ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

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ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

EM

LE NST
O
C R
IE ATI
INTRODUCERE

V
Vrei s obinei jobul mult visat sau s ocupai o poziie avantajoas n cadrul
companiei? Suntei deja manager i vrei s v descurcai excelent n relaiile cu
cei mai dificili clieni sau furnizori externi?
Eurocor este alturi de dumneavoastr! Avei la dispoziie cursul Engleza pentru
afaceri!
n mediul de afaceri nu este loc pentru interpretri! Este vital comunicarea
clar i rapid a solicitrilor sau propunerilor dorite! Studiai, ncepnd chiar de
astzi, limbajul relaiilor economice internaionale!
nvai comod!
Primii acas, la oficiul potal sau direct la birou pachetele de curs, pe care
le parcurgei cnd vrei! Studiai fr stres, n confortul propriului cmin, n
weekenduri, dup program, vara sau iarna... cnd i unde dorii!
nvai prin ascultare!
Pe lng caietele de curs avei la dispoziie CD-uri nregistrate cu vorbitori nativi.
Acestea v vor ajuta s dobndii o pronunie excelent! Putei asculta lectorii
englezi n timp ce desfurai alte activiti gtii, facei sport, v plimbai, n
pauza de mas, cnd suntei prini n trafic... cnd vrei!
Opional, studiai i cu ajutorul Dicionarului Memoplus!
Exerciiile de memorare, testare i autoevaluare din aceast aplicaie pe calculator
v ajut s nvai fr efort noile cuvinte. Memorai rapid sau v reamintii
peste 1000 de cuvinte. Este att de simplu, ca un joc! Studiul devine o form
de relaxare!
V vei bucura de o atenie deosebit!
Beneficiai de sprijinul unui profesor personal, un specialist cu experien, care
poate fi contactat prin coresponden potal sau online.
Negocierile sunt ctigate de cei care i pot convinge rapid pe ceilali! Profitai
acum de ansa de a intra n rndul profesionitilor care vorbesc fluent limba
englez!
Construii-v un viitor mai bun!
Mult succes!

LECIA DEMONSTRATIV v ajut s v familiarizai cu materialele de

studiu EUROCOR. Din punctul de vedere al numrului de pagini, aceasta
reprezint mai puin de jumtate din coninutul unui caiet de curs. V
prezentm cteva seciuni teoretice, exemple, exerciii i un model de tem,
selectate din diverse lecii, pentru a vedea exact cum sunt structurate caietele.
Lectur plcut!

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LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

STRUCTURA MODULELOR
Studiul eficient al cursului nostru este garantat de structura unitar a celor
12 caiete de curs (fiecare avnd cte 2 lecii).
Informaiile noi sunt prezentate ntr-un mod atractiv, iar procesul de
memorare devine simplu i rapid!
Caietele se parcurg uor, ntr-un mod relaxat, datorit semnelor grafice
special concepute pentru a marca diverse componente ale leciilor.
Scenariile unor situaii uzuale v ajut s v perfecionai uor vocabularul.
V autoverificai imediat cu ajutorul filtrului rou. Textul scris cu rou se
acoper cu filtrul din plastic. Dup rezolvarea exerciiilor propuse, comparai
rezultatele dvs. cu textul corect.
nregistrrile cu vorbitori nativi disponibile pe CD-urile aferente caietelor
de curs v vor facilita nvarea pronuniei corecte.

PRIMIREA CURSULUI
La Eurocor, cursanii aleg unde s primeasc pachetul de curs! Dvs. ce alegei?
1. Acas, la cutia potal (Cutia potal trebuie s aib dimensiunile de
minimum 22x30x1 cm.).
2. La serviciu.
3. La oficiul potal de care aparinei (Adresa declarat la nscriere trebuie s
fie cea din buletin).

CONTUL DE CURSANT
@ Fiecare cursant are propriul cont pe site-ul www.eurocor.ro. Aici gsii informaii
despre stadiul trimiterii pachetelor de curs, plile efectuate i nregistrate sau
calificativele obinute la temele pentru acas. Din contul de cursant se pot accesa
i aplicaiile TemeOnline sau PlataOnline.

ABSOLVIREA
Odat cu expedierea ultimului pachet de curs prin coresponden, vei
primi i testul de evaluare final. Calificativele obinute pot fi: foarte bine,
bine i insuficient (n funcie de punctajul realizat). Odat promovat acest
test, vei obine Certificatul de absolvire Eurocor.
Opional, dup absolvirea acestui curs, putei participa la un scurt
program de pregtire fa-n fa, de cteva zile, n urma cruia putei
obine Certificatul de absolvire emis mpreun cu Ministerul Muncii
i Ministerul Educaiei. Tradus i apostilat, acesta este recunoscut n peste
60 de ri, semnatare ale Conveniei de la Haga.

