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Intranet, Extranet, Portal

Un intranet este o reea din interiorul unei
organizaii care leag utilizatori multipli
prin intermediul tehnologiilor Internet.
intraneturile limiteaz teritoriul nelimitat
al Internetului, stabilind sectoare cu acces
controlat n care utilizatorii pot s
comunice i s interacioneze n mod liber.
Aceste reele au la baz World Wide Webul, permind utilizatorilor comunicarea
ntre platforme diferite n timp real.

Intranet (cont.)
Intraneturile sunt utile pentru organizaii care:

sunt dispersate din punct de vedere geografic;

partajeaz obiective de afaceri comune;
au nevoi de informare comune;
valorizeaz colaborarea.

Intranetul poate avea 3 niveluri de

afiarea informaiilor generale date statice;
partajarea datelor managementul datelor
dinamice din organizatie;
comunicaii interactive - colaborare n timp real i
crearea unei platforme securizate pentru
comunicare interactiv n interiorul organizaiei.

Utilizare Intranet:

afiarea scopului organizaiei;

plasarea on-line a manualelor organizaiei;
crearea de forumuri interne i aviziere (bulletin boards);
afiarea crii de telefon i a catalogului de personal;
crearea unor bnci i sisteme de afiare pentru posturile i sarcinile
afiarea planificrii cursurilor pentru pregtirea personalului;
crearea de calendare cu evenimentele din organizaie i personale;
crearea unor motoare de cutare centrale pentru documentele
afiarea tirilor din organizaie i din afara acesteia;
afiarea articolelor scrise de parteneri;
afiarea listei clienilor i a bazelor de date cu informaii de contact;
listarea anunurilor de mic publicitate;
listarea informaiilor de marketing i pre ale produselor mpreun cu
catalogul acestora;
mutarea pe intranet a aplicaiilor actuale, astfel nct acestea s fie
disponibile din mai multe locaii diferite

Avantajele utilizarii unui


Workforce productivity: Intranets can help employees to quickly find and view
information and applications relevant to their roles and responsibilities. Via a simple-to-use
web browser interface, users can access data held in any database the organization wants
to make available, anytime and - subject to security provisions - from anywhere, increasing
employees' ability to perform their jobs faster, more accurately, and with confidence that
they have the right information.
Time: With intranets, organizations can make more information available to employees on
a "pull" basis (ie: employees can link to relevant information at a time which suits them)
rather than being deluged indiscriminately by emails.
Communication: Intranets can serve as powerful tools for communication within an
organization, vertically and horizontally.
Web publishing allows 'cumbersome' corporate knowledge to be maintained and easily
accessed throughout the company using hypermedia and Web technologies. Examples
include: employee manuals, benefits documents, company policies, business standards,
newsfeeds, and even training, can be accessed using common Internet standards (Acrobat
files, Flash files, CGI applications). Because each business unit can update the online copy
of a document, the most recent version is always available to employees using the
Business operations and management: Intranets are also being used as a platform for
developing and deploying applications to support business operations and decisions across
the internetworked enterprise.

Publication of information must be
controlled to ensure only correct and
appropriate information is provided in
the intranet poate fi combinat cu solutii
de workflow pentru rezolvarea
Appropriate security permissions must
be in place to ensure there are no
concerns over who accesses the intranet
or abuse of the intranet by users.

KPMG moved all of its information assets to an intranet
called KWorld.
The success of Cisco Systems has been largely attributed
to its innovative corporate intranet
Ford Motor Co has more than 175,000 employees in 950
locations worldwide, each of whom had access to the
companys intranet, called The intranet gave
employees information about benefits, demographics, salary
history, general company news and human resources forms.
ShoreBank's branch, affiliate, and consulting service
employees around the world communicate and collaborate
using SIREN. SIREN is an intranet, extranet, and
knowledge management solution implemented in 2006
using Intranet DASHBOARD.
The Australian National University uses an Intranet called
Claromentis to maintain one of its external sites.

