MINISTERUL EDUCAIEI AL REPUBLICII UNIVERSITATEA DE STAT DIN MOLDOVA

MOLDOVA MOLDOVA STATE UNIVERSITY

Ministry of Education of the Republic of Moldova

COORDONAT APROBAT
/Coordinated: ________________ / Approved: __________________
SENATUL USM
____ _____________ 2017 /SENATE MSU ____ ________ 2017
Nr. de nregistrare a planului de nvmnt/ Proces verbal nr.
Registration nr. of the study plan / Protocol nr._____
__________________

Facultatea tiine Economice

The Faculty of Economic Sciences

PLAN DE NVMNT
EDUCATION PLAN

Nivelul calificrii conform ISCED 6

Level of qualification ISCED 6

Domeniul general de studiu 36 tiine economice

General field of study 36 Economic Sciences

Domeniul de formare profesional 362 Marketing i logistic

Professional formation domain 362 Marketing and logistics

Specialitatea 362.1 Marketing i logistic

Specialty 362.1 Marketing and logistics

Numrul total de credite de studiu 180 ECTS

Total number of study credits 180 ECTS

Titlul obinut Liceniat n tiine economice

Title obtained Degree in Economic Sciences

Baza admiterii diploma de bacalaureat sau un act echivalent de studii, diploma de

studii superioare
Admission basis Baccalaureate diploma or an equivalent study, higher education diploma

Limba de instruire romna, rus

Language of instruction romanian, russian

Forma de organizare a nvmntului cu frecven

Organizational format of education with frequency

CHIINU, 2017/ CHISINU, 2017

Responsabil de program/Responsible for the program: Aprobat/Approved:
Departamentul Economie, Marketing i Turism Consiliul Facultii tiine Economice
Economy, Marketing and Tourism Department Economic Sciences Faculty Council
___ ________________ 2017 ___ ________________ 2017

________________________ ef/Head, A. Onofrei, ____________________ Decan/Dean, G. Ulian,

dr.hab, prof.univ./ Dr. Habil, Univ. professor dr . hab, prof.univ./ Dr. Habil, Univ. professor

2
 Calendarul universitar/graficul procesului de studii

University Calendar/Schedule of educational process

Anul de Activiti didactice Sesiuni de examene Stagii de Vacane
studii Didactic Activities Examination sessions practic Vacations
Year of Sem. I Sem. II Sem. I Sem. II Internship Iarn Primvar Var
Studying Winter Spring Summer
I 1.09- 30.01-20.05 15.12-23.12 22.05-10.06 24.12-08.01 Pate/Easter 26.06-31.08
14.12.(15 (15 09.01-28.01 (3 (2 (1 sptmn/ (10
sptmni sptmni/ (4 sptmni/ sptmni/ weeks) sptmni/
/weeks) weeks) sptmni/ weeks) weeks) 09.04-16.04 weeks)
weeks)
II 1.09- 29.01-05.05 15.12-23.12 04.06-23.06 25.09-01.12 24.12-08.01 Pate/Easter 25.06-31.08
14.12.(15 13 09.01-28.01 (3 Practica de 2 sptmni/ (1 sptmn/ (10
sptmni sptmni/ (4 sptmni/ iniiere/ weeks weeks) sptmni/
/weeks) weeks sptmni/ weeks) Internship of 29.04-06.05 weeks)
weeks) initiation
07.05-02.06
Practica de
specialitate/
Internship of
specialty I (4
sptmni/
weeks)
III 1.09- 09.01-25.02 15.12-30.12 26.02-12.03 13.03-23.04 01.01-08.01 Pate/Easter
14.12.(15 (7 (2 (2 (6 sptmni/ (1 (1 sptmn/
sptmni sptmni/ sptmni/ sptmni/ weeks) sptmn/ weeks)
/weeks) weeks) weeks) weeks) 06.05-03.06 week) 20.04-27.04
05.06-30.06 (4 sptmni/
(4 weeks)
sptmni/
weeks)

CONINUTUL PLANULUI DE NVMNT

CONTENTENTS OF STUDY PLAN
Numrul de ore pe
Inclusiv/ sptmn/
Forma de evaluare/
Form of Evaluation