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ENGLEZ PENTRU AFACERI
Programa cursului Englez pentru afaceri
Leciile 1-2: Engleza pentru birou
Vocabular: conversaiile telefonice uzuale,
poziiile manageriale n cadrul unei
companii;
Abiliti de comunicare: formule utilizate
ntr-o conversaie telefonic, solicitarea/
oferirea informaiilor la telefon, stabilirea
ntlnirilor de afaceri.
Leciile 3-4: Recrutarea personalului
Vocabular: anunuri privind oferte de
serviciu, scrisoarea de intenie, CV-ul,
interviul de angajare, contractul de munc,
descrierea postului;
Abiliti de comunicare: redactarea scrisorilor
de intenie i a CV-urilor, conversaiile
telefonice, prezentarea, formule de salut,
solicitarea/oferirea informaiilor n cadrul
unui interviu.
Leciile 5-6: Tipuri de companii
Vocabular: forme de ntreprinderi, tipuri
de activiti, strategii n activitatea unei
companii, contacte cu parteneri/companii
strine, prezentarea companiei;
Abiliti de comunicare: exprimarea obligaiei/
probabilitii/permisiunii/necesitii/
ndoielii, solicitarea/oferirea informaiilor
despre o companie.
Leciile 7-8: Relaiile cu clienii i
furnizorii
Vocabular: cererea de ofert, cotaii, oferte,
comenzi;
Abiliti de comunicare: formule folosite
n introducerea/ncheierea unei scrisori
comerciale, solicitarea/oferirea listei de
preuri, a cataloagelor de prezentare sau a
mostrelor, sugerarea termenilor de plat,
realizarea comenzilor, refuzul ofertelor.
LECIE DEMONSTRATIV
Leciile 9-10: Negocierile
Vocabular: negocierile, termenii contractelor:
termeni de plat, reduceri de pre, condiii
de livrare;
Abiliti de comunicare: realizarea atmosferei
de afaceri, schimbul de informaii ntr-o
negociere, sugestii i stabilirea concluziilor
n cadrul negocierilor.
Leciile 11-12: Reclamaiile
Vocabular: ntocmirea reclamaiilor,
soluionarea reclamaiilor;
Abiliti de comunicare: formule folosite n
redactarea reclamaiilor i a rspunsurilor
la reclamaii, explicarea problemei,
sugerarea soluiilor, acceptul/refuzul
unei soluii, responsabiliti, contrasoluii,
modaliti de penalizare, pstrarea bunelor
relaii de afaceri.
Leciile 13-14: Plile
Vocabular: facturi, cecuri, depozite bancare,
condiii de plat;
Abiliti de comunicare: modaliti de plat,
formulri specifice pentru exprimarea
condiiilor de plat, redactarea avizelor de
plat i a scrisorilor de solicitare a achitrii
plii, solicitarea/acceptul/refuzul acordrii
unui credit bancar.
Leciile 15-16: Managementul companiei
Vocabular: planul de afaceri, organizarea
edinelor n cadrul companiei, procesul
verbal al edinelor, tipuri de conversaii
cu personalul (managementul resurselor
umane): conversaii despre aspectele
negative ale activitii, evaluarea
personalului, negocieri salariale;
Abiliti de comunicare: stabilirea
prioritilor, descrierea evoluiei activitii
folosind reprezentri grafice.
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LECIE DEMONSTRATIV
Leciile 17-18: Marketing i publicitate
Vocabular: analize de marketing (4P,
SWOT, AIDA), reclame, cercetri de pia,
principiile publicitii;
Abiliti de comunicare: prezentarea
planurilor, inteniilor, luarea n considerare
a posibilitilor i probabilitilor, formule companiei n faa bncii, formule utilizate n
pentru scrisori de marketing, chestionare
adresate clienilor.
Leciile 19-20: Export i import
Vocabular: condiii i documente de
transport i asigurare, negocieri, pli,
reclamaii adresate companiilor de
asigurri (pagube nregistrate, solicitarea
despgubirilor);
Abiliti de comunicare: solicitarea/oferirea
informaiilor despre livrarea, expedierea
i transportul mrfii, tipuri de asigurare i
transport, formule de redactare a scrisorilor
adresate companiilor de asigurri,
exprimarea cauzei/inteniei/scopului.
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ENGLEZ PENTRU AFACERI
Leciile 21-22: Finane
Vocabular: prezentarea rezultatelor
financiare ale unei companii, relaiile firmei
cu banca (negocieri cu banca);
Abiliti de comunicare: prezentarea/
explicarea situaiei financiare/economice a
negocierile privind obinerea unui credit.
Leciile 23-24: Relaiile firmei cu mediul
exterior
Vocabular: imaginea companiei n mass
media, comunicate i conferine de pres;
Abiliti de comunicare: interpretarea
informaiilor despre companii din articole
de pres sau tiri radio (fuziuni, falimente),
analiza factorilor economici, sociali i
politici i influena lor asupra imaginii
companiei, exprimarea reformulrii/
exemplificrii/similaritilor/condiiilor i
ipotezelor.
 ENGLEZ PENTRU AFACERI
LEC}IA 3 PARTEA ~NTI
~n urm\torul dialog, directorul general [i directorul executiv al unei fabrici nou `nfiin]ate
discut\ `n cadrul unei [edin]e despre posibilitatea angaj\rii unor noi persoane `n diverse
departamente:
General director
Our factory grows larger and
larger every month. I do enjoy
watching this, but Id be much happier
Leciile ncep cu un if I knew that we had enough young
dialog sau un text managers with drive and initiative.
sugestiv. Thats true, but some of them have
no university degree.
I didnt say that!
You know well that I have done
all the recruitment together with my
secretary so far. We ought
to have a personnel manager,
because I dont have time to do this
work in the future.
Why not a woman? I prefer women
for personnel recruitment. They
usually have better communication
skills.
Its not easy to find a good
personnel manager these days.
Do you mean a company car
and so on? Thats too expensive!
As you know, we are going to
change our technology this year. We
will need a factory manager and some
new workers.
Youre right. But this will take several
weeks. What we should do is to
start with a good recruitment
system.
Yes.
LECIE DEMONSTRATIV
LEC}IILE
3 {I 4
Executive director
I think our staff is very competitive and
we wont need any new people for
the next year or two. As you know,
they went through management
training only three months ago.
Do you think their factory operation
knowledge is not good enough?
I hope you will agree that we
need a personnel manager. Do you
think we should have one?
So, lets start with the personnel
manager. Lets find a man with a
university degree in Economics.
O.K.! Lets employ a woman or a man,
preferably with experience in
personnel management.
It will be easy if we offer a competitive
remuneration package.
Nothings too expensive if we want
to grow larger. A good personnel
manager means a very good staff.
He or she can show people interes-
ting career prospects and make them
work better. It is worth a good salary
and a company car.
and an experienced chief
accountant.
Do you agree to start by
employing a new personnel
manager?
Im glad you do.
Ill take care of that.
(selecie din Lecia 3, pagina 1)
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LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

