UNIVERSITATEA BABE-BOLYAI CLUJ-NAPOCA FACULTATEA DE TIINE POLITICE, ADMINISTRATIVE I ALE COMUNICRII SPECIALIZAREA: PUBLICITATE ANUL UNIVERSITAR 20 0-20 SEMESTRUL

IV I! I"#$%&'()) *+"+%',+ -+./%+ 01%., .+&)"'%, ,10%'%+ /%'02)03 .'1 ,'4$%'2$% T)2,1, -).0)/,)"+): EVENT PLANNIN5 C$-1,: UTP2267 N1&3% -+ 0%+-)2+: 8 L$01, -+ -+.#391%'%+: Facultatea de tiine Politice, Administrative i ale Comunicrii P%$*%'&'%+' :" $%'% ' '02);)23(),$%: Sptmnal 2 ore de curs + 1 or de seminar Conform orarului afiat la sediul facultii II! I"#$%&'()) -+./%+ 2)21,'%1, -+ 01%., .+&)"'%, ,10%'%+ /%'02)03 .'1 ,'4$%'2$% C1%. 9) .+&)"'%: N1&+ 9) 2)2,1, 92))"()#)0: I"#$%&'()) -+ 0$"2'02: O%+ -+ '1-)+"(3: T)21,'% .+&)"'%: N1&+ 9) 2)2,1, 92))"()#)0: I"#$%&'()) -+ 0$"2'02: O%+ -+ '1-)+"(3: III!D+.0%)+%+' -).0)/,)"+) O4)+02);+,+ 01%.1,1) < -).0)/,)"+): !o&ndirea a&ilitilor i cunotinelor necesare pentru a or3ani4a un eveniment i pentru a putea prevedea toate implicaiile acestuia C$"()"121, -).0)/,)"+): 1 $storia event plannin35ului 2 Principalele tipuri de evenimente 6 Procesul de planificare a unui eveniment 7 0r3ani4area unui eveniment 8 "valuarea unui eveniment C$&/+2+"(+ -$4="-)2+ /%)" '4.$,;)%+' -).0)/,)"+): Familiari4area cu terminolo3ia specific procesului de planificare a unui eveniment, i do&ndirea de resurse necesare 9n 3sirea de informaii, 9n 9ntocmirea calendarului de lucru i 9n reali4area &u3etului !o&ndirea a&ilitilor practice de or3ani4are a unui eveniment prin simularea unor astfel de situaii M+2$-+ 12),)>'2+ :" 0'-%1, /%+-3%)) 01%.1,1): ":punerea teoretic, prin mi;loace auditive i vi4uale< ":plicaia a&ordrilor conceptuale< Pre4entarea de e:plicaii alternative< =spunsuri directe la 9ntre&rile studenilor< >ncura;area participrii active a studenilor la curs< Pre4entatea de studii de ca4 Conf univ dr !"#$A %A#AS pu&licitate'u&&()a*oo com, sediul FSPAC, +raian ,osoiu -1 conform ta&elului afisat la sala ./1 Asist univ drd $0A1A $A1C2 muresan'ioanar()a*oo com, sediul FSPAC, +raian ,osoiu -1 conform ta&elului afisat la sala ./1

M+2$-+ 12),)>'2+ :" 0'-%1, /%+-3%)) .+&)"'%1,1): ":punerea direct a studiilor de ca4 9n domeniul or3ani4rii de evenimente< Simularea unor situaii reale care implic or3ani4area de evenimente< $mplicarea studenilor 9n reali4area de studii individuale pe &a4a modelelor anali4ate 9n cadrul seminarului IV! B)4,)$*%'#)' $4,)*'2$%)+ %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? V! M'2+%)',+ #$,$.)2+ :" 0'-%1, /%$0+.1,1) +-10'()$"', ./+0)#)0 -).0)/,)"+) Se recomand utili4area urmtoarelor materialeJ =etroproiector Basi3urat de facultateC< Computer Basi3urat de facultateC< .ideoproiector Basi3urat de facultateC< ,ateriale PoEer Point VI! P,'")#)0'%+' :"2=,")%),$% 9) ' ;+%)#)03%),$% < +?'&)"3%),$% )"2+%&+-)'%+: S3/23&="' T+&'2)0' 01%.: $ntroducere 9n or3ani4area de evenimente C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: pu&lic relations, istoria event plannin35ului, definirea unui eveniment, rolul unui event planner, calitile unui event planner &un A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< T+&'2)0' .+&)"'%: $ntroducere 9n or3ani4area de evenimente C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: pu&lic relations, istoria event plannin35ului, definirea unui eveniment, rolul unui event planner, calitile unui event planner &un A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate, intervemia studenilor 9n discuii, pre4entarea de ca4uri concrete din istoria or3ani4rii de evenimente R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< S3/23&="' 2

T+&'2)0' 01%.: +ipuri de evenimente C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: pu&lic intern, pu&lic e:tern A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: +ipuri de evenimente C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: pu&lic intern, pu&lic e:tern A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate i e:emplificarea prin intermediul unor situaii concrete R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' 7 T+&'2)0' 01%.: Planificarea unui eveniment 1 C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: componentele or3ani4rii, ec*ip de lucru, &u3et A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< T+&'2)0' .+&)"'%: Planificarea unui eveniment 1 C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: componentele or3ani4rii, ec*ip de lucru, &u3et comunicare A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate Simulare de eveniment R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< S3/23&="' 6 T+&'2)0' 01%.: Planificarea unui eveniment 2

C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: componentele or3ani4rii, ec*ip de lucru, &u3et comunicare A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< T+&'2)0' .+&)"'%: Planificarea unui eveniment 2 C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: componentele or3ani4rii, ec*ip de lucru, &u3et comunicare A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< S3/23&="' B T+&'2)0' 01%.: 0r3ani4area unui eveniment 1 5 Cunoaterea clientului C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: planificare corect pentru un anumit tip de eveniment, cine, ce, cnd, unde i cumK A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: 0r3ani4area unui eveniment 1 5 Cunoaterea clientului C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: planificare corect pentru un anumit tip de eveniment, cine, ce, cnd, unde i cumK A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate !iscutarea unor e:emple de clieni R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2???

