Documente Academic
Documente Profesional
Documente Cultură
n mediul urban
Percepii,
comportament,
notorietate
Raport de cercetare
Iulie 2016
METODOLOGIE
Volumul
eantionului
800 subieci 16-50
ani din mediul
urban
Reprezentativitate
Eroare maxim
tolerat 3,5%
Perioad
de desfurare
iulie 2016
Tipul
eantionului
Multi-stratificat,
probabilist
Metoda
CATI
(Computer Assisted
Telephone Interviewing)
0%
10%
Niciodat
20%
50%
60%
70%
9%
57%
Nu rspund
40%
16%
30%
15%
2%
1%
0%
10%
20%
30%
Niciodat
50%
60%
55%
19%
40%
23%
3%
Nu
16%
Nu rspunde
1%
Da
83%
10%
20%
Nu am timp
30%
40%
50%
60%
70%
58%
Nu am bani
16%
Nu m intereseaz
15%
8%
Din comoditate
2%
Alt rspuns
1%
0%
10%
20%
30%
50%
60%
70%
80%
71%
Nu rspund
40%
28%
1%
10%
20%
Nu am timp
40%
50%
60%
70%
60%
19%
Nu am bani
Nu se organizeaz suficiente activiti n
localitate
30%
12%
4%
2%
Nu m pot deplasa
1%
Alt rspuns
2%
-60%
Da
-40%
-20%
0%
20%
-58%
40%
60%
42%
-65%
35%
Televizor
-66%
34%
-69%
31%
Site-urile evenimentelor
-84%
16%
Afie/Panotaj outdoor
-85%
15%
-88%
12%
Radio
-89%
11%
-93%
7%
-93%
7%
-97%
3%
-97%
3%
Alt surs
-98%
2%
0%
5%
10%
15%
20%
Nimic
24%
11%
101-300 lei
19%
301-500 lei
13%
501-1000 lei
14%
12%
Nu tiu
Nu rspund
25%
5%
3%
0%
5%
10%
15%
20%
Nimic
35%
17%
101-300 lei
20%
301-500 lei
11%
501-1000 lei
7%
5%
Nu tiu
Nu rspund
30%
31%
25%
5%
3%
0%
5%
10%
15%
Nimic
100 lei sau sub
30%
35%
40%
4%
5%
301-500 lei
7%
501-1000 lei
15%
Nu rspund
25%
24%
101-300 lei
Nu tiu
20%
38%
4%
3%
0%
5%
10%
15%
Nimic
20%
15%
12%
101-300 lei
12%
301-500 lei
15%
501-1000 lei
23%
19%
Nu tiu
Nu rspund
25%
3%
1%
Da
Srbtori locale
-20%
80%
-22%
78%
-33%
67%
Festivaluri muzicale
-43%
57%
Competiii sportive
-46%
54%
-55%
45%
-60%
40%
Parade/Caravane
Expoziii culturale
Festivaluri pentru copii
-66%
34%
Festivaluri de teatru
-68%
32%
Festivaluri de art
-71%
29%
-71%
29%
Festivaluri de film
-74%
26%
Festivaluri de carte
-74%
26%
Festivaluri medievale
-75%
25%
-76%
24%
-78%
22%
Manifestri religioase
-79%
21%
Festivaluri de dans
-81%
19%
-85%
15%
Proteste/manifestaii
Manifestri politice/electorale
-93%
7%
Da
-39%
Artist/Artiti
61%
-63%
37%
-70%
30%
-73%
27%
Distana fa de domiciliu
-80%
20%
-91%
9%
Experiena n ansamblu
-94%
6%
Da
-33%
Artist/Artiti
67%
-56%
44%
-61%
39%
-62%
38%
Distana fa de domiciliu
-77%
23%
Experiena n ansamblu
-92%
8%
-93%
7%
-78%
22%
Nu
Pop strin