Numr de credite/
Number of Credits
Inclusively Number of hours
Total per week
Seminare/Semina

Laboratory Work
Individual Work

Cod/ Modulul / disciplina ore

Contact direct/
Direct Contac

Curs/Lecture

Laborator/
individual/

Code Module/Subject Total

Lucru

hours
r

ANUL I
Ist YEAR
SEMESTRUL I
SEMESTER I
Matematica economic
F.01.O.0.01 180 75 105 2 3 ex 6
Economic mathematics
F.01.O.0.02 Teorie economic I
180 75 105 2 3 ex 6
Economic theory I
F.01.O.0.03 Moned i credit
120 60 60 2 2 ex 4
Currency and credit
F.01.O.0.04 Bazele contabilitii
150 90 60 2 4 ex 5
Accounting bases
F.01.O.0.05 Dreptul afacerilor
150 60 90 2 2 ex 5
Business low
G.01.O.0.06 Tehnologii informaionale de
120 60 60 2 2 ex 4
comunicare
3
 Information technologies of
communication
G.01.O.0.07 Educaie fizic
30 30 0 2 col.
Physical Education
TOTAL SEM. I
930 480 450 12 16 2 30
Total 1st Semester
SEMESTER II
F.02.O.0.08 Statistica Economic
150 60 90 2 2 ex 5
Economic statistic
F.02.O.0.09 Teorie economic II
180 75 105 2 3 ex 6
Economic theory II
F.02.O.0.10 Management
150 75 75 3 2 ex 5
Management
F.02.O.0.11 Bazele marketingului
150 90 60 2 4 ex 5
Bases of marketing
G.02.O.0.12 Limba strin de afaceri*
120 60 60 4 ex 4
Foreign business language *
U.02.A.0.13 Filozofie
Philosophy
U.02.A.0.14 Politologie
150 60 90 2 2 ex 5
Politology
U.02.A.0.15 Sociologie
Sociology
G.02.O.0.16 Physical Education 30 30 2 col
Total Sem. II
930 450 480 11 15 4 30
Total 2nd Semester
Total Anul I
1860 900 960 23 31 6 60
TOTAL 1ST YEAR
nd
Anul II/ 2 Year
Semestrul III/3rd Semester
F.03.O.0.17 Finane
150 75 75 2 3 ex 5
Finance
F.03.O.0.18 Economia ntreprinderii
150 75 75 2 3 ex 5
Economy of enterprises
S.03.O.0.19 Marketing strategic
150 60 90 2 2 ex 5
Strategic Marketing
S.03.O.0.20 Logistica
150 90 60 2 4 ex 5
Logistics
S.03.A.0.21 Comportamentul consumatorilor
Consumer behavior
120 60 60 2 2 ex 4
S.03.A.0.22 Tehnica vnzrilor
Sales Technique
U.03.A.0.23 Psihologie
Psychology
U.03.A.0.24 Istoria culturii i civilizaiei
History of culture and civilization
U.03.A.0.25 Integrare european 120 60 60 2 2 ex 4
European Integration
U.03.A.0.26 Cultura comunicrii
interpersonale i organizaionale
The culture of interpersonal and
organizational communication
Practica de iniiere n specialitate
60 60 ex 2
Practice of initiation in specialty
Total Sem. III/ Total 3rd Semester 900 420 480 12 16 30
*Nota: limba englez/francez/german/spaniol/italian/
*Note: english language/french/german/spanish/italian/

