UN PROIECT

EXUBERANT,
ADOLESCENTIN I
INDIGNAT, ACEST
PORTOFOLIU dorete
transmiterea unui mesaj onest,
transparent i congruent cu
un design atrgtor.

DESIGNUL L-AM
REALIZAT UTILIZND
programul online,
M-am concentrat iniial pe
publicitate de tip ATL.
n urmtoarele pagini se
regsesc 3 exemple de printuri
pentru un Ciuca fictiv.

SLOGANUL ALES
PENTRU CIUCA nu are
legtur cu poziionarea
actual a acestui brand. n
realitate, Bere pentru vistori
consider c ar fi un slogan
potrivit mai degrab unei beri
noi pentru o generaie nou,
aceea a smartphone urilor i
reelelor sociale: generaia Y.

IDEEA DIN SPATELE

SLOGANULUI, al
printurilor, al ntregii campanii
fictive Ciuca este contrastul
dintre expresia cai verzi pe
perei - care poate fi utilizat
vizual foarte bine - i
personalitatea consumatorului
berii pentru vistori: vistor,
dar revoltat. Arogant, dar
accesibil, prietenos.

PROTAGONISTUL
CONSUMATOR DE BERE
PENTRU VISTORI TRECE
PRIN
scenarii apocaliptice, scenarii curente
i nu tocmai fictive prin care trece
romnul de azi. Dar n mijlocul lor i
permite s viseze, s se pun n
micare, s contagieze cu optimismul
lui i s fie ndrgostit.

MESAJUL
AVON ESTE
ACELA C
produselor lor, la fel
ca restul produselor
de nfrumuseare,
subliniaz
frumuseea care vine
din interior. Ce
conteaz este
mulumirea de sine
care d, o dat cu
valoarea n care
Avon crede, un
accent de strlucire.

FEMEIA AVON ESTE O

FEMEIE energic, modern.
Merge la sal, face fitness, face
zumba, face o abatere de la
norma ei strict, dar tie c va
gsi pe paginile pe care le
urmrete, trucurile ideale
pentru a fi ca nou a doua zi la
job.

LOREDANA E POTRIVIT
CA IMAGINE AVON
PENTRU targhetul actual al
brandului. E ca o punte ntre dou
generaii, se reinventeaz constant,
e efervescent i e mereu n vizor.
E constant i asociat cu
seriozitatea, dar i cu arta i cheful
de iesit n ora la sfrit de
sptmn.
A tot face i eu campanii cu
Loredana.

DEI E TENTANT S
TARGHETEZI PE TOAT
LUMEA, cnd reclama nu este
direcionat ctre un grup
specific, produsul n-o s fie la fel
de semnificativ i tentant. n plus,
consider c mai ales bncile,
trebuie s stea ct mai departe de
informaia stufoas i tradiional
marketat. ING i Transilvania
merg cel mai bine, din punctul
meu de vedere i restul ar trebui
s le urmeze exemplul.

POLIGLOIA UNETE... Romnia!

(I WISH)
De fapt poligloia mrete orizonturile.

Astfel, pentru urmtoarele pagini am

alctuit exemplul unui articol n limba
englez.

INTENTIONAL
BLANK PAGE

This year Santa will most certainly ring at

your door to deliver his gifts. With the winter
holiday season being around the corner and
the wonderland of virtual shopping being
24/7 open, the only limit you have when it
comes to enjoying your purchases this year is
hopefully - the one you set on your credit
card, otherwise the possibilities are limitless.

You know by now how the internet has

unquestionably changed the life for all of us.
From communication and culture, to
shopping and entertainment, the online world
has grown to help simplify our lives.
According to Internetlivestats, there are over
3 billion internet users in the world and
according to Invesps statistics, over 80% of
this total has used the internet to shop.
So how will this years holiday shopping look
like? The retailers are aware of the fast
growing popularity of the online shopping
strategy and why users might prefer it, so this
year retailers have pulled out their best
weapons to stand out in the battleground of
e-commerce. These weapons include
specificity of information and simplicity of
webpage layout, multiple size measurements
(clothing industry), fast shipping time, multiple

available payment types, good product

targeting, and without a doubt good
marketing to attract as many potential
customers.

We can clearly see why customers prefer

online shopping rather than the hustle of
traditional purchasing. Time and money
saving along with the possibility to compare
prices might be enough to take over the main
advantage physical stores have over the
online ones, which is to give the consumer
immediate possession of his wanted goods.

Buzzfeed adds reasons to online shopping by

touching on the more psychological aspects
involved in shopping, such as feeling judged,
feeling guilty, feeling pushed into making a
decision you are not ready for and eventually
ending up with an unwanted item. Sheknows
even comes up with 41 reasons to, as they
put it, Skip the mall & still get it all!

With the optimization of a faster page loading

and fast and intelligible information that ecommerce has undergone these past years,
Cosmopolitan is now able to even talk about
hacks you can apply to your online shopping
so that you can stay safe from virtual fraud

and just have that private, perfect online

shopping experience.

So there we go, retailers and consumers

alike, this is the online milieu of 2015s
holiday shopping. To sum it all up dear
consumer, heads up for those discounts and
user-friendly shopping sites and enjoy all the
best things winter holidays brings along: the
awkward family reunions and all those
Christmassy scents of cinnamon and fresh
pine, snow and sweet cold youre ever
nostalgic about.

TO BE
CONTINUED