Documente Academic
Documente Profesional
Documente Cultură
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Copyright ProUniversitariaPublishing House, 2013
No part of this publication may be reproduced without the prior written permission of the
ProUniversitariaPublishing House.
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Content
INTRODUCTION................................................................................................................................... 4
Unit 1 ...................................................................................................................................................... 8
Unit 2 .................................................................................................................................................... 18
Unit 3 .................................................................................................................................................... 29
Unit 4 .................................................................................................................................................... 39
Unit 5 .................................................................................................................................................... 51
Unit 6 .................................................................................................................................................... 65
Unit 7 .................................................................................................................................................... 77
Unit 8 .................................................................................................................................................... 91
Unit 9 .................................................................................................................................................. 104
Unit 10 ................................................................................................................................................ 117
Unit 11 ................................................................................................................................................ 130
Unit 12 ................................................................................................................................................ 143
Unit 13 ................................................................................................................................................ 153
Unit 14 ................................................................................................................................................ 165
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INTRODUCERE
OBIECTIVE
COMPETENTE
1.Cunoaştereşiînţelegere(cunoaştereaşiutilizareaadecvată a noţiunilorspecificedisciplinei)
generalizareaşiparticularizareaanumitorconceptecaracteristicecontextului economic
naţional, darşiceluiinternaţional;
argumentareaunorenunţuri ;
identificarea, princitirerapidă, de informaţii / detaliispecificedintr-un text mai lung,
învederearezolvăriiuneisarcini de lucru;
corelarea, înmodcoerent, a mai multorinformaţiidin diverse părţialeunuitext/ din texte
diferite,pentru a rezolva o sarcină de lucru.
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3. Instrumental-aplicative(proiectarea, conducereaşievaluareaactivităţilor practice specifice;
utilizareaunormetode, tehnicişi instrumente de investigareşi de aplicare)
capacitatea de a transpuneînpracticăcunoştinţeledobânditeîncadrulcursului;
capacitatea de a se exprima fluent îndiferite contexte (atâtînscris, cât mai ales oral)
relevantepentrudomeniuleconomic.
4.Atitudinale(manifestareauneiatitudinipozitiveşiresponsabilefaţă de domeniulştiinţific /
cultivareaunuimediuştiinţificcentratpevalorişirelaţiidemocratice / promovareaunuisistem de valori
culturale, morale şicivice / valorificareaoptimăşicreativă a propriuluipotenţialînactivităţileştiinţifice /
implicareaîndezvoltareainstituţionalăşiînpromovareainovaţiilorştiinţifice / angajareaînrelaţii de
parteneriatcualtepersoane / instituţiicuresponsabilităţisimilare / participarea la
propriadezvoltareprofesională )
Cursul dispune de manual scris, supus studiului individual al studenţilor, precum şi de material
publicat pe Internet sub formă de sinteze, teste de autoevaluare, aplicaţii, necesare întregirii cunoştinţelor
practice şi teoretice în domeniul studiat. Folosirea echipamentelor audio-vizuale, precum şi a unor
strategii educaţionale moderne care încurajează participarea activă a studenţilor ajută la eficientizarea
însuşirii noţiunilor predate şi abilităţilor dobândite. Activităţitutoriale se pot desfăşuradupăurmătorul plan
tematic, conformprogramuluifiecăreigrupe:
Structuracursului
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Unit 8 Opening a meeting/ Introducing yourself at a meeting
Unit 9 Moving through the agenda and summarizing the discussion/
Opening a videoconference
Unit 10 Keeping the discussion on track/ Coping with strong disagreement
Unit 11 Dealing fairly and sensitively with difficult issues/Taking part in a
brainstorming meeting
Unit 12 Reporting back to the client/ Ending a meeting
Unit 13 A formal board meeting/ Writing the minutes/ Monitoring action and
evaluating meetings
Unit 14 Written Examination
Teme
1. Realizarea unor prezentări pe diferite teme de interes profesional . (Mid-term test/ 2 ore)
2. Redactareadiferitordocumente de corespondenţă de afaceri (Final test/ 2 ore)
Bibliografieobligatorie:
Evaluare:
Studentul este evaluat atât pe parcurs, cât şi în orele special dedicate evaluării. La sfârşitul
semestrului va susţine o proba scrisă.
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ENGLISH FOR BUSINESS COMMUNICATION
Unit 1
Types of meetings.Building a relationship
1.1. Introduction
1.2. Objectives and skills – allocated time (2 ore)
1.3. The content of the unit
1.3.1. Theory: Culture in international business
1.3.2. Types of meetings
1.4. Self- assessment
1.1 Introduction
Motto: Arguments over grammar and style are often as fierce as those over IBM versus
Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs.
Jack Lynch (http://www.developingteachers.com/quotes/q1.htm)
Communication is not necessarily a complex concept, but a function representative for all
types of human interaction. Despite the continued improvement of the human condition upon
which our effective conduct of communication interactions depends, we’re often perplexed by
our frequent inability to encode, transmit and decode even the simplest messages, either
interpersonally or through the multifarious mass-media channels. Communication between and
among individuals, organizations and states has increased fast in volume and frequency but not
necessarily in effectiveness. The key to successful intercultural communication is to anticipate
the right balance between shared and different cultural behavior and the avoidance of
ethnocentrism.
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Cultural differencesmean more than meetings, greeting and gift giving in international
business. Cultural issues regarding punctuality, space orientation, power relationship, dealing
with conflict, body language, and whether a culture is seen as individualistic or collectivist or
not, all can have a positive or negative impact on the success of an international business.
Culture is known to change over time and is subject to internal and external influences such as
economic change, borrowing and adapting from other cultures. Raising awareness of cultural
issues directly impacts the success and profitability of a business. Therefore, building cultural
competence in a workforce is imperative when doing business on global basis.
1.2. 1 understand the need for considering international communication and cultural
diversity in connection with socialising skills
1.2. 2 describe the key intercultural words and concepts
1.2. 3 stress the importance of the culture in international business
Skills of Unit 1:
Students will
- understand the need for considering international communication and cultural diversity in
connection with socialising skills
- describe the key intercultural words and concepts
- stress the importance of the culture in international business
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1.3 The content of the unit
Meaning various things,‘culture‘ is a difficult word to define. Have a look at the examples of
culture in the box and discuss which ones are relevant to doing business internationally
1.3.1 A.Doing business in a foreign culture has been labelled as dealing with people in a world
‘turned upside down’. Suppose that you have to live and work in a culture very different
from your own, what would you find more challenging about it?
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B.Relying on your life experience and knowledge complete the following table with the
terms in the box.1
ETHNICITY RACE
An ethnic group comprises people who Refers to a population of human beings
identify with each other on the grounds of who share (4)… and genetic features.
common (3)… and ancestry.
It substitutes for shared history and (4)….. The characteristics taken into account when
Members of ethnic groups define establishing belonging to a certain race are
themselves, but are also classified by (6)… and genetic.
stereotypes of mainstream groups. This
often leads to a (5)… behaviour.
History has witnessed multifarious (7)… Racial (8)…is still a predicament with
between ethnic groups rooted in ideological which many people around the world
differences. cope.
C. Culture in terms of business is often defined as “the way we do things round here.”
Look at the table below and match the terms with their definition, then try to identify
the communication difficulties that one might have with people from other countries
as a consequence of “acting differently.”
Terms Definitions
1. culture a. how successfully an individual can
communicate with members of other
groups
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Adapted from Lucia-MihaelaGrosu’sEthnicity in Cultural Studies, pp.35-38, (Roxana-ElisabetaMarinescu, Irina David, Lucia-
MihaelaGrosu, Cultural Studies, Bucharest: ASE Publishing House, 2013. ISBN 978-606-505-725-8).
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2. intercultural communication b. communication between members of
a different groups, such as nations or
professions
3. values c. the increase of trade around the
world, mainly by large multinational
companies trading goods in many
corners of the world
4. reconciliation d. the standards, beliefs and customs of
a group
5. intercultural competence e. fixed prejudgements somebody has
about members of another group
6. realisation f. how competent a person is at
realising the actions necessary to
implement the reconciliation of
cultural differences
7. globalisation g. something that is frequently done-
often as a tradition, custom or habit
8. recognition h. how respectful a person is about
cultural differences
9. stereotypes i. how competent a person is bringing
together cultural differences
10. respect j. beliefs of a group (either deeply or
unconsciously held)
11. practices k. how competent a person is at
noticing cultural differences in
different context
a. Some cultures rely less on meetings, and in some countries top managers often make
decisions without consulting or telling other members of staff. What is it like in your
country? Do all workers contribute with their own ideas to the way their company is
run?
b. Make up seven phone conversations using the information you have below. Pay
attention to the characters you are given and establish who is the caller and who is the
receiver.
Patrick Husk: Company President, Omega International (soft skill training company)
Ann Smith: Managing Director, Omega International
Patty Brown: Project manager, Omega International
Saul Greene: Design manager, Omega International
Tim Bosky: IT manager, SOFTcom
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a b.