4
 Semestrul IV/ 4th Semester
F.04.O.0.27 Analiza activitii economico
financiare
120 52 68 2 2 ex 4
Analysis of economic and
financial activity
S.04.O.0.28 Logistica stocurilor
150 65 85 2 3 ex 5
Stock logistics
S.04.O.0.29 Marketingul serviciilor
150 78 72 2 4 ex 5
Marketing of services
S.04.A.0.30 Economia European i integrarea
economic
European economy and economic
120 52 68 2 2 ex 4
integration
S.04.A.0.31 Comer electronic
E-commerce
S.04.A.0.32 Marketing industrial
Industrial Marketing
120 52 68 2 2 ex 4
S.04.A.0.33 Agromarketing
Agromarketing
S.04.A.0.34 Merchandising i fora de
vnzare
Merchandising and sales force 120 65 55 2 3 ex 4
S.04.A.0.35 Marketingul IMM
SME Marketing
Practica de specialitate I
120 120 ex 4
Specialty practice I
Total Sem. IV
900 364 536 12 16 30
Total 4th Semester
Total Anul II
1800 784 1016 24 32 60
TOTAL 2nd YEAR
Anul III
Semestrul V/5th Semester
S.05.A.0.36 Achiziii
Acquisitions
150 60 90 2 2 ex 5
S.05.A.0.37 Publicitate
Advertising
S.05.A.0.38 Cercetri de marketing
Marketing researches
150 75 75 2 3 ex 5
S.05.A.0.39 Relaii publice
Public Relations
S.05.A.0.40 Managementul serviciilor de
marketing
Management of marketing
services 150 90 60 2 4 ex 5
S.05.A.0.41 Gestiunea relaiilor cu clienii
Customer Relationship
Management
S.05.A.0.42 Logistica comerului exterior
Logistics of foreign commerce
150 60 90 2 2 ex 5
S.05.A.0.43 Brand Management
Brand Management
S.05.A.0.44 Comunicare i tehnici
promoionale
Communication and promotional
150 60 90 2 2 ex 5
techniques
S.05.A.0.45 Marketing social-politic
Social-political marketing
S.05.A.0.46 Negocieri de afaceri n marketing
Business negotiations in 150 75 75 2 3 ex 5
marketing
5
S.05.A.0.47 Logistica transportului
Transport logistics
Total Sem. V
900 420 480 12 16 30
Total 5th Semester
th
Semestrul VI/ 6 Semester
S.06.A.0.48 Marketing inovaional
Innovative marketing
120 56 64 4 4 ex 4
S.06.A.0.49 Marketing internaional
International marketing
S.06.A.0.50 Leadership i managementul
resurselor umane
Leadership and Human Resource
120 70 50 4 6 ex 4
Management
S.06.A.0.51 Planuri strategice de marketing
Strategic Marketing Plans
S.06.A.0.52 Strategii i metode de pre
Strategies and price methods
90 42 48 3 3 ex 3
S.06.A.0.53 Marketing direct
Direct marketing
G.06.O.0.54 Etica profesional
60 28 32 2 2 ex 2
Professional ethics
Practica de specialitate II
180 180 ex 6
Specialty practice II
Practica de cercetare
180 180 ev 6
Research practice
Examen de licen
150 150 ex 5
Bachelor exam
Total Sem. VI
900 196 704 13 15 30
Total 6th Semester
Total Anul III
1800 616 1184 25 31 60
Total 3rd YEAR
TOTAL
5460 2300 3160 73 93 6 180
TOTAL

Limba romn pentru alolingvi

Romanian language for alolingual
Numrul de ore pe
Inclusiv/ sptmn/
Inclusively
Forma de evaluare/
Form of Evaluation

Number of hours per

Numr de credite/
Number of Credits
week
Total
Laboratory Work
Individual Work

Modulul / disciplina ore

Contact direct/
Direct Contact

Cod/ Code/
Laborator/
individual/

Module/Subject Total
Seminar/
Seminar
Lecture
Lucru

Curs/

hours

G.01.O.0.55 Limba romn de 120 60 60 0 4 0 ex. 4

comunicare
Communicational
Romanian language
G.02.O.0.56 Limba romn de 120 60 60 0 4 0 ex. 4
comunicare
Communicational
Romanian language
TOTAL 240 120 120 8

6
 Stagiile de practic
The internship
Numr de
Nr. Stagiile de practic Sptmn
Ore Perioada credite
d/o The internship Sem. i
Hours Period Number of
Weeks
credits
1 Practica de iniiere n specialitate III 2 60 Pe parcursul semestrului/ 2
Internship of initiation in specialty During the semester
2 Practica de specialitate I i II IV/VI 4+6 300 mai, martie, aprilie 10
Internship in specialty I and II May/March/April
3 Practica de cercetare VI 4 180 Mai 6
Research internship May
Total 540 18

