Documente Academic
Documente Profesional
Documente Cultură
CAMELIA-DANIELA TEGLA
English Study Pack for Students in Psychology and Education Sciences 2013 201313-2014
1
Informaii generale
Date de contact ale titularului de curs: Nume: Asit. drd. Camelia-Daniela Tegla Birou: Cab.10, Departamentul LSS, Horea nr.7 Telefon: 0264/530724 E-mail: cameliateglas@gmail.com Date de identificare curs: Numele cursului Limba englez - curs practic limbaj specializat Codul cursului LLU0011, LLU0012 Anul, Semestrul anul 1, semestrele 1,2 Tipul cursului - obligatoriu
Condiionri i cunotine prerechizite Cursul este conditionat de deinerea de cunotine de limba englez care situeaza studentul la nivel B1, conform grilei de autoevaluare a Cadrului comun european de referinta a limbilor: Competente nelegereascultare nelegerecitire Vorbireconversaie Vorbireexprimare Scriere A1 A2 B1 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 B2 C1 C2 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6
Trebuie avut n vedere faptul c nscrierea la examenul de licena la finalul ciclului bachelor este conditionat de susinerea i promovarea unui test de competena lingvistic ntr-o limba de circulaie internaional la finele semestrului al doilea. Descrierea cursului Este un curs cu obiective specifice care vizeaz achiziia de cunotine i dezvoltarea deprinderilor de limb strin ca instrument de formare i informare academic i profesional. Tipologia programului de nvare are n vedere crearea unui profil de utilizator cu competene axate pe studiul limbajelor de specialitate. n acest sens, studenii i vor dezvolta capacitatea de contientizare a strii actuale a cunotinelor i deprinderilor, se vor deprinde s-i fixeze obiective reale i realiste, s-i selecteze n mod autonom materialele i s se autoevalueze. Obiectivele disciplinei: Studenii vor putea utiliza competent limba englez, cel puin la nivelul B2, n activitatea lor academic i n viitoarea activitate profesional: 1. Cunoaterea i nelegerea aprofundat a contextelor i rolurilor, precum i a conceptelor, metodelor i a discursului/limbajului specific diverselor situaii de comunicare profesional n mediul academic de limba englez, cu accent pe situaia retoric, formele de comunicare scris i oral, etapele procesului de scriere i produsele scrisului academic, precum i pe deontologia profesional. 2
2. Utilizarea cunotinelor aprofundate pentru explicarea i interpretarea diverselor modaliti de comunicare scris (genuri de texte tiinifice) i oral (comunicri tiinifice) i a conveniilor ce guverneaz redactarea textelor tiinifice n limba englez n contextul studiilor de licenta i al comunitii profesionale extinse (naionale i internaionale). 3. Transferul conceptelor/principiilor/metodelor nvate n activiti de receptare a textului scris i de producere viznd etapele procesului de scriere, organizarea i dezvoltarea ideilor, structura textului i strategiile de comunicare verbal oral i scris la standarde specifice limbii engleze specializate pentru discursul tiinific. 4. Utilizarea grilelor de criterii standard ale comunitii academice/profesionale pentru evaluarea calitii produselor comunicrii academice scrise i orale n limba englez. 5. Elaborarea unor lucrri scrise i prezentri orale originale care s utilizeze principiile i tehnicile de redactare consacrate n mediul academic, cu accent pe genurile predilecte din psihologie i tiinele educaiei. 6. Realizarea sarcinilor de lucru individuale n contexte de autonomie/independen. 7. Participarea la realizarea de proiecte de lucru n perechi i n echip, cu accent pe asumarea de roluri n cadrul echipei de lucru n mediul academic. 8. Managementul propriei nvri, diagnoza nevoilor de formare, monitorizarea i reflecia asupra utilizrii eficiente a instrumentelor de munc intelectual i a resurselor/tehnicilor/strategiilor de nvare traditionale si TIC. Coninut: SEMESTRUL 1 Saptamana 1 Placement Test Saptamana 2 Introduction. The Skill and Practice of Reading; Listening Strategies Saptamana 3 Psychology in a Nutshell Saptamana 4 Psychology in a Nutshell Reporting structures; Tenses used in reports; Saptamana 5 Education Saptamana 6 Saptamana 7 Saptamana 8 Saptamana 9 Saptamana 10 Saptamana 11 Saptamana 12 Saptamana 13 Saptamana 14 Education Reported Speech; Autism and Communication Autism and Communication Reported Speech; Psychology of Advertising Psychology of Advertising Academic Definitions; Relative Clauses Psychology of Advertising Emphasis; Rephrasing; Quoting Secret Lives Secret Lives Cohesion; Paraphrasing Revision
Bibliografie obligatorie: 1.Side, Richard Wellman, Guy: Grammar & Vocabulary For Cambridge Advanced and Proficiency, Longman, 2001 3