Staff Training Day
(New Software) Team Meeting (logo IGP
Seminar Room Products) Thursday
Sometime in July
morning
c. d.
Videoconference.Friday?
Participants.
Brainstorming meeting
Patrick Husk, president (Website revamp!!!)
Ann Smith, managing Wednesday
director
Sandra Kulak (PA- minutes)
Board members
Brianna Pollok
Jean Barth
Oscar Rimsky
e. f.
Susan Surrender Appraisal
g.
Progress meeting
with design team
(Business Spanish
book) Tuesday?
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c. First read the descriptions and then, fill in the table with the number of the correct
description
1. I was ringing to try and fix up a. brainstorm ideas for the website.
2. Now before we start, I’d like to b. day on the new software.
make a few general points
3. I was thinking of setting up a c. a videoconference.
meeting to
4. Do you think we could fix a date d. regarding the our focus group meeting.
for your
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5. We need to decide on the date e. annual appraisal?
6. Is it possible to discuss the new f. at our next team meeting ?
logo
7. I’m just calling about organizing g. of the annual general meeting
8. We should organize a training h. progress meeting
a. I was ringing to try and fix ....the next progress meeting with the design team for the
Business Greek book project.
b. Mrs. Stuart has just called ....your appraisal next week.
c. Could we discuss that .... the next meeting?
d. I am finalizing the company calendar this week and we really need to decide .... the final
date of the annual general meeting.
e. She will put you ....right now.
f. Mr. Skunk would like to arrange a meeting.... members of the R&D department.
g. If I recall correctly we opted.... the second or the third week in November.
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c. Collateral acts as guarantee/ mortgage for the bank.
d. Commercial banks offer loans/ overdrafts that are lent for a fixed period.
1.4 Self- assessment. Complete the mind map with different types of meeting adding particular
features.
Types of
meetings
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Test (Over to you)
Prepare answers to these questions:
1. How often do you go to meetings in English or other language?
2. What type of meetings do you go to in English/other language and in your own language?
Bibliography:
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Unit 2
2.1. Introduction
2.2. Objectives and skills – allocated time (3 hours)
2.3. The content of the unit
2.3.1. Theory: Cross cultural understanding
2.3.2. Inviting, and accepting or declining
2.4. Self- assessment
2.1 Introduction
Motto: “Embracing diversity is one adventure after another, opening new paths of
discovery that connect an understanding to caring, listening, and sharing with others who
are different than ourselves.”
April Holland (http://www.ccpa-accp.ca/blog/?p=775)
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and then to discuss some of the key concepts associated with cultural analysis. It is essentially to
understand how cultural factors affect cross-cultural communication, as well as the
management’s responsibility in bridging cultures through certain strategies meant to overcome
the cross-cultural problems.
Every culture in this world promotes such phenomena as authority, bureaucracy,
creativity, good fellowship/ leadership, correctness and reliability in different ways.
Consequently, the fact that we use the same words to describe them highlights our lack of
awareness that our cultural bigotry and our conventional attitude may not be appropriate, or
shared. (Bruckmann, Business Communication, FonsTrompeenaars, Riding the Waves of
Culture)
2.2. 1 define basic cross-cultural concepts (in context simulation) and explain how cultural
differences can be analysed and compared;
2.2. 2 identify differences in cultural background that can affect communication in the
workplace;
2.2. 3 identify possible strategies that may overcome intercultural communication
barriers
2.2.4explainthe way in which management strategies can bridge cultural gaps through
effectivetraining and practices;
Skills of Unit 1:
Students will
- explain the basic cross-cultural concepts (in context simulation)and how cultural differences
can be analysed and compared;
-identify differences in cultural background that can affect communication in the
workplace;
- identify differences in cultural background that can affect communication in the
workplace;
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- explain the way in which management strategies can bridge cultural gaps through
effectivetraining and practices
2.2.4
2.3.1 The following text is about cultural diversity. Read it through once and decide which of
the three statements (A, B, or C) given below the extract offers the most accurate summary.
A stereotype is defined as a generalization about a group of people based upon their group
membership. As some theoreticians assert to stereotype is to assign identical characteristics to
any person in a group, regardless of the actual variation among members of that group.
According to certainformer researchesthe stereotypical beliefs are rigid, unresponsive to reality,
and generally resistant to change. Yet, according to more recent studies, the specific context
influences whether or how far people make stereotyped judgements.
Many stereotypes are known to have been very stable over time, but that may reflect a stable
social context rather than the stereotypes being ‘fixed’ cognitive structures. If we consider
Oakes’s research on the Australian students’ perceptions of their own national stereotype, we
remark thatthey remained much the same between 1992 and 1996, including characteristics such
as being happy-go-lucky, pleasure-loving, sportsmanlike and talkative. A major change came in
1997 when some characteristics disappeared (such as being sportsmanlike); thus, the stereotype
became less positive and more complex; and there was much less agreement. These changes
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appeared to have generated broader changes in Australian society,such as the division of the
population as a result of political changes, with visible impact on intergroup relations.
When stereotypes are applied to cultures, they usually turn into overgeneralization about
some characteristic of that group. For example, Italians are perceived as emotional and noisy
while the British and the German are seen as unemotional. On the one hand,we remark that
certainbehaviours have a greater value and frequency, in some cultures than others, but it is still
wrong to overgeneralize. While the British may value an unemotional ‘stiff upper lip’ attitude, it
is dangerousto characterize all or most British people as unemotional. This is particularly so
when one cultural group does not value the characteristic attributed to another. (Adapted from
Bruckmann’sBusiness Communication- An Introduction)
2.3.2 What are the common stereotypes of the different cultural groups in the workforce in
your region? How do these stereotypes affect relations between members of different groups?
How are these stereotypes reinforced by local/national media?
2.3. 3 Considering your life experience and knowledge complete the following table with the
terms in the box.
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- Individual perceptions become (4) ............... and (5) ...........................;
- Much more attention is paid to (6) ................... to group norms;
- Obvious temptation to embrace a more authoritarian (7) ........................;
- Possible conflict as a result of discriminatory and (8) ............................. behaviour;
- High/ relative degree of discrimination at every available (9)....................;
- The climate of (10) ................ affects communication as a result of suspicion.
Arranging a Meeting
2.3.1 A. Read the conversation below, in which Mark Sulky from Omega International
tries to arrange a progress meeting with Patty Brown and the design team. Then
decide which spaces (1-7) the questions below (a-g) fit into:
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6. Is there any chance .......
7. What about a ............
8. Could we organize a conference ........
_________________________________________________________________
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E. Put the sentences into the correct order to make two conversations about
arranging meetings.
Conversation A
Conversation B
1. Businesspeople are sending more e-mail messages than ever before,that’s why writing skills
are increasingly important.
_______________
2. A network security workshop next month in Seattle, Washington will help our firm learn
techniques for keeping our network safe.
________________
3. In it’s latest online announcement, our Information TechnologyDepartment said that even the
best-protected information sometimesis lost, erased, or corrupted.
_______________
4. Louis and I certainly appreciate your taking our calls for us when heand me are away from the
office.
________________
5. A summary of all of our clients’ comments for the past month were given to the manager and
her last week.
________________
6. Every field employee, as well as every manager and department head,are eligible for tuition
reimbursement.
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_________________
7. For you Mr. Johnson, we have a one-year subscription to The Wall Street Journal.
_________________
8. I plan to go to law school after i complete my undergraduate degree.
________________
9. We couldn’t barely believe that our colleagues agreed to the plan.
________________
10. In the spring Kathy took courses in history, English, and management.
_________________
(Business English, MEGUFFEY)
e. If you want to be paid more interest, choose to have a current account/ savings
account.
f. To carry foreign currency is safer/ less safe than to have traveller’s cheques.
g. Collateral acts as guarantee/ mortgage for the bank.
h. Commercial banks offer loans/ overdrafts that are lent for a fixed period.
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2.4 Self- assessment.
b. Interview other colleagues about arranging meetings. Make a note of their answers
and report back your findings.
Example: I have interviewed four colleagues. They all make a phone call in
English to organize a meeting about once a month. The most common type of
meeting is .......
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Unit 1. Useful language
a. The cigarette lighter company had to pay $2m ................ when one of its lighters exploded
and burnt the victim.
b. On receipt of the goods you should declare any ...................... to the insurance company.
c. They ..................... second- hand cars and lorries.
d. She was awarded ............. of $ 500,000 for wrongful dismissal.
e. I’m sorry to keep you waiting, but the Finance Manager will ............... your enquiry when
she gets back.
f. We refuse to .................firms that dont’t allow us to trade an open account.
g. I always leave him to .................... the paperwork.
h. The offer of cheap financing enabled us to clinch the .................and get the contact.
i. I think even a small concession would allow us to ..................... .
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Test (Over to you)
3. Try to complete the dialogue below imagining that you arrange a meeting with an
English client.
......................................................................................................................................................
................................................................................................................................................
I’m tied up at the end of the week. What about next Monday?
.................................................................................................................................................
.................................................................................................................................................
................................................................................................................................................
