ACADEMIA DE STUDII ECONOMICE

FACULTATEA DE COMER
MASTER ADMINISTRAREA AFACERII N TURISM
Promoting Brasov as a touristic
destination
Curo u Petru
Grupa 401
Ni Roxaa!Geor"iaa
Grupa 40#
I. Presentation of the location
T$e %it& 'a( )ir(t atte(te* i 1#+, AD u*er t$e a-e Coroa. a Lati 'or* -eai"
/%ro'/. a a-e "i0e 1& t$e Ger-a %o2oi(t(3 A%%or*i" to 4i*er. t$e %urret Ro-aia a*
5u"aria a-e( are *eri0e* )ro- t$e Tur6i($ 'or* 1ara(u. -eai" /'$ite 'ater/ 'it$ a S2a0i%
(u))ix !o03 Ot$er 2i"ui(t( propo(e* 0ariou( et&-o2o"ie( i%2u*i" a O2* S2a0i% at$ropo&-
4ra(a3
Fro- 17,0 to 1780. *uri" t$e Co--ui(t perio* i Ro-aia. t$e %it& 'a( %a22e* Ora u2
Sta2i 9Sta2i Cit&:. a)ter t$e So0iet 2ea*er ;o(ep$ Sta2i3
4ra o0 i( a %it& i Ro-aia a* t$e a*-ii(trati0e %etre o) 4ra o0 Cout&3 It i( (urrou*e*
1& t$e Sout$er Carpat$ia( a* i( part o) t$e Tra(&20aia re"io3
A%%or*i" to t$e 2a(t Ro-aia %e(u(. )ro- #011. t$ere 'ere #,+.#00 peop2e 2i0i" 'it$i
t$e %it& o) 4ra o0. -a6i" it t$e <t$ -o(t popu2ate* %it& i Ro-aia. a* t$e -etropo2ita area i(
$o-e to +87.=78 re(i*et(3
T$e %out& (eat. i( 2o%ate* i t$e %eter o) t$e %outr&. i 4ra(o0 Depre((io. 2o%ate* at a
a2titu*e o) 8#, -. t$e itera2 %ur0e o) t$e Carpat$ia(. 1ou*e* o t$e S a* SE o) -a((i0e
Po(t0aru eteri" t$rou"$ a (pur 9Ta-pa: t$e %it& a* Piatra Mare. 181 6- )ro- 4u%$are(t3 It i(
a%%e((i12e 1& %ar>1u( or trai a* it i( %2o(e to Pre*ea2. 4u(tei. Siaia. Fa"ara( a* Si"$i(oara 3
T$e -ui%ipa2it& $a( a area o) #8<3+# 6- ?3 Gra*ua22&. i t$e *e0e2op-et pro%e((. e' 0i22a"e(
'ere e-1e**e* i it( (tru%ture. D@r(te. 5oteru( 9to*a& *i(tri%t A(tra:3 I a**itio to Ta-pa. t$e
%it& i( (urrou*e* 1& Spre"$i 5i22. Mi22 5i22. Sai2 5i22. 5i22 Aart$e. StraBa 9 Ca(t2e 5i22 : a* $i22
ROM(. STE;ARIS a* e0e i%2u*e( i it( (tru%ture Po(t0aru pea63 4& e-1e**i" t$e (tru%ture o)
t$e pea6 Po(t0aru. 4ra(o0 %it& i( 2o%ate* at t$e $i"$e(t a2titu*e i Ro-aia3
Lo%ate* 1et'ee t$e -aBor pa((e( o) t$e Carpat$ia( 94ra. Pre*ea2. OituC. 4uCau: 4ra(o0
1e%a-e a)ter <00 &ear( a poit o) %oe%tio 1et'ee Tra(&20aia a* Mo2*o0a. Ro-aia
Coutr&. a( 'e22 a( %etra2 Europe a* Ea(t a* a2(o a po'er)u2 %ra)t. %o--er%ia2 a* %u2tura2
%etre3
Curret2&. 4ra(o0 i( a pri0i2e"e* %it&D &ou %a eBo& t$e to'eri" pea6( o) t$e -outai(
Po(ta0aru. 4u%e"i. Piatra Mare. Mout Ta-pa a* oe o) t$e -o(t popu2ar re(ort( i Ro-aia !
Poiaa 4ra(o03 T$e $i(tori%a2 -ou-et( a* re2i"iou( 1ui2*i"( )ou* o t$e (treet( o) 4ra(o0
o))er a "euie tra0e23
T$e "eo"rap$i%a2 po(itio o) t$e %it& o) 4ra(o0 $a( -a*e t$e %eter to "at$er peop2e a*
iter(e%t i*ea(3 Stro" "ui2*( 9tai2or(. %opper -ou2*er(E %ra)t(. 12a%6(-it$(. "u(-it$(. *raper(.