2. Prodromou, L., Grammar and Vocabulary for First Certificate, Longman, 2001 3. Tegla, Camelia (coord.), Felea, Cristina, Mezei, Vlad English B2 C1, Social Sciences and Sport, Seria Autodidact (coord. Liana Pop), Cluj, Ed. Echinox, 2009 4. Longman Dictionary of Contemporary English, Longman, 2003 5. http://granturi.ubbcluj.ro/autodidact 6. psychologyabout.com 7. http://esl.about.com/c/ec/1.htm 8. owl.english.purdue.edu/ 9. www.psychologytoday.com Evaluare: Criterii de evaluare: prezena i participarea activ la cursul practice; ndeplinirea corect si la timp a sarcinilor de lucru; nsuirea vocabularului de specialitate; corectitudinea, fluena i adecvarea la cerin a limbii engleze (oral i scris); capacitatea de a utiliza eficient limba englez n contexte academice i profesionale specifice Metode de evaluare: examen scris la sfritul semestrului Materiale i instrumente necesare pentru curs: Derularea activitilor prevzute necesit accesul studenilor la urmtoarele resurse: - calculator conectat la internet (pentru a putea accesa bazele de date si resursele electronice suplimentare dar i pentru a putea participa la secvenele de formare interactiv on line) - imprimant (pentru tiprirea materialelor suport, a temelor redactate, a studiilor de caz) - acces la resursele bibliografice (ex: abonament la Biblioteca British Council) - acces la echipamente de fotocopiere Elemente de deontologie academic n caz de fraud sau plagiat, vezi poziia UBB. Studeni cu dizabiliti: Titularul cursului i exprima disponibilitatea, n limita constrngerilor tehnice si de timp, de a adapta coninutul i metodelor de transmitere a informaiilor precum i modalitile de evaluare (examen oral, examen on line etc) n funcie de tipul dizabilitii cursantului. Altfel spus, avem n vedere, ca o prioritate, facilitarea accesului egal al tuturor cursanilor la activitile didactice si de evaluare.
Unit1: Introduction
The Reading Process
Though reading is often considered a passive skill, research in the field of psycholinguistics has demonstrated that it is actually a highly complex process of interaction between the reader and text.
For example, it has been shown that the reader does not decode the text in his first language in an orderly, linear fashion, word after word, but rather his eyes move rapidly over the page, going forward and backward as he perceives meaningful groups of words and relates these to the non-verbal information at his disposal (that is, to his knowledge of the world and topic of the written text), thereby deriving meaning from the text.
=
Reading thus can be seen as the processing of information. The reader brings to the text his own store of information deriving from his native culture, education, personal experience, and, normally some specific knowledge of the written text. At the same time, the reader possesses a linguistic competence, including knowledge of words, of how these words are deployed according to the linguistic system in order to form sentences, and the rhetorical pattern and linguistic conventions which characterize different types of text.
Furthermore, in an ideal situation, the reader approaches a text with a genuine motivation to read and a reading purpose. Whatever the text, he will also have some expectations or predictions regarding its content and how the text is likely to be organized depending on its genre. As he reads, these predictions are confirmed or not confirmed by the text. Depending of his reason for reading, he will use one or more specific strategies.
Reading strategies
When we read in our own language we use often unconsciously a variety of reading strategies and techniques depending on the text and our reason for reading. There are four principal styles of reading: Skimming involves moving your eyes rapidly over the page or pages in order to get a general idea of what the text is about, focusing on certain key words or phrases. Scanning, instead, is a strategy we use when we seek specific pieces of information in a text, such as names, dates, statistics, or whether a particular topic is treated. Here our expectations are heightened by our awareness of certain lexical fields or other textural features which are likely to signal the presence of the information we are looking for. Intensive reading is the style we use when we wish to have a very clear and complete understanding of the written text. This implies a careful de-codification of the writers discourse, usually with the aim of comprehending not only the literal meaning of the text, but also the writers deeper purpose, his position or other eventual text subtleties. Extensive reading is the term we use to describe the strategies called into play when we read longer texts either for pleasure or for information, and may involve all the strategies previously mentioned, which the reader applies according to the individual text and his interest in its various parts. Thus, the reading style we apply to any given text should be a function of the type and content of the text on the one hand, and our reading purpose on the other. It is important to use these strategies appropriately and flexibly: obviously not all texts need to be read intensively, though language learners often apply only this strategy to texts in foreign languages. In reading English for academic purposes, for example, it will often suffice to have a general idea of whether certain information is contained in an article and, if so, where, so that it might be consulted at a later date. On the other hand, information which is of interest may be located quickly and selected passages focused upon for the purpose of extracting and annotating specific information.