...............................................................................................................................................
Bibliography:
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Unit 3
Writing emails in preparation for meetings
3.1 Introduction
3.2 Objectives and skills – allocated time (2 ore)
3.3 The content of the unit
3.3.1Writing emailsfor various purposes
3.3.2Writing styles
3.4 Self- assessment
3.1 Introduction
Writing style is something that is extremely personal. It involves your own experience
and your own language skills to write in a particularly individual way. The best way to
improve your writing style- in English, as in any language- is probably to read as widely as
possible and then to experiment with your writing.
According to some practitioners writing English for business today is highly unlikely to be
the same as the writing people were taught at school or university: thesimilarities often end
up with punctuation and grammar.
It is important to understand how to writecorrectly, how spelling, punctuation and grammar
matter. It’s impossible to get to the next phase in one’s career – the ‘pitching’ phase –
without getting the basics right.
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3.2 Objectives and skills – allocated time (2 ore)
3.2. 1 understand the importance of writing efficient emails in preparation for meetings;
3.2. 2 identify the characteristics of business emails (formal/ informal style);
3.2. 3 present an opinion convincingly;
3.2.4 make the writing style interesting and effective.
Skills of Unit 1:
Students will
- understand the need for writing efficient emails in preparation for meetings;
- identify the characteristics of business emails (formal/ informal style);
- present their opinion convincingly;
-make their writing style interesting and effective.
3.3.1 Read the following four emails (A-D) and write the correct letter next to the
explanatory sentences (1- 8). Which email(s) ....
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3. is about a meeting for company shareholders? _____________
4. is about a meeting for sharing ideas? ____________
5. are about staff development?_________
6. is sent to more than one person?______________
7. is a request for a list of completed aims? ____________
8. mentions booking accommodation? ________________
A.
To: Omega International Centre Owners
From: Ann Smith , Managing Director
Subject: AGM
Dear colleagues,
I trust you are all well. Please find here with a brief note for you diaries. I detail below the
latest information about this year’s Omega International Annual General Meeting.
Date and Time: 12th November 10.00 to 16.00
Venue: Four Seasons Hotel Prague
We have negotiated special rates for Delta International delegates, including family
members. Please make all bookings through my PA, Keira Stacey, who can provide further
information. As in previous years, I would advise making an early reservation to ensure
accommodation.
I will send an agenda and details of the social programme nearer the time. I look forward to
seeing you and your families again in the near future.
With best regards.
Yours sincerely,
Ann Smith
B.
To: Omega International Centre Owners
From: Shauna Singh , Business Improvement Dept.
Subject: A meeting with Gameland
Ann,
Look, I know you’re tied up with Sony Pictures right now, but I’ve finally managed to get a
meeting with the guys from Gameland at their head office in Chicago. It was like getting an
appointment with god! Frankly, I think it’s a real future of this company. Can you fly out and
join me in the USA the week after next?
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C.
To: annsmith@omegainternational.com
From: Saul Greene, Design manager
Subject: Brainstorming meeting
Attachment: Competitors’ websites
Hi Ann,
I’m looking forward to our meeting next week. I’m pleased that we’ve set aside time to
discuss the website. Please find attached a list of the features of some of our competitors.
I’ve thought it could be a good starting point for our brainstorming meeting.
All the best,
Saul
D.
To: Omega International Centre Owners
From: Tim Bosky, IT manager, SOFTcom
Subject: Software Training
Dear Jenny,
It was good to speak the other day. I think we covered a lot of ground in a short time.
As discussed, I and one of our engineers will lead the training day for your designers using
our new publishing software. I’ll send copies of the software next week with some initial
tasks for the designers to try out before the day.
I look forward to seeing you on the 15th July.
Best wishes,
Tim Bosky, SOFTcom
E.
To: Patrick Husk
From: Hanna Fischer, estate manager director
Subject: Do we have the go-ahead?
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of our old film studios in Berlin. I know you were hoping to finalise the purchase of the
Baumann Studio before making a final decision, but the current offer from Film Forum is
really very reasonable and I don’t think I can put them off much longer. I’ve promised them
a firm answer on Monday. What shall I say?
Best,
Hanna
Complete the table with the underlined words and phrases from the emails in 1.
Formal Informal
Read these people ideas about writing emails and then, complete sentences 1-6 below
with the first name of the correct person.
a. Tina Rays : My opinion is that people should write a short but very clear message in
the subject line. It’s easier for the reader to get the key point of one’s message the
moments he opens the mail. Besides, the reader can also quickly find the mail again if
necessary. Sometimes, the subject line is left blank, which is not very professional.
b. Marian Stacey: I think that many people send emails without checking them first.
This may cause embarrassing misunderstandings. I always proofread what I’ve
written and always have one last look before pressing ‘send’. I am caution on sending
very private messages because it’s easy for the person receiving it to forward it to
somebody else by mistake.
c. Irene Stoll: When writing emails, the most important thing is to make the lines easy to
read. Using headings and a very clear font is preferable. I also underline key words or
phrases. I never forget to use paragraphs to separate key points.
33
d. Joshua Kanga: I am for “ to be as brief as possible”. I think it’s good as well if the
reader can reply with just yes or no answers. So I never write questions like : “Can
you give me an idea of what you think about possible dates? ” I always write short
questions such as : “How about Friday at 9am for the meeting?”
e. Shauna Badami: When writing emails, I prefer to be formal. I like to make them fun –
even when working with business issues. I write in a chatty way as if I were speaking
to that person. I also use symbols to liven things up a bit. Sometimes, I write key
words in capital letters, but not everybody likes it.
In the following sentences, you will find faulty grammar, punctuation, capitalization, and number
expression. For each sentence underline any error. Then write a corrected form in the space
provided. If you must add punctuation, also show the word that appears immediately before the
necessary punctuation mark. Each sentence contains one error.
1. Please collect all of the graduates names and e-mail addresses so that ………………
we can keep them informed of job opportunities.
2. Either Jimbo or she will be working overtime on the next two Friday’s. ………………
3. Of the forty-six orders placed by customers last week, only 9 were ………………
filled on time.
4. If you expect a three-week vacation, you must speak to the Manager ………………
immediately.
5. You should have saw the warehouse before its contents were moved ………………
to 39th Street.
6. Your job interview with the manager and her will last for a hour. ………………
7. Before her trip to the East last summer, my mother bought an ………………
Olympus Camera.
8. We need only 20 44-cent postage stamps to finish the mailing. ………………
9. Your account is now 90 days overdue, therefore, we are submitting ………………
it to an agency for collection.
10. We feel badly about your missing the deadline, but the application ………………
has been lying on your desk for 15 days.
11.The obsession with shared price forces managers to come up with ………………
instant solutions which often don't work.
12.Mr. Weston told analysts that Loblaw has “fabulous” opportunities ……………...
to expand in Western Canada with minimum risky.
34
The customers’ deposits are liabilities because the money is owed (a) ......... someone else. Banks
have to keep a certain percentage(b) ....... their assets as reserves (c) ....... borrowers who want to
withdraw their money, which is known (d)...... the reserve requirements. For instance, if the
reserve requirement is 10%, a bank that receives a £ 100 deposit can lend £ 90 (e).... it. If the
borrower spends the money and writes a cheque (f) .....someone who deposits the £ 90, the bank
receiving that deposit can lend £ 81. The bank system could increase the first deposit of £ 100 up
to about £ 1,000. Subsequently, it creates credit (g) .....almost £ 900.
a. Banks also ............. ...........because the money they lend is usually spent and so
transferred to another bank account.
b. Our products for ................. ................. include business overdrafts, loan repayments that
reflect your cash flow, and commercial mortgages.
c. Our local branch managers are encouraged to help local business and are authorized to
.......... .......... and overdrafts.
d. If you depend on an instant access to all your money, then you need a ............. ................
e. We offer standardized loans: you can be sure you won’t get less favourable terms and
.....than our other .............. .............
f. Banks have to find a balance between ....... and different ............
35
Find verbs that can be used to make word combinations with the nouns below, then
use some of them to complete the sentences below.
..................... ........................
money products
......................... .........................
.
................... yield
a. Also, inappropriate comparison drugs may be used in these trials, skewing findings in
favour of the tested ............. .
b. Banks rigorously study the financial situation of a company to ............ the risk
involved in lending it money.
c. With standardized products, all customers are ........the same interest rate.
d. Banks are expected to know from experience how much cash to keep in their reserves
for customers who want to ......... it.
e. Banks always need liquidity so they can’t ...... all their money in loans with long
maturities.
f. Banks make a profit by ......... a higher rate of interest to borrowers than they pay to
depositors.
g. A company whose name doesn't in the slightest way...........its product is one of my
perennial favourites - Apple.
h. Banks have to ...... yield (how much money a loan pays) and risk.
36
3.4 Self- assessment. Write your own opinion about emails, using the comments in 3.3.3
37
Test (Over to you)
4. Look at some bank websites from your country. Which bank offers the best rates to
borrowers and lenders? Write an email to bank employee asking details about a personal
loan.