'ea0er( a* "o2*(-it$(: ture* 4ra(o0 ito a po'er)u2 -au)a%turi" %eter3
T$ere 'ere 1ui2t )ortre(( 'a22( a* to'er(. 'at%$ to'er( a* "uar*. 'are$ou(e( a* -ar6et(.
'or6($op( a* ($op(. i(. %$ur%$e( a* $o(pita2(. a22 a)ter t$e )a($io o) Europea -e*ie0a2
%itie(3 T$e(e 1ui2*i"( %a 1e (ee to*a& o t$e (treet( o) 4ra(o03
II. Transport
Internal transport
4ra o0 2o%a2 tra(port et'or6 i( 'e22!*e0e2ope*. 'it$ arou* ,0 1u( a* tro22e&1u( 2ie(3
T$ere i( a2(o a re"u2ar 1u( 2ie (er0i" Poiaa 4ra o0. a ear1& 'iter re(ort3 A22 are operate* 1&
RAT 4ra o03 4e%au(e o) it( %etra2 2o%atio. t$e 4ra o0 rai2'a& (tatio i( oe o) t$e 1u(ie(t
(tatio( i Ro-aia 'it$ trai( to>)ro- -o(t *e(tiatio( i t$e %outr& (er0e* 1& rai23
T$e %o(tru%tio o) 4raFo0 Airport 'a( iitiate* 1& Ite2%a Caa*a o Apri2 1,. #00=3
A2t$ou"$ t$e %o(tru%tio 'a( p2ae* to 1e )ia2iCe* i #4 to +0 -ot$(. 'or6( $a0e 2a""e* a*
t$ere i( o ter- 1& '$i%$ it 'i22 1e operatioa23 T$e proBe%t %o(i(t( o) a ter-ia2 %apa12e o)
$a*2i" 1 -i22io pa((e"er( per &ear a* a #.=00 -eter!2o" ru'a&3 T$e A+ $i"$'a& i( a2(o
p2ae* to pa(( t$e %it&3 5o'e0er. t$ere i( o )ore(eea12e *ate )or (tarti" %o(tru%tio3
I 4raFo0 t$ere are 4< 1u( a* tro22e&1u( 2ie(3 T$ere 'a( a2(o. uti2 re%et2&. tra-'a&.
opee* o Au"u(t #+. 17=< 9o 2ie 101:3 It 'a( rep2a%e* 1& 1u(e( 92ie =: o 1, O%to1er #0083
To u(e t$e 1u( or tro22e&. t$e tra0e2er $a( to pa& a %ertai pri%e to "et i retur a ti%6et3 T$i(
ti%6et i( "rate* a* pai* 1a(e* a* o a"e 9ie. t$o(e u*er , &ear( %a tra0e2 )ree:3
T$e ti%6et )or t$e 1u( > tro22e& %o(t( # 2ei > tra0e2. ex%ept tra%6 #0 943,0 2ei> tra0e2: a* 2ie 100
9,3,0 2ei > tra0e2: a* )or pe(ioer( ti%6et %o(t( # 2ei > tra0e23 It o))er( t$e po((i1i2it& to pur%$a(e
(u1(%riptio( o oe > t'o > a22 2ie( o a iter0a2 o) 0<>01>+0 *a&(3
I 4ra(o0 t$ere are < -aBor taxi %o-paie(3 Rate i t$e %it& i( "eera22& 13+, 2ei > 6-3 For
Boure&( out(i*e t$e %it&. t$e rate i( *ou12e*3
4ra(o0 %a ret %ar( t$rou"$ (pe%ia2iCe* %o-paie(3
I 4ra(o0. %a12e tra(port i( 'e22 repre(ete*3 T$ere i( a )ui%u2ar t$at %oe%t( t$e )oot to t$e
pea6 o) Ta-pa a* t'o 2i)t( i Poiaa 4ra(o0G HaCe2 a* %$a-oi( t$at "o up o Mout Po(ta0aru3
A2(o i Poiaa 4ra(o0 t$ere are 8 (6i 2i)t( operate a "o*o2a3 Mui%ipa2it& i( -a6i" a "o*o2a t$at
'i22 route t$rou"$ Cetra2 Statio ! O2* To' ! So2o-oE( Stoe( ! Poiaa 4ra(o03
External transport
4ra(o0 i( oe o) t$e -o(t i-portat rai2'a& Bu%tio(3 T$ere are , (tatio(G
!Cetra2 Statio 4raFo0 ! 2o%ate* ear t$e Ci0i% CeterD
!Stupii Statio ! 2o%ate* i t$e ort$ o) t$e %it&D
!4art$o2o-e' Statio. 2o%ate* i t$e 'e(t o) t$e %it&D
!D@r(te Statio ! 2o%ate* i t$e Sout$ea(t o) t$e %it&D
