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Etica n Publicitatea comparativ

I.
II.

Introducere motivaia mea


Publicitatea
Ce este publicitatea? scurt istoric, primele exemple

Tipuri de publicitate online, offline, neconvenional (guerilla marketing) - explicaii i


un exemplu relevant

Ce este publicitatea comparativ? scurt istoric, primele exemple

Legi, unde este permis i sub ce form, limite, exemple ce au depit limitele
III.

IV.

Etica

Ce este etica?
Etica n publicitate
Lipsa eticii n publicitate
Etica n publicitatea comparativ

Studiu de caz

Campanie renumit ce a dus la un proces, schimbarea legii, despgubiri


V.
VI.
VII.

Concluzii
Bibliografie
Anexe

Bibliografie :

1. Deaver, Frank, Etica n mass-media, Editura Silex, Bucureti, 2004


2. Frunz, Sandu, Comunicare etic i responsabilitate social, Editura Tritonic,
Bucureti, 2011
3. Clark,Eddie M.,Timothy C. Brock, Attention Attitude and Affect in Response to
Advertising, Editura Lawrence Erlbauma Associates, 1994
4. Compeau,Larry D.,Grewal Dhruv, Comparative Price Advertising: Believe It or Not,
Editura The Journal of Consumer Affairs, 2002
5. Tuerck,David G.,Issues in Advertising: The Economics of Persuasion, Editura American
Enterprise Institute, 1978
6. Moore,Ray L.,Ronald T. Farrar, Advertising and Public Relations Law, Editura Lawrence
Erlbauma Associates, 1998
7. Barendt,Eric M.,Alison Firth,Stephen Bate, The Yearbook of Copyright and Media Law,
Editura Oxford University Press, vol 4, 1999
8. Johnson-Cartee,Karen S.,Gary A. Copeland, Negative Political Advertising: Coming of
Age, Editra Lawrence Erlbauma Associates, 1991

Jurnal
9.Beyond Confusion: Reexamining Trademark Law's Goals in the World of Online
Advertising
Bonewitz, Paul L.
St. John's Law Review, Vol. 81, No. 4, Fall 2007
10. Intellectual Property Law and Competitive Internet Advertising Technologies: Why
"Legitimate" Pop-Up Advertising Practices Should Be Protected
Suh, James.
St. John's Law Review, Vol. 79, No. 1, Winter 2005
11.Psychology for Sale: The Ethics of Advertising Professional Services
Shead, N. Will; Dobson, Keith S.
Canadian Psychology, Vol. 45, No. 2, May 2004
12.Al Ries, Jack Trout,Positioning : The Battle for Your Mind: How to Be Seen and Heard in
the Overcrowded Marketplace, Editura McGraw-Hill Companies, 2000
13.Jerry Della Femina, Charles Sopkin, From Those Wonderful Folks Who Gave You Pearl
Harbor : Front-Line Dispatches from the Advertising War, Editura Simon & Schuster, 2010

Articole

14. David Ingram, List of Ethical & Legal Issues When Advertising, www.
smallbusiness.chron.com
15. William M. O'Barr,Ethics in Advertising, www.managementstudyguide.com
16. William M. O'Barr,Ethics and Advertising, The Advertising Educational
Foundation (http://muse.jhu.edu/journals/asr/v008/8.3unit13.html)
17. Nicole Skibola ,Gender and Ethics in Advertising: The New
CSR Frontier?, www.forbes.com
18. By Pamela Divinsky, Vice President, Ethos, JWT
For CNN,How is advertising influenced by ethics?, www.cnn.com
19. Geoffrey Klempner, ETHICS AND ADVERTISING, www.businessphilosophy.co.uk
20. George Lawton,THE ETHICS OF AD PLATFORMS, www.torquemag.io/ethics-adplatforms/