Link-uri utile

este un site Web cu acces controlat, n care o parte din vizitatori
provin din afara organizaiei
extraneturile de vnzri permit organizaiilor s publice coninut
special pentru clienii importani sau pentru cei care prospecteaz
extraneturi B2B sau de comer electronic n care sunt desfurate
magazine virtuale pentru partenerii de afaceri calificai, n
vederea selectrii produselor/achiziiei.
extraneturile pentru managementul proiectelor sau extraneturile
colaborative permit schimbul de documente, planificri i bunuri
electronice asociate unui anumit proiect sau unui partener.
In 2003 in the United Kingdom, several of the leading vendors
formed the Network of Construction Collaboration Technology
Providers, or NCCTP, to promote the technologies and to establish
data exchange standards between the different systems

Extranetul, de fapt, folosete facilitile i scopul unui intranet,

n acelai timp extinzndu-le dincolo de graniele unei

Utilizari ale unui extranet

partajarea de documente actualizate, fiiere sau imagini
cu furnizori, parteneri sau clieni aflai n locaii
lucrul n colaborare prin disponibilizarea ctre editare,
revizuire, actualizare, versionare i stocare a
documentelor i a bunurilor digitale;
gestionarea proiectelor ntr-un spaiu de lucru centralizat
precum i s urmreasc toi paii desfurai;
Ofereirea de versiuni curente ale documentelor
actualizate n mod frecvent, precum rapoarte de vnzri,
sumare ale stocurilor, specificaii de produs, documente
de design, planificri ale produciei etc;
accesul la funciile back-office precum managementul
stocului, informaii despre garanii, date ale produselor
noi, rapoarte de vnzri partajate etc.

Extranets can improve organization productivity by
automating processes that were previously done manually
(e.g.: reordering of inventory from suppliers). Automation
can also reduce the margin of error of these processes.
Extranets allow organization or project information to be
viewed at times convenient for business partners,
customers, employees, suppliers and other stake-holders.
This cuts down on meeting times and is an advantage
when doing business with partners in different time zones.
Information on an extranet can be updated, edited and
changed instantly. All authorised users therefore have
immediate access to the most up-to-date information.
Extranets can improve relationships with key customers,
providing them with accurate and updated information

Extranets can be expensive to implement and
maintain within an organisation (e.g.: hardware,
software, employee training costs) if hosted
internally instead of via an Application Service
Security of extranets can be a big concern when
dealing with valuable information. System access
needs to be carefully controlled to avoid sensitive
information falling into the wrong hands.
Extranets can reduce personal contact (face-to-face
meetings) with customers and business partners.
This could cause a lack of connections made
between people and a company, which hurts the
business when it comes to loyalty of its business
partners and customers.

Definitie: Portals are single point of access to information
which is:
from various logically linked internet based applications and
is of interest to various type of users

Site on the World Wide Web that typically provides

personalized capabilities to its visitors, providing a
pathway to other content.
It is designed to use distributed applications,
different numbers and types of middleware and hardware to
provide services from a number of different sources.
In addition, business portals are designed to share
collaboration in workplaces.
A further business-driven requirement of portals is that the
content be able to work on multiple platforms such as
personal computers, personal digital assistants (PDAs), and
cell phones.

Avantajele portalurilor
advantages of using portals:
intelligent integration and access to
enterprise content, applications and
improved communication and collaboration
among customers, partners, and employees
unified, real-time access to information held
in disparate systems
personalized user interactions
rapid, easy modification and maintenance of
the website presentation

Tipuri de portaluri

Tipuri de portaluri

Tipuri de portaluri
International portals (Yahoo!)
Regional portals [(MswPower.Com),China (, Italy (]
local information such as weather forecasts, street maps and
local business information

Government portals:,
Directgov (UK) pentru cetateni (UK) pentru persoane juridice

Corporate/Enterprise portals
Hosted web portals
corporate portals gained popularity a number of companies
began offering them as a hosted service,