Bibliography:
38
Unit 4
Confirming and rescheduling meetings
4.1. Introduction
4.2. Objectives and skills – allocated time (2 ore)
4.3. The content of the unit
4.3.1. ‘Culture’of Meetings
4.3.2. Organizing meetings
4.4. Self- assessment
4.1 Introduction
Motto: Meetings, clearly, can take place anywhere, and wouldn't it be nice to
see your coworkers lounging on the grass with their shoes off?
Tom Hodgkinson2
If the previous unit highlighted the way in which emails may be used to plan meetings, Unit
4 focuses on the combination of emails and verbal communication to change arrangements.
The proper etiquette for a business meeting requires respect among meeting participants,
punctuality, and an atmosphere of cooperation. According to certain business experts a lack of
etiquette and poor planning are two of the main reasons why many business meetings fail.
Subsequently, the need to teach employees business meeting etiquette comes as a priority to
ensure that business's meetings are effective.
Global minds have been confronted with cultural differences at some point, which often
leads to amusing misunderstandings. On the other hand, cultural differences may also have a
serious impact on people’s careers. From this point of view, touching particular guidelines to
avoid cultural conflicts at work and leave a good impression is worth observing.
2
http://www.brainyquote.com/quotes/keywords/meetings.html#ymhzlDZTmm0I26go.99
39
4.2 Objectives and competencies – allocated time (2 ore)
Skills of Unit 4:
Students will
- understand the need for considering the culture of meetings ;
- identify certain contexts regarding the reschedule/ confirmation of meetings;
- create real-life scenario matching to the topic of the unit;
- develop speaking skills
4.3.1 A. Identify any professional or business contact you have with other countries and
think about any conventions that are different to those in your country and may
affect your dealing with people from these countries. You might consider the
following ones:
socialising, the relationship between work and pleasure or family and work, dress code,
conventions regarding alcohol and food,eye contact, shaking hands, gestures, humour,
family matters.
40
B. Read the statistics below and consider the points made about phone calls at
work.
C. Relying on your life experience and knowledge answer the questions below:
a. What percentage of your time at work do you spend on the phone or to write/
reply emails?
b. How many of the calls/ email replies are essential?
c. Could you not answer the phone?/ Could you postpone email replies?
However, when you do it, is it:
41
- force of habit (the phone rings you pick it up or you drink your morning coffee
while checking emails);
- out of curiosity (some good news for a change);
- relief (it could be something less boring than your current task)
E. Make phrases which start with if . Use the words from the box below.
42
Possible Would not too busy can
If .....
____________________________________________________________
You ___________________________________________________________
You ___________________________________________________
You’re_____________________________________________________
You’ve _________________________________________________
You’ve__________________________________________________
It’s ________________________________________________________
October______________________________________
27 Monday____________________________________
28 Tuesday____________________________________
29 Wednesday__________________________________
30 Thursday____________________________________
31 Friday______________________________________
1Saturday_____________________________________
2 Sunday______________________________________
43
1. Let a note of the date and the time at 10 o’clock.
before
2. Can I check me just meeting with I forget.
3. So we’ll you on Wednesday at four o’clock in OK?
your office
4. I’m looking forward go you again?
5. Let me make the details of the to seeing you on over that again.
the 5th
1. __________________________________________________________________
2. __________________________________________________________________
3. __________________________________________________________________
4. _____________________________________________________________________
5. __________________________________________________________________
H. Put the conversation between Sandy Thomson and Mary Vitto into the correct
order.
a. That’s no problem. It’s all right. Have you got another date in mind? ____
b. Is there any chance of postponing the meeting until the following week? Could I go
for the same day at the same time? ____
c. Yes, that would be fine. ___
d. Hello, Mary. Sandy speaking. ____
e. Sandy, I’m terribly sorry, but I’m afraid I’m going to have to ask you if we can
reschedule my meeting with you and the design team on Thursday.
f. Something has come up and I can’t get out of it. ____
g. Oh, why’s that? What’s the problem? ____
h. Brilliant! Sorry about this. It really couldn’t be helped. ____
i. Oh hi, Sandy. ____
I. Mark which of the statements below may be possible reasons for cancelling a
meeting:
agree disgree
1. The C.E.O. is having a delight flight.
2. The chairperson wants the afternoon off to swim in the ocean.
3. The chairperson’s PA, who takes the minutes, broke up with
her lover.
4. Some of the key decisions-makers can’t attend.
44
5. Decision about the agenda can be made without consulting
people.
6. All issues can be dealt with by phone or email.
7. It is a last minute meeting and none of the paperwork has
been circulated.
8. The Board members have not confirmed their participation.
9. The meeting is too expensive and the outcome is too small.
10. The meeting is only to pass on information and not to make
decisions.
11. Everyone is busy and a meeting would disrupt work.
12. The issues are very controversial and would result in harmful
control.
a. Under the circumstances, we can give you only 90 days time in ________________
which to sell the house and its contents.
b. The cost of the coast-to-coast flight should be billed to whomever ________________
made the airline reservation.
c. Los Angeles is larger than any city on the West Coast. _________________
d. The number of suggestions made by employees are increasing
each month as employees become more involved. _________________
e. Our school’s alumni are certainly different than its currently
enrolled students. __________________
f. Courtney is one of those efficient, competent managers who is able
to give sincere praise for work done well. __________________
g. Because she looks like her sister, Kendra is often taken to be her.
h. If I were him, I would call the Cortezes’ attorney at once. __________________
i. Three employees will be honored, namely, Lucy Lee, Tony Waters,
and Jamie Craig. __________________
j. If you drive a little further, you will come to the library on the right
side of the street. _________________
K. Complete the diagram below with the names of four people who typically
phone you at work ( or email you) to ask you to do things. Write down what
they usually ask you to do.
45
Who’s calling?
Who’s calling?
c._________________
Who’s calling?
Who’s calling?
b._______________
d._______________
Label each call/ email as follows: urgent (must be done now), important (but can wait), social (just
keeping in touch) or a nuisance (time-wasting).
46
mortgages issuing investment banks takeover bids
advice raised capital insurance companies
For most of the 20th century, most banks operated in one country only. Different
kinds of banks did specialized kinds of financial business:
- Retail banks or commercial banks worked with individuals and small companies:
• received deposits
• made loans.
- (a)............................. worked with big companies:
• gave financial (b)..................
• (c)...............- increased the amount of money companies had by
(d)...................... stocks or shares and bonds
• organized mergers and (e) .................
- (f) .........................................................
• provided life insurance and pensions.
- Building societies
• specialized in (g) ...........................Many have now become normal
commercial banks.
________________(b.) it happens when a company offers to buy the shares of another company
to gain control of it.
________________(c.) a company offering financial services.
________________(e.) the money a company uses, raised by way of shares and bonds.
central private
47
banks banks
non-bank
clearing
financial
banks
intermediaries
4. such as car manufacturers, food retailers and department stores now offer product like
personal loans, credit cards and insurance. _______________
4.4.1 Complete the table with the most common reasons for cancelling or
postponing meetings.
1.
Reasons for
cancelling or 2.
postponing meetings
3.
4.
5.
48
a. 2 Match the phrasal verbs with the definitions.
1. come up a. contact
2. get back to b. to avoid doing
3. get in touch with c. to check carefully
4. deal with d. contact again at a later time
5. go over e.be about
6. get out of f. to happen and need to be dealt with
49
Bibliography:
50
Unit 5
Booking a business centre for a meeting
5.1. Introduction
5.2. Objectives and skills – allocated time (2 ore)
5.3. The content of the unit
5.3.1. ‘Culture point’- Where to meet?
5.3.2. Investment banking
5.4. Self- assessment
5.1 Introduction
Motto: A budget tells us what we can’t afford, but it doesn’t keep us from buying it.
William Feather3
Many companies book meeting venues outside the company headquarters and sometimes
even abroad. When scouting for a conference location, it can be easy to get caught up in minor
details and forget to ask about something important. Before speaking with a venue's sales
manager, a list of requirements should be already prepared; it is safe way to get ensured that the
right questions are written down when visiting a venue. The questions should focus on the
following key points:
- the space availability on the selected dates (the venue provides organizers with rooms,
AV equipment and everything else that might be needed on those dates);
- the venue accessibility from the airport, highways or public transit (any offer of shuttle
service);
- the possibility of being offered accommodations (many attendees may be out of the
town);
3
American publisher and author (1889- 1981)
51
- the atmosphere (saving money with an outdated venue, attendees may complain about
the atmosphere);
- the space offered (attendees should have comfortable seating in all sessions and space to
relax between sessions)
- the possibility for the venue to cater events (vegan, diabetic or other dietary options)
- the venue costs (the venue should fall within the already established budget)
Skills of Unit 5:
Students will
- understand the need for considering the culture of meetings ;
- create real-life scenario matching to the topic of the unit;
- develop speaking skills
52
5.3 The content of the unit
5.3.1 A.Fill in the gaps with words from the box the conversation below:
a. This is Susan Skunk and I’m ringing about _________ the centre for meeting.
b. Can I first check your _______?
c. What date did you have in __________?
d. We are _________ at June 13th.
e. Would you _______ the whole centre or just a selection of rooms?
f. We would need a room for thirty _______ at the start and end of the day.
g. We would like to _______ them into four or five groups for the rest of the time.
h. Another company has made a ________ booking for our presentation theatre that day.
i. All of the other conference rooms are _______.