(Source: Adapted from Jordan, R.R, Academic Writing Course, Collins, London 1993)
The word cloud below contains the keywords of the text. Use them to write down the main ideas.
With the help of language instructors, students learn how they can adjust their listening behaviour to deal with a variety of situations, types of input, and listening purposes, develop a set of listening strategies and match appropriate strategies to each listening situation. Listening Strategies Listening strategies are techniques or activities that contribute directly to the comprehension and recall of listening input. Listening strategies can be classified by how the listener processes the input. Top-down strategies are listener based; the listener taps into background knowledge of the topic, the situation or context, the type of text, and the language. This background knowledge activates a set of expectations that help the listener to interpret what is heard and anticipate what will come next.
Top-down strategies include: listening for the main idea predicting drawing inferences summarizing Bottom-up strategies are text based; the listener relies on the language in the message, that is, the combination of sounds, words, and grammar that creates meaning.
Bottom-up strategies include: listening for specific details recognizing cognates recognizing word-order patterns Strategic listeners also use metacognitive strategies to plan, monitor, and evaluate their listening. They plan by deciding which listening strategies will serve best in a particular situation. They monitor their comprehension and the effectiveness of the selected strategies. They evaluate by determining whether they have achieved their listening comprehension goals and whether the combination of listening strategies selected was an effective one.
(Source: Adapted from http://www.nclrc.org/)
unquestionable. The First School of Thought One of Wundts most famous students, Edward B Titchener, went on to become one of the founders of psychologys very first school of thought. According to structuralism, the human consciousness can be broken down into small parts. Using introspection, trained students attempted to break down reactions and responses to the most basic of all perceptions and sensations. Though structuralism is notable because of its emphasis on scientific research methods, it is considered to be unreliable, subjective and limiting today. When Titchener died, the concept of structuralism also dies with him. Functionalism Psychology really flourished in America in the 19th century. William James came out on top as the leading American psychologist during this period and his principles of psychology made him the Father of American Psychology. His ideas and concepts served as the foundation for a new school of thought, which was known as functionalism. Functionalism focused on how the human behaviour works towards helping people comfortably in their respective environments. Functionalists use methods like direct observation. The functionalists however stressed on the fact that consciousness is an ever changing and more continuous process. Although functionalism is no longer considered to be a school of thought, it however did go on to influence the next generation of psychologists. Sigmund Freud Up until this point, psychology tended to stress more on the conscious human experience. However, Sigmund Freud, the famous Austrian physician changed the whole face of psychology in such a dramatic way by putting forward a theory of personality that stressed on the importance of the unconscious mind. His work with patients suffering from mental ailments like hysteria led him to believe that our early childhood experiences as well as our unconscious impulses contribute greatly towards the development of our adult behaviours and personalities. According to him, psychological disorders are basically the result of unconscious conflicts that take place within us, and that become unbalanced or extreme. His theory had a huge impact on the 20th century psychology, influencing the mental well being as well as in many other fields like literature, art and popular culture. Although many of his concepts are looked upon with scepticism today, his influence on modern psychology cannot be questioned. The Emergence of Behaviourism Psychology evolved dramatically during the 20th century and another school of thought known as behaviourism became dominant. Behaviourism was a very big change from all of the previous theoretical perspectives, and rejected emphasis on the conscious as well as the unconscious mind. Instead it strove to make the discipline a more scientific one by stressing on observable behaviour. Behaviour stresses on the fact, that the subject matter of psychology is basically the behaviour of a human being. The impact of this school of thought was enormous and it dominated the scene for almost 50 years. Even though it eventually lost its importance, the basic principles of behaviourism are still used today. Therapeutic methods like token economies and behavioural modification are often used to help kids overcome maladaptive behaviours and to learn new skills. Conditioning is used in most situations ranging from education to parenting. The Third Force or Humanistic Psychology Although behaviourism and psychoanalysis dominated the first half of the 20th century, a new school of thought, known to us as humanistic psychology emerged during the latter half of the 20th century. Referred to most as the Third Force in psychology, this theoretical concept lays 9
emphasis on conscious experiences. Psychology as it is Today As you may have already noticed the discipline of psychology has seen enormous change and growth since its early beginnings with Wundt. The story certainly does not end right here. Psychology has since continued to change and evolve and new perspectives and ideas have been introduced. Recent psychological research focuses on many aspects of the human behaviour and experience, right from impact of cultural and social factors to biological influences on human behaviour. Today, most of the psychologists dont identify themselves with a single school of thought. Instead, they prefer focusing on certain specialty perspectives or areas, often drawing conclusions from a wide range of theoretical backgrounds. This contemporary approach has contributed new theories and ideas that still continue to shape the future of psychology.