!Tria"e ! t$e 2o%o-oti0e *epot ! 2o%ate* i t$e to'3
Rai2'a&( pa((i" t$rou"$ t$e %it&G
!Se%tioG 4ra(o0 ! Pre*ea2 ! 4u%$are(t
!Se%tioG 4ra(o0 ! Sait Geor"e ! G&er"&I(Cet-i62I(
!Se%tioG 4ra(o0 ! Rupea ! Si"$i(oara ! Ora*ea
!Se%tioG 4ra(o0 ! Fa"ara( ! Si1iu ! TeiuF
!Se%tioG 4ra(o0 ! 5ar-a ! tor(ura 4uCau ! 2ea(e* 2ie
!Se%tioG 4ra(o0 ! Jare(ti ! 2ea(e* 2ie
!Se%tioG E,4 ! Ara* ! De0a ! TeiuF ! 5uti" ! 4ra(o0 ! 4u%$are(t 9i Ro-aia: 1e2o"i" to
t$e Europea Rai2'a& Corri*or IK3
4ra(o0 $a( t$ree 1u( (tatio( -ii1u(e( a* 1u(e( t$at %oe%t -o(t o) t$e %outr& a* pa((
t$rou"$ t$e %it& )o22o'i" roa*(G
Iteratioa2 5i"$'a&( C2a(( AG
!E80 94re(t ! Nate( ! Or2La( ! Auxerre ! Juri%$ ! Kiea ! 4u*ape(t ! Ora*ea ! C2uB Napo%a
! Tar"u Mure( ! 4ra(o0 ! 4u%$are(t ! Co(tata:
!E8= 9SCe"e* 9SCe"e*: ! N*2a% ! Ara* ! De0a ! Se1e( ! Si1iu ! Fa"ara( ! 4ra(o0:
Iteratioa2 5i"$'a&( C2a(( 4G
!E,<4 94a%au ! Oe(ti ! HLC*i0M(Mr$e2& ! 4ra(o0 ! Pite(ti ! 4u%$are(t:
Natioa2 roa*(G
!DN1 9Ora*ea ! Si1iu ! Fa"ara( ! 4ra(o0 ! 4u%$are(t:
!DN1A 94ra(o0 ! S%e2e ! (tep 4rato%ea ! K2eii Moutai ! P2oie(ti:
!DN10 94ra(o0 ! 5ar-a ! (tep 4uCau ! 4uCau:
!DN11 94ra(o0 ! 5ar-a ! (tep OituC ! Oe(ti:
!DN1# 94ra(o0 ! Sait Geor"e ! Tu(a* ! Mier%urea!Ciu% ! Top2iNa:
!DN1+ 94ra(o0 ! Rupea ! Si"$i(oara ! 42uFeri ! Tar"u Mure(:
!DN<+ 94ra(o0 ! 4ra ! De2$i ! C$a*i"ar$:
I #004 'or6 1e"a o t$e Tra(&20aia Motor'a& to 4u%$are(t ! 4ra(o0 ! C2uB!Napo%a !
Ora*ea ! 4u*ape(t. '$i%$ 'i22 ta6e up -o(t o) t$e roa* tra))i% %arrie* i ea(ter EU3 Arou* t$e
%it&. t$e $i"$'a& 'i22 )o22o' t$e route o) Pre*ea2 ! Ra(o0 ! Cri(tia ! G$i-1a0 ! Co*2ea ! 'i22
-a6e t$e -otor'a& Bu%tio3
III. Climate
I 4ra(o0. (u--er 2a(t( )or a1out ,0 *a&(. a* 'iter 2a(t( )or a1out 70 *a&(3 C2i-ate
-ui%ipa2it& $a( a te-perate!%otieta2. %$ara%teriCe* 1& "ra*e tra(itio 1et'ee o%eai%
te-perate %2i-ate t&pe a* t$e te-perate %otieta2G 'etter a* %oo2er -outai area( 'it$
re2ati0e2& 2o' rai)a22 a* te-perature( (2i"$t2& 2o'er i *epre((io3 T$e (u--er or*iar&
te-perature i( i t$e ra"e ## O C ! #< O C. a* t$e (ta*ar* 1et'ee !1= O C a* !# O C3 O)te i
'iter t$e te-perature i Poiaa 4ra(o0 rea%$ 1, O C 9t$e (u: i t$i( re(ort %a 1e pra%ti%e*
a2-o(t a22 'iter (port(3 Fa0ora12e (o' (6ii" ta6e( a1out <1 *a&( to 4ra(o03 T$e aua2 a0era"e
$u-i*it& i( <,P3
IV. Accomodation
Mui%ipa2it& $a( a 2ot o) $ote2( a* $o(te2( o) *i))eret %ate"orie( t$at %o-pri(e a u-1er o)
o0er ,.000 1e*(3 A-o" t$e -o(t i-portat $ote2( i%2u*eG
!/Aro Pa2a%e/ , QQQQQ
a* i Poiaa 4ra(o0 /Piatra Mare/. /'$i%$/. /A2pie/. /5ou(e o) Dra%u2a/ a*
/E*e2'ei((/ 4 QQQ
i to'G
!/C$apter/ + QQQ. /A-1iet/ 4 QQQQ. /T'i( Apart 5ote2/ 4 QQQQ. /Cit& Ceter/ + QQQ.
