olocviul/Raportul tu de practic

ntrebri anunate

Ce ?
De ce?
Unde?
Cnd?
Cum?
Se pic la
practic?

Ce?
Stagiu practic n ntreprindere

Procesul indicat de lucru

1. Research 2.Structur3. Elaborare

/
Prioritizar
e

Ce?
Tematici urmrite:
1. Sistemul informaional de marketing: instrumente i tehnici folosite;
2. Cercetri i studii de pia efectuate;
3. Dinamica portofoliului de produse (modificri anterioare i viitoare);
4. Brand management;
5. Fundamentarea strategiei de pre;
6. Strategia de distribuie;
7. Promovarea vnzrilor;
8. Reclama;
9. Relaii publice;
10.Fora de vnzare;
11.Fundamentarea bugetelor de marketing

De ce?
Familiarizarea cu mediul de afaceri
i cu particularitile firmei
Integrarea ntr-un grup de munc
din organizaie
Cunoaterea tehnicilor de marketing
folosite n firm i formarea de
deprinderi (capabiliti) practice

Unde?
Societi comerciale
Regii autonome
Instituii administrative
Instituii publice
Instituii social-culturale etc.
n care activitile de marketing
contribuie substanial la
succesul organizaiei

Unde
?

Oamenii nu aleg ntre opiuni.

Ei aleg ntre descrieri ale acelor opiuni.

Cnd?
15 iunie 5 iulie

Colocviu: Vineri, 3 iulie

Ora 8,
Amfiteatrul B5.

Cum?
Colocviu 50%
Raport de
stagiu/practic 50%

Se pic la practic?
DA!
Jurnalul de bord

Adeverina de practic

Raportul de stagiu
1.Prezentarea firmei / organizaiei
2.Jurnalul de bord
3.Rezultatele concrete ale practicii
4.(Anexe)

1.Prezentarea firmei / organizaiei

Identificare (nume, adres, tel/fax, mail,
persoan de contact)
Obiect de activitate (ce face firma, concret)
Unde? (Piaa int succint, doar definirea clar
a acesteia)
Fora firmei (cota de pia absolut i relativ,
numrul angajailor firmei i al leader-ului de
pia, ali indicatori pe care i consideri tu
necesari la acest capitol)
Ce-i propune firma? (n cuvinte simple)

2. Jurnalul de bord
Job description
Desfurtor pe fiecare zi n
parte

Rezultatele concrete ale practicii

nvare
Abiliti dobndite
Formare / modificare de
atitudine

Atenie la modul de elaborare!

-

Coninutul e important

- Vizualul e important
- Culorile sunt importante
- Dovezile personale sunt importante

Documentul
de analiz

Document
de prezentare

nu este

t mai multe informaii:Numai

- Cifre
esenialul:
- Calcule
- Tabele
Claritate
- Vizual

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