Domain specific portals pentru toate tipurile de afarceri

Alte tipuri de portaluri

Entertainment Portals: Often all members of an entertainment portal are responsible for its
content and direct the type of entertainment that is available to visitors to the site. An
example of one such portal is the South African Music and Entertainment portal Overtone.
These can be an essential part of community based networking and collaboration
Environmental Portals: In recent years, many Environmental Portals have been developed in
order to raise awareness about Environmental Indicators. Such an Example is the EUSOILS
Investment Portals: These are an excellent resource when researching global and industry
specific markets
B2B and B2C Portals: B2B or Business to Business Portals have become a very important
resource for Global business. They provide buyer and seller details for different commodities
and products and help in connecting businesses across the globe. A B2B portal that
specializes in a single industry is called a Vertical B2B Portal or a Vortal. B2C or Business to
Consumer portals are used to directly sell products to consumers
Mini Portals: Some localized portals are based on local interests, and edited and maintained
by individuals. While they do not provide the same levels of services as major portals, they
are a good place for collaboration of ideas, for commonly interested people
Voice Portals: In addition to standard web sites accessed through web browsers, people can
also access "voice sites" through "voice browsers". Destinations accessed in this way by
standard telephones are often called Voice Portals.

Enterprise portal
Enterprise Information Portals are one of the
most popular ways in which enterprises can
allow their employees and customers to
search and access corporate information.
It is a single gateway for users, such as
employees, customers and companys
partners to log into and retrieve corporate
information, company history and other
services or resources
is a web portal for use within an organization.

Arhitectura EIP: SAP

Arhitectura EIP - 2

Facilitati ale portalurilor - 1

1. interfa ctre web;
2. managementul interfeei cu utilizatorul
(servicii de prezentare, de exemplu);
3. mecanisme de acces la date externe;
4. servicii de management al datelor;
5. securitate, autentificare i personalizare;
6. instrumente de dezvoltare a portalului;
7. instrumente de administrate i
management ale portalului.

Facilitati ale portalurilor - 2

Content and document management services that support the full life cycle of content and
document creation and provide mechanisms for authoring, approval, version control and scheduled
publishing. Some portal solutions providers aim to remove the need for a third-party
content management system .
Collaboration portal members can communicate synchronously (through chat or messaging) or
asynchronously through threaded discussion and email digests (forums) and blogs.
Search & Navigation Content is meant to be read, so on the usage side of the equation, being
able to find and retrieve targeted content is the essential task. As more content is added to
repositories, the more valuable those repositories become. Unfortunately, retrieving useful
information becomes more difficult as the volume of information grows unless effective search and
navigation methods are employed.
Personalization the ability for portal members to subscribe to specific types of content and
services. Users can customize the look and feel of their environment.Customers who are using EIPs
can edit and design their own web sites which are full of their own personality and own style; they
can also choose the specific content and services they prefer. Like My Yahoo. MSN.
Entitlement /Securitate the ability for portal administrators to limit specific types of content and
services users have access to. For example, a company's proprietary information can be entitled for
only company employee access.
Integration the connection of functions and data from multiple systems into new components/
Single sign-on (SSO) many enterprise portals provide single sign-on capabilities between their
users and various other systems. This requires a user to authenticate only once. Access control lists
manage the mapping between portal content and services over the portal user base.

Avantaje EIP
Centralization: EIPs provide a centralised system that may
contain a wide range of a companys corporate information
and access to online applications. This centralised
information system enables customers or employees to
easily access information such as reports, application forms
or policy documents. Furthermore, it is easy for the
individuals within the company to update or edit content.
Increase productivity and profit: information and time is
money. A Centralied and well organized information system
provided by EIP can help employees get quick response and
information that increase employees productivity. In
addition, it can offer customers easy access to resources
that may increase the companys sources of customers.
Provide security area: EIP has one significant feature
which is providing a security area that for team or a specific
partner to access, which means only authorised users can
access restriction information.

Dezavantaje EIP

High cost: To maintain several Web and portal sites for employees,
customers and partners is an expensive process, companies can spend a
huge amount of money on an EIP system in the hope that it will provide a
stable portal for them.
Conflict: To keep the current infrastructures or introduce more advanced
system? Many businesses required a single, integrated Web environment
to cover all the information and applications that is easy for employees,
partners and customers to view and find information. However, no
company would like to spend huge cost on replacing their existing
outmoded platform: Many companies used to have an outmoded
development platform. Also they pay unequal attention on their
information system. Especially for external, customers or employees can
not find enough information or applications that they wanted. Therefore,
the company may lose lots of chances to attract potential customers.
Ignoring Importance of Information Systems: An information
repository is one of the basic requirements for a company to keep
providing information to employees, partners or customers which they
wish to view as web pages over their intranet. In contrast, a portal that
does not contain all pertinent information resources can decrease a
companys market share and competitive advantage.