/4raFo0/ + QQQ. ECro' /# QQ a*/ Po(t0aru2 /1 Q
a* t$at "ue(t $ou(e( are -etioe*G/ Pe(io LuiCa /+ QQQ./ T$e Coutr& 5ote2
/9+-ar"arete:./ 4ie2-a /9+-ar"arete: a*/ 5era2*i% C2u1 /9,-ar"arete: /;a(-ie 5ou(e./ /La
Re(i*eCa/. /%ru%$ 5ou(e/. /5ou(e I-pa2er/ a* /Court 4ra(o0eaa/ 94-ar"arete: a* /Leo/.
/SteBeriF/. /Me-o/ + QQQ 5ou(e Ne' + Q QQ
V. The local attractions
To*a&. 4ra(o0 i( oe o) t$e -ai %eter( o) e%oo-i%. %u2tura2 a* (port( o) t$e %outr&.
1ei" a2(o a -aBor touri(t %eter a* a %it& o) $i(tori%a2 -ou-et( 2i6eG T$e 42a%6 C$ur%$.
1a(tio(. t$e (tatue o) ;o$ae( 5oteru(. To' 5a22. 5i"$ A*rei Sa"ua. S%$eii 4ra(o0 St3
Ni%$o2a( C$ur%$. t$e )ir(t Ro-aia (%$oo2 et%3
Sights
Museums:
!4ra(o0 5i(tori%a2 Mu(eu-. 2o%ate* i t$e To' 5a22
!MureFei2or 5ou(e 9(ite:
!Fir(t Ro-aia S%$oo2 Mu(eu- o) (%a))o2*i". $a0i" expo(e* t$e )ir(t 1oo6 prite* i
Ro-aia
!4ar(a )orti)i%atio( Mu(eu-. arra"e* Aea0er( 4a(tio
!Mu(eu- Cita*e2 re(taurat. 2o%ate* i t$e o2* )ortre(( o t$e 'at%$ 9Ca(t2e 5i22:
!Poit( -u(eu- o) t$e 42a%6 To'er a* A$ite To'er Gra)t 4a(tio
!Mu(eu- o) Art
!Mu(eu- o) Et$o"rap$&
!4ra(o0 Ur1a Ci0i2iCatio Mu(eu-. opee* i #007D )ir(t -u(eu- o) it( 6i* i t$e %outr&
Churches and Temples:
! 42a%6 C$ur%$ ! 1ui2t 1et'ee 1+<< a* 14<< o t$e (ite o) a a%iet Ro-a 1a(i2i%a
!St3 Ni%$o2a( C$ur%$ ! RIK %etur&
!St3 4art$o2o-e' ! RIII %etur&
!C$ur%$ o) St3 Marti i t$e 'at%$
!St3 Geor"e. )ou*e* i a o2* -aor $ou(e $uti"
!S&a"o"ue
!Ort$o*ox S&a"o"ue
Other buildings, monuments and places:
!4a(tio ! 0irtua2 tour
!Cat$erieE( Gate. 1,,7
!S%$ei Gate. 1=#<
!S$rie( o) S%$ei 9t$e o2*e(t *ati" )ro- 1#71:
!A22e& 1e$i* 'a22(
!SSuare
!Repu12i% Street i 4ra(o0
!MureFei2or Street i 4ra(o0
!Pro-ea*e i Ta-pa
!4e20e*ere
!Mer%$at( 5ou(e i 4ra(o0 94ri*"e $a* 1eate or Carpat$ia Sta":
Parks and nature reserves:
!Titu2e(%u Par6 Par6 Cou%i2 o) Europe. Ro(e Par6. Par6 tra%tor
!4erCei SSuare. SSuare Mi$ai E-ie(%u
!Ne' Joo
!Ta-pa
!Poiaa 4ra(o0
!So2o-oE( Stoe(
!Near1& &ou %a 0i(it 4ra Ca(t2e or )orti)ie* %$ur%$e( i 0i22a"e( (urrou*i" 4ra(o03
The most representative sights are:
. Blac! Church
42a%6 C$ur%$. a (&-1o2 o) 4ra(o0. t$e patriar%$a2 %$ur%$ o) t$e E0a"e2i%a2 C$ur%$ CA o)
Ro-aia3 Lo%ate* i t$e %eter o) 4ra(o0. t$e 1ui2*i" 'a( 1ui2t arou* 1+=0 9pro1a12& )ro-
1+<<: i t$e Got$i% (t&2e3 T$e C$ur%$ ori"ia22& Cat$o2i%. 'a( )ir(t 6o' a( t$e C$ur%$ o) St3
Mar&3 T$e 1ui2*i" 'a( partia22& *e(tro&e* 1& t$e "reat )ire o) 18=7. '$e it re%ei0e* it( %urret
