PLAN AFACERI

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Nume:_______________________

Prenume: ____________________

Localitate: ___________________

Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman
 1. DATE GENERALE

Numele firmei:
Codul unic de inregistrare:
Forma juridica de constituire:
Data infiintarii/Numar Registrul Comertului:
Activitatea principala a societatii si codul CAEN aferent:
Natura capitalului social:
Natura capitalului social (%) Privat
Roman
Strain

Valoarea capitalului social:

Adresa, telefon/fax, e-mail:
Persoana de contact:
Asociati, actionari principali :
Numele si prenumele/Denumire Domiciliu de resedinta / sediul Pondere in Capital social %
societatii

2. VIZIUNE, STRATEGIE
Analiza SWOT (vor detalia minim trei aspecte pentru fiecare sectiune SWOT)

PUNCTE TARI PUNCTE SLABE

PUNCTE SLABE

OPORTUNITATI
OPORTUNITATI AMENINTARI

Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman
Viziunea organizatiei:
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Misiunea organizatiei:
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Obiectivele specifice – SMART:

(S – specific; M – masurabil;A – (de) atins/abordabil/accesibil; R – relevant;T – incadrat in timp. )
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Activitati necesare implementarii proiectului (de ex. asigurarea spatiului productiv/comercial prin
achizitie/inchiriere, elaborare proiecte tehnice necesare; amenajare spatiu; achizitionarea de utilaje, echipament, mobilier;
obtinere avize, acorduri, autorizatii necesare implementarii proiectului; recrutare/selectie/angajare personal suplimentar
necesar; instruire personal; actiuni de promovare a produselor/serviciilor; aprovizionare cu materii prime, materiale,
produse finite, marfuri, asigurarea conditiilor tehnico-economice, sanitare etc);

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3. MANAGEMENT, RESURSE UMANE

Echipa de management:

Nume si prenume si Functia in societate si Experienta in Studii/Specializari cu

varsta principalele domeniu impact asupra
responsabilitati pe scurt afacerii propuse

Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman
Echipa operationala:

Nume si prenume si Functia in societate si Experienta in Studii/Specializari cu

varsta principalele domeniu impact asupra
responsabilitati pe scurt afacerii propuse

(in cazul in care nu exista persoane nominalizate se vor completa doar coloanele 2, 3, 4 si 5)

Scurta descriere a proceselor de management propuse a fi aplicate in organizatie.

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Scurta descriere a modului de salarizare (tipul de contract, durata contractului, numarul de ore /zi, eventuale sisteme
alternative de premiere, motivare etc.)
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4.PREZENTAREA PROIECTULUI
Descrierea proiectului de investitii
Detaliati investitiile ce urmeaza a fi realizate in cadrul proiectului si activitatile firmei pentru care sunt necesare fiecare
dintre acestea:
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Descrierea fluxului activitatilor de productie / prestari servicii:

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Locul implementarii proiectului proiect si modul de asigurare cu utilitati

Locul implementarii proiectului:

Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman
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Asigurarea utilitatilor necesare (bransamentelor existente, bransamente necesare si estimarea costurilor aferente):

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Dimensionare valoare de investitie

Element de investitie Numar Valoarea Valoarea

/autoutilitare Bucati totala fara TVA Valoare
/mijlace transport/ TVA – lei totala
Cheltuieli operationale

TOTAL

5. ANALIZA PIETEI

Produsul/serviciul nou
Descrierea a produsului/serviciilor:
- in cazul produselor finite prezentati pe scurt o descriere fizica, caracteristici tehnice, performante, utilitati, caror
nevoi raspund, etc.;
- in cazul serviciilor, descrieti trasaturile caracteristice ale acestora, in asa fel incat sa se inteleaga la ce servesc
serviciile prestate de dvs.;
- in cazul comertului, precizati grupele de produse ce le veti vinde si aria de valorificare, daca vanzarea este cu
amanuntul sau cu ridicata si daca veti furniza servicii specifice (post vanzare, transport, garantie, reparatii etc);

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Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman
Segmentul de piata (prezentati caracteristicile specifice ale segmentului
dumneavoastra de piata, caror nevoi se adreseaza: de ex. alimentatie, vestimentatie, electro-casnice, birotica, turism etc.).
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Localizarea pietei dumneavoastra (se va preciza amplasarea pietei – locala, regionala, nationala, internationala etc. –
cu detalii, daca sunteti in posesia lor) si marimea acesteia (nr. de clienti potentiali, marime d.p.v.d. fizic si valoric). Care este
distanta pana la principalii clienti si care este modalitatea de distributie a produselor/serviciilor ?
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Caracteristici ale cererii pentru produsul/serviciul dvs.: (cerere zilnica, anuala, de sezon, evolutia in ultimii ani si cea
previzibila)
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Concurenti potentiali (prezentati minim 2 concurentii pe grupe de produse/servicii si caracteristicile pe car le cunoasteti ale
acestora):
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6. STRATEGIA DE MARKETING

Politica produsului (descrieti modul de prezentare a produsului/serviciului):

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Politica de preturi (precizati modul in care se va stabili pretul produsului/serviciului)

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Politica de distributie (mentionati care sunt canalele dumneavoastra de distributie – vanzari directe, cu ridicata,
intermediari, prin agenti, la comanda, etc.)
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Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman
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Activitati de promovare a vanzarilor

Prezentati metodele de promovare ce se vor utiliza (de ex.: publicitate, lansare oficiala, pliante, brosuri, plata in rate):
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7. PROIECTII FINANCIARE
Proiectia fluxului de numerar

CASH-FLOW
Nr.
Explicatii / luna
crt. Anul 1 Anul 2 Anul 3
I Sold initial disponibil (casa si banca)
A Intrari de lichiditati (1+2+3+4)
1 din vanzari
2 din credite primite
3 alte intrari de numerar (aport propriu, etc.)

4. Alocatie Financiara nerambursabila

Total disponibil (I+A)
B Utilizari numerar din exploatare
Cheltuieli cu materii prime si materiale consumabile
1
aferente activitatii desfasurate
2 Salarii (inclusiv cheltuielile aferente)
3 Chirii
4 Utilitati
5 Costuri functionare birou
6 Cheltuieli de marketing
7 Asigurari
8 Reparatii/Intretinere
9 Servicii cu tertii
10 Impozite, taxe si varsaminte asimilate
11 Alte cheltuieli
Cheltuieli pentru investitii (Valoarea totala a
C
proiectului)
D Credite (1+2)
1 Creditul solicitat
rambursari rate de credit scadente
Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman
 dobanzi si comisioane
2 Alte credite (inclusiv leasing)
rambursari rate de credit scadente
dobanzi si comisioane

E Plati/incasari pentru impozite si taxe (1-2+3)

1 Plati TVA
2 Rambursari TVA
3 Impozit pe profit/cifra de afaceri
F Dividende
G Total utilizari numerar (B+C+D+E+F)
H Flux net de lichiditati (A-G)
II Sold final disponibil (I+H)

8. JUSTIFICAREA NECESITATII FINANTARII PROIECTULUI

Beneficiile aduse de finantare si modul in care finantarea va incerca sa solutioneze problemele beneficiarului; ce aduce
finantarea in plus fata de situatia deja existenta?
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Proiect Cofinanțat din Fondul Social European prin Programul Operațional Capital Uman