Discipline la libera alegere

Optional courses
Total Ore/sptmn
Denumirea disciplinei ore Anul Sem. Hours/Week Evaluarea Credite
Nb
Course title Total Year Sem. Evaluation Credits
hrs C S L
1 Limbi strine pentru afaceri 120 1-3 1,2,3,4,5 2 exam 4
(limba englez, francez,
german)
Foreign languages for
Business (English, French,
German)
2 Tehnici de comunicare 120 1 I 4 exam 4
Communication techniques
3 Servicii publice 120 2 III 2 2 exam 4
Public services
4 Calitatea i merceologia 120 2 IV 2 2 exam 4
mrfurilor
Merchandise quality and
mercheology
5 Logistica serviciilor 120 3 V 2 2 exam 4
Logistics of services

Forma de evaluare final a programului de studii

Graduation examination
Perioada Numr de credite/
Nr. d/o
Period Number of Credits
Examen de licen la Marketing i logistic Iunie 2
1.
Graduate exam on Marketing and Logistics June
Teza de licen Iunie 3
2.
License Thesis June

7
Prerechizit pentru programele de master ale domeniului de formare profesional " 362.1 Marketing i logistic"
Preconditions for Master programs of professional formation domain 362.1 Marketing and logistics

Numrul de ore pe
Inclusiv/ sptmn/

Forma de evaluare/
Form of Evaluation

Numr de credite/
Number of Credits
Inclusively Number of hours per
Total week
Modulul / disciplina ore
Cod/ Code/

individual/
Individual
Module/Subject Total

Laborator/
Laboratory
Contact

Seminar/
Contact

Lecture

Seminar
direct/

Lucru
Direct

Curs/
Work
hours

Work
F.01.O.0.02 Teorie economic 180 75 105 2 3 ex 6
Economic Theory
F.01.O.0.03 Moned i credit 120 60 60 2 2 ex 4
Money and Credit
F.01.O.0.04 Bazele contabilitii 150 90 60 2 4 ex 5
Basics in Accounting
F.02.O.0.10 Management 150 75 75 3 2 ex 5
Management
F.02.O.0.11 Bazele marketingului 150 90 60 2 4 ex 5
Bases of marketing
F.03.O.0.17 Finane 150 75 75 2 3 ex 5
Finance
Total 900 465 435 13 18 30

8
 NOT EXPLICATIV
Marketingul este o arie larg, cu multe oportuniti de carier. Pe msur ce concurena global se
intensific, organizaiile se bazeaz tot mai mult pe personal calificat pentru a identifica i de a dezvolta
produse i piee noi profitabile.
Programul de studii Marketing i Logistic se ncadreaz n domeniul general 36. tiine
Economice. Programul de studiu este organizat n conformitate cu Codul Educaiei al RM i n conformitate cu
Planul-cadru pentru studii superioare (ciclul I-Licen, Ciclul II Master, studii integrate, Ciclul III -
Doctorat), aprobat prin ordinul Ministerului Educaiei nr. 1054 din 29 octombrie 2015. Coninuturile
prezentului program au fost coordonate n comun cu mediul de afaceri, inclusiv angajatorii.
Scopul programului de licen const n formarea competenelor profesionale viitorilor specialiti n
vederea inseriei pe piaa muncii n economia naional. De asemenea, de a oferi absolvenilor cunotine
bazate practica i nelegerea marketingului i proceselor de logistic, precum i pentru a califica
absolventul n analiza, evaluarea i reflectarea asupra problemelor legate de aceste domenii; de a gestiona
sarcini complexe n ceea ce privete relaiile cu clienii i comunicarea de marketing.
Admiterea la program se realizeaz conform Regulamentului-Cadru privind organizarea admiterii n
instituiile de nvmnt superior din Republica Moldova la studii superioare de licen elaborat n
conformitate cu art. 78, 79, 80, 85, 89, 91 din Codul Educaiei nr. 152 din 17.07.2014
n conformitate cu Clasificatorul ocupaiilor din Republica Moldova, absolvenii acestui
program pot activa n calitate de: Manager (n serviciile de marketing i vnzare), ef secie (marketing
i vnzare), Expert economist n comer i marketing, ef birou marketing, ef serviciu marketing,
Specialist marketing, Consultant n telemarketing, Operator de telemarketing, Director departament
marketing, leasing si cotare, Marketer, Documentarist ordonanare logistic, Logistician gestiune flux,
Merchandiser, Asistent comercial, Analist servicii client, Brand manager, Specialist relaii publice, Agent
de vnzri .a.
Pentru a obine diploma de studii superioare de licen, ciclul I, este necesar realizarea integral a
programului i promovarea probelor de evaluare, care includ examenul de licen la Marketing i logistic i
susinerea tezei de licen, cel puin cu nota 5.
Titlul obinut liceniat n tiine economice.
La finalizarea programului de formare absolventul va deine urmtoarele competene:
C1 Cunoaterea conceptelor, teoriilor, metodelor i instrumentelor de natur economico-social n
entitile private i publice
C2 Culegerea, analiza i interpretarea de date i informaii referitoare la problemele pieei
C3 Elaborarea, realizarea i evaluarea proiectelor n marketing i logistic
C4 Execuia de operaiuni i tehnici de comunicare eficiente privind creterea vnzrilor
C5 Organizarea i desfurarea activitilor de marketing i logistic n entitile private i publice
relevante cerinelor pieei
C6 Respectarea normelor etice i deontologice n activitatea de marketing i logistic