2 lec]ia 3 Engleza pentru afaceri

Citi]i cu aten]ie urm\toarele cuvinte noi [i ncerca]i s\ re]ine]i pronun]ia lor corect\:
factory manager > fEkt\ri mEnidj\r director de fabric\
university degree > iuniv\rsiti digri: diplom\ universitar\, grad
universitar
technology > teknol\dji tehnologie
Economics > Ek\nomiks economie
Cuvintele i
preferably > prefr\bli de preferat
expresiile noi desirable
sunt evideniate cu management > mEnidjm\nt conducere, management
ajutorul unui semn knowledge > nolidj cunoa[tere, cuno[tin]\
information
distinct.
remuneration package > rimiun\rei[\n pEkidj pachet de remunerare
company car > kamp\ni ka r
ma[in\ de serviciu
career prospects > k\ri\ prospekts
r
perspective de carier\
personnel manager > p\rs\nel mEnidj\r manager al departamentului
de personal
recruitment > rikrutm\nt recrutare, selec]ie
selection (a personalului)
chief accountant > t[if \kaunt\nt contabil [ef
staff > sta:f (grup de) angaja]i, personal
employees, personnel
system > sist\m sistem
organization

Pentru a verifica dac\ a]i re]inut cuvintele noi, traduce]i dialogul anterior `n limba romn\;
folosi]i filtrul ro[u:

Gen. dir.: Our factory grows larger and
larger every month. I do enjoy
watching that, but Id be much happier
if I knew that we had enough young
managers with drive and initiative.
Exec. dir.: I think our staff is very
competitive and we wont need any new
people for the next year or two. As you
know, they went through
management training only three
months ago.
>Dir. gen.: Fabrica noastr\ devine
cu fiecare lun\ din ce `n ce mai mare.
Observ cu mare pl\cere acest lucru,
dar a[ fi mult mai fericit dac\ a[ [ti c\
avem suficien]i manageri tineri, energici
[i cu ini]iativ\.
>Dir. exec.: Cred c\ angaja]ii
no[tri sunt foarte competitivi [i nu
vom avea nevoie de oameni noi pentru
un an sau doi de acum nainte. Dup\
cum [ti]i, ei au urmat un curs de
perfec]ionare n management n urm\
cu doar trei luni.

G.d.: Thats true, but some of them
have no university degree.
E.d.: Do you think their factory
operation knowledge is not good
enough?
>D.g.: Este adev\rat, dar c]iva dintre ei
nu au o diplom\ universitar\.
>D.e.: Crede]i c\ nu sunt suficient de
bune cuno[tin]ele lor despre activitatea
fabricii?

G.d.: I didnt say that! >D.g.: Nu am spus acest lucru!

(selecie din Lecia 3, pagina 2)

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 ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

Engleza pentru afaceri Engleza pentru afaceri lec]ia 17 3

nd pictures of the pro- to meet a deadline >tu mi:t \ dedlain a respecta un termen fixat
(pentru o lucrare)

Crane. Confidentiality feature >fi:t[\r caracteristic\,

ple of our agency. characteristic, attribute particularitate
O sgeat dubl brand name >brEnd neim marc\
introduce sinonime trademark
ay make customers
t we cant attack your
ale cuvintelor packaging >pEkidjin(g) ambalaj

i expresiilor finalised chapter >fain\laizd t[Ept\r capitol `ncheiat/aspect

finalizat
prezentate n
clear distribution system >kli\r distribiu:[\n sist\m sistem clar de distribu]ie
vocabularul leciilor.
transport facilities >trEnspo: t f\silitiz
r
facilit\]i de transport
point, but we have to
ciple of fair competi- location >l\ukei[\n loca]ie, amplasament,
place, position, situation situare
our potential clients points of sale >points \v seil puncte de vnzare/desfacere
suspicious. Advertisers
help producers, well, publicity >pablisiti publicitate
e do should not destroy advertising
fidence in advertising. personal selling >p\:rs\n\l selin(g) vnzare direct\
ur own idea for these
or will you leave it honestly >onistli (`n mod) sincer, cinstit
sincerely
At the same time, you to work under pressure >tu u\:rk and\r pre[\r a lucra sub presiune
we cant go too far with
ment. As advertisers,
Aranja]i replicile urm\toare `n ordinea corect\ astfel `nct s\ reconstrui]i prima parte a dia-
aithful both to you and
logului; pentru verificare, folosi]i filtrul ro[u:
e cant afford to deceive
besides, our ads have
>5 Its good we know that. However, we cant afford to lower the price to the level consu-
d legal. Putting all this
mers expect. We have to make it a little bit lower so as to be attractive for them but
ay understand that its
profitable enough for us.
k in advertising.

eek. Good bye, >3 It will be lucky indeed if we prepare its launch carefully. I suppose you have finished
the market research, havent you?

>4 Yes. We have collected enough information. Most of it has already been analysed
and we have determined the size of the potential market. As market segmentation
cerea lor `n limba romn\: shows, there is a large group of consumers looking for new types of cassette decks.
ampanie publicitar\ They have almost unanimously complained that famous manufacturers as Nakamichi,
Tandberg and Revox overprice their products. So, its clear, theyre looking for products
anale (de promovare, at reasonable affordable prices.
eclam\)
>2 Yes, thats exactly what we need. It seems that our NV5 deck was born on a lucky day.
oftim?; Ce a]i spus?
>6 Absolutely. At least, for the beginning. Later on, as demand increases, the price may
fi[ go up slightly and be maintained at an acceptable high level to make it more profitable
than other products of ours. Meanwhile, the sales people will maintain a permanent
n plus, pe lng\ (acestea) contact with customers trying to find out their reactions to the new deck.
eclame audio [i tip\rite
>1 As you know, cassette decks are again in demand as the music industry is working
hard to stop Internet-MP3 trading and all forms of digital copying.

