Documente Academic
Documente Profesional
Documente Cultură
I.
II.
Legi, unde este permis i sub ce form, limite, exemple ce au depit limitele
III.
IV.
Etica
Ce este etica?
Etica n publicitate
Lipsa eticii n publicitate
Etica n publicitatea comparativ
Studiu de caz
Concluzii
Bibliografie
Anexe
Bibliografie :
Jurnal
9.Beyond Confusion: Reexamining Trademark Law's Goals in the World of Online
Advertising
Bonewitz, Paul L.
St. John's Law Review, Vol. 81, No. 4, Fall 2007
10. Intellectual Property Law and Competitive Internet Advertising Technologies: Why
"Legitimate" Pop-Up Advertising Practices Should Be Protected
Suh, James.
St. John's Law Review, Vol. 79, No. 1, Winter 2005
11.Psychology for Sale: The Ethics of Advertising Professional Services
Shead, N. Will; Dobson, Keith S.
Canadian Psychology, Vol. 45, No. 2, May 2004
12.Al Ries, Jack Trout,Positioning : The Battle for Your Mind: How to Be Seen and Heard in
the Overcrowded Marketplace, Editura McGraw-Hill Companies, 2000
13.Jerry Della Femina, Charles Sopkin, From Those Wonderful Folks Who Gave You Pearl
Harbor : Front-Line Dispatches from the Advertising War, Editura Simon & Schuster, 2010
Articole
14. David Ingram, List of Ethical & Legal Issues When Advertising, www.
smallbusiness.chron.com
15. William M. O'Barr,Ethics in Advertising, www.managementstudyguide.com
16. William M. O'Barr,Ethics and Advertising, The Advertising Educational
Foundation (http://muse.jhu.edu/journals/asr/v008/8.3unit13.html)
17. Nicole Skibola ,Gender and Ethics in Advertising: The New
CSR Frontier?, www.forbes.com
18. By Pamela Divinsky, Vice President, Ethos, JWT
For CNN,How is advertising influenced by ethics?, www.cnn.com
19. Geoffrey Klempner, ETHICS AND ADVERTISING, www.businessphilosophy.co.uk
20. George Lawton,THE ETHICS OF AD PLATFORMS, www.torquemag.io/ethics-adplatforms/