Sarcina 2

Caracterizați elementele procesului de comunicare promoțională:

1. Emițătorul ________________________________
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2. Mesajul promoțional ________________________
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3. Codificarea_________________________________
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4. Canale de comunicare promoțională ___________
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5. Receptorul ________________________________
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6. Decodificarea _____________________________
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7. Decodificarea _____________________________
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