Pop romneasc
Uoar
Popular
Clasic
Hip hop/Rap
Rock/Metal/Alternativ
House
Rock&Roll
Jazz, blues
Ambiental
Folk
R&B (Rhythm&Blues)
Reggae
Electro
Oper
Dubstep
Techno
Drum and bass
Indie
Punk
Trance
Jungle
Altele
Manele
Nu rspund
Dance
Disco
Muzic religioas
-60%
-63%
-67%
-70%
-74%
-74%
-80%
-82%
-82%
-83%
-86%
-87%
-88%
-89%
-90%
-91%
-92%
-92%
-94%
-95%
-96%
-96%
-96%
-97%
-97%
-98%
-98%
-99%
-99%
Da
40%
37%
33%
30%
26%
26%
20%
18%
18%
17%
14%
13%
12%
11%
10%
9%
8%
8%
6%
5%
4%
4%
4%
3%
3%
2%
2%
1%
1%
Untold Festival
25%
6%
5%
3%
Electric Castle
3%
Liberty Parade
2%
1%
Festivalul Peninsula
1%
1%
Eurovision
1%
Sunwaves Festival
1%
1%
1%
0.3%
Tomorrowland
0.3%
4%
2%
2%
2%
1%
1%
1%
1%
1%
2%
Concerte
2%
Nu tiu
Nu rspund
28%
2%
Nu
29%
Da
69%
0%
Nu am avut vrsta necesar
10%
20%
50%
60%
12%
Nu am avut timp
53%
8%
13%
3%
Alt motiv
Nu rspund
40%
4%
Nu mi doresc/nu mi place
30%
7%
1%
Nu
18%
Nu rspund
1%
Da
81%
9%
5%
3%
3%
Electric Castle
3%
2%
Forza ZU
2%
Sunwaves Festival
1%
1%
1%
Liberty Parade
1%
Festivalul Peninsula
1%
Airfield Festival
0.5%
Festivalul Inimilor
0.4%
12%
4%
3%
2%
2%
1%
1%
1%
2%
1%
Concerte
4%
Alt rspuns
1%
Niciunul
1%
Nu tiu
Nu rspund
32%
1%
Din lista de mai jos, care sunt cele mai importante trei
elemente care indic o bun organizare a unui festival de orice
fel?
ntrebare filtrat: respondeni care declar au participat la cel puin un
festival de orice fel
Nu
Da
-60%
Condiiile de igien
40%
-69%
31%
Spaiile de parcare
-71%
29%
Curenia
-72%
28%
Spaiile de campare
Respectarea programului
-77%
-83%
23%
17%
-87%
13%
Asigurarea transportului
-89%
11%
-90%
10%
-91%
9%
-91%
9%
Oferta de buturi
-92%
8%
-93%
7%
-98%
2%
-98%
2%
Alt rspuns
-96%
4%
0%
5%
10%
Niciunul
15%
20%
25%
30%
45%
39%
Dou
26%
Trei
12%
3%
7%
Nu mai particip
Nu rspund
40%
6%
Unul
Patru
35%
5%
1%
Din strintate
71%
1%
14%
Nu mai particip
Nu rspund
10%
4%
0%
10%
20%
30%
40%
50%
60%
70%
59%
34%
n strintate
4%
Nu rspund
4%
0%
5%
10%
15%
Nu am pltit
25%
30%
35%
40%
38%
15%
51-100 lei
13%
101-200 lei
9%
201-300 lei
7%
6%
Nu tiu
Nu rspund
20%
12%
2%
0%
5%
10%
15%
Nu am pltit
20%
30%
35%
15%
33%
51-100 lei
16%
101-200 lei
11%
201-300 lei
8%
8%
Nu tiu
Nu rspund
25%
6%
3%
0%
5%
10%
Nu am pltit
15%
20%
30%
10%
24%
51-100 lei
9%
101-200 lei
17%
201-300 lei
10%
12%
Nu a fost cazul
7%
Nu tiu
Nu rspund
25%
9%
2%
0%
5%
10%
15%
Nu am pltit
51-100 lei