53
C. Complete with the missing words so that the sentences make sense. Write down the
place where the action might happen.
2. A: Window or aisle?
B: Er, window, please. But not near an emergency .....if possible. You can’t put the seats back.
• ______________
3. A: I’m sorry but this bag is too heavy to take on as ........luggage. You’re only allowed six
kilos. You’ll have to check it in, I’m afraid, sir.
B: But I’ve got my computer and ...........for my family.
• ______________
6. A: This is your captain speaking. We’re now at our cruising altitude of 11, 000 metres, making
good time and just passing over the Costa Brava.
• ______________
54
B: I’ll do what I can, sir. But the traffic’s terrible this morning. Some sort of accident it said on
the radio. Might be quicker taking the ............
• ______________
8. A: Could you switch off your laptop now, please, sir? We’re about .........
• ______________
• ______________
D. Look at the conversation below and complete with you own replies
CLP Training Centre, Shauna Swains speaking. How can I help you?
..........................................................................................................................
Yes, certainly.
................................................................................................................................
55
...........................................................................................................................
In that case, I think we can give you the discount. Would you like me to send
confirmation by email?
........................................................................................................................
OK, I’ll be in touch shortly with all the details. Thanks for your call.
...........................................................................................................................
F. Complete the sentences from newspaper articles with words from the box.
2.
1.
During their acquisition of
Romanian Telecom’s IPO Mannesman, Vodafone were
was …………………by ……… by UBS.
Goldman Sachs.
56
3. 4.
In 2001, the global values of Big European banks earned millions
………. was over $320 billion. of dollars in consulting ……………
from Alcatel Lucent before the
company collapsed.
5. 6.
When Mitusubishi Tokyo Large multinational are always
Financial Group ……… with UFJ …………. less successful parts of
Holdings, they became the world’s their business as well as
…………………….. successful
biggest bank.
companies.
1. a financial institution that invests money to provide retirement income for employees
57
8. a company that is partly or wholly owned by another one
H. Different people have different objectives in a telephone call. In your opinion , what
might be the objectives of the people in the situations below ? The first one is done for
you as an example.
.......................................................................................................
.......................................................................................................
........................................................................................................
........................................................................................................
.............................................................................................................
..............................................................................................................
..............................................................................................................
...............................................................................................................
d.
e.
d. A Buyer with a software problem calling a Software Helpline.
..........................................................................................................
............................................................................................................
...........................................................................................................
58
f.
e. HR manager trying to organize a team building.
.......................................................................................
...................................................................................................
.................................................................................................... .
I. Find a word to go in each of the boxes below, so that you have two compounds with the
words on the left, and another two with the words on the right.
1. television
outdoor campaign
revenue
2. home volume
car forecasting
3. market guru
brand buyout
4. fair embargo
world deficit
5. target segmentation
youth share
J. Put the conversation between Sandy Thomson and Maria Vitto into the correct order.
59
MV: Bongiorno, GTM. _______
ST: Well, I understand that your company has a chemical processing plant. My own company,
LCP, Liquid Control Products, is a leader in safety from leaks in the field of chemical
processing. I would like to speak to Mr.Luigi Pirandello to discuss ways in which we could help
GTM protect itself from such problems and save money at the same time. _____
MV: I cannot tell you, tomorrow Mr. Pirandello is flying to Florence where we have a small
subsidiary. ______
ST: Can you tell me when I could reach him? _____
MV: Who’s calling, please?_____
ST: Yes, I see. Well, Mr. Pirandello went out with some partners and I don’t think he will come
back. ____
MV: Well, what can I do for you? _____
ST: I’m sorry- Sandy Thomson, from London. _____
MV: He is too busy, but let me suggest you something. You send us details of your products and
services, together with references from other companies and then we’ll contact you. _____
K. In the following sentences, you will find faulty grammar, punctuation, capitalization, and
number expression. For each sentence underline any error. Then write a corrected form in
the space provided. If you must add punctuation, also show the word that appears
immediately before the necessary punctuation mark. Each sentence contains one error.
a. Any invention you invest in runs the risk of failing to be granted patent.
________________
b. Another advantage is that there are no longer any geographical restriction on where you
can invest your PEP funds.
________________
c. They want us to pay lesser tax and invest less and get better public services in returning.
____________
d. Maybe the next generation of local councillors would invest in something less transiency.
________________
e. Eircom is concerning about the Government's plan to invest E300 million in broadband
infrastructure in 127 town across the State.
__________________
f. In 1983, he decided to spent some of it to create his dreamy home, Twin Ponds.
__________________________
g. Woods has had vast more money to spend than any of his predecessors. (vastly)
___________________
60
h. Manager Martin O'Neill expects to know with the next month how many money he will
have to spend next season.
_____________________________
i. Or has at less found out how to spend money in Vienna.
____________________
j. In many cases, a request for part-time work is often greeted with a knee-jerk action.
____________________
k. Ms Harney said the Government had respond to a request for a copy of the report from
parties mentioned in it.
____________________
l. Individual Government departments or other recruit agencies could apply in licences.
______________________
m. Could you give me some advice as to whether we should apply for a joint mortgage or
should I apply on my own?
_______________________
L.Select the letter that provides the best definition or synonym for each word shown.
61
5.4 Self- assessment
Complete the table with possible places where people normally meet.
1.
2.
Meeting places
3.
4.
5.
What is the most unusual place you have ever held a meeting in? Give details
Are there any places that you consider inappropriate for meetings? Justify your point of view
with reasons.
62
3. Can I make a provisional booking for the 6th of May?
5. Have you got a room big enough for 30 delegates?
6. What dates do you have in mind?
7. Can I check your availability before I go into details about facilities?
a. Yes, we’re got several seminar rooms for large groups. ____
b. We were thinking of the 13th or 14th of March. ____
c. No, only a selection of rooms. ____
d. Sure, but please confirm by the end of the month. ____
e. No, we are fully booked on that date. _____
g. Certainly, but I must tell you that we are full in this period. _____
Useful language
63
L. Do you ever book meeting rooms at a hotel or business centre? Or do you have a PA to
do it for you?
M. What do you think are the five most important facilities for a meeting room?
Bibliography:
64
Unit 6
Planning meetings
6.1. Introduction
6.2. Objectives and competencies – allocated time (2 ore)
6.3. The content of the unit
1.3.1. Theory: Culture in international business
1.3.2. Types of meetings
6.4. Self- assessment
6.1 Introduction
Motto:
In some cultures it is normal to practice to plan everything in great detail and not leave
anything to chance. In others, people are satisfied with just an outline plan of action and prefer to
work freely within that framework, responding flexibly to changing circumstances.
Meetings are vital for management and communicationand oftencreate new ideas and
initiatives. Properly run meetings save time, increase motivation, productivity, and solve
problems. Meetings achieve buy-in. Meetings prevent “not invented here” syndrome, diffuse
conflict in a way that emails and memos cannot. They are also effective because the written word
only carries 7% of the true meaning and feeling. Meetings are preferred to telephone conferences
because, according to certain experts in the field, only 38% of the meaning and feeling is carried
in the way that things are said. The other 55% of the meaning and feeling is carried in facial
expression and non-verbal signals. That is the reason why meetings are so useful.
65
People are encouraged to hold meetings, even if it's difficult to justify the time.
Subsequently, if meetings are planned, run and followed up properly, they will repay the cost
many times over because there is still no substitute for physical face-to-face meetings. Hold
meetings to manage teams and situations, and achieve your objectives quicker, easier, at less
cost. Hold effective meetings to make people happier and more productive. Certain meetings
such as brainstorming are immensely powerful for team-building, creativity, decision-making
and problem-solving.
It is important to keep in mind that meetings which involve people and encourage
participation and responsibility are more constructive than meetings in which the leader instructs
and makes all the decisions, which is not a particularly productive style of leadership. On the
other hand, holding meetings is an increasingly expensive activity, that’s why they must be run
well. Moreover meetings which are not run effectively waste time, money, resources, and are
worse than having no meetings at all.
Skills of Unit 1:
Students will
66
Allocated time for Unit 1
6.3.1 A.Read the extracts below. Which of the points are most important? Write a
number (1-10) next to each one arrange them in priority order.
Statement Scale
1.The chair must decide if a meeting is necessary. It might be
possible to achieve the objectives by email.
2. There should be an agenda for nearly all meetings.
3.The chair needs to know how many people will be at the
meeting.
4.The chair should stop people wasting time or not sticking to the
agenda.
5.The organizer must check that all the equipment needed is
available and in good working order.
6. Refreshments must be available for longer meetings.
7. The organizer must be available for longer meetings.
8.The chair must ensure that all participants are informed of the
meeting in good time.