(Source: Adapted from : Natasha Bantwal, Published: 1/27/2008, http://www.buzzle.com/articles/brief-history-of-psychology.html)
Language Focus: Read the fragment above and try to identify the tenses used in the text. Write down two or three verbs for each identified tense.
........................................................
VERB FORMATION The following chart shows the positive, negative and interrogative (question) forms of all the principle tenses in English with a brief description of the principle usage.
TENSE Simple Present POSITIVE NEGATIVE QUESTION USE
They don't I play tennis Does she know (do not) work Habitual activities - States on Mondays. him? in New York. She went to Paris last week. I'll (will) meet you at the airport tomorrow. He's (is) working at the moment. They didn't Where did she (did not) drive get that hat? to work. He will not (wont) be able to come. They aren't (are not) coming this evening. Will they visit us soon? Actions happening at a defined moment in the past. Decisions made at the moment about the future, future predictions, future promises Actions happening at the present moment. Near future intention and scheduling.
Simple Past
Simple Future
Present Continuous
Past Continuous
I was He wasn't What were you Interrupted past action, action watching TV (was not) doing when I happening at a specific moment in when you working when called? time in the past.
10
called. I'll (will) be cooking Future Continuous dinner when you arrive. He's (is) Future with Going going to fly to to Boston next week. I've (have) seen Mick three times this week.
she arrived. They will not (won't) be living in Paris this time next year. They're (are) not going to invite the Browns. What will you be doing next week at this time?
Present Perfect
1) To express an action that was begun in the past and continues She hasn't How long have into the present. (has not) been you worked at 2) To express an action that happened in the Unspecified past. to New York. Smith's? 3) To express a recent action that has a present effect. Had you ever seen such a crazy lady before that? How long will you have lived in France by the end of next year? How long have you been working on that problem? How long had you been playing tennis when she arrived? How long will you have been driving by 6 o'clock? To express an action that happens before another action in the past.
Past Perfect
She hadn't I'd (had) (had not) been already eaten to Rome before they before that came. trip. We'll (will) have lived here for twenty years by 2005. She's (has) been waiting for over three hours. She'd (had) been waiting for three hours when he finally arrived. He'll (will) have been sleeping for a few hours by the time we arrive. She will not (wont) have finished her homework by the time we arrive. They haven't (have not) been studying for long. I hadn't (had not) been sleeping for long when I heard the doorbell ring. She will not (wont) have been working for long by 5 o'clock.
Future Perfect
To express what will have happened or how long something will have happened up to a certain point in the future. To express the duration of a continuous activity begun in the past and continuing into the present. To express the duration of a continuous activity begun before another activity in the past.
11
If the human brain were so simple that we could understand it, we would be so simple that we couldn't. Emerson M. Pugh
Unusual words
Zook goo
12
Model:
13
to stick to =
2. The most famous experiment Milgram (to conduct _1) was also his most controversial. The issue (to deal _2) with the people's right to know on what he/she is being studied. On the surface, the experiment (to look _3) legit and totally scientific. Two people (to be brought _4) in at a time and each would draw from a hat. One would be the teacher, one the learner. After going over exactly how the shock treatment (to work _5), the teacher (to go _6) to his control panel and the learner (to be hooked up _7) to electrodes. The teacher would first read lists of paired words then (to ask _8) the learner to pair up the now separated words. For each wrong answer the learner (to give _9), an increasing dose of electricity (to be given _10).
(Source: Adapted from: http://www.free-researchpapers.com/dbs/b11/smu317.shtml)
B. Identify the tenses of the verbs underlined in the following fragment and match them to the uses suggested in the table below: The research of consciousness, or states of awareness, has provided numerous interesting and influential studies. Sleep, dreams, and hypnosis are states of awareness that have intrigued psychologists because they relate to the quality of psychological interaction with the environment. States of awareness change constantly, which produces changes in behaviour. Studies in this area have made great contributions to the understanding of psychology. Researchers pursuing answers about states of awareness discovered Rapid Eye Movement sleep and how it relates to dreaming. Rosalind Cartwright, a leading researcher in this area, takes the study of consciousness to another level by suggesting that people may be able to control what they dream about. Many psychologists have theorized about why people dream. Sigmund Freud believed that dreams were windows to your unconscious; that your greatest unfulfilled wishes and fears would be expressed symbolically in your dreams. Freud's view has been highly influential, and psychotherapists still use dream interpretation during therapy.