Tehnici de prezentare a datelor

in portaluri

Portlet (pluggable user interface components that are managed and

displayed in a web portal. Portlets produce fragments of markup
code that are aggregated into a portal page. Typically, a portal page
is displayed as a collection of non-overlapping portlet windows,
where each portlet window displays a portlet. Hence a portlet (or
collection of portlets) resembles a web-based application that is
hosted in a portal. Portlet applications include email, weather
reports, discussion forums, and news.
Web-parts: Web Part is an add-on ASP.NET technology to
Windows SharePoint Services . Web Parts are an integrated set of
controls for creating Web sites that enable end users to modify the
content, appearance, and behavior of Web pages directly from a
Digital dashboards: also known as an enterprise dashboard or
executive dashboard, is a business management tool used to
visually ascertain the status (or "health") of a business enterprise via
key business indicators. Digital dashboards use visual, at-a-glance
displays of data pulled from disparate business systems to provide
warnings, action notices, next steps, and summaries of business

Exemplu de Digital
A "dashboard" pulls up everything the CEO needs to run the show


Crearea unui produs de consum, electronic sau pe mediu

scris special pentru un anumit utilizator.
Tipuri de personalizare
Pagini web sunt personalizate in functie de interesele unui
Customization schimbarile se fac doar un functie de date implicite,
precum obiecte cumparate sau pagini vizualicate (posibilitatea de a
modifica layout-ul paginii dupa dorinta)
Portal este realizata in functie de atributele unui utilizator / department,
arie functionala sau rol.

Motoare de cautare / Google

Disponibil doar pentru utilizatori autentificati
Personalizare la scara mare prin ponderarea unor factori: user history,
bookmarks, comportamentul comunitatii etc.

Publicitate cu target in functie de aria demografica sau interese

Materiale publicitare cani, tricouri, brelocuri,

Personalizarea de masa

Adaptarea produselor de catre o companie in concordanta cu

gusturile si preferintele utilizatorilor.
Customizare de masa da posibilitate clientilor sa creeze si sa
aleaga produse in functie de anumte specificatii, cu anumite limite
(Haag et al., Management Information Systems for the information
age: Third Ed., 2006, p.331)
Permite companiilor sa adapteze produsele (tricou de baseball)

Comert electronic: haine, CD-uri, muzica descarcata, design

grafic pentru site-uri
DELL calculatoare personalizate

Rule-based personalization
Rezultatul combinarii profilului utilizatorului (locatie
geografica, tip de dispozitiv, mecanism de acces, grupuri,
interesem preferinte) cu profilul continutului ( atribute
descriere, metadate structurale si administrative, variind
in functie de continut), totul bazat pe regului logice care
refelcta anumite criterii de relevanta, determinind in
acest fel calitatea experientei de personalizare.
Profilul utilizatorului este utilizat pentru a obtine
continutul potrivit in functie de context, controlul
personalizarii fiind dat atit utilizatorului cit si sistemului.
Este importanta pentru a expune continutul relevant /
news about new articles, links or events, matching the
user's interest or role, instead of waiting for the user to
accidentally find it.
Pentru a fi utilie, regulile si atributele utilizatorului trebuie
sa fie modificate, pentru a reflecta nevoile utilizatorului.

Personalizarea in functie de comportamentul
utilizatorului in sistem / cumparaturi, termeni cautai,
click-uri (Chia, 2002)
Sistemul creaza in mod dinamic un model al
utilizatorului, pe baza profilului utilizatorului; combina
si comportamentele altor utilizatori din sistem.
Modelul este utilizat pentru a
recomanda si
obtine informatii si servicii pentru utilizator.