9
 The correlation "Study finalities and competencies - curriculum", cycle I (License)

Competene Codul
1 2 3 4 5 6
Disciplina disciplinei
Matematica economic F.01.O.0.01
Teorie economic I F.01.O.0.02
Moned i credit F.01.O.0.03
Bazele contabilitii F.01.O.0.04
Dreptul afacerilor F.01.O.0.05
Tehnologii Informaionale de
G.01.O.0.06
Comunicare
Educaie fizic G.01.O.0.07
Statistica Economic F.02.O.0.08
Teorie economic II F.02.O.0.09
Management F.02.O.0.10
Bazele marketingului F.02.O.0.11
Limba strin de afaceri* G.02.O.0.12
Filozofie U.02.A.0.13
Politologie U.02.A.0.14
Sociologie U.02.A.0.15
Educaie fizic G.02.O.0.16
Finane F.03.O.0.17
Economia ntreprinderii F.03.O.0.18
Marketing strategic S.03.O.0.19
Logistica S.03.O.0.20
Comportamentul consumatorilor S.03.A.0.21
Tehnica vnzrilor S.03.A.0.22
Psihologie U.03.A.0.23
Istoria culturii i civilizaiei U.03.A.0.24
Integrare european U.03.A.0.25
Cultura comunicrii interpersonale i
U.03.A.0.26
organizaionale
Practica de iniiere n specialitate
Analiza activitii economico-financiare F.04.O.0.27
Logistica stocurilor S.04.O.0.28
Marketingul serviciilor S.04.O.0.29
Economia European i integrarea
S.04.A.0.30
economic
Comer electronic S.04.A.0.31
Marketing industrial S.04.A.0.32
Agromarketing S.04.A.0.33
Merchandising i fora de vnzare S.04.A.0.34
Marketingul IMM S.04.A.0.35
Practica de specialitate I
*Nota: limba englez/francez/german/spaniol/italian/

10
Achiziii S.05.A.0.36
Publicitate S.05.A.0.37
Cercetri de marketing S.05.A.0.38
Relaii publice S.05.A.0.39
Managementul serviciilor de marketing S.05.A.0.40
Gestiunea relaiilor cu clienii S.05.A.0.41
Logistica comerului exterior S.05.A.0.42
Brand Management S.05.A.0.43
Comunicare i tehnici promoionale S.05.A.0.44
Marketing social-politic S.05.A.0.45
Negocieri de afaceri n marketing S.05.A.0.46
Logistica transportului S.05.A.0.47
Marketing inovaional S.06.A.0.48
Marketing internaional S.06.A.0.49
Leadership i managementul resurselor
S.06.A.0.50
umane
Planuri strategice de marketing S.06.A.0.51
Strategii i metode de pre S.06.A.0.52
Marketing direct S.06.A.0.53
Etica profesional G.06.O.0.54
G.01.O.0.55
Limba romn de comunicare
G.01.O.0.56
Practica de specialitate II
Practica de cercetare
Examen de licen

11