25%
30%
35%
29%
5%
101-200 lei
13%
201-300 lei
8%
11%
Nu a fost cazul
Nu tiu
20%
28%
6%
0%
10%
20%
Nu am pltit
40%
50%
60%
55%
13%
51-100 lei
6%
101-200 lei
7%
201-300 lei
2%
3%
Nu tiu
Nu rspund
30%
10%
4%
0%
5%
10%
25%
30%
35%
15%
30%
28%
5%
20%
9%
15%
9%
4%
0%
5%
10%
15%
20%
25%
28%
20%
22%
30%
14%
5%
6%
Nu rspund
6%
Nu
43%
Da
51%
Untold Festival
Summer Well Festival
19%
4%
Electric Castle
2%
1%
1%
1%
Sunwaves Festival
0.5%
0.2%
0.2%
4%
2%
1%
1%
1%
0.2%
0.4%
2%
Concerte
Alt rspuns
4%
1%
Nu tiu
Nu rspund
54%
2%
Da
Nu
0%
Nu rspund
20%
Untold Festival
40%
60%
72%
80%
22%
100%
6%
Electric Castle
65%
29%
6%
Summer Well
65%
29%
6%
Folk You
34%
58%
8%
Rockstadt
32%
60%
8%
Zutopia
31%
60%
9%
ArtMania
28%
65%
25%
Maximum Rock
66%
21%
Spellground
19%
7%
9%
71%
8%
74%
7%
Airfield Festival
15%
76%
9%
15%
77%
8%
Altul
14%
Shine Festival
9%
76%
82%
10%
9%
Da
Nu
0%
20%
Untold Festival
Nu rspund
40%
60%
17%
80%
100%
74%
9%
Summer Well
10%
81%
9%
Electric Castle
9%
82%
10%
Folk You
Rockstadt
6%
78%
15%
4%
80%
16%
80%
16%
Airfield Festival 3%
Grna Jazz Fest 3%
ArtMania 3%
Zutopia 2%
Shine Festival 1%
20%
77%
79%
82%
81%
80%
Maximum Rock 1%
82%
Spellground 1%
85%
Altul
8%
72%
18%
16%
17%
19%
17%
15%
20%
Da
91%
10%
20%
Zilnic
50%
60%
70%
80%
14%
2%
Lunar
2%
1%
Nu am cont/Nu folosesc
Nu rspund
40%
69%
Sptmnal
De cteva ori pe an
30%
10%
1%
10%
30%
40%
50%
60%
70%
80%
90%
4%
Sptmnal
9%
2%
Lunar
2%
De cteva ori pe an
2%
Nu am cont/Nu folosesc
Nu rspund
20%
80%
1%
10%
20%
Zilnic
50%
60%
14%
7%
Lunar
6%
4%
Nu am cont/Nu folosesc
Nu rspund
40%
18%
Sptmnal
De cteva ori pe an
30%
50%
1%
10%
30%
40%
50%
60%
70%
80%
90%
3%
Sptmnal
7%
3%
Lunar
2%
De cteva ori pe an
1%
Nu am cont/Nu folosesc
20%
84%
Sptmnal
10%
30%
40%
50%
60%
70%
80%
90%
2%
4%
3%
Lunar
5%
De cteva ori pe an
4%
Nu am cont/Nu folosesc
20%
83%
10%
Zilnic
30%
40%
50%
60%
70%
80%
15%
Sptmnal
9%
3%
Lunar
3%
De cteva ori pe an
2%
Nu am cont/Nu folosesc
20%
69%
10%
Zilnic
Sptmnal
30%
40%
50%
60%
70%
80%
90%
7%
4%
1%
Lunar
1%
De cteva ori pe an
1%
Nu am cont/Nu folosesc
20%
86%
0%
10%
20%
30%
Zilnic
Nu am cont/Nu folosesc
60%
26%
De cteva ori pe an
50%
49%
Sptmnal
Lunar
40%
7%
3%
1%
13%
Zilnic
Sptmnal
Lunar
De cteva ori pe an
Nu am cont/Nu folosesc
Nu rspund
0%
20%
40%
69%
YouTube
49%
Google plus
18%
15%
Snapchat 7% 1% 4% 1%
LinkedIn
60%
4%
9% 2%
14%
7%
