CONTINENT 2004

COMERUL ELECTRONIC
Cuprins:
Cuvnt nainte ........................................................................... 8

Capitolul 1. Definirea noiunii, structura i rolul

economic al comerului electronic .......................................... 10
1.1Definiii i coninut......................................................... 11
1.2 Structura unui sistem de comer electronic. ................... 14
1.3 Reglementri privind comerul electronic ..................... 20
Sintez ................................. Error! Bookmark not
defined.

Capitolul 2. Tipologia formelor de comer electronic ............ 24

2.1 Opiuni de comercializare electronic .....................24
2.1.1. Suporii electromagnetici ...................................... 25
2.1.2. Televiziunea prin cablu interactiv ....................... 26
2.1.3. Internetul ............................................................... 28
2.2 Clasificarea afacerilor specifice Internetului ................. 29
2.2.1. Magazinul electronic ............................................. 30
2.2.2. Magazinul universal electronic ............................. 33
2.2.3. Licitaia electronic ............................................... 34
2.2.4. Achiziia public electronic ................................. 34
2.2.5. Comunitatea virtual ............................................. 35
Sintez ................................. Error! Bookmark not
defined.

Capitolul 3. Sisteme de pli electronice .............................37

3.1. Definiii, coninut, etape ............................................... 38
3.2. Metode de plat ............................................................ 41
3.2.1. Sisteme de pli bazate pe carduri bancare ............ 42
3.2.2. Sistem online de plat cu moned electronic ....... 46
3.2.3. Sisteme de micro-pli ........................................... 51
3.2.4. Pli prin cecuri electronice ................................... 58
3.3 Sisteme de plti n Romnia .......................................... 63
Sintez ................................. Error! Bookmark not
defined.
 COMERUL ELECTRONIC
Capitolul 4. Serviciile comerului electronic ..................... 73
4.1. Securitatea datelor ........................................................ 74
4.2 Furnizare de servicii pentru comerul electronic ........... 75
4.3. Brokeraj de informaii .................................................. 76
4.4. Servicii electronice bancare ......................................... 76
Sintez................................. Error! Bookmark not defined.
Capitolul 5 Publicitatea specific comerului electronic
........................................................................................................ 79
5.1. Modele de publicitate................................................... 80
5.2. Bannerul electronic ...................................................... 81
5.3. Marketing online .......................................................... 84
5.4. Asemnri i deosebiri ntre magazinele obinuite i un
magazin electronic .............................................................. 88
Sintez ................................................................................. 93
Capitolul 6. Statutul i funciunile instituiilor autorizate n
dezvoltarea comerului electronic n Romnia .......................... 95
6.1. Rezultatele aciunilor ntreprinse de Camera de Comer
i Industrie a Romniei i a Municipiului Bucureti
(CCIRMB) privind stimularea comerului electronic.......... 96
6.2 Prioritile Ministerului Industriilor i Comerului n
domeniul comerului electronic .......................................... 97
6.3. Rolul Comisiei Naionale de Informatic .................... 98
Sintez:................................ Error! Bookmark not defined.
Capitolul 7 Concluzii privind perspectivele comerului
electronic ................................................................................... 101
Sintez:................................ Error! Bookmark not defined.
ANEXE ......................................................................................... 105
Legea comerului electronic i a semnturii electronice105
Motive pentru a fi prezeni pe Internet.......................... 140
Locuri de munc pe Internet ......................................... 147
5 6 E-COMMERCE
CONTENTS
Foreword. .................................................................................8
I. Defining the notion, structure, and the economic
implication of the e-commerce. ............................10
1.1 Definition and content. ...............................................10
1.2 The structure of e-commerce. .....................................14
1.3 The regulation of e-commerce....................................19
Synthesis ............................................................................. 22
II. E-commerce typology. .........................................23
2.1 The option for electronic commercialization .............23
2.1.1 Electromagnetic tape. ...........................................23
2.1.2 Interactive television. ...........................................25
2.1.3 The Internet. .........................................................26
2.2 Internet business classification. ..................................27
2.2.1 E-shop. .................................................................... 28
2.2.2 E-mall. .................................................................... 31
2.2.3 E-auction................................................................. 32
2.2.4 E-procurement. ....................................................... 32
2.2.5 Virtual community. ..............................................33
Synthesis ............................................................................. 35
III. Electronic payment system. ..................................36
3.1 Definition, content, steps. ...........................................36
3.2 Payment methods .......................................................39
3.2.1 Credit cards ..........................................................40
3.2.2 On-line .................................................................... 45
3.2.3 Micro-type .............................................................. 49
3.2.4 Electronic checks. ................................................56
COMERUL ELECTRONIC 5 6 E-COMMERCE
3.3 Payment methods in Romania. ...................................61
Synthesis.............................................................................. 70
COMERUL ELECTRONIC
IV. E-commerce services ........................................... 71
4.1 Data security. ..............................................................71
4.2 Services provides for electronic commerce. ...............72
4.3 Information's brokerages. ...........................................73
4.4 E-banking. ..................................................................... 74
Synthesis.............................................................................. 76
V. Advertising in electronic commerce. ....................77
5.1 Advertisement's types. ................................................77
5.2 The electronic banner. ................................................78
5.3 On-line marketing. .....................................................81
5.4 Comparisons and differences between the traditional
store and the electro....................................................85
Synthesis.............................................................................. 91
VI. The implication of Romanian government in e-
commerce developing ..........................................92
6.1. Chamber of commerce and industry of Romania and
Bucharest. ............................................................................ 92
6.2. The roll of the Ministry of commerce. ......................94
6.3 National commission for information.........................95
Synthesis.............................................................................. 97
VII The expectation from e-commerce. ..........................98
Synthesis............................................................................. 101
ANNEXES
Electronic commerce law in Romania. .............................102
Twenty reasons to have your business on the Internet. ....115
Jobs on the Internet ..........................................................123
7 8 E-COMMERCE
Foreword
The book's goal is to help you make intelligent
decisions by giving you a feel for how the world of Internet
commerce and digital money is likely to operate, and where it
is likely to lead. It includes overviews of several aspects of the
technology, and detailed background discussion of relevant
issues, just to get every reader up to speed.
Typical readers of this book would include the students
in economics and anyone interested in selling products or
services on the Internet.
If you are a buyer of Internet products and services,
particularly secure Internet services, you also should read this
book, since it can help you evaluate the quality of services you
might receive. Educators may wish to use this book for their
courses.
As you will learn by reading here, a new type of
commerce is arising.
There's no more illustrative bottom line on why you
should read this book than Figure 1. Over the next five-ten
years, the growth of electronic commerce will outstrip the
growth of traditional commerce. It is the commercialization of
the Internet that's leading the way to this remarkable growth in
electronic purchases.
The Internet serves as a foundation for all of these new
opportunities in commerce. Many businesses are struggling
right now to get themselves onto the Internet.
Prof. univ. dr.Dan Popescu
Prof. univ. dr. Emil Popa
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