Controlul personalizarii este detinut de sistem
calitatea personalizarii este data de proportia
interectiunii utilizatorului cu sistemul

Caracteristicile tipurilor de

Mai multe despre

(vedeti si link-urile externe de la sfirsitul

Content Management
Set de procese si tehnologii care suporta cilcul de viata
al informatiei digitale (continut, continut digital)
Continutul digital poate lua urmatoarele forme:
Text / documente
Fisiere multimedia / audio, video
Orice alt tip de fisier care are un ciclu de viata si necesita

Ciclul de viata al continutului digital consta din

urmatoarele faze:


CM proces colaborativ

Managementul continutului este un proces colaborativ care

consta din urmatoarele roluri si responsabilitati de baza:
Autor de continut - responsabil pentru crearea si editarea
Editor responsabil pentru aranjarea mesajului continutului,
modalitatea de transmitere, traducere si localizare;
Publisher - Responsabil pentru publicare continutului in
vederea utilizatorii;
Administrator responsabil pentru managementul permisiilor
de acces la foldere si fisiere (asignarea de drepturi la nivel de
utilizator sau grupuri);
Consumator persoana care citeste sau utilizeaza continutul in
forma finala/publicata.

Managementul versiunilor de documente autorii si editorii

pot avea nevoie sa restaureze versiuni mai vechi ale
produselor editate din diverse cauze (esecul procesului de
publicare/neaporbare, serie de editari indezirabile etc.)

CMS - Content management

Aplicatie pentru managementul continutului
Utilizat pentru
Partajarea continutului/documentelor intre utilizatori
Publicare pe web
Arhivarea documentelor

Poate include un proces de workflow

Forme ale CMS:
web content management system software pentru
managementul site-urilor web
Munca unei echipe de editare a unui ziar
workflow pentru publicarea unui articol
Document Management System

Web Content Management

Automated templates: soabloane care pot fi aplicate in mod
automat unui continut, creind un punct central din care se
poate modifica aspectul unui sablon
Easily editable content: continut separat de prezentare.
CMS contin facilitati de tip WYSIWYG pentru editare usoara
a continutului
Scalable feature sets facilitati pentru extinderea
facilitatilor sistemului
Web standards upgrades posiblitate de a publica continut
in noi formate web (XTHML, XML,)
Workflow management crearea de cicluri de sarcini
paralele sau in serie pentru gestionarea continutului (flux
de aprobari)
Document management solutie pentru managementul
intregului ciclu de viata al documentelor (creare, revizuire,
publicare, arhivare, distrugere)

Document Management
Aplicatie utilizata pentru urmarirea si
stocarea documentelor electronice/
imagini ale documentelor

Componente ale DMS

Ofera stocare, versionare, metadate, securitate, indexare si regasire de documente

Metadata stocate cu fiecare document data stocarii documentului, identitatea
utilizatorului, rezumat, cuvinte cheie. Poate fi integrat cu software OCR;
Integrare se incearca integrarea DMS direct in alte aplicatii, asftel incit sa nu se
paraseasca aplicatia uzuala, iar DMS sa fie doar depozitul in/din care se
salveaza/regasesc documente (integrare cu Office si aplicatii e-mail prin protocoale
Capturare captura de imagini ale documentelor sau transformare prin OCR
Indexare urmarirea documentelor, clasificare prin metadate, pentru regasire
Stocare locul de stocare, durata stocarii, migrarea de pe un mediu pe altul,
Regasirea cautare prin metadate

Enterprise Content
Oricare din strategiile si tehnologiile utilizate
pentru gestionarea capturii, stocarii, securitatii,
controlul reviziei, regasirii, distribuirii, pastrarii si
distrugerii documentelor la nivel de organizatie
Gestioneaza continut structurat si nestructurat
Recent trends in business and government
indicate that ECM is becoming a core investment
for organizations of all sizes, more immediately
tied to organizational goals than in the past:
increasingly more central to what an enterprise
does, and how it accomplishes its mission (AIIM
Industry Watch: State of the ECM Industry, "The ECM Association Moving from Why? To
How?: The Maturing of ECM Users". AIIM Association for Information and Image
Management international, Silver Springs, 2006.

Componentele traditionale

Document Management
Colaborare/ groupware
Web Content Management
Records Management
Workflow / Business Process
Management -

Xamp (apache, php, mysql)