Instalarea Facebook Pixel pe

website-ul tau
Ultimul update: 30 noiembrie 2021
Timp de executie: ~5-10 minute

Obiectiv: Adaugarea Facebook Pixel pe website-ul tau.

Rezultat ideal: Facebook Pixel este instalat corect,fara probleme tehnice.

Cerinte: Puteti face astaacest lucru doar dupa ce ati instalat Google Tag Manager pe
site-ul dumneavoastra. Ar trebui sa aveti configurat de asemenea contul de Facebook
Ads folsind Business Manager.

De ce este important: Facebook Pixel este esential daca vrei sa folosesti reclamele pe
Facebook(Facebook advertising). Cu acest Pixel,dumneavoastra puteti sa creeati
audiente pentru remarketing si sa configurati conversiile pentru campaniile
dumneavoastra.

Nota: Daca folositi Shopify NU urmariti acest material,in schimb urmariti

Unde se face aceasta activitate: In Google Tag Manager si Facebook Ads Manager.

Cand se face aceasta activitate: Doar o data—prima data cand instalati Facebook
Pixel

Cine se ocupa de aceasta activitate: Persoana responsabila pentru management-ul

website-ului,analize si reclame platite.T

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 ● Configurare

Important:
● Acest material descrie procesul de instalare al Facebook Pixel folosind Google
Tag Manager(instrumentul recomandat de noi pentru adaugarea si gestionarea
codurilor de urmarire pe website-ul tau. Daca nu ai adaugat Google Tag
Manager pe site-ul tau,poti sa consulti documentele noastre de instalare a
Google Tag Manager pentru Wordpress si Squarespace.
● Daca folosesti Shopify NU urmari acest material,dar in schimb urmareste SOP
068 - How to add a Facebook Pixel to a Shopify Store.
● Ar trebui sa fi creat sau sa ai acces la contul companiei tale de Facebook
Business Manager inainte de a urmari acest proces.
Inainte de a incepe:
1. Instaleaza Facebook Pixel Helper Chrome Extension.

● Instalarea Facebook Pixel

1. Logheaza-te pe Facebook.
2. Mergi in contul tau Facebook Business Manager.
3. Asigura-te ca selectezi contul potrivit de Business Manager din meniu:

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4. Next, click on “Events Manager”

5. If a Pixel has already been created but hasn’t been installed yet, select it from the
list on the left and click “Continue Pixel Setup” (then follow jump to step 7)

6. If this is the first time creating a Pixel for this business:

a. Click on “Connect Data Sources”

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 b. Select “Web” from the list, and click “Connect”

7. Select “Facebook Pixel” from the list, and click “Connect”

8. Give the Pixel a name and provide the website’s URL

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9. You will be presented with a few options to install your pixel. If Google Tag
Manager is’t listed, click on the “Select Another Integration” option

10. Select “Google Tag Manager” from the list

11. You will be asked If you want to turn on “Advanced Matching”. If you are an
advanced Google Tag Manager user you might want to configure it now. If not,

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 leave it “Off” and click “Continue”:

12. Next, you will be prompted to sign in to the Google Account you use for Google
Tag Manager and will need to allow Facebook to make changes.
13. Back in the Facebook Ads Manager interface, pick the Google Tag Manager
account and container you would like to use, then click “Finish Setup”.

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14. Next, you can choose to add events using the Event Setup Tool. Since you just
want to add the Pixel Base Code, for now, you will just need to click “Next”.

a. You might see a warning that mentions that the pixel hasn’t received any
events. This is normal since you’ve just installed it—we’ll verify the
installation later in this SOP.
15. Finally, you’ll see a screen confirming that the setup is complete.

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● QA-ing the Facebook Pixel

1. Open your website using Chrome.

2. Click on the Facebook Pixel Helper Chrome extension.

3. You should be able to see your Facebook Pixel installed. The extension should
be able to find at least one pixel, and it should match the Pixel ID on your
Facebook Business Manager.

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