a-e3 Popu2ar a-e a)ter t$e )ire. /42a%6 C$ur%$/ 'a( o))i%ia22& a%%epte* i t$e ieteet$
%etur&3
T$e 42a%6 C$ur%$ i( oe o) t$e -o(t i-portat -ou-et( o) Got$i% ar%$ite%ture i
Ro-aia. *ati" )ro- t$e )ourteet$ a* )i)teet$ %eturie(. a* a2(o oe o) t$e 2ar"e(t -e*ie0a2
%$ur%$e( o) St3 Step$eE( Cat$e*ra2 i Kiea uti2 t$e 5a"ia Sop$ia i Co(tatiop2e3 It i( t$e
2o"e(t exi(ti" %$ur%$ i Ro-aia 9=7 -:3
". The S#uare
T$e SSuare 'a( e(ta12i($e* i t$e Mi**2e A"e(. '$ere )air( 'ere or"aiCe* i 4ra(o0 1& 1ot$
Ro-aia a* Saxo -er%$at( a* t$o(e '$o %a-e )ro- 5u"ar&3 Tou %ou2* arri0e i t$e -ar6et
1& Cu(to-( Street 9o' MureFei2or :3
T$e Cou%i2 5ou(e i t$e %eter o) t$e (Suare 'a( '$ere ea%$ -er%$at $a* to (it a*
-er%$a*i(e a* t$e %it& o))i%ia2( e(ure* t$at t$e(e p2a%e( 'ere re(pe%te*3
Near t$e -ar6et i( t$e 42a%6 C$ur%$. S-it$( a* Gra)t 1a(tio(. to'er( a* 42a%6 To'er a*
A$ite To'er S%$ei Gate. Gate Cat$erie3
T$e SSuare i( pro1a12& t$e -o(t 6o' a* 0i(ite* p2a%e o) 4ra(o0. '$i%$ $o(t( 0ariou(
%u2tura2 e0et(. *e%oratio(. out*oor %o%ert( a( t$e / Go2*e Sta" /. et%3
I a proBe%t )o*e* 1& t$e Mii(tr& o) Co--ui%atio( a* I)or-atio So%iet& 9 MCSI :. t$e
Cou%i2 SSuare i 4ra(o0 -oute* a atea iteret. a22o'i" )ree a%%e(( 'ire2e((2&3
$. Poiana Brasov
Poiaa 4ra(o0 i( a 'iter (port( re(ort i Ro-aia. 1ei" a iteratioa22& reo'e* touri(t
attra%tio a* a *i(tri%t -ui%ipa2it&3
Poiaa 4ra(o0 $a( 1# (6i ru( o) 0ar&i" *e"ree( o) *i))i%u2t& 9Tree ! 4,= -. HaCe2 ! +,0 -.
Su2iar ! #441 -. Ruia ! ,40 -. Su1te2e)eri% 1 ! 47,-. Su1te2e)eri% #!###0 -. Ao2) ! #=80 -. Re*
Roa* ! +=#1 -. Sta*iu- ! +00 -:. (port( )ie2*(. a 2a6e. *i(%o(. 1ar( a* re(taurat(3
A%%o--o*atio i( pro0i*e* i 2uxur& $ote2(. 0i22a( a* %$a2et(3
T$e re(ort i( a2(o re%o--e*e* )or t$e treat-et o) eura(t$eia. ex$au(tio a* )ati"ue
(tatu( p$&(i%a22& a* ite22e%tua22&. (e%o*ar& ae-ia a* e*o%rie *i(ea(e(. re(pirator& *i(ea(e(3
O)te i 'iter t$e te-perature rea%$e( !1,
o
C3

Annual Events in Brasov
4ra(o0 $a( e(ta12i($e* a tra*itio o) $o(ti" a u-1er o) aua2 )e(ti0a2(. 'i%$ (pi%e up t$e
%u2tura2 2i)e o) t$e %it&G
The %a&& and Blues 'estival U a iteratioa2 )e(ti0a2 $o(te* 1& Si%a A2exa*re(%u
T$eatre. i autu-
The International Cham(er )usic 'estival U $e2* i Septe-1er. or"aiCe* 1& t$e
P$i2$ar-oi% Or%$e(tra o) 4ra(o0
The Contemporar* +rama 'estival U $e2* &ear2& i No0e-1erD it i( $o(t to Ro-aiaV(
-o(t i-portat t$eatre %o-paie(. a( 'e22 a( to t$o(e )ro- %outrie( 2i6e Fa%e. Ita2&.