(selecie din Lecia 17, pagina 3)

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LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

16 lec]ia 13 Engleza pentru afaceri

Compania noastr\ de asigur\ri ns\[i > Our Insurance Company itself settled the
a reglementat contul, a[a nct ne putem account so that we can renew our stock
rennoi stocul [i pl\ti furnizorii. and pay our suppliers.

A]i stabilit singuri ace[ti termeni de plat\. > You settled yourselves these terms of payment.

n urm\toarea scrisoare, domnul Alec Mackenzie cere furnizorului s\u, domnul Cliff Merton,
s\ accepte amnarea pl\]ii unei livr\ri, oferindu-i n schimb o plat\ par]ial\ a facturii.

Dear Mr Merton,
We regret we were unable to send you a cheque to settle our account for the
last quarter.
Un simbol special The docks strike which has been going on for the past six weeks has made it
marcheaz modele impossible to ship our products, as our customers have not been able to clear
our suppliers accounts yet.
de scrisori de We will try to clear your invoice within the next few weeks. Meanwhile, the en-
afaceri. closed cheque for USD 200.00 is part payment on account.

Yours sincerely,
Alec Mackenzie

n cazul n care domnul Merton este de acord cu cererea domnului Mackenzie, va ntocmi
urm\toarea scrisoare:

Dear Mr Mackenzie,
Thank you for your letter concerning the balance on your account.
I sympathise with the problem you have had and I am willing to extend the credit
for another six weeks.
Would you please confirm that the credit will be settled then?

Yours sincerely,
Cliff Merton

Iat\ [i r\spunsul domnului Merton n cazul n care refuz\ cererea care i-a fost adresat\:

Dear Mr Mackenzie,

Thank you for your letter explaining why you cannot clear your account for
USD 200.00.

I certainly appreciate your difficulty but we ourselves have to pay our own sup-
pliers and, therefore, must insist on payment within the next ten days.

We look forward to receiving your remittance.

Yours sincerely,

Cliff Merton

(selecie din Lecia 13, pagina 16)

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ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

Engleza pentru afaceri lec]ia 23 1

LEC}IA
23 PARTEA ~NTI

~n una dintre cele mai citite reviste economice din Statele Unite ale Americii a ap\rut urm\
torul articol referitor la situa]ia economic\ dificil\ `n care se afl\ renumita firm\ de desfacere
de confec]ii ROYAL Ltd.:

Possible bankruptcy? Royal Company faces uncertain future

On Wednesday, Royal Ltd. will announce its annual results for this year. Once
again, profits are expected to be low.
Un alt simbol Royal built its first store in 1967. It now owns ten stores in the western region of
indic articolele the United States. All the stores are on prime sites in the high streets of major cities.
The companys head office is in San Francisco.
specifice mass-
Recently, Royals performance has been disappointing. Today, Royals share
mediei cu profil price fall under $ 7 in anticipation of the results. Two or three years ago, the share
economic. price stood at $ 10 and pre-tax profits had fallen to $ 8.3m on a turnover of $ 225m.
Similarly, profits are expected to be down yet again this year. The companys profits
are expected to be around $ 6m.

One of the companys biggest problems is that it lacks a clear image. Some of their
customers seem to prefer other stores to the Royals. Royal is facing fierce competi-
tion from Lenson and Dox Brothers. Another of Royals disadvantages is that its
merchandise does not particularly appeal to younger buyers. And we think that rising
costs have been the main cause of Royals low profits. Also, in an important economic
broadcast, a famous economist said that a lot of companies were conservative and
not used to showing social responsibility, that means to protect the environment, to
offer work opportunities and appropriate sales per employee etc. and he mentioned
Royal Ltd among other companies as an illustration.

In contrast, the competitors marketing is more aggressive and effective. They often
cut prices and even offer goods at give-away prices to get people into their stores.
Their stores attract people of all ages and from all income groups. Their image make us
think of profitable organizations. Moreover, they advertise heavily in local newspapers
and television. Their share price stands at almost $ 12 their highest rating this year.

In order to compete more effectively, Royal changed its business strategy about
eighteen months ago. First, it rented space to other firms on a concessionary basis.
Unfortunately, this strategy has not been too successful. Several firms that have rented
space from Royal complained that their sales have fallen. Afterwards, Royals stores
were redecorated. This facelift has met with mixed reactions from its customers. The
layout of the stores continues to create confusion to the customers. The clients have
also complained that departments are not grouped together in a logical manner. As
a result, shoppers get tired looking out for the goods they want.

To conclude, at present it looks very much as if Royal has lost its dynamism and
sense of purpose. Investors holding shares in the company might well be advised to
sell. Unless Royals management takes action soon to revive the company, then its
future seems to be uncertain. Could we speak about a possible bankruptcy?

(selecie din Lecia 23, pagina 1)

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LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

Engleza pentru afaceri lec]ia 17 15

2.

Jane Winter: >Jane Winter speaking. Who am I speaking to, please?

Hans Hoffman: Hans Hoffman from Frankfurt. Good morning.

Jane Winter: >Good morning, Mr Hoffman. Nice to hear you again. How can I
help you?

FOCUS CONCORDAN}A TIMPURILOR (SEQUENCE OF TENSES) (I)

~n limba englez\, exist\ reguli de coresponden]\ `ntre timpul verbului din propozi]ia princi-
pal\ [i cel al verbului din propozi]ia subordonat\. V\ prezent\m `n continuare aceste reguli:

Regulile gramaticale Main Clause (Verb) Subordinate Clause (Verb)

sau de pronunie sunt I. a present tense any tense
prezentate sintetic n He thinks (that) they have left.
tabele. El crede c\ ei au plecat.

He thinks (that) they will leave soon.

El crede c\ ei vor pleca `n curnd.

