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2. Aspecte legislative
În Japonia, Foods for Specified Health Uses definește precis ce asumpții pot fi
făcute sau nu despre un astfel de produs.
Beauty from within is not a novel concept for the Asian market, where the
movement has its origins. In Asia, and particularly in Japan, nutricosmetics such as
collagen are commonly found in foods and beverages including tea, cookies, chocolate,
coffee, and water. The acceptance of nutricosmetics is generally higher in Asia than in
Europe or the United States because many nutricosmetic ingredients, such as green tea
and bone broth, are linked to traditional Asian medicine In general, EU and US
consumers tend to be more skeptical of the idea of “beauty foods” and are more likely
to demand scientific backing for such claims Similar to Asia, the Latin American
market is highly receptive to the concept of beauty from within. From 2012 to 2016,
Latin America showed the fastest growth in new collagen product launches at 33%
CAGR, followed by Asia at 23%. In contrast, North America and Europe had much
slower rates of growth in product launches containing collagen, with CAGRs of 16%
and 11%, respectively. Different markets have different priorities for beauty from
within products. In Asia, the focus is often skin whitening, whereas in the United States
and Europe, consumers desire UV protection and wrinkle-smoothing products (Gunn,
L., and Creasy, P., https://tinyurl.com/nutrition-regional, 2017c). Although beauty
beverages predominate in Asia, nutricosmetics in the form of tablets, soft-gels, or
capsules are more popular in the United States and Europe.
https://drive.google.com/file/d/1HEAp0bPcjhO9Aa8sIbqlPmhU9IGbvB-q/view (aici de
la pg 25-28 ai ceva informații pe tari)