(Source: Adapted from: http://www.free-researchpapers.com/dbs/b6/pnl224.shtml)
VERBS
TENSE
USE An action that was begun in the past and continues into the present/ An action that happened in the unspecified past/ A recent action that has a present effect. Actions that happened at a defined moment in the past. Habitual activities - States
14
15
Unit 3: Education
Born in Zurich, Johann Heinrich Pestalozzi (1746 - 1827) took up Rousseau's ideas and explored how they might be developed and implemented. His early experiments in education ran into difficulties but he persisted and what became known as the 'Pestalozzi Method' came to fruition in his school at Yverdon. Instead of dealing with words, he argued, children should learn through activity and through things. They should be free to pursue their own interests and draw their own conclusions. I wish to wrest education from the outworn order of doddering old teaching hacks as well as from the newfangled order of cheap, artificial teaching tricks, and entrust it to the eternal powers of nature herself, to the light which God has kindled and kept alive in the hearts of fathers and mothers, to the interests of parents who desire their children grow up in favour with God and with men. (Pestalozzi quoted in Silber 1965: 134) Pestalozzi goes beyond Rousseau in that he sets out some concrete ways forward - based on research. He tried to reconcile the tension, recognized by Rousseau, between the education of the individual (for freedom) and that of the citizen (for responsibility and use). His initial influence on the development of thinking about pedagogy owes much to a book he published in 1801: How Gertrude Teaches Her Children. He wanted to establish a 'psychological method of instruction' that was in line with the 'laws of human nature. As a result he placed a special emphasis on spontaneity and self-activity. Children should not be given ready-made answers but should arrive at answers themselves. To do this their own powers of seeing, judging and reasoning should be cultivated, their self-activity encouraged (Silber 1965: 140). The aim is to educate the whole child - intellectual education is only part of a wider plan. He looked to balance, or keep in equilibrium, three elements - hands, heart and head. William H. Kilpatrick in his introduction to Heinrich Pestalozzi (1951) The Education of Man - Aphorism has summarized six principles that run through Pestalozzi's efforts around schooling. Personality is sacred. This constitutes the inner dignity of each individual. As 'a little seed... contains the design of the tree', so in each child is the promise of his potentiality. 'The educator only takes care that no untoward influence shall disturb nature's march of developments'. Love of those we would educate is 'the sole and everlasting foundation' in which to work. 'Without love, neither the physical nor the intellectual powers will develop naturally'. So kindness ruled in Pestalozzi's schools: he abolished flogging - much to the amazement of outsiders. To get rid of the 'verbosity' of meaningless words Pestalozzi developed his doctrine of Anschauung - direct concrete observation, often inadequately called 'sense perception' or 'object lessons'. No word was to be used for any purpose until adequate Anschauung had preceded. The thing or distinction must be felt or observed in the concrete. Pestalozzi's followers developed various sayings from this: from the known to the unknown, from the simple to the complex, from the concrete to the abstract. To perfect the perception got by the Anschauung the thing that must be named, an appropriate action must follow. 'A man learns by action'. Out of this demand for action came an emphasis on repetition - not blind repetition, but repetition of action following the Anschauung.
(Source: Adapted from http://www.pestalozziworld.com/pestalozzi/pestalozzi2.html )
New Vocabulary doddering flogging everlasting hacks to kindle outworn to pursue sole untoward verbosity to wrest
Phrasal verbs to set out to run into to run through to take up Phrases to come to fruition to draw conclusions to get rid of smth. to grow up in favour with Compound words
new-fangled ready-made
16
C. There are three forms of compound words: the closed form (headquarters), the hyphenated form (sit-in) and the open form (post office). Match the words in column A with those in column B to form a new word. A. B. eye distance middle throw heart president estate class stopping back full single real half life freeze check dry time child else fore
17
A. Reformulate these sentences. Use the reporting verbs given and make all the necessary changes.
Model: Pestalozzis early experiments ran into difficulties. It is said that Pestalozzis early experiments had run into difficulties. 1. A man learns by action. Pestalozzi affirmed 2. He tried to reconcile the tension between the education of the individual and that of the citizen. It is asserted ... 3. Kilpatrick has summarised six principles of Pestalozzis theory of education. The author stated 4. Without love, neither the physical nor the intellectual powers will develop naturally. Pestalozzi alleged ... 5. The educator must encourage childrens self-activities. He argued ... When reporting, we may also use clauses: a that clause reporting a statement, a wh clause reporting a wh question or exclamation, a clause with if or whether reporting a polar question, or an infinitive clause reporting a directive.