He thinks (that) they had left long before the neighbours coming.
El crede c\ ei plecaser\ `nainte de sosirea vecinilor.

II. a past tense a. Past Tense (pentru ac]iuni simultane)

He thought (that) they were there.

El credea c\ ei sunt/erau acolo.

b. Past Perfect (cnd ac]iunea din subordonat\

este anterioar\ celei din principal\)

He thought (that) they had left before noon.

El credea c\ ei au plecat/plecaser\ `nainte de prnz.

c. Future-in-the Past (cnd ac]iunea din

subordonat\ este plasat\ `n viitor)

He thought (that) they would come to the party.

El credea c\ ei vor veni la petrecere.

La cea de-a doua regul\ (`n care verbul din propozi]ia principal\ este la un timp trecut),
exist\ cteva excep]ii:

Dup\ timpul trecut din principal\ se folose[te prezentul pentru a exprima adev\ruri
universal valabile:

They all knew that water boils at 100 C. > To]i [tiau c\ apa fierbe la 100 C.

The teacher explained to us that > Profesoara ne-a explicat c\ P\mntul

the Earth is round. este rotund.

(selecie din Lecia 17, pagina 15)

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ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

22 lec]ia 21 Engleza pentru afaceri

~n negocierile de afaceri se folosesc modalit\]i lingvistice speciale prin care se exprim\ acordul/
dezacordul cu cele afirmate de c\tre interlocutor, se verific\ modul de `n]elegere a celor enun]
ate, se schimb\ sensul discu]iei pentru l\murirea unor aspecte sau se exprim\ compromisul
vizavi de o anumit\ situa]ie. Cele mai utilizate expresii pentru exprimarea acestora sunt:

AGREEING/DISAGREEING
Why not? Yes, of course > De ce nu? Da, bine`n]eles
Vei aprofunda o Its out of the question > Este `n afara discu]iei
serie de modaliti Yes, thats fine, it does fit with our plans > Da, este bine, se potrive[te planurilor
lingvistice speciale, noastre

evideniate n Certainly/absolutely > Sigur/absolut

Im afraid we cannot accept. > M\ tem c\ nu putem accepta
seciunea SKILLS.
CHECKING COMPREHENSION
If I follow you correctly > Dac\ v-am urm\rit cu aten]ie
Are you saying that > Vre]i s\ spune]i c\
Sorry, do you mean that > ~mi pare r\u, insinua]i c\
If Im not mistaken > Dac\ nu gre[esc
Correct me if Im wrong, but I understood > Corecta]i-m\ dac\ gre[esc, dar am
that `n]eles c\

TURN TAKING/INTERRUPTING
Id like to suggest > V-a[ sugera
How about > Ce spune]i despre
May I interrupt you > ~mi permit s\ v\ `ntrerup
Sorry to interrupt you > Scuze c\ v\ `ntrerup
If I may add > Dac\ a[ putea ad\uga

COMPROMISING
If you , I could > Dac\ dumneavoastr\, atunci a[ putea
We might be able to make an exception... > Am putea face o excep]ie
Well, considering the situation, I think we > Ei bine, lund `n considerare situa]ia,
could accept cred c\ am putea accepta

Identifica]i func]iile corespunz\toare urm\toarelor enun]uri; folosi]i filtrul ro[u pentru verificare:

Absolutely. We can offer USD 80,000 in our company shares > agreeing
and USD 50,000 in local government bonds as part security
for the loan...

Sorry to interrupt you > turn taking/interrupting

Correct me if I am wrong, but I understood from your writ- > checking comprehension
ten request you need only USD 250,000 for this project

We prefer to observe the initial conditions, but, conside- > compromising

ring the situation, we might be able to make an exception.

(selecie din Lecia 21, pagina 22)

12
LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

18 lec]ia 21 Engleza pentru afaceri

Completa]i fragmentele din partea stng\ a tabelului folosind cuvintele [i expresiile noi.
Stabili]i apoi care etape ale negocierii sunt reliefate prin aceste fragmente ale dialogului
anterior. Pentru verificare, folosi]i filtrul ro[u:

We have an established reputation as being a top electri- > exchanging information

cal goods group, with the > head office in Minnesota,
Exerciiile diverse USA. It has > subsidiary companies in several European
countries. Weve been in business some thirty years now.
din seciunea At the beginning, we made only > heating and ventilation
PRACTICE units theyre still our main product lines actually. But
recently weve moved into the field of > home equip-
contribuie la fixarea ment. () Oh, yes, were not > short of customers here.
() Let me say something about the companys size
noilor cunotine now. Our turnover last year was close to USD 3,500,000
teoretice. and our pre-tax profits around USD 500,000. Weve got
a work force of approximately 300 employees. Were
expanding fast, Im happy to say. Our > growth rate in
terms of turnover has been almost 10% a year

Sorry to interrupt youCorrect me if I am wrong, but > bidding

I understood from your written request you need only
USD 250,000 for this project
Considering the fact that this business will be surely very
profitable, I would kindly ask you to grant us a loan of
about USD 300,000. From our latest financial analyses,
this is the > appropriate amount for the successful
development of our business.

Ive read the presentation of your company, but Id like > questioning
to hear more about this, especially about the present
> companys size and the plans related to the > ex-
pected sales for your new product.

Now, please give us a couple of days to make sure that > settling and concluding
the business has been doing as well as you said and we
will consider the matter of your loan. Well > get back
to you as soon as possible.

Coming back to the aspect of expected sales... You see, > options
were planning to produce 30,000 hair-driers next year.
And we expect our > output to > rise to 60,000 or even
70,000 in two or three years time. In these conditions, we
need more than USD 250,000 to buy additional equip-
ment

Before I tell you > a little about our company could I > relationship building
first thank you for seeing us at such > short notice it
was very nice of you.
Please, dont mention it. Its a pleasure for us to help you.