USA. 4e2"iu- et%3
The %unii 'east U i( a uiSue e0et. 'i%$ ta6e( p2a%e o t$e )ir(t Su*a& a)ter Ea(ter3
;uii. t$e i$a1ita( o) t$e o2* S%$ei *i(tri%t o) 4ra(o0. *re(( up i t$eir tra*itioa2
%o(tu-e(. -out t$eir $or(e( a* )or- a pro%e((io t$at pa((e( t$rou"$ t$e o2* %it&
(treet(. up to t$e (o!%a22e* WItre %$etriX 94et'ee t$e Ro%6(:. '$ere t$eir ritua2 (tart(3
T$ere i( *a%i". 1ar1e%ui" a* -u%$ -ore3 T$e %o(tu-e( t$e ;uii 'ear are 0er&
pi%ture(Sue3
The Beer 'estival U a 6i* o) 2o%a2 O6to1er)e(t u(ua22& or"ai(e* i autu-3 Se0era2 1eer
%o-paie( o))er t$eir pro*u%t( i *oCe( o) tet(3 Tou 'i22 1e a2(o a12e to "et a ta(te o)
W-i%iX 9"ri22e* (-a22 Ro-aia (au(a"e: a* ot$er tra*itioa2 )oo*3 Lo%a2 a* atioa2
1a*( a* arti(t( o) a22 per(ua(i( ta6e t$e (ta"e3
VI. 'ood and drin!s
I) &ou are a tra0e2er to Ro-aia a* 'at to 2i0e t$e )u22 Ro-aia experie%e ! i%2u*i" t$e
%u2iar& oe ! &ou $a0e -a& opportuitie( to *o (o. 1e%au(e t$ere are -a& re(taurat( t$at 'i22
"i0e &ou t$e optio o) tra*itioa2 Ro-aia *i($e(3
. Polenta ,-)amaliga-.
More o) a Ro-aia (tap2e )oo* t$a a *i($ i it(e2). /-a-a2i"a/ i( (o 0er(ati2e t$at
&ou -a& )i* it (er0e* i(tea* o) 1rea*. a( part o) a -ea2. or e0e a( a i"re*iet3 A (ort o)
%or-ea2 -u($ t$at i( u(ua22& (er0e* 'ar-. it( %2o(e(t %u2iar& tra(2atio 'ou2* 1e po2eta3
Ro-aia( o)te (ee /-a-a2i"a/ a( a tra*itioa2 1rea* rep2a%e-et3 It (er0e( a( a
"reat )2a0or e$a%e-et )or &our (te' or (oup3 Tou %a pair it 'it$ (au(a"e(. or eat it 'it$
%o2* -i26 )ro- a 1o'23 Aot$er popu2ar 'a& o) eati" it i( t$e /-a-a2i"a %u 1raCa/ 9po2eta
a* %$ee(e: *i($. '$ere 2a&er( o) po2eta a2terate 'it$ 2a&er( o) $o-e-a*e %$ee(e. a* are
t$e %oo6e* i t$e o0e3
A$e i Ro-aia. Bu(t a(6 )or po2eta3 T$e& 'i22 )i* a 'a& to (er0e it3
". Stuffed Ca((age /olls ,-Sarmale-.
T$i( *i($ %o(i(t( o) "rou* -eat. ri%e a* (pi%e( ro22e* i %a11a"e 2ea0e(3 E0er&
-aBor $o2i*a& )i*( Ro-aia( 'it$ t$i( *i($ o t$eir ta12e(3 4oi2e* i a -ixture o) 'ater a*
to-ato pa(te a* a%%o-paie* 1& (o)t pie%e( o) por6 )at. /(ar-a2e/ are "eera22& (er0e* 'it$
a 1i" (%oop o) (our %rea- o top3 Depe*i" o t$e re"io. t$e ro22( -a& 1e (-a22er or 2ar"er3
I) &ou *e%i*e to eat t$e- 'it$ po2eta i(tea* o) 1rea*. &ou 'i22 )ea(t o a 100P tra*itioa2
Ro-aia *i($3 Ot$er'i(e. (oa6 &our 1rea* i t$e (au%e a* eBo&3
$. Stuffed Peppers ,-Ardei umpluti-.
T$e -ai a%tor( i t$i( *i($ are t$e re*. &e22o' or "ree 1e22 pepper( (tu))e* 'it$ a
-ixture o) "rou* -eat. ri%e a* %o*i-et(3 T$e& are 1oi2e* i a to-ato!1a(e* (au%e. '$i%$
i( (o-eti-e( ('eet3 T$i( *i($ i( "eera22& (er0e* 'it$ 1rea*. a( are -o(t Ro-aia *i($e(3