9. Morning meetings are more productive than those held at the
end of the day.
10. The chair must ensure that the meeting runs smoothly.
B. Read the introduction to a session on planning meetings, and fill in the gaps
with words from the box.
67
So, let’s move ...........to planning meetings. This is one ....... my obsessions, as
you will find out! All meetings should be planned very carefully. Meetings cost money!
They cost a lot ...........money! If you have a short meeting lasting one hour with, say, ten
people, it could cost as much ............. $ 1000. So it’s of paramount importance to make
sure that the meetings we organize achieve what we intend and that they’re cost-effective.
Now before I start talking myself, I’d like you all ......... brainstorm in pairs. Write down
what you think are the key things you need ............. plan. OK, so if you’d like to begin
........
C. Match the pairs to make positive comments and sentences to get participants
involved.
1. 2. 3. 4. 5. 6.
D. Fill in the gaps with the correct form of the verbs from the box.
a. The new manager was very creative and ...........lots of new ideas.
b. The marketing department has ............... a sales strategy for us to consider in our team
meeting.
c. I think it’s very important that we ..............our objectives when things get difficult.
d. She was fantastic – she .................. the problem so quickly.
68
E. a. Choose the best word to fill each gap from the alternatives given below.
Circle the right letter.
b.In the following sentences, you will find faulty grammar, punctuation, capitalization,
and number expression. For each sentence underline any error. Then write a corrected
form in the space provided. If you must add punctuation, also show the word that appears
immediately before the necessary punctuation mark. Each sentence contains one error.
1. Charlie McCreevy, the minister for finance, is expected announce the move on February
7 as part of the finance bill..
2. It does not have the staff, finance, or, more importantly, the legally competence, to do
this.
____________
3. The late finance bill disallows setting off long-term capital losses against short-term
capital gains.
_____________
4. Having learned to distrust drugs in the Legion, he refused to financing traffic in drugs,
turning his back on millions in profit.
_____________
5. The centre will develop and manufacture products and include finance, sale and
marketing activities.
_____________
69
6. It’s effects are also well documented in research and statistical patterns related to finance,
mental health and the emergency services.
____________
7. Chris hasn't got two ideas in hers head about highest finance.
____________
8. His world revolved around high financing, opera and celebrity polo matches.
____________
9. Regrettable, the unions have been rather conspicuous by their silence on this issue, yet
they continue to finance New Labour.
_____________
10. Similar, the legislation for the tax relief for the cost of intangible assets will be included
in the finance bill.
_____________
Global consumer demand ...... gold hit its highest level ever in the second quarter,
spiking ....... 1,083 tons, ........ 53% compared to the same time last year. Most of that
demand came ……China and India, where consumers rushed to buy jewelry, coins and
gold bars.The latest report …… the World Gold Council showed that jewelry sales made
up more than half of the total gold tonnage sold to consumers in the quarter.
The average price for gold ……. the period fell …..12% to $1,415 per ounce.
Gold is currently trading at just over $1,330 per ounce, down by roughly 30% from its
all-time high near $1,900 hit ...... September 2011.
70
Romanian Association for Project Management
ARMP
Opera Centre 12
Bucharest, 60245
13 June
I have the pleasure in enclosing five copies of our new brochure, ……..the
Strategic Leadership Programme and the Advanced Management programme
available here at the Bucharest – Romanian Association for Project Management
for entry next September.
Should you …….. further copies of either brochure or poster, please …….
ArinaStamate at our Admission Office by email on < A.Stamate1@armp.bu>.
Finally, I hope you and your staff find the brochure of interest.
Yours faithfully,
ףּלּ
ArinaStamate
Head of ARMP
● IvanaMitte, the manager of INGbank (Unter der Linden 27, Berlin 270, Germany)
wishes to order five more copies of both the brochure and the poster. Write an email
message.
71
financial stability common currency
financial services central bank
monetary policy supervises and regulates
interest rates
Most countries have a (1).......... ...........that provides (2) ........... ........... to the government
and to the banking system. If a group of countries have a (3)........... .........., for example the euro,
they also share a central bank, such as the European Central Bank in Frankfurt.
Some central banks are responsible for (4)............. ............... – trying to control the rate of
inflation and to maintain (5) .............. ................... This involves changing (6)........... ............
This aim is to protect the value of the currency – what it will purchase at home and in other
currencies.
In many countries, the central bank (7) .................. ................ the banking system and the
whole financial sector.
I. Match the appropriate sentence halves below and join them with the correct
linker.
72
8. The central bank will sometimes lend money ......
9. Banks would probably start taking too many risks ......
10. Central banks are usually responsible for ........
11. There will be low and stable inflation .......
K. Make word combinations using a word from the box. One word can be used
twice. Use the word combinations to complete the sentences below:
........................ .....................
bank markets
......................... currency ..........................
run
...................... exchange ..............................
system
....................... financial policy
monetary rate
stability
73
stability supervising monetary financial
Today the Federal Reserve’s duties fall into four general areas:
● (b) .................and regulating banking institutions and protecting the credit right of consumers;
● providing certain (d) ....................services to the U. S. Government, the public, financial institutions,
and foreign official institution.
4. .................yes or no.
5. ...........the truth.
7. ................ lies.
74
6.4 Self- assessment.
1. When was the last time you planned a meeting or another type of event? How did it go?
What did you do?
2. Compete the mind map below with your ideas about problems arising as a result of
over-planning?
Problems
caused by
over-planning
75
Saying that something is important
- It’s of paramount importance......
- It’s crucial to .......
- It’s vital to .......
Bibliography:
76
Unit 7
Networking before a meeting
7.1. Introduction
7.2. Objectives and competencies – allocated time (2 ore)
7.3. The content of the unit
7.3.1. Theory: Culture in international business
7.3.2. Types of meetings
7.4. Self- assessment
7.1 Introduction
Motto:
Before the start of the most formal meetings, there is often an opportunity for participants
to meet each other informally over coffee to ‘break the ice’ (make them feel less shy or nervous).
It is important to make the most of this time, using ‘small talk’ (informal conversation about
general topics) to network with many as many people as possible. Can you think of a situation
when you had to use small talk?
Effective business networking is the linking together of individuals who, through trust
and relationship building, become walking, talking advertisements for one another.
It is important to keep in mind that networking is about being genuine and authentic, building
trust and relationships, and seeing how people can help each others.Some meetings are based
more on learning, making contacts, and/or volunteering rather than on strictly making business
connections.
77
7.2 Objectives and competencies – allocated time (2 ore)
Skills of Unit 7:
Students will
78
7.3 The content of the unit
7.3.1 A.Read the tips about small talk. Which do you think are the best tips?
B. Which of the topics given below are appropriate for small talk with strangers and which
topics are ‘no-go areas’ ?
79
C. Make suggestions with either shall or let’s
3. How was your flight? c. Really hot! Much warmer than here.
5. What was the weather like when e. Yes, please, that’s very kind of
you left Paris? you.
7. Are you staying near here? g. Yes, I’m blocked in at the Hilton.
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8. Can I get you another coffee? h. Great to see you to!
1. 2. 3. 4. 5. 6.
h. No, I’m in sales. I’m one of the sales reps. I work mainly in
You: ___________________________
You: ___________________________
Tina: Really! That’s good news! Really good news. And was your flight?
You:_________________________________________
Tina: Oh, sorry to hear that. Did you get a taxi from the airport?
You: _________________________________________
Tina: Are you staying in the hotel where the conference is held?
81
You:_________________________________________
Tina: Can I get you another coffee, before we go into the meeting?
You: ________________________________________
a. Getting rid of those trade barriers should cement the friendship between our countries.
b. Absolutely. ....................................
a. The key question is, how can we promote cooperation between our organizations?
b. Certainly. ..................................................
H. a. Choose the best word to fill each gap from the alternatives given below. Circle the
right letter.
She’s so bright, a real .............. I’m sure she’ll be promoted again soon.
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9. (a) high-flyer (b) slave driver (c) fly-by night
After some teething troubles, they now have a ......... business with a huge turnover.
10. (a) thriving (b) smooth (c) fruitful
Since she’s been appointed General Manager, the business has really ...............
11. (a) promoted (b) proliferated (c) prospered
Our new product filled a gap in the market and ...........as soon as it was launched.
12. (a) overflowed (b) put up (c) took off
InterMedia .................Erling last year to become the largest media group in the region.
13. (a) overtook (b) overran (c) overdrew
b.In the following sentences, you will find faulty grammar, punctuation, capitalization,
and number expression. For each sentence underline any error. Then write a corrected
form in the space provided. If you must add punctuation, also show the word that appears
immediately before the necessary punctuation mark. Each sentence contains one error.
1. The press had arrived; Banks could saw them straining at the barriers.
_____________
2. However, the Ugandan People's Defence Forces (UPDF) rejected any suggestion of
impropriety
____________
3. There was never a suggestion that I was going to go to Fine Gael.
_____________
4. Of course, this suggestion may make you pause over your cappuccino ..
_____________
5. Banks have recognised that is a continuing business that will not be interrupted by the
demise of the principle.
