think our staff is very

>Dir. exec.: Cred c\ angaja]ii

G.d.: Thats true, but some of them

>D.g.: Este adev\rat, dar c]iva dintre ei

E.d.: Do you think their factory

>D.e.: Crede]i c\ nu sunt suficient de

G.d.: I didnt say that!

>D.g.: Nu am spus acest lucru!

(selecie din Lecia 3, pagina 2)

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