You know the reason of our coming here is given by our > agreeing procedure/sta-
objective to expand our business by launching a new ting objectives
product. ()
We like a lot the idea of bringing out an entirely new
model something that would be a real breakthrough,
technologically speaking.

(selecie din Lecia 21, pagina 18)

13
 ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

Engleza pentru afaceri lec]ia 17 17

Traduce]i `n limba englez\ urm\toarele propozi]ii; pentru verificare, folosi]i filtrul ro[u:

Am fost surprin[i cnd am aflat c\ firma lui > We were surprised when we found out
a dat faliment. that his firm had gone bankrupt.

Nimeni nu anticipase c\ rivalul nostru va face > No one had anticipated that our competitor
o schimbare att de brusc\. would make such a sudden change.
V autoevaluai rapid
{eful serviciului financiar mi-a spus c\ nu > The Financial Manager told me that we
rezolvnd exerciiile ne putem permite s\ cump\r\m couldnt afford to buy such expensive
cu filtrul rou. echipament att de scump. equipment.

Ieri nu i-am cerut directorului s\ semneze > Yesterday I did not ask the manager to
scrisoarea pentru c\ se va `ntoarce din sign the letter, as he will return from the
deplasare cu suficient timp `nainte de business trip in enough time before the
termenul pentru aceast\ lucrare. deadline for this issue.

{eful Serviciului Rela]ii cu Publicul vorbea > The Head of Public Relations spoke
spaniola mai bine anul trecut dect Spanish better last year than he does
o face acum. now.

N-am [tiut c\ b\rbatul care roste[te > I didnt know that the man who is
cuvntarea este directorul general delivering the speech is the General
al firmei rivale. Manager of the rival company.

Era trziu cnd am observat c\ secretara > It was late when I noticed that the
plecase f\r\ s\-mi spun\ un cuvnt. secretary had left without saying
anything to me.

Paznicul a spus c\ ruptura `n gard ap\ruse > The watchman said that the hole in the
`n urm\ cu dou\ zile [i c\ el raportase fence had appeared two days before and
despre asta. he had reported it.

{eful Departamentului [tie c\ oamenii muncesc > The Head of Department knows that
sus]inut la acest proiect [i, cu siguran]\, people have been working hard on this
va acorda cteva stimulente. project and, for sure, he will give some
incentives.

Ei ne-au promis c\ ne vor `n[tiin]a `ndat\ > They promised that they would let us
ce transportul va p\r\si fabrica. know as soon as the consignment left
the factory.

Exprimarea posibilit\]ii/probabilit\]ii se reg\se[te frecvent `n discu]iile de marketing. V\

prezent\m `n continuare cteva modalit\]i de exprimare a posibilit\]ii/probabilit\]ii:

its (quite) possible/probable

Its possible that the price may increase >E posibil ca pre]ul s\ creasc\ u[or.
slightly.

Its quite possible/probable for them >Este foarte posibil ca ei s\ schimbe

to change the strategy. strategia.

(selecie din Lecia 17, pagina 17)

14
 LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

pentru afaceri Engleza pentru afaceri lec]ia 4 33

Traduce]i `n limba englez\ `ncercnd s\ g\si]i dou\ variante (prin a[ezarea diferit\ `n propo-
ew information. zi]ie a complementului indirect):

Mi-ai dat o idee nemaipomenit\. > You gave me a great idea.

moment. You gave a great idea to me.

Am uitat s\-i dau banii. > I forgot to give him the money.
I forgot to give the money to him.

El mi-a trimis zece clien]i noi.
mnia.
Nu mi-ai spus adev\ratul t\u motiv.
> He sent me ten new customers.
He sent ten new customers to me.
> You didnt tell me your real reason.
You didnt tell your real reason to me.

~nlocui]i cuvintele cu sinonime:

He has hired a lot of young people He >has employed a lot of young people
in the last three months. in the last three months.

produc]ie [i The costs will be reduced soon. The costs will be >cut (down) soon.

ui de func]io- We intend to have a good recruitment We intend to have a good >selection

system in the future. system in the future.
management
I understood that you have excellent I understood that you have excellent
ez\ communication abilities. communication >skills.

ompetitive (pa-
serviciu, stagiu
Traduce]i `n limba romn\ urm\torul anun]:
Marea Britanie,
e).
n luna octom-
CHAPMAN Ltd. CHAPMAN Ltd.
umneavoastr\
ie recent\ la:
tr. Iancului, 10,
NAs a result of the continuing >Ca urmare a extinderii
expansion of our company, we permanente a companiei
plic: Pozi]ia nr.
are presently seeking noastre, c\ut\m

>
R
er bags Requirements: >Cerin]e:
ania.  fluency in English  fluen]\ `n englez\
 adaptable person  persoan\ adaptabil\
 good computer skills  abilit\]i `n domeniul PC-urilor
ager  a good general education  educa]ie general\ bun\

Please send your Curriculum Vitae to: >V\ rug\m s\ trimite]i CV-ul dumneavoastr\ la:
Mr Philip Robinson, Personnel Officer, Chapman Ltd. D-l Philip Robinson, Personnel Officer, Chapman Ltd.
n Technology str. Cosmonau]ilor, nr. 58 str. Cosmonau]ilor, nr. 58
rably both

(selecie din Lecia 4, pagina 33)

15
ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

Engleza pentru afaceri lec]ia 8 33

Traduce]i `n limba englez\ urm\toarea ofert\:

Stimate domnule Smith, > Dear Mr Smith,

V\ mul]umim pentru cererea de ofert\ din 12 ianuarie > Thank you for your enquiry dated January the
2001. V\ oferim urm\toarele cota]ii pentru produsele 12th, 2001. We are pleased to offer you the following
noastre: quotations of our products:

