ABC Trenduri

DEFINITII? O perspectiva sociala

Social trends can be defined as any type of

activity that is participated in by society as a
whole. Trends can be long-lasting or short-lived

Facebook and Twitter introduced a new social trend by

introducing a new way to connect with people from far and
near. Social networking began a long-lasting type of social
trend unlike some shorter-lived trends like tennis shoes with
built-in roller blades and disco music.
Social trends are constantly changing, and many companies
use their ability to anticipate the social change as part of their
DEFINITII? O perspectiva financiara

A market trend is a perceived tendency of

financial markets to move in a particular direction
over time.[1] These trends are classified as secular for
long time frames, primary for medium time frames,
and secondary for short time frames.[2] Traders
attempt to identify market trends using
technical analysis, a framework which characterizes
market trends as predictable price tendencies within
the market when price reaches support and resistance
levels, varying over time.
A trend can only be determined in hindsight, since at
Treaba noastra cu tredurile?

s descoperim trendurile nainte de a se

instala,
pleac ntotdauna din megatrend-uri care
sunt adnc nrdcinate n societate i
cultur i persist pe termen lung.
4 FORCES OF CHANGE

Atunci cnd vorbim despre a seta un trend, vorbim

despre a aduce o schimbare - Trends reflect how
society reacts to changes.. Din aceast perspectiv,
avem 4 forces of change:

Resourcess ceea ce folosim pentru a produce

schimbarea
Technology modul n care folosim resursele
Treaba noastra cu tredurile?

Aa cum spuneam anterior, avem mai multe tipuri de

trenduri, majoritatea fiind ntr-o relaie de co-
dependen:

Megatrend long-term trends, de care spuneam c

sunt nrdcinate n cultur & societate i persist de-a
lungul anilor
Trend mid-term i deriv din megatrend-uri
Mictrotrend short-term
Treaba noastra cu tredurile?

Mai mult de-att, am transpus ntr-o schem procesul

efectiv prin care putem seta un trend:
Starting pack for building the trend: Practical Benefit
(trebuie s ne ajute, s ne mbunteasc viaa ntr-un
fel sau altul) + Identity Benefit (despre cum te face s
te simi pe tine, ca i consumator/trendfollower)
Step two: turn the Practical Benefit & Identity Benefit
into a Story
Final step: Social Distribution, cu 2 componente la fel
de importante Trendsetters (influencers care l pot
Treaba noastra cu tredurile?

i pe final, la fel de important este s tim exact i entitile

implicate de-a lungul procesului de consolidare a unui trends
i ce rol are de fapt fiecare:
Innovators cei care dezvolt coninutul propriu-zis al
trendului, Pacienii 0 (arhiteci/designer/antreprenori etc.)
Early adopters fun fact, aici suntem chiar noi, industriile de
comunicare care prelum coninutul inovatorilor i ncepem s
l conturm ca fiind trenduri
Early mainstream cei care ncep s rspndeasc
trendurile, mostly influencers
Late mainstream most of our consumers, publicul larg
Treaba noastra cu tredurile?

Tips?
Start to research megatrends,
identify upcoming trends
& sell them to your clients before the
industry itself does it
J
Mai multe referinte

http://pestleanalysis.com/social-factors-
affecting-business/
Multumim!