Lista termenilor i conceptelor de marketing din Crestomaie

Ambalaj (p.14) Asortiment (p.23) Auditul de marketing (p.27) Autoconsum (p.28) Autoservire (p.28) Avantaj competitiv (p.28) Bariere tarifare i non tarifare (p.32) Cerc de calitate (p.43) Cercetare (p.44) Cercetare de birou (p.44) Cercetare cantitativ (p.44) Cercetare calitativ (p.44) Cercetare de marketing (p.44) Cercetare motivaional (p.45) Cercetare operaional (p.45) Cercetare de teren (p.45) Cerere (p.46) Client (p.51) Clientel (p.51) Cod (p.52) Codificare (p.52) Colectivitate (p.52) Comercializare (p.53) Comerciant (p.54) Comer (p.54) Comer cu amnuntul (p.54) Comer de gros (p.54) Comer asociat (p.54) Comer independent (p.55) Comer integrat (p.55) Concurena (p.59) Concuren direct (p.59) Concuren indirect (p.59) Forme de concuren (p.60) Concureni (p.60) Condiionare (p.61)
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Consumator (p.63) Consumerism (p.64) Dumping (p.78) Durabilitate (p.78) Ecolabel (p.79) Ecologie (p.80) Economie de scar (p.80) Economie urban (p.81) ECR (p.81) EDI (p.81) Efect de experien (p.82) Fidelitate (p.87) Fidelitatea clienilor (p.87) Filier (p.88) Geomarketing (p.94) Internaionalizare (p.105) Internaionalizarea pieelor (p.105) Interviu (p.105) Know-how (p.111) Label (p.113) Label de export (p.113) Lan logistic global (p.114) Logiciel (p.118) Logistic (p.118) Magazin (p.121) Magazin depozit automat (p.121) Magazin Le bb rquin (p.121) Magazin de comoditate (p.121) Magazin popular (p.121) Magazin de proximitate (p.122) Magazin specializat (p.122) Magazin cu sucursale (p.122) Magazin universal (p.122) Miniautoservire (p.122) Mailing (p.123) Mapping (p.123)

Marketing (p.126) Macromarketing (p.127) Marketing de conversie (p.127) Marketing de dezvoltare (p.128) Marketing direct (p.128) Marketing informaional (p.128) Marketing intern (p.128) Marketing de ntreinere (p.129) Marketing operaional (p.129) Marketing de stimulare (p.129) Marketing strategic (p.129) Marketing mix (p.130) Mix de produs (p.131) Mixul de promovare (p.131) Notorietate (p.145) Penetrabilitate (p.153) Penetrarea pieei (p.153) Penetrare publicitar (p.154) Performan (p.154) Performana firmei (p.155) Performana produsului (p.155) Pia (p.155) Pia a ntreprinderii (p.156) Pia a produsului (p.157) Pia captiv (p.157) Pia de referin (p.158) Pia de schimb (p.158) Pia eterogen (p.158) Pia financiar (p.158) Pia la termen (p.158) Pia monetar (p.158) Pia neagr (p.159) Pia omogen (p.159) Pia teoretic (p.159) Pia test (p.159) Pia int (p.159) Pre (p.167) Pre de apel (p.167) Pre de catalog (p.167)
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Pre de cost (p.167) Pre de cost comercial (p.167) Pre de dumping (p.167) Pre de ofert (p.168) Pre de referin (p.168) Pre etalon (p.168) Pre forfetar (p.168) Pre mobil (p.168) Pre preferenial (p.168) Pre psihologic (p.169) Trade marketing (p.217) Trade point (p.218) Trend (p.219) Urbanism (p.224) Urbanism comercial (p.225) Urbanizare (p.225)