Model Cantitate (pe an) Pre] unitar >Design Quantity (per year) Unit price
T 142 400.000 20.000 T 142 400,000 20,000
Ts 142 350.000 18.000 Ts 142 350,000 18,000
T 162 300.000 25.000 T 162 300,000 25,000
T 162 200.000 22.000 Ts 162 200,000 22,000

Dup\ cum observa]i la o citire rapid\ a cota]iilor
noastre, pre]urile difer\ `n func]ie de calitate [i m\
rime, dar suntem dispu[i s\ acord\m 3% discount
pentru comenzi mai mari de 500.000 de buc\]i, pentru
fiecare model.
Cele de mai sus sunt pre]uri franco fabric\ [i sunt
calculate pentru livr\ri anuale pl\tibile astfel:
prima livrare: print-un acreditiv irevocabil
urm\toarele livr\ri: 30% pl\tibili `nainte de livrare
60% pl\tibili documente contra
plat\
10% pl\tibili la 30 de zile dup\
livrare.
Livrarea imediat\ este garantat\, deoarece de]inem
stocuri considerabile.
A[tept\m cu ner\bdare ve[ti de la dumneavoastr\.
Cu sinceritate,
Tan Baxter,
Director de vnz\ri.
> As you can see from a perusal reading of our quota-
tion, the prices differ in conformity with the quality and
size of the products, but we are ready to allow you
3% quantity discounts for orders larger than 500,000
units for each design.
> The above-mentioned prices are ex works prices
and they are calculated for annual deliveries payable
as follows:
first delivery: by an irrevocable letter of credit
following deliveries: 30 % payable before delivery
60 % payable documents
against acceptance
10 % payable 30 days after
the delivery.
> Immediate dispatch is guaranteed, as we hold
ample stocks.
> We look forward to hearing from you soon.
> Yours sincerely,
> Tan Baxter
> Sales Director

PRACTICE Traduce]i `n limba englez\ urm\toarele propozi]ii:

Exerciiile frecvente Ne-au spus c\ domnul Heart este un partener >They told us that Mr Heart is a partner
de traducere v pe care te po]i baza. you could rely on.

ajut s v nsuii
limbajul specific
mediului de afaceri.
Mi-a spus c\ nu [tie cnd va fi livrat\ marfa. > She told me that she didnt know when
the merchandise would be delivered.
Mi-a promis c\-mi va telefona ct de curnd. > He promised me that he would call me
up soon.

Mi-a spus: Nu [tiam c\ lucra]i la aceast\ firm\ > He told me, I didnt know that you have
de at]ia ani. been working with this company for
so many years.

(selecie din Lecia 8, pagina 33)

16
LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

6 lec]ia 9 Engleza pentru afaceri

Reface]i urm\toarele dialoguri, recurgnd la expresii [i cuvinte din text. Verifica]i corectitu-
dinea r\spunsurilor folosind filtrul ro[u.

1.

MP: Now > lets agree on the overall procedure.

SB: > Certainly.

MP: My > main objective is to find out more about your > product range.

SB: > Thats fine > with us.

MP: > Id also like to talk about possible > price, delivery and transportation terms.

2.

MP: I think > I should start by explaining our > specific needs.

(...) As you know, Mrs Bray, we have an > established reputation in the UK.

(...) We have > recently got an important contract > which we want to start > as
soon as possible . Therefore, we have >to acquire some new equipment and to make
sure that we have a > reliable supplier.

SB: (...) You have > found exactly what you need, Mr Parson. Thats > what we are!
A > reliable supplier.

FOCUS IF CLAUSES / PROPOZI}IILE CONDI}IONALE

n limba englez\ exist\ trei tipuri de propozi]ii condi]ionale. Exprimarea condi]iei prin propo-
zi]ii subordonate se face cu respectarea unor reguli de concordan]\ a timpului, referitoare la
verbul propozi]iei condi]ionale.

n tabelul de mai jos, pute]i urm\ri timpul verbului din fiecare tip de propozi]ie condi]ional\
raportat la cel al propozi]iei principale.

Clause MAIN CLAUSE IF IF CLAUSE

Type

I FUTURE/PRESENT PRESENT
4(25) I (shall) buy the car if I have enough money.
if it is not very expensive.
unless it is very expensive.

II CONDITIONAL PRESENT PAST TENSE

should/would + short infinitive
Un semn distinct I would buy the car if I had enough money.
if it were not so expensive.
indic faptul c unless I found another one better.
They would accept the goods if we improved its quality.
anumite idei se leag
III CONDITIONAL PAST PAST PERFECT
de teme prezentate should/would + have +
anterior. verb (-ed; 3rd form)
I would have bought the car if I had had enough money.
n acest caz, le if it hadnt been so expensive.
regsim i n Lecia unless if I had bought another one
that was cheaper.
4, la pagina 25. They would have accepted the goods if we had improved its quality.

(selecie din Lecia 9, pagina 6)

17
ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

34 lec]ia 10 Engleza pentru afaceri

Recapitulrile RECAPITULAREA LEC}IEI 10

finale prezint pe
scurt aspectele cele 1. Termeni [i expresii utile `n negociere:
mai importante din to alter >tu o:lt\r a modifica, a schimba
fiecare lecie. at a discount >Et \ diskaunt cu reducere

to be spread over >tu bi: spred \uv\r a se ntinde (ca durat\)

cash against documents >kE[ \geinst dokium\nts incasso documentar

expertise >eksp\:rti:z competen]\ deosebit\

to get a discount >tu get \ diskaunt a ob]ine o reducere

to involve >tu involv a implica

to let someone know about >tu let samuan n\u \baut a informa/ n[tiin]a pe cineva
de ceva

penalty clause >pen\lti klo:z clauz\ referitoare la

penalizare

2. Participan]ii la negocieri sunt deseori pu[i `n situa]ia de a convinge partenerul s\ ac-

cepte punctul lor de vedere, de a sugera anumite idei de ac]iune sau de a sus]ine o
idee sau o sugestie.

