POLAROID

Alexandra
Pindaru
Valentin Chiper
 We create beautiful
tools to capture the
meaningful moments in
life.

VISION
Polaroid

When light reflects from

MISSION
horizontal shiny surfaces, it
generates glare.
Our lenses reduce glare
ensuring comfort.
 Piața initiala a companiei era ochelari de soare devenind un renume pentru ochelari
Polaroid.
QUOTE

Cercetarile lui Edwen Land în polizarea ușoară a dus compania si alta ninsa prezenta
studiilor facute de respectivul cercetator, acesta activitate incepand dupa terminarea
studiilor la UNIVERSITATEA HARVAD
 Edwin Herbert Land

A in acest oras a inventat filtrele mult mai

FRIDAY
New York eficiente si ieftine care a si ajutat la
creearea companiei

May 7, 1909 – March

1, 1991 was an
American scientist and
Life
inventor SATURDA El si firma Polaroid a ajutat la dezvoltarea
Razboi recunoasterii fotografice, la proiectarea
Y opticii avionului de spion LOCKHEED u-2
Fondator

Are pe numele sau

535 de brevete Inventator
Inveti He had invented the first synthetic sheet
SUNDAY
inovatoare polariser, which reduced the glare from
sunlight, in 1928
In 1972, the American
scientist Edwin Land
explained that he had Fotografie
invented one-step instant instantaneie
photography during a family
In anii 70 a explicat si incercat sa dezvolte
vacation in 1944 Cunostinta cunostinta culorilor care a revolutionat
Culorilor ideea si a adus la dezvoltarea fotogafii
integrale instantanee color (SX-70)
  Corporația Polaroid originală a fost
fondată în Cambridge, Massachusetts
 Fondatorul este Edwen Land in anul 1937
 Gama de produse fiind ochelari de soare,
camere foto instante si camere video.
OUR STORY

OUR
STORY
 In 1935 Land negotiated with In anii 1980, Polaroid a lansat stiluri de
American Optical Company to aviator cu lentile interschimbabile
Sunglasses

produce polarized sunglasses

Polaroid a produs o serie de alte

produse pentru forțele armate
În 2011, a fost achiziționată de grupul
italian Safilo 
În 1965, Polaroid și-a mutat
producția în Vale of Leven în Scoția

În anii '60, designerul Oleg Cassini a În 2018, Polaroid a lansat Heritage

 colaborat cu Cool Ray
 The release of the Spectra system.
This camera made wider photos (1986)
Polaroid 600 and Polaroid 600 sun were able to shoot
color film(1981)
WHAT SETS US APART?

It's official: Polaroid will stop manufacturing instant

Dr. Edwin Land and his 3 years old daughter (1940) film at end of year
(2008)
 American physicist Dr. Edwin Land created a plastic The iconic Polaroid SX-70 was launched.
sheet-light polarizer (1929) The first model that made use of dry development.
(1972)
WHAT SETS US APART?

The 60s Polaroid Model 20 “Swinger”

Edwin Land presented his first instant Land camera the best selling cameras in the history of photography
called the Model 95.(1948)
 Bankruptcy and the "new" Polaroid Corporation

The new corporation

owned by Polaroid, PLR
AUDIENCE DEMOGRAPHICS

IP Holdings
Application for Federal
Bankruptcy Protection on
October 11, 2001

On April 27, 2005, Petters

Group Worldwide
 announced its acquisition of
PHC

On April 16, 2009,

Polaroid won US
Bankruptcy Court
Changed its name to approval to be sold to a
PDC City Hall, Inc. company.
 THANKS
Your for listening