S3/23&="' 8 T+&'2)0' 01%.: 0r3ani4area unui eveniment 2 L lista de aciuni C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: aciuni, c*ecG list, A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: 0r3ani4area unui eveniment 2 L lista de aciuni C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: aciuni, c*ecG list A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' C T+&'2)0' 01%.: 0r3ani4area unui eveniment 6 L selectarea unei locaii, entertainment, speaGer C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: locaie, caterin3, decorare A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: 0r3ani4area unui eveniment 6 L selectarea unei locaii, entertainment, speaGer C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: locaie, caterin3, decorare A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' D T+&'2)0' 01%.: 0r3ani4area unui eveniment 7 L pre4entri audio, video C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: discurs, suport vi4ual, sonori4are, audien A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+:

%ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: 0r3ani4area unui eveniment 7 L pre4entri audio, video C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: discurs, suport vi4ual, sonori4are, audien A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' E T+&'2)0' 01%.: Pre4ena vedelor la eveniment C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: personalitate, invitat, impact A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: Pre4ena vedelor la eveniment C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: personalitate, invitat, impact A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' 0 T+&'2)0' 01%.: %u3etul alocat evenimentului C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: &u3et, eficien A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: %u3etul alocat evenimentului C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: &u3et, eficien

A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' T+&'2)0' 01%.: =elaia cu mass5media C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: mass5media, ;urnaliti, cola&orare A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: =elaia cu mass5media C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: mass5media, ;urnaliti, cola&orare A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' 2 T+&'2)0' 01%.: "valuarea unui eveniment C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: evaluare, succe, eec A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1<

Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: "valuarea unui eveniment C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: evaluare, succe, eec A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate ":erciii aplicative R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' 7 T+&'2)0' 01%.: =esponsa&ilitate social C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: CS=, companii, evenimente sociale A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? T+&'2)0' .+&)"'%: =esponsa&ilitate social C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: CS=, companii, evenimente sociale A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate Anali4a stiudiilor de ca4 R+#+%)"(+ 4)4,)$*%'#)0+: %ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2??? S3/23&="' 6 T+&'2)0' 01%.: Conclu4ii i sinte4a materialului didactic C$"0+/2+ -+ 4'>3 < 01;)"2+ 0@+)+: recapitulare 9n vederea e:amenului A"*'A'&+"21,, )&/,)0'%+' .21-+"(),$%: Parcur3erea referinelor &i&lio3rafice indicate R+#+%)"(+ 4)4,)$*%'#)0+:

%ala&an, !elia i ,irela A&rudan, Tendine n PR i Publicitate. Planificare strategic i instrumente de comunicare, "ditura +ritonic, %ucureti, 2??@< %ala&an, !elia Cristina, Comunicare publicitar, "ditura Accent, Clu;51apoca, 2??8< Coman, Cristina, Relaii Publice. Principii i strategii, "ditura Polirom, $ai, 2??1< Cutlip, Scott, Allen Center, Alen %room, Effective Public Relations B@t* "ditionC, Prentice5Dall $nc 2???< !avid, Aeor3e, Relaii Publice. Garania succesului, "ditura 0scar Print, %ucureti, 2??6< 1eEsome, !ou3 , Fud) +urG .ansl)Ge, !ean HrucGe&er3, Totul despre Relaii Publice, Polirom, $ai, 2??2< =us, Flaviu Clin, Relaiile Publice i Publicitatea, $nstitutul "uropean, $ai, 2??7< Iilco:, !ennis, P*illip Ault, Iarren A3ee, Alen Cameron, Public Relations. Strategies and Tactics BSi:t* "ditionC, Darper Collins Coled3e Pu&lic*ers, 1eE )orG, 2???

VII!

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"valuarea studenilor se va efectua conform detalierii de mai ;osJ rspunsurile la e:amen, colocviu, lucrri practice activiti aplicative atestate, la&orator, lucrri practice, proiect etc teste pe parcursul semestrului teme de control VIII! D+2',)) $%*'")>'2$%)0+, *+.2)$"'%+' .)21'()),$% +?0+/()$"',+:

Se vor avea 9n vedere urmtoarele detalii de natur or3ani4atoricJ Pre4ena la ore este o&li3atorie pentru toi studenii< #ucrri ela&orate de ctre studeni pe parcursul activitilor vor avea 9n mod o&li3atoriu caracter de ori3inalitate Studenii a cror lucrri se dovedesc a fi pla3iate nu vor fi primii 9n sesiunea de e:amene planificat< 0rice tentativ de fraud sau fraud depistat va fi sancionat cu anularea sesiunii de e:amene pentru studentul 9n cau4< =e4ultatele finale se vor comunica 9n ma:im 7@ de ore de la finali4area e:amenului scris, pro3ramat 9n sesiunea de e:amene< =e4ultatele finale vor fi puse la dispo4iia studenilor on5line prin utili4area site5ului facultii< Contestaiile se vor soluiona 9n ma:im 27 de ore de la afiarea re4ultatelor IF! B)4,)$*%'#)' $/()$"',3

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