_____________
6. NASA chief Sean O'Keefe have dismissed any suggestion that cost cuts could have led to
the disaster.
____________
7. This sort of question, one feel, is not exactly on the tip of citizens ' tongues.
____________
8. It’s first tip is that we should recycle envelopes by using sticky labels for the new
address.
____________
9. Sunday Telegraph ALLIED Irish Banks has put AIB Govett, its British fund manager, up
for sale for about £120m.
83
_____________
10. Banks pauses a moment in the hall to get the feel of the place.
_____________
The number ofwomen (1).... positions of power in the UK has plummeted causing a damaging
effects ....... our country's social, cultural and political life, an influential new report has claimed
today.Researchers found female representation (2) .....senior levels of the judiciary, education,
the arts, finance, the civil service and Government has gone (3).....reverse.The evidence is
presented in a report (4) ....Counting Women In, a coalition of five organisations including the
Fawcett Society and the Hansard Society.
(5) .....politics, the report finds that Britain has rapidly fallen (6).....the international league tables
for female democratic representation since Gordon Brown left power.
The former Labour Prime Minister had eight female cabinet ministers and there were 31 women
in government.
Women now make (7).......... only 22.5 per cent of MPs; 12.3 per cent of council leaders (in
England); and 17.4 per cent of the cabinet, the report says.
J. Read this follow-up letter to a negotiation. Write Vicky Portman’s reply to Flamingo
Computers.
● lay out your letter correctly, including details of both supplier and buyer;
● reply before April 5
● express thanks for letter and brochure
● confirm details, but highlight misunderstanding regarding discounts: you had
agreed on 3% on both the PC and LPJ
84
Flamingo Computers
Opera Centre 12
FG
Bucharest, 60245
Further to our discussion of March 13 concerning your order for 12 of our Nexus
2K Pcs and 8 Orion Plus laser-jet printers, I wish to summarise the details and
confirm the terms of our agreement.
• Delivery
Within a week for orders placed before May 8.
• Payment
Banker’s draft
May I remind you that our offer of an 7% discount on our Nexus 2K PC is still
standing, should you decide to order in excess of 20 items.
In addition, we are now in a position to allow a 10% on our new Orion Super
Plus LPJ/ Scanner, about which a detailed brochure is enclosed.
We look forward to your order and to doing business with you again in future.
Best wishes,
Ɣƾ
85
K. Fill in with the best word.
a. Relations between them are rather ................... They don’t seem to like or trust each
other.
• amicable/ lukewarm/ strained
b. Their continual interventions ........the whole meeting.
• corrupted/ impaired/ disrupted.
c. Their working relationship was often .............., with lots of angry argument and criticism.
• stormy/ cool/ close
d. They may be our competitors, but we want to stay ........good terms with them.
• in/ on/ over
e. If you want to do business with someone, first you should try to ....... a rapport.
• improve/ establish/ promote
M. Match the appropriate sentence halves below and join them with the correct linker.
1. They’ve put off the date of the signing the contract till October 30 although............
2. They hit it off straight away although .............
3. Even though they’ve let us down on a number of occasions, .....................
4. Continue to find ways of holding on to your employees ..............
5. They don’t seem to get along in spite of ...............
6. She can put up with anything ............
a.____ and they will soon turn against you.
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b. ____ we’d all agreed on December 15.
c.____ but she doesn’t mind uncomfortable hotels.
d.___ I think we should give them another chance.
e.____ having exactly the same tastes.
f.___ even if you are already on very good terms with them.
g. ___ we should definitely look for another supplier.
h. ___ they don’t seem to have anything in common.
i. ___ but she can’t stand untidiness.
j. ___ we’d all agreed on October 15.
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a. All interest rates are set by central banks.
b. When interest rates fall, people tend to spend and borrow more.
c. A borrower who is very solvent will pay a very high interest rate.
d. Loans are usually cheaper if they are guaranteed by some form of security or collateral.
e. If banks make loans to customers with a lower level of solvency, they can increase
their margins.
f. One of the causes of changes in interest rates is the supply and demand for money.
1. Luckily he had time to ............... his life savings before the bank collapsed.
2. Even though the words mean the same in everyday usage, a lawyer will .......... a distinction
between a warranty and a guarantee.
4. The safety standards did not conform to EC legislation and the product was .....from the
market.
5. We have opened an irrevocable L/C for £12,685 in your favour which is valid until 15
October. You are authorised to .................us against this credit once the shipment has been made.
8. The price/ .................. ratio is the present market price of a share divided by the company’s net
............... per share in the previous accounting year.
10. You must declare your annual ......... to the Inland Revenue.
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7.4 Self- assessment.
3. Do you find easy to talk to people that you don’t know? Why?/ Why not?
4. What advice would you give to someone to improve their small talk skills?
Problems
caused by
networking
89
- Fine thanks.
Small talk
- How was your flight?- Terrible/ Awful! We were delayed three hours.
- Did you get a taxi from the airport ? Yes, and it was really quick.
- Are you staying near here? Yes, at the Hilton.
- Can I get you another coffee? – Yes please, that’s kind of you.
- What was the weather like when you left New York?-
- Really hot! Much warmer than here.
90
Unit 8
Opening a meeting. Introducing yourself at a meeting
8.1. Introduction
8.2. Objectives and competencies – allocated time (2 ore)
8.3. The content of the unit
8.3.1. Opening a meeting
8.3.2. Introducing yourself at a meeting
8.4. Self- assessment
8.1 Introduction
Motto:
It is important to plan what you are going tosay in advance, whatever the form of
communication may be. Of course, when speaking, the plan cannot be too detailed, as it is
impossible to know how the conversation is going to develop – people should certainly not try to
plan everything they are going to say. If we take the example of telesales staffwho have been told
exactly what to say in any given circumstances, we remark that the conversation proves to be
rather stilted and they are at a bit of a loss if it deviates from their script. Nevertheless, people
should have a good general idea of what theyintend to say and how they will express it.
Whether a meeting is held or attended, it is polite to make small talk while waiting for the
meeting to start. On that occasion, people should discuss things unrelated to the meeting, such as
weather, family, or weekend plans.Once everyone has arrived, the chairperson, or whoever is in
charge of the meeting should formally welcome everyone to the meeting and thank the attendees
for coming.
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Some people who hold meetings prefer to pass around copies of the agenda, and others
will post a large copy on a wall, or use an overhead projector. No matter which format is used,
attendees should be able to follow the agenda as the meeting progresses. Before beginning the
first main item on the agenda, the speaker should provide a verbal outline of the objectives.
If the meeting is a small group, it is probably unnecessary to take attendance out loud.
The person who is taking the minutes will know everyone personally and can indicate who is
present and who is absent. In a larger meeting, it may be necessary to send around an attendance
sheet or call out names. If an important figure is absent, it may be necessary for the chairperson
to apologize for his or her absence and offer a brief explanation for it.
But how do people get down to business? Follow this unit and find out exactly how to
open a meeting.
8.2. 1 understand the need for considering international communication and cultural
diversity in connection with socialising skills;
8.2. 2 describe the main steps to open a meeting (business meeting);
8.2. 3 create real- life contexts to practice socialising skills
Skills of Unit 8:
Students will
- understand the need for considering international communication and cultural diversity in
connection with socialising skills
- describe the main steps to open a meeting (business meeting);
- create real- life contexts to practice socialising skills.
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Allocated time for Unit 8
8.3.1 A. Look below at the example about the way in which people’s attention may be
attracted and fill in the gaps with words from the box.
Dear ______ ! ________ interrupt your ______ , but could I have your______ please? Well,
first of all I’d like to introduce myself formally to everybody. I’m Peter Donsky, the Managing
Director of SmartSolutions Co. We have a pretty big agenda today. We have a lot to _____, so
could I ask you to start making your way to the meeting room? I think it’s _________ we made
a start. The meeting room is over there, by the way, on the right.
B. Put the lines of the following meeting introduction into the correct order.
a. The plan is that we’re aiming to work from now till 9:30. ____
b. The afternoon session will be broken up with another coffee break. ___
d. Well, after those apologies I would first like to introduce my new PA, Stella May. ___
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g. Well, let’s begin with some organizational matters. ___
i. After the meeting we can show you around the offices. ___
l. Firstly Ariel Mittegen, our production manager, sends his apologies. ___
m. Laila Mau, who works in sales, also sends her apologies. ___
q. OK, so let’s start the meeting proper by looking at the agenda. ___
C. Imagine that you have to open meeting where a lot of people don’t know each other.
What would you say?
A medical congress
An internal meeting
in Istanbul with of administrative staff
papers on new to discuss a new
techniques in open 94
accounting
heart surgery. procedure.
A staff meeting to The Purchasing and
discuss a charity Product Managers of
event for a natural a Swedish company
disaster victims. interested in buying
some production
equipment from your
company.
b. Imagine that you have to give a brief presentation in the above situations and note
briefly on the following:
- talk formally or informally?