0. S!inless Sausages ,-)ici - or -)ititei-.
A$e A-eri%a( *u(t o)) t$eir "ri22( a* (tart %oo6i" t$eir $a-1ur"er(. Ro-aia(
are *oi" t$e (a-e 'it$ t$eir /-i%i3/ /Mi%i./ (o-eti-e( %a22e* /-ititei./ are a t&pe o) (6i2e((
(au(a"e( -a*e o) a -ixture o) "rou* 0ea2 a* 2a-1. to '$i%$ %o*i-et( are a**e* to o1tai
a 0er& (pe%i)i% ta(te3 T$i( %o-1iatio i( ro22e* ito ($ort. (-a22 (au(a"e(. ot 2o"er t$a + or
4 i%$e(3 9A( a pie%e o) tri0ia. /-i%i/ (ta*( )or /(-a22/ i Ro-aia3: T$e& are t$e p2a%e*
o a "ri22. or %oo6e* i a pa o t$e (to0e3 T$e -u(tar*. 1rea* a* a Bu" o) 1eer are -a*ator&
%o-pa&3 I )a%t. Ro-aia( )o22o' t$e tra*itio o) eati" /-i%i/ a* *ri6i" 1eer e0er&
1
(t
o) Ma&. t$e Ro-aia %outerpart o) t$e A-eri%a La1or Da&3
1. )ashed Beans ,-'asole frecata-.
A 0er& (i-p2e 1ut (ati()&i" *i($. t$i( i( a *e2i%iou( 'a& out )or Ro-aia( t$at are
tr&i" to )a(t. 1ut *o ot 'at to (a%ri)i%e ta(te3 E0e t$ou"$ 1ea( are *ee-e* a( t$e poor
-aE( )oo* a* Ro-aia $o(pita2it& -a& -a6e &our $o(t $e(itat to %oo6 t$i( *i($ )or t$eir
"ue(t(. Ro-aia( o)te prepare it a* "reat2& eBo& it3 4ea( are 1oi2e* a* -a($e* ito a
pa(te. t$e (er0e* 'it$ )rie* oio( o top. a* (o-eti-e( 'it$ (au(a"e. 1a%o. or por6 (tea63
Ma6e (ure &ou *o ot -i(( t$i( oe3
2. )eat(all Soup ,-Supa de perisoare-.
LetE( ta6e a (tep 1a%6 a* ta26 (oup3 Ro-aia( 2i6e t$eir (ou( to $a0e 2ot( o) 2iSui*.
a* eBo& t$e- 2e(( i t$e puree* )or-. '$i%$ rat$er re-i*( t$e- o) (au%e( or (te'(3
5o'e0er. Ro-aia (oup( are %o(i(tet eou"$. a* e0er 2a%6 t$e -a*ator& %$u6(3 Ait$
Ro-aia( 1ei" (eriou( -eat eater(. t$e -eat1a22 (oup i( 0er& %o--o3 E0e i) e0er&
'o-a $a( a *i))eret 'a& o) prepari" t$e (oup. t$e %o--o *eo-iator i( '$at "i0e( t$e
(oup it( a-eG t$e 1i" -eat1a22( )2oati" i t$e 'e22 %o*i-ete* 2iSui* t$at "oe( 'e22 'it$ a
(%oop or t'o o) (our %rea-3
3. Boeuf Salad ,-Salata Boeuf-.
A 0er& %o--o Ro-aia appetiCer. t$e 1oeu) (a2a* i( rare2& a1(et )ro- t$e
Ro-aia ta12e( o $o2i*a&(3 E0e t$ou"$ it( ori"i( %a 1e tra%e* 1a%6 to t$e ieteet$
%etur& a* a 'e22!i(pire* Ru((ia %$e). Ro-aia a*opte* it a* -a*e it t$eir o'3 A
-ixture o) )ie2& %$oppe* 0e"eta12e( 9-ai2& %arrot( a* potatoe(:. pi%62e(. ('eet pea( a*
(o-eti-e( %$oppe* pie%e( o) -eat. t$e 1oeu) (a2a* i( (aturate* 'it$ $o-e-a*e -a&oai(e3
Ro-aia %oo6( *e2i"$t i *e%orati" t$i( *i($ 'it$ a 2a&er o) extra -a&oai(e. to '$i%$
t$e& a** )2o'er( or ot$er *e%oratio( -a*e o) t$i %ut( o) 1e22 pepper(. 1oi2e* e""(. to-atoe(.
par(2e&. pea(. o2i0e(. or '$ate0er e2(e (tri6e( t$eir )a%&3 A*ore* t$i( 'a&. t$e *i($ 2oo6(
)e(ti0e a* a**( a (p2a($ o) %o2or to a& Ro-aia ta12e3 To %ur1 t$e )att& ta(te o)
-a&oai(e. Ro-aia( eat t$i( (a2a* 'it$ 1rea*3
4. Eggplant Salad ,-Salata de vinete-.
A (i-p2e *i($ t$at -a& (er0e a( a appetiCer or a (a%6. t$e e""p2at (a2a* %otiue(
t$e 2o0e (tor& t$at Ro-aia( $a0e 'it$ t$eir -a&oai(e3 It i( -a*e 1& 1a6i". pee2i" a*
%$oppi" t$e e""p2at. t$e -ixi" it 'it$ %$oppe* oio(. 2e-o Bui%e a* -a&oai(e3
Ro-aia( u(ua22& (prea* t$e (a2a* o (2i%e( o) 1rea*3 It pair( 'e22 'it$ (2i%e( o) to-ato or