B. Read the text below and insert the word which best fits each space. Choose from the list below:
report education assigned attend choice standards range conducted satisfaction private
Parents of children who _____(1) private schools are more satisfied with their schools than parents of children in public _____(2) settings, according to a new report from the National Center for Education Statistics, while parents whose children attend the public school of their _____(3) are more satisfied than those whose children attend an _____(4) public school. Released in August, the _____(5) is based on telephone interviews with parents _____(6) in the first half of 2007 on a wide _____(7) of topics: school satisfaction, parental involvement in schools, schoolparent communication, _____(8) with teachers, discipline and homework levels. While the specific numbers varied, more _____(9) school parents than public school parents were very satisfied with teachers, academic _____(10), discipline, and school/parent interaction.
(Source: Adapted from http://www.educationreport.org, Parent satisfaction higher in private schools, September 16, 2008)
18
Specialist Vocabulary
acquire communication impair occur phonology pragmatics repetitive behaviour relate rigid routines semantics spectrum strike syntax vocalise Acronyms AIDS ASD DSM PDD-NOS Antonyms pair impair integrate disintegrate order disorder Compounds
eye-contact lifetime neurobiological
19
ability approval associate believe compose graceful integrate junction order pleased qualify regard reputable satisfaction trust
............................................... B. Match the following words with the most suitable definition. Model: 0. explore = K 0. explore = K 1. capacity A. to damage something or make it not as good as it should be B. someones ability to do something C. to happen or exist in a particular place or situation 2. vocalize D. the process by which you gain knowledge or learn a skill E. when something does not happen or start when it should do F. to break up, or make something break up, into very 5. spectrum small pieces G. to make a sound or sounds with your voice H. to damage or harm someone or something I. the usual order in which you do things, or the things you regularly do 9. impair J. a complete range of opinions, people, situations, etc. going from one extreme to its opposite K. to discuss or think about something carefully
10. acquisition
C. Follow the link http://www.all-acronyms.com/ to find what these acronyms stand for. Choose the ones that are the most suitable to the text above. Model: ASD = autism spectrum disorders AIDS = CDD = DSM = PDD-NOS =
20
When reporting emotions or impressions we may use certain adjectives. C. Match the adjectives (A-F) with the faces (1-6) Model: 6 F. Write five sentences of your own
A. concerned; worried; alarmed; afraid; uneasy B. angry; infuriated; outraged; annoyed; irritated C. bored; uninterested; fed up; jaded 3 4 D. content; blissful; cheerful; joyful; delighted E. depressed; miserable; unhappy; disheartened F. surprised; astonished; amazed; taken aback 5 6
21
New Vocabulary advent appeal billboard commercial estate handbill hoarding glaring leaflet merchandise novelty
Phrases to bring out to draw attention to give identity to serve a purpose to take the message across to work in accordance with
22
When we describe things we sometimes need to define them as well, especially in academic writing, so that is perfectly clear what we mean. We may also need to give examples of what we define, and to classify. Simple Definitions If we look in a dictionary for the word hospital we may find: hospital a large building where sick or injured people receive medical treatment. More formally in writing we would put: A hospital is a large building where sick or injured people receive medical treatment. Study these other examples. A psychiatrist is a doctor who is trained in the treatment of mental illness. Steel is a strong metal which can be shaped easily. Who is used for persons, which is used for inanimate objects and animals, where is used for places. Complete the following sentences in the same way as the examples above. a. A college ________________ students receive higher or professional education. b. A dentist _________________ treats peoples teeth. c. Steel _____________________ is produced from iron and carbon. 2. Join pairs of sentences by using relative clauses. e.g. Bronze is an alloy. It is produced from copper and tin. Bronze is an alloy which is produced from copper and tin. The sentences below have been mixed up. Join the 8 sentences on the left with the correct ones from the 10 on the right. Use the appropriate relative pronoun. 1. An engineer is a person a. It produces electricity 2. A microscope is an instrument b. He studies the way in which industry and trade produce and use wealth. 3. A generator is a machine c. He treats the diseases of animals. 4. A botanist is a person d. It makes distant objects appear nearer and larger. 5. A square is a geometric figure e. He designs machines, buildings or public works. 6. A cucumber is a vegetable f. It gives information on subjects in alphabetical order 7. An economist is a person g. He studies plants 8. An encyclopedia is a book h. It makes very small near objects appear larger i. It is long and round with a dark green skin and light green watery flesh j. It has four equal sides and four right angles
23
Academic Definitions Look at the following definition: Plastics are compounds made with long chains of carbon atoms. In full the definition would be Plastics are compounds which are made with long chains of carbon atoms. Often subjects, particularly academic subjects, omit the wh- word in the following way: Criminology is the study of crime (or illegal acts). Psychiatry is the study and treatment of mental illness. Politics is the science of government. Botany is the science of the structure of plants. Write out definitions of the subjects given below. Use the notes given next to each subject; write in the same style as above. 1. Demography study population growth and its structure. 2. Zoology science structure, forms and distribution of animals. 3. Biology science physical life of animals and plants Academic subjects may be more cautiously defined, thus: Geography may be defined as the science of the earths surface. Linguistics may be defined as the science of language. Write out definitions of the following subjects in the same way as above. 1. Sociology science nature and growth of society and social behavior. 2. Theology study religious beliefs and theories 3. Astronomy science sun, moon, stars and planets Extended Definitions It is possible for academic subjects to be defined more specifically. Normally, this can only be done if more information is given. Look at the following example (branch has the meaning of division). Psychology may be defined as the branch of biological science which studies the phenomena of conscious life and behavior. (old definition) Write out definitions of the following subjects in the same way as above. 1. Criminal psychology psychology investigates the psychology of crime and the criminal. 2. Chemistry science deals with the composition and behavior of substances. 3. Social economics economics is concerned with the measurement, causes and consequences of social problems. A definition may be extended in order to be more precise and/or to give more information about the subject. Look carefully at the following examples. Sociology may be defined as the branch of science which studies the development and principles of social organization. It is concerned with group behavior as distinct from the behavior of individuals in the group. Econometrics may be defined as the branch of economics which applies mathematical and statistical techniques to economic problems. It is concerned with testing the validity of economic theories and providing means of making quantitative predictions. Write a definition of your subject in a similar way to the above.
