Coman Cristina, Relatii publice - principii i strategii, Ed. Polirom, 2001.

Cap. 1 "Relaii publice - cadru general", (pag. 13 - 43)

2. Newsom Doug, Carrell Bob, Redactarea materialelor de relaii publice, Ed. Polirom, 2004.
Cap. 16 "Discursurile i alte tipuri de prezentare" (pag. 371 -381 si 395-397)
3. Newsom D., Van Slyke J., Kruckeberg D., Totul despre relaiile publice, Ed. Polirom, 2003.
Cap. 7 "Persuasiunea i teoriile comunicrii" (pag. 257 - 298)
4. Coman Cristina, Comunicarea de criz, Ed. Polirom, 2009.
Cap. 7 "Imaginea, identitatea, reputaia" (pag. 209 224)
5. Kotler, Ph., Armstrong G., Principles of Marketing, 14th ed., Pearson Prentice Hall, 2012.
Cap. 14 - Communicating customer value: integrated marketing communications strategy (p. 406-433)
Cap. 15 - Advertising and public relations (p. 434-461)
Cap. 16 - Personal selling and sales promotions (p. 462-493)
Cap. 17 - Direct and online marketing: building direct customer relationships (p. 494-525)