e0e %$ee(e3
5. Vegeta(le spread ,-6acusca-.
Ser0e* o (2i%e( o) 1rea*. a* 0er& ta(t& '$e (er0e* 'it$ $ot tea. t$i( 0e"eta12e
(prea* i( -a*e o) *i))eret 0arietie( o) 1e22 pepper( a* e""p2at(. "ri22e*. pee2e*. )ie2&
%$oppe* a* 1oi2e* )or $our( i to-ato (au%e. i a rat$er 2o" 1ut 'e22 'ort$& pro%e((3
/Ja%u(%a/ -a& 1e %o(u-e* a( 1rea6)a(t. 2i"$t *ier. or a (a%63 So-e 'o-e u(e t$i(
(prea* )or (a*'i%$e( t$at t$eir 6i*( ta6e to (%$oo2 or i ($ort trip(3
Ma6i" t$i( (prea* i( a 2o0e2& tra*itio t$at -a& Ro-aia 'o-e $oor e0er& )a22.
'$e t$e& prepare 1i" 1at%$e( o) /Ca%u(%a/ a* (tore t$e- a'a& i Bar( /)or t$e 'iter./ (o
t$at t$e& $a0e ea(& a%%e(( to 0e"eta12e( e0e i) t$e& are out o) (ea(o3 T$e e0et i( a
i-portat oe i e0er& $ou(e$o2*G t$e 2a*& o) t$e $ou(e patiet2& "ri22( a* pee2( t$e pepper(
a* e""p2at( a* toi2( o0er t$e pot( a* Bar( )or a '$o2e *a&3
7. Plum +umplings ,-8aluste cu prune-.
A (ati()&i" potato!1a(e* *i($. p2u- *u-p2i"( are )ou* i *i))eret 0ariatio( a22
a%ro(( Ea(ter Europe a* %a 1e (er0e* a( a -ai *i($ or *e((ert3 4a22( o) *ou"$ -a*e o)
1oi2e* a* -a($e* potatoe(. e""( a* )2our are 1ui2t arou* a pitte* p2u- 9or (o-eti-e(
Be22&:. t$e 1oi2e* i 'ater a* ro22e* i a -ixture o) 1rea* %ru-1( a* (u"ar3 T$e re(u2t i( a
$ot. Bui%& treat t$at -ixe( t$e %o(i(te%& o) t$e *ou"$ 'it$ t$e (o)te(( o) t$e )ruit i(i*e3
T$i( i( a *e2i%iou( -ea2 &ou 'i22 ot )or"et3
T$e tra*itioa2 *i($e( t$at &ou %a )i* i 4ra(o0 are a -u(t )or e0er& (eriou( tra0e2er3
U(i" a 2itt2e 1it o) -o*eratio ! a* t$i( 2i(t ! &ou 'i22 )a22 i 2o0e 'it$ t$i( )oo*3
VII. P romotional pac!age
9ne da* in Brasov
! Departure )ro- 4u%$are(t to 4ra(o0 at 0=G00 a-
! 4rea6)a(t at a 4!(tar $ote2 i 4ra(o0
! Aa26i" %it& tour o) 4ra(o0 *o'to'
! Departure to Si"$i(oara a* 0i(it oe o) t$e -o(t 1eauti)u2 -e*ie0a2 %ita*e2 i Europe
UNESCO -ou-et 9t$e o2& oe i Europe t$at i( (ti22 i$a1ite*:3
! Lu%$ o t$e route
! O t$e route 0i(it to 4ierta ! a itere(ti" Saxo Forti)ie* C$ur%$ 9UNESCO
$erita"e:
! Dier i a re(taurat 'it$ iteratioa2 %ui(ie
! Departure 1a%6 to 4u%$are(t
Price: 100 Euro>per(o3 T$e pri%e i%2u*e(G tra(portatio 1& -o*er tour 1u(. Gui*e
(er0i%e( i E"2i($ a* Etra%e )ee( )or t$e 0i(ite* (ite(3
VIII. Conclusions
4ra(o0 i( a )a-ou( touri(ti% *e(tiatio t$at 'i22 a2'a&( attra%t touri(t( 1ea%au(e it $a( a 2ot o)
(i"$t( a* it o))er( t$e po(i1i2itie( to pra%ti%e (6ii". 1ei" )u22 o) $i(tor& a* -e*ie0a2 %$ar-3 Ae
1e2ie0e t$at 4ra(o0 repre(et( oe o) t$e %itie( &ou ($ou2* ot -i(( to 0i(it 1e%au(e &ou 'i22 eter a
(pe%ia2 'or2*. '$ere &ou 'i22 eBo& a pea%e)u22 *a& itera%ti" 'it$ t$e 2o%a2( a* )or"eti"
e0er&*a& pro12e-( a* -ooto&3 So i) &ou $a0e ot &et 0i(ite* 4ra(o0. *o it ri"$t o'YY
Bi(liograph*
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