24
C. Memory and retention are synonyms, but there are also other words that have a similar meaning. If you follow the link http://thesaurus.reference.com/ and search for the word memory, you will obtain the following information: Main Entry: memory Part of Speech: noun Definition: ability to hold in the mind Synonyms: anamnesis, awareness, camera-eye, cognizance, consciousness, dead-eye, flashback, memorization, mind, mind's eye, mindfulness, recall, recapture, recognition, recollection, reflection, remembrance, reminiscence, retention, retentiveness, retrospection, subconsciousness, thought
(Source: Adapted from http://thesaurus.reference.com/)
.. .
D. Study the following extended definition of memory and notice the words marked in the text. Memory, the ability to retain information or to recover information about previous experiences, is a function of the brain. When we remember something, a process takes place in which our brains recover and reconstruct information about things we've done or learned. There are two types of memory: short-term memory (STM) and long-term memory (LTM). Short term is memory of recent knowledge and happenings, while long-term memory helps us recall events and knowledge from our pasts.
Source Adapted from
http://www.aarp.org/health/brain/works/what_is_memory.html
Below is a list of words that collocate with memory. Form new words (some precede and others follow memory) and look them up in the Penguin Dictionary of Psychology by Arthur S. Reber afterimage; associative; autobiographical; biological; colour; declarative; drum; echoic; episodic; explicit; fact; false; flashbulb; genetic; holographic; iconic; immediate; implicit; inaccessible; lexical; long-term; operating characteristics;
memory
procedural; racial; reconstructive; recovered; reproductive; semantic; source; span; trace; unconscious; working
25
26
Scarcely/Barely....when This is used to refer to an event that quickly follows another. It is usually used with the past perfect. Scarcely had I arrived home when there was a knock on the door. So......that This is a common inversion, usually used with an adjective & the verb `be`. So exciting was the soap opera that I forgot to do my English homework. It can also be used with much. So much did she adore John that she would not give him up. Such....that Used with the verb `be` and a noun, it means so much or so great. A. Rephrase the following sentences, beginning with the words given. Model: I had never seen so many people queuing at the door of the supermarket. Never had I seen so many people queuing at the door of the supermarket. 1. You must never associate this colour with our product again. On no account .. 2. They did not realise much about the impact of their billboard. Little .. 3. You will not find a better advertising manager in the whole country. Nowhere .... 4. She used strong visuals and messages in the advertisement. Strong .... 5. People started calling soon after they had posted the advertisement. Hardly ..when ... 6. I did not say you can use my name on the hoarding. At no time ..... 7. The merchant did not say anything about the sales action. Not . 8. I understood the associative value of this colour only at the end of the presentation. Only then .. 9. Egyptians used the papyrus and rock painting for advertising. Papyrus.. 10. Advertisement for baby food feature mothers and babies. Mothers and babies . B. Rearrange the words to make coherent sentences using the words given. They are all examples of emphasis. Model: this it does an make like ad you products the buy Rarely does an ad like this make you buy the products it presents. 1. eyes was impressive the with brought the to my babies tears commercial it So .. that..eyes. 2. ad these quality have visuals the improved the of sent they also powerful a have Not only..but ... message. 3. advertisement I most their the new was the and music liked about What ..colours. 4. who Annie leaflets came up was the with idea of brilliant the spreading at It...entrance. 5. was the new social psychologist who wrote this powerful logo for our It .. brand.
