Documente Academic
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Chestionar:
1.Ati incercat produsul Snickers:
a)Da
b)Nu (treceti la intrebarea
9)
2.Ce parere aveti despre calitatea ambalajul
produsului Snickers?
a)foarte favorabil
b) favorabil
c)indiferent
d)putin favorabil
e)foarte putin favorabil
3.Ce parere aveti despre calitatea gustului
produsului Snickers?
a)foarte favorabil
b) favorabil
c)indiferent
d)putin favorabil
e)foarte putin favorabil
4.Cat de des consumati produsul Snickers?
a)foarte des
b)des
c)uneori
d)rar
e)foarte rar
10.Sexul:
a)feminin
b)masculin
11.Zona in care locuiti:
a)urban
12.Venitul dumneavoastra zilnic este
a)sub 5 lei
b)5 lei
c) peste 5 lei
b)rural
N
r
1
2
3
4
5
6
7
8
9
1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
2
1
2
2
2
3
2
4
2
5
2
6
2
7
2
a
a
a
a
a
a
a
a
a
c
b
c
a
b
a
c
b
c
a
b
a
c
a
c
a
a
b
b
c
b
c
a
c
c
a
b
b
b
a
b
a
b
a
b
a
b
b
b
b
b
a
b
b
b
a
c
d
b
a
c
b
b
a
a
a
b
c
a
a
a
a
a
10
11
12
a
a
a
b
a
b
a
b
b
a
a
a
a
a
a
b
a
a
c
b
b
c
b
c
b
b
b
a
a
a
c
a
b
c
b
a
c
b
b
d
d
a
a
b
b
a
a
b
b
8
2
9
Diferentierea semantica:
Intrebarea 1: 29*5/29=5
Intrebarea 2:6*5+10*4+13*3/29=3.75
Intreabarea 3:15*5+8*4+6*3/29=4.31
Intrebarea 4 :6*5+8*4+15*3/29=3.68
Intrebarea 5: 13*5+10*4+6*3/29=3.55
Intrebarea 6: 8*5+21*4/29=4.27
Intrebarea 7:6*5+7*4+5*3+7*2+4*1/29=2.63
Intrebarea 8: 22*5+3*4+3*3+1*1/29=4.55
Scara lui Lickert:
Intrebarea 1
Intrebarea 2
2*5+1*4+13*0/29=0.48
15*2+8*1+6*0/29=1.31
Intrebarea 3
6*2+8*1/29=0.68
Intrebarea 4
13*2+10*1/29=1.24
Intrebarea 5
8*2+21*1/29=1.27
Intrebarea 6
6*2+7*1+5*-7-8/29=0.13
Intrebarea 7
22*2+3*1+1*0/29=1.62
Media procentuala:
1: 29................................100
29..................................x
X=100%
Intrebarea 2: xa=6*100/29=20.68%
xb=10*100/29=34.48%
xc=13*100/29=44.82%
Intrebarea 3: xa=15*100/29=51.72%
Xb=8*100/29=27.58%
Xc=6*100/29=20.68%
Intrebarea 4: xa= 6*100/29%
Xb=8*100/29%
Xc=15*100/29%
Intrebarea 5: xa=13*100/29=44.82%
Xb=10*100/29=34.48%
Xc=6*100/29=20.68 %
Intrebarea 6 xa=8*100/29=27.58%
Xb=21*100/29=72.41%
Intrebarea7. xa=6*100/29=20.68%
Xb=7*100/29=24.13%
Xc=5*100/29=17.24%
Xd=7*100/29=24.13%
Xe=4*100/29=13.79%
Intrebarea 8. xa=22*100/29=75.86%
Xb=3*100/29=10.34%
Xc=3*100/29=10.34%
Xd=1*100/29=3.44%
Intrebarea10 xa=13*100/29=44.82%
Xb=16*100/29=55.17%
Intrebarea 11 xa=26*100/29=89.65%
Xb=3*100/29=10.34%
Intrebarea 12: xb=18*100/29=62.06%
Xc=11*100/29=37.93%
Observatii:
Produsul Snickers este unul apreciat fiecare dintre cei
intervievati incercand cel putin odata produsul si
incercand sa il reconsume.
Punctele slabe ale produsului sunt dimensiunea si lipsa
diversitatii umpluturilor lucruri pe care compania urmeaza
sa le remedieze.
In concluzie lucracrea de cercetare a avut scopul de a
arata parerea clientilor nostri despre produs din care
firma va trage concluziile in urma analizelor.