6% 4%
1%
2%2%
4%
2%
100%
14% 2%
1%
10% 1%
7%
50%
9% 3% 3% 2%
Pinterest 3%7% 3% 2% 1%
3%4% 5%
Twitter 2%
26%
80%
3% 1%
13%
1%
69%
86%
80%
1%
84%
83%
Samsung
Adidas
Nike
Apple
H&M
Zara
Mercedes
BMW
Avon
Sony
Audi
Chanel
Coca Cola
Microsoft
LG
Armani
Volkswagen
Nokia
Dolce&Gabbana
Philips
Yves Rocher
Ford
Dior
Opel
Puma
Dacia
Orange
Guess
Panasonic
Ferrari
Huawei
Oriflame
Nivea
Tesla Motors
HTC
Google
Asus
Alt rspuns
Niciunul
Nu tiu
Nu rspund
11%
6%
6% 7%
5% 7%
4% 2%
4% 1%
3% 2%
3% 2%
3% 2%
2% 2%
2% 1%
2% 1%
2% 1%
1% 2%
1% 1%
1% 1%
1% 1%
0.4%1%
1% 1%
1%
1% 1%
1% 0.4%
0.4%1%
1%
0.5%0.5%
0.4%0.5%
1% 0.3%
0.2%1%
1%
0.3%0.5%
0.3%0.5%
0.1%1%
1%
1%
1%
1%
0.2%0.3%
1%
23%
1% 0.3%
15%
22%
2% 3%
Prima meniune
A doua meniune
23%
0%
20%
Vizite de socializare cu
rude
40%
39%
19%
Ieiri n cafenele
18%
40%
6%
13%
21%
5% 6%
16%
19%
12%
Participare la spectacole
2%4% 9%
de teatru/oper
Ieiri n cluburi
20%
20%
16%
7%
29%
10%
14%
5%
3% 9%
8%
12%
4% 5%2%
4%2% 3% 2%
8% 1% 4% 5%
4% 8%
10% 3% 11%
4% 8%
13%
12%
9%
14%
21%
7%
100%
17%
15%
49%
Ieiri la restaurant
80%
16%
64%
Vizite de socializare cu
prieteni
Ieiri n baruri
60%
18%
Participare la proiecii de
filme la cinema
Lunar
Mai rar
10%
14%
33%
34%
37%
48%
Dumneavoastr ct de des?
Sub o or pe zi
Mai rar
Niciodat
Nu rspund
0%
20%
Vizionai seriale
19%
13%
20%
7%
5%
3%
22%
9%
1% 10%
4%
5%
13%
19%
15%
7%
1%
21%
23%
18%
31%
42%
32%
3% 2% 1%
29%
37%
27%
10%
11%
17%
22%
3% 8%
8%
14%
13%
20%
4%
4%
18%
12%
14%
100%
16%
36%
18%
1%
9%
28%
23%
Ascultai radio
80%
31%
35%
V uitai la televizor
60%
40%
Ascultai muzic
40%
7%
1%
2%
33%
1%
20%
M plimb
16%
8% 4%
Cltoresc/Fac excursii 12% 7% 4%
Fac sport 8% 8% 5%
Socializez cu prietenii/ Ies n ora 5% 8% 8%
Vizitez obiective turistice 9% 5%2%
Particip la evenimente culturale 4% 5% 4%
Citesc 4% 5% 2%
M odihnesc/ M relaxez 5% 2% 3%
Fac drumeii/ Merg la munte 4% 3% 3%
Fac plaj/ Merg la trand 4% 4% 1%
not 4% 3% 1%
Pescuiesc 3% 2% 1%
Petrec timp cu familia/ copiii 2% 2% 2%
Ies n aer liber 2% 2% 1%
Muncesc 3% 2% 1%
Navighez pe internet/ Joc jocuri video0.3% 1% 3%
Ciclism/ Merg cu bicicleta 1% 1% 1%
M uit la televizor 1% 0.3% 2%
Merg la cinematograf 1% 1% 1%
Ascult muzic
1% 2%
Diverse hobby-uri 2% 3% 1%
Alt rspuns 1% 3% 3%
Nu am vacan/concediu 2%1% 1%
Nu tiu 6% 19%
Nu rspund 2%5% 8%
40%
60%
80%
Prima meniune
A doua meniune
A treia meniune
35%