27
text. Choose from sentences A-E the one which fits each gap. All contain examples of quoting. GALE AND THE NEW SCIENCE OF PSYCHOLOGY These rapid changes in advertising were noticed by Harlow Gale, who was uniquely qualified to recognize and study the effects of these newly emerging attention structures in the mass media. In 1883, while a sophomore at Yale, a chance reading of a copy of the Proceedings of the Society for Psychical Research called Gale's attention to empirical studies of mental life and reasoning (Gale 1900). _____ (1) Gale credits Professor Wilhelm Wundt for providing him with three and a half years of "inestimable profit" working in the Institute for Experimental Psychology at the University of Leipzig (Gale 1900). Letters in the archival files reveal that Gale and the progressive journalist Lincoln Steffens became friends in German, studied together taking courses from Wundt, and enjoyed a lifelong correspondence. _____ (2) Steffens reported, "[T]he laboratory where we sought the facts and measured them by machinery was a graveyard where the old idealism walked as a dreadful ghost" (1931, p. 149). In 1894, prepared as an experimental psychologist, a 32-year-old Harlow Gale returned to his boyhood home in Minneapolis. At that time there were no psychology departments in American universities. _____ (3) He was hired as an instructor of "physiological psychology" and given responsibility for the university's laboratory for experimental psychology. ____ (4) It was there, until 1903, that Gale taught a series of courses in psychology, including a seminar that involved students in conducting studies on "the psychology of advertising" (Gale 1904). _____ (5) Up until that time, the subject of human attention had received scant experimental attention in the laboratories of the new psychologists (Scripture 1895, p. 94). A. The laboratory consisted of "a few pieces of psychological apparatus" gathered by the university's previous instructor in experimental psychology. B. Steffens quoted Professor Wundt as saying, "We want facts, nothing but facts," and that theories were only aids to experimentation, which was the test of theory. C. In 1895, in the midst of the increasing visibility of consumer advertising, Harlow Gale became interested in "people's commercial actions as influenced by street car and magazine advertising" as an application of his training in the emerging field of experimental psychology (Gale 1900). D. After completing his B.A. in 1885, he undertook postgraduate studies in economics at the University of Minnesota, philosophy at Yale and Cambridge, and experimental psychology at Leipzig (Kuna 1976a). E. In the spring of 1895, Gale joined the faculty of the University of Minnesota as a member of the Philosophy Department (Gale 1904, p. 9).
(Source: Adapted from http://www.accessmylibrary.com/article-1G1-172907089/harlow-gale-and-origins.html)
28
New Vocabulary anguish brothel to cleave covert distress earnest to enhance to gamble hamlet mischief persona ruthlessly tug Compounds best-known big-time pop-up soul-searching Prefixes distress heterosexual mislaid reassert Suffixes adolescence adulthood delightful elemental reportedly reputation spectacular Word family secret secretive secrecy Phrases to act out to grab for a secret on the sly to sample drugs
29
B. Listen to Pet Shop Boys song on http://www.last.fm/music/ and fill in the blanks with the missing information:
Chorus I sometimes think that I'm too many people Too many people, too many people I sometimes think that I'm too many people Too many people, too many people at once The husband or the ................ The ......... or the communist The artist or the showbiz ............................ The lover or the ................................................. geek The question of identity is one that's always .............. me .................... I decide to be depends on who is with me Chorus The ............................... twit putting his foot in it Or the sensitive soul who's a ................................. The urban .............................. - never at home Or the country recluse - just leave me alone Extrovert or ..................................................... Love is kind, and love hurts Rebellion or ....................................................... What is my identity? Chorus The intellectual and .................................... Or the naive.............................., so immature A .................................... son and family man Or the wicked uncle who doesn't .............. How often these have tempted me The question of ..... depends on what I'm meant to be Chorus
C. Match the words in column A with the correct definition in column B. All the concepts below are related to identity and behaviour.
A 1. role model 2. jet setter 3. creep 4. identity 5. haunted 6. introvert 7. hedonist 8. simpleton 9.conformity 10.bon-viveur B a. troubled, disturbed b. someone who enjoys good food and wine c. rich people who travel to a lot of different parts of the world and have exciting lives d. a person who is not very intelligent and can be tricked easily e. behaviour that is acceptable because it is similar to the behaviour of everyone else f. someone whose behaviour is considered to be a good example for other people to copy g. someone who believes that pleasure is very important and who tries to spend all their time doing things that they enjoy h. an unpleasant person, especially someone who tries to please or impress people in authority i. the qualities that make someone what they are and different from other people j. someone who tends to concentrate on their thoughts and feelings rather than communicating with other people
30
31