Documente Academic
Documente Profesional
Documente Cultură
Succesul n vnzri
3S
Selection
Strategy
Skill
3M
Management
Metrics
Methodology
59%
20%
10%
24%
17%
0%
Activiti de vnzri
Obiective de vnzri
Rezultatele de business
Sursa: Jordan, Jason - Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales
Performance
specifice
Sales Activities Activiti ale vnztorilor i ale
Implementarea
planului per client
Cota de pia
ACTIVITI
REZULTATE
N VNZRI
REZULTATE
N BUSINESS
Activiti ale
Obiective care
managerului i pot fi influenate
vnztorilor care dar numai prin
pot fi influenate managementul
direct
activitilor
3% cretere a
ncasrilor
Rezultatul mai
multor obiective
care nu pot fi
influenate
Profit
Pipeline/
Forecast
Customer
satisfaction
Employee
Satisfaction
8%
Market Share
Revenue
26%
Satisfaction
Financial
66%
Market share
Relative
market share
Market
penetration
Sursa: Jordan, Jason - Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales
Performance
% CustomerFacing Time
Win/Loss ratio
% Deals
Advancing per
Stage
Length of Sales
Cycle
34%
# New
Accounts
% Customer
Retention
% Share of
Wallet
Product Focus
% of Customers
Called
34%
Customer Focus
# Total Selling
Hours
Market Coverage
10%
22%
Revenue by
Product
Cross-Sell
rate
Average Deal
Size
Sursa: Jordan, Jason - Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales
Performance
8%
Opportunity
Management
6%
Account
Management
13%
Territory
Management
21%
Sales Force
Enablement
52%
Sursa: Jordan, Jason - Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales
Performance
Sales
Objectives
Sales
Activities
Financial
Market
Coverage
Call
Management
Sales Force
capability
Opportunity
Management
Product Focus
Account
Management
Customer Focus
Territory
Management
Market Share
Satisfaction
Ce faci cu comportamentele?
Cantitate sau calitate?
ACTIVITI
REZULTATE
N VNZRI
REZULTATE
N BUSINESS
Ce faci cu comportamentele?
tiu
pot
vor
COMPORTAMENTE
TRAINING
ACTIVITI
REZULTATE
N VNZRI
REZULTATE
N BUSINESS
180 de vnztori
industrii: bnci, asigurri, auto, FMCG, energetic si IT
experiena medie : 5 ani
65% brbai / 35% femei
Pregtirea vizitei de
vnzare
Abiliti de deschidere a
procesului de vnzare
Eficien
personal
Abiliti
Abiliti dede
vnzare
vnzare
Abiliti de
negociere
.....
Eficien Personal
Inteligen relaional
Abiliti de vnzare
Abiliti de negociere
2.33
3.50
2.50
2.75
2.83
2.83
3.25
2.75
2.50
2.50
2.00
3.50
2.77
2.92
2.58
3.00
2.00
3.00
1.50
2.50
1.50
2.50
2.20
10%
Definesc un set de
ntrebri despre nevoi
40%
20%
Identificarea nevoilor
Adreseaz ntrebri
de problem
Adreseaz ntrebri de
explorare a nevoilor
17%
Nu pun n pericol
achiziia iniial
10%
80%
Adreseaz ntrebri pentru identificarea
oportunitilor de up-sell i cross-sell
60%
20%
65% - rspund la obiecii cu un contra-argument sau minimalizeaz obiecia
65%
Nu identific diferena ntre o obiecie de valoare i una de capabilitate
43%
Beneficii formulate n prezentarea ofertei:
Expert: 5,2
Advanced: 3,5
Proficient: 2
12%
Influeneaz ierarhia CLD
55%
Investigheaz nivelul de satisfacie al clientului fa de oferta propus
15%
Fac un rezumat al discuiei
15%
10%
5%
22%
Planificarea negocierii
Alctuiesc o list de propuneri i contrapropuneri
5%
Iau n calcul scenarii i alternative
10%
i exprim dezacordul ntr-un mod corect
60%
Tranzacionarea
Exprim acordul ntr-un mod condiionat
35%
Fac micri de poziie n pai mici
20%
Structura Hogan
HPI
Partea
luminoasa
MVPI
HDS
valori
Partea
intunecata
HPI
65
60
55
50
45
40
35
N= 9,557
MVPI
65
60
55
50
45
40
35
N= 1,699
10
Echilibru Emotional
11
Ambitie
31
Sociabilitate
93
Senzitivitate
Interpersonala
54
Prudenta
20
30
40
50
60
70
80
Curiozitate
Intelectuala
12
Stil de Invatare
83
SCAZUT
MEDIU
RIDICAT
90
100
10
20
30
40
50
60
70
80
90
100
Putere
95
Hedonism
90
Altruism
76
Afiliere
94
Traditie
98
Securitate
84
Comert
73
Estetica
21
Stiinta
72
SCAZUT
MEDIU
RIDICAT
100
V mulumim!