Cteva modalit\]i de realizare a acestor func]ii lingvistice sunt:

PERSUADING AND CONVINCING

... have to admit that ...

... have to agree that ...
Dont forget that ...
Lets not forget that ...
Dont you think that ...

MAKING SUGGESTIONS

I suggest ...
Perhaps, we could ...
Maybe, you should ...
You might ...
I think you should ...
Youd better ...
Why dont you ...

(selecie din Lecia 10, pagina 34)

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 LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

entru afaceri Engleza pentru afaceri lec]ia 9 33

ro[u: La finalul fiecrui VOCABULARUL LEC}IILOR 5 {I 6

tell us, what caiet avei la
dispoziie i acting agent > Ektin(g) eidj\nt persoan\ care ac]ioneaz\ ca
e would also
rgent as the o seciune de agent

vocabular, ce actively > Ektivli activ

ne now. Its
sintetizeaz cuvintele additional amounts > \di[\nl \maunts sume suplimentare
noi folosite n cele advertising > Edv\rtaizin(g) reclam\, anun]
me trimming
2 lecii. affiliated firm > \filieitid f\:rm firm\ afiliat\

h better. You after-sales services > a:ft\ seilz s\: visiz

r r
servicii post-vnzare
pes of exca-
agency contract > eidj\nsi kantrEkt contract de agent
models, so
soil and size agreed > \gri:d convenit, stabilit
hats a good
agreement > \gri:m\nt accept, `n]elegere

es are much attractive > \trEktiv atractiv

to be liable > tu bi: lai\b\l a fi responsabil

quality, high
to be down > tu bi: daun a fi sc\zut, a sc\dea

to bear > to be\r a suporta

e.
count. brochure > br\u[iu\r bro[ur\

catalogue > kEt\lag catalog

chemical industry > kemik\l ind\stri industria chimic\

ou dont sell
to consider > tu k\nsid\ r
a lua `n considerare, a ]ine
other to sell
Consul > kans\l consul
erience as a contribution > kantribiu[\n contribu]ie
nk we could
corporation > korporei[\n companie, corpora]ie
d in having a covering > kav\rin(g) care acoper\
s, according
credit terms > kredit t\:rmz termeni de creditare

d, so far, we currently > kar\ntli `n mod curent

the quantity
day-to-day > dei tu dei de zi cu zi, zilnic

working on to deal in > tu di:l in a face comer] cu

to deal with > tu di:l iD

u z
a se ocupa cu
n also fix the
demand > dimand cerere

depending > dipendin(g) `n func]ie de

p is to have
to develop > tu divel\p a dezvolta

drilling equipment > drilin (g)

ik ipm\nt
u
echipament pentru foraj

(selecie din Lecia 6, pagina 33)

19
ENGLEZ PENTRU AFACERI LECIE DEMONSTRATIV

Engleza pentru afaceri lec]ia 21 27

Temele, pe care le TEMA PENTRU ACAS| 21

gsii att n caietele
de curs, ct i n A. Traduce]i `n limba romn\ urm\toarele propozi]ii:

cele de exerciii, v 1. It might be a good idea to price the product at the upper end of the market.
ajut s v fixai 2. Our objective is to bring out an entirely new model - something that would be a real
cunotinele. breakthrough, technologically speaking.
3. After five hours of negotiation, we finally came to an agreement.
4. Are you saying that your growth rate in terms of turnover was almost 10% last
year?

B. Traduce]i `n limba englez\ urm\toarele propozi]ii:

1. O posibilitate ar fi s\ contact\m o banc\ care s\ ne finan]eze investi]ia.

2. Dup\ ce l-a ascultat pe directorul financiar, ofi]erul de credite i-a promis c\ va medita
`n urm\toarele zile la propunerea lui.
3. Principalul nostru obiectiv este s\ convingem banca de necesitatea acord\rii unei
sume mai mari pentru acest proiect.
4. M\ tem c\ nu putem accepta acordarea `mprumutului, `n condi]iile `n care nu
pute]i oferi garan]ii [i nici referin]e.

C. Forma]i propozi]ii prin aranjarea urm\toarelor cuvinte, respectnd regulile gramaticale

privind ordinea cuvintelor `n propozi]ie:

1. one, will, new, out, drier, bring, within, we, hair, the, month (.);
2. features, the, emphasized, manager, of, the, product, marketing, the revolutionary (.);
3. will, what, officer, to, meeting, the, credit, say, this (?);
4. suggestions, immediately, making, start (!).

D. Formula]i `n limba englez\ cinci recomand\ri unei persoane care se prezint\ la o

negociere `n vederea ob]inerii unui credit.

(selecie din Lecia 21, pagina 27)

20
LECIE DEMONSTRATIV ENGLEZ PENTRU AFACERI

Temele se pot rezolva

pe formularele
speciale inserate n
caiet (dac se trimit
spre corectare prin

U
pot) sau online, n
contul de cursant de
pe site-ul

PL
www.eurocor.ro.
Un profesor
personal v ndrum
EM
pe toat durata
studiului.
EX

Cea mai rspndit limb din ntreaga lume, engleza, este folosit att n companii
multinaionale, ct i n firme locale, instituii publice sau diverse organizaii.
Managerii, asistenii, specialitii n marketing, reprezentanii de vnzri, specialitii PR
se confrunt aproape zilnic cu situaii n care au nevoie de cunotine de limba englez.
n plus, scrisorile i documentele comerciale uzuale, discuiile i negocierile de afaceri
presupun utilizarea unui vocabular de specialitate.
Dezvoltai-v abilitile de comunicare n limba englez specifice mediului de afaceri!
Cursul Eurocor ENGLEZA PENTRU AFACERI este soluia ideal pentru
dumneavoastr! Construii-v un viitor mai bun, investind n educaie!
Spor la studiu!

Tel. 021 33 225 33 www.eurocor.ro

21