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Globalizarea Economiei Şi Internaţionalizarea Afacerilor PDF
Globalizarea Economiei Şi Internaţionalizarea Afacerilor PDF
3/2009
Abstract Abstract
n condiiile lumii contemporane, In the conditions of contemporary world,
participarea activ la diviziunea internaional a the active participation in international division
muncii reprezint o component esenial a of labor is an essential component of the
procesului de dezvoltare a fiecrei ri. development process of each country.
n acest context comerul exterior, ca In this context the foreign trade, as a
ramur distinct a economiei naionale, reprezint distinct branch of the national economy is an
un factor important al creterii economice important factor of economic growth caused by
determinat de internaionalizarea afacerilor i the internationalization of business and
determinant pentru procesul de globalizare. determining for the process of globalization.
Pornind de la convingerea c dezvoltarea Starting from the belief that international
afacerilor internaionale tinde s devin o condiie business development tends to become a condition
de existen a firmelor, indiferent de mrimea sau of existence of firms, regardless of size or scope
domeniul de activitate, n prezenta lucrare voi of activity, in this paper I will address the
aborda aspecte teoretice privind globalizarea theoretical issues on globalization and
economiei i internaionalizarea afacerilor precum internationalization of the economy and business
i corespondena dintre stadiile internaionalizrii correspondence between the internationalization
i formele tranzaciilor internaionale. stages and the forms of international
transactions .
Cuvinte cheie: globalizarea economiei,
evoluia societii contemporane, economia Key words: economy globalization, the
mondial evolution of contemporary society, world
economy
1. Introducere
n condiiile lumii contemporane, 1. Introduction
participarea activ la diviziunea In the conditions of contemporary
internaional a muncii reprezint o world, the active participation in
component esenial a procesului de international division of labor is an
dezvoltare a fiecrei ri. essential component of the development
n acest context comerul exterior, process of each country.
ca ramur distinct a economiei naionale, In this context the foreign trade, as
reprezint un factor important al creterii a distinct branch of the national economy
economice determinat de is an important factor of economic growth
internaionalizarea afacerilor i determinant caused by the internationalization of
pentru procesul de globalizare. business and determining for the process
Dezvoltarea afacerilor internaionale of globalization.
tinde s devin o condiie de existen a International business development
firmelor, indiferent de mrime sau domeniu tends to become a condition of existence
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economice din zilele noastre reflect economic life today illustrate the process
procesul globalizrii5: of globalization13:
natura global a tiinei i the global nature of science
tehnologiei: chiar dac sursele principale and technology: even if the major sources
ale progresului tehnic sunt concentrate n of technical progress is concentrated in
lumea dezvoltat, cercetarea tiinific se the developed world, the scientific
bazeaz pe resurse globale, iar punerea n research is based on global resources, and
aplicare a tehnologiei vizeaz scopuri implementation of technology is focusing
globale; on global concerns;
marketingul global: strategia the global marketing:
de marketing a firmelor rspunde cerinelor marketing strategy of companies meet the
globalizrii i promoveaz acest proces requirements of globalization and promote
(mrcile universale, cocacolizarea this process ( universal brands of
consumului, cultura publicitii etc.); consumption such as "coca", culture of
sistemul financiar mondial: advertising etc.).
economia simbolic mondial se bazeaz the global financial system:
pe o reea care implic, la scar global, the world economy"symbolic" is based on
instituiile bancare i agenii pieei de a network involving, on a global scale, the
capital, organisme de reglementare banking institutions and capital market,
naionale, organismele financiare national regulatory bodies, international
internaionale etc.; financial bodies etc..;
infrastructura de comunicaii: the communications
progresul tehnic a permis perfecionarea infrastructure: technical progress has
sistemelor de comunicaii materiale allowed the improvement of
(transporturi), realizarea unei acoperiri communications materials (transport), the
mass-media la scar mondial (exemplu: coverage of the media world (eg CNN)
CNN) i mai ales, instituirea unei reele and, especially, the establishment of a
globale de transmitere/recepie a global network of transmission / reception
informaiilor (exemplu: Internet); of information (eg Internet );
cadrul instituional mondial: o The worldwide institutional
serie de organizaii de natur frame: some kind of governmental
guvernamental (sistemul ONU) sau organizations (UN system) or
nonguvernamental (ONG) promoveaz nongovernmental (NGO) promoting
dezbaterile i aciunile care privesc debates and actions regarding global
problematica global: poluarea, issues: pollution, crime, under-
criminalitatea, subdezvoltarea etc. development etc.
Participarea statelor lumii la The world states participation in
sistemul economic mondial reprezint the economic world system is the inside
condiia intinsec a progresului i evoluiei condition of development and progress of
civilizaiei secolului XXI, aceasta devenind civilization of the XXI century, it became
astfel, parte integrant a unei economii so, integral part to a global economy
globale tot mai unitare. increasingly uniform.
Globalizarea economic reprezint o Economic globalization is a
integrare treptat a economiilor naionale gradual integration of national economies
ntr-un proces care continu s diminueze in a process that continues to diminish the
importana granielor pentru derularea importance of boundaries for the
activitilor economice. development of economic activities.
Extinderea pe plan mondial a Expanding to world level of
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Tabelul 1
Stadiile internaionalizrii i formele de tranzacii internaionale
Tabel 1
Internationalization stages and forms of international transactions
Tot mai multe ntreprinderi adopt, More and more companies adopt at
n prezent, strategii de afaceri care vizeaz present business strategies directly aimed
direct piaa mondial n ansamblu, at the world market as a whole, business
dezvoltarea afacerilor pe plan internaional development worldwide becoming an
devenind un imperativ al progresului i imperative of progress and evolution of
evoluiei mediului economic. the economic environment.
Cu toate acestea putem afirma c However we can say that the
internaionalizarea afacerilor i internationalization of business and
globalizarea economiei afecteaz globalization of the economy affect the
dezvoltarea entitilor n dublu sens, expansion of entities in double purpose,
respectiv: namely:
pe de o parte, pentru first, for performance firms,
ntreprinderile performante, fenomenul the phenomenom opens the challenge to
deschide provocarea de a aborda piaa approach the external market through
extern prin valorificarea unor avantaje capitalization of the comparative
comparative; advantages;
pe de alt parte, prin on the other hand, by
concurena realizat prin importuri sau competition achieved through imports or
implantri efectuate pe plan local de ctre implantation performed locally by
firmele transnaionale, fenomenul poate transnational companies, the phenomenom
reprezenta pentru multe ntreprinderi o can be for many enterprises a threat.
ameninare.
4. Conclusions
4. Concluzii The development of international
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