- audience’s expectations in terms of technical detail, expertise etc
- audience’s probable level of specialist knowledge (experts/ non-experts);
- length of discussion (5’/20’/ half a day or longer);
- policy of questions (audience interrupt or ask questions afterwards) etc
1. Protective clothing
2. Training in accident
prevention
3. Changes to working
practices
4. Debate
D. In the following sentences, you will find faulty grammar, punctuation, capitalization,
and number expression. For each sentence underline any error. Then write a corrected
form in the space provided. If you must add punctuation, also show the word that
appears immediately before the necessary punctuation mark. Each sentence contains
one error.
95
1. But it will be a different story once commodity prices moderates.
___________________
2. He had speculated shrewdly a few years before when Nickel becomes a scarce commodity and
had made big money.
___________________
3. Some people make a living trading in commodity future, we earn a crust trading in human
futures.
______________
4. Overtraining is a chronical condition and therefore it's difficult to tell the difference in the
early stages.
__________
5. Record how much you actually spends against how much you plans to spend and look at the
difference.
___________
6. Then cotton became the important commodity, together sugar from the West Indies.
___________
7. Many of the member states treats their votes as a commodity for sale to the highest bidder.
__________
8. But as that commodity was in short supply, Baxter decided to part company with his seniority
subordinate.
__________
9. And besides of it I would have lost the naturalness her ugliness gives me, and here that is a
much rarer commodity than sex appeal.
_________
10. Given relative low commodity prices over the period, earnings from the trio were reasonable.
__________
1. ....polite 5. ....satisfied
2. .....considerate 6. .....experienced
3. .... legible 7. ....relevant
4. ....affected 8. ....mature
b. Cross out the word which does not begin with a prefix.
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3) a. billboard b. bimonthly c. bilingual
4) a. reconnect b. renewed c. realign
5) a. proud b. irreversible c. irritable
c. Complete these sentences with the most appropriate word or phrase from the box:
1. The employer is obliged to give an employee .......... notice is specified in the contract of
employment.
2. But, clearly, he has never been afraid to follow his instincts, ............ how surprising the
outcome.
3. Focusing is required, ..............the career will be constantly changing.
4. There will still be little trust between business partners on the web ....... a system for
online guarantees is set up.
5. I should be safely back at the Glacier while he deals with Hedge and ......... else is out
there.
6. .......... you see the web as real world-wide opportunity, both your customers and
competitors will soon be equally global.
7. ........... you work on your product, remember that having a really appealing business offer
is the most important success factor.
K. a. Complete this business email with an appropriate form of the verbs in the
box.
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guarantee happen accept cause complain
arrive look promise
To: mira.vang@pwor.de
Subject: Order No RS/050A
Dear Mrs. Vang,
This is to (1)…………. about the late delivery of our order for 16 meeting
room chairs which (2)…….. today, nine days later than you (3)…………………
We cannot (4) …………. the possibility of such a delay (5)…………. again as it
has (6) ……….. us a lot of inconvenience.
If you can’t (7) …………. firm delivery dates, I’m afraid we’ll have to (8) ……….
for an alternative supplier.
Yours sincerely,
M. Tinget,
IntellCo.
To: m.tinget@pwor.de
Subject: Order No RS/050A
Dear Mr. Tinget, 98
Yours sincerely,
Mira Vang,
Pwor.de
L. Match the words in the box with the definitions below.
N. All punctuation has been removed from the following job advertisement.
Rewrite it with the correct punctuation.
Fairertrade ltd seeks an assistant project manager for 12 months on this project funded by
the trust fund for Kazakhstan and administered by the world bank project which
commenced in January this year aims to improve the capacity of Kazakhstani
communities to manage local government structures for the planning and implementation
of local government structures for the planning and implementation of local development
initiatives through the project village level development councils have been established
across the country through the project village level development councils have been
established across the country through which small scale grant funds are being
channelled.
O. Complete the exchanges below with the expression have/ get something done
99
A: This office looks rather shabby, doesn’t it?
B: I know. We’re going to .............................................................................
.........................................................................................................................
A: What a dazzling speech!
B: Yeah. I’m sure he .......................................................................................
..........................................................................................................................
A: The video’s on the blink again.
B: We definitely need to .................................................................................
.........................................................................................................................
A:Our fire alarm seems to have a will of its own, doesn’t it?
B: Yes, I think we should ...............................................................................
.........................................................................................................................
A: I’m not sure the figures in this report are right.
B: Well, why don’t you ..................................................................................
..........................................................................................................................
100
8.4 Self- assessment. Complete the mind map with different expressions used for opening
meetings.
Expressions for
opening
meetings
101
I think it’s time we made a start.
Opening a meeting
I think we can launch proceedings now.
Let’s get the ball rolling. (informal)
Let’s get this show on the road. (very informal)
Let me introduce myself formally to everybody. I’m......
I’m chairing the meeting and my PA is taking the meeting.
Does everyone have a copy of the agenda?
Well, to start with, just a few formalities and some organizational matters.
We’re aiming to work through till one.
We plan to finish at three-ish. (informal)
first job, home town, favourite sport, a thing (book, object) you really like
eating out, previous job, tourism, holidays hobbies
102
Bibliography:
103
Unit 9
Moving through the agenda and summarizing the
discussion. Opening a videoconference
9.1. Introduction
9.2. Objectives and competencies – allocated time (2 ore)
9.3. The content of the unit
9.3.1. Moving through the agenda
9.3.2. Opening a videoconference
9.4. Self- assessment
9.1 Introduction
Meetings in most cultures are generally held according to an agenda. In some cultures
people like ‘to walk’ through the agenda item by item, with fixed timing for each topic. In others
people prefer to be more spontaneous and ‘jump’ from one item to another and then back again.
Once the meeting has begun and the introductions are over, all eyes focus on the agenda. One of
the most interesting things is the way in which the chairperson moves effectively through and
sum up the points under discussion.
104
9.2 Objectives and competencies – allocated time (2 ore)
9.2. 1 understand the need for considering international communication and cultural
diversity in connection with socialising skills;
9.2. 2 describe the main steps to move through the agenda;
9.2. 3 describe the main steps to open a videoconference;
9.2. 4create real- life contexts to practice socialising skills.
Skills of Unit 1:
Students will
- understand the need for considering international communication and cultural diversity in
connection with socialising skills
- describe the main steps to move through the agenda;
- describe the main steps to open a videoconference;
- create real- life contexts to practice socialising skills.
Unit 9Moving through the agenda and summarizing the discussion. Opening a videoconference is
allocated 2 hours.
9.3.1 Fill in the gaps with words from the box below.
item start aim words under business then fifth fourthly AOB
105
13. _______ under item 3 we need to focus on how the audits are conducted.
14. _____ , I will clarify salary and expenses for you.
15. The _______ item on agenda is to decide who does what and when.
16. Then under any other _____ I’d like to mention a new development.
17. Does anyone have anything else you’d like to discuss under _____?
18. Any questions about the agenda or anything else, before we make a ______?
9.3.2 Look at the sentences below and distinguish which can be used to either open (O)
or close (C) items.
9.3.3 Read the PA’s summary of the session and complete the sentences by
unscrambling the letters in brackets to make words that fit in the spaces.
OK, let me just go _________ (hoturhg) what we discussed in this sessions. I’ll
try to ________ (ezumsmair) everything for you. We’ve _________ (dovrcee)
four main points. __________ (ifystlr), we spoke about the hotel chains we are
contracted to audit and you had the opportunity to look in the detail at the
portfolio of clients. Secondly, we had some _____ (thgenyl) input from Ian
Benson, the CF Audits marketing manager, on all the new audit documentation
and procedures. Thirdly, we went through expenses and fees and ____ (lyainfl) I
summarized the way we allocate hotels to auditors.
9.3.4 Phrasal verbs. Fill in the gaps with the correct form of the verbs in the box.
106
pass out pass up put off put together run into send back set up
shop around sort out take back think over turn down try out use up
1) I’m not sure what decision to make. I’m going to _____ it _____ this weekend. I’ll let you
know what I decide on Monday.
2) I _____ _____ all my vacation days when my family and I went to Europe on vacation.
3) Our customers tend to _____ _____, so it’s really important that we have better prices than
our competitors.
4) It’s a small town. My coworkers and I always _____ _____ each other.
5) I don’t like doing these reports, but I can’t _____ them _____ any longer. I’m going to start
them now.
6) I asked my secretary to _____ _____ meetings with all my employees to discuss their annual
performance reviews.
7) I’m going to _____ _____ a copy of the report to everybody before we start the meeting.
8) We have a customer-friendly return policy. Customers can _____ their purchases _____ to
our store for a full refund if they are unsatisfied for any reason.
9) Human Resources is _____ _____ a few ideas to increase employee satisfaction. We hope to
find something that works.
10) I made three suggestions to management about reducing accidents in the plant. They
accepted two of my ideas, but they _____ _____ the third one.
11) I can’t _____ _____ this once-in-a-lifetime opportunity. I’m going to do it.
12) The email was unclear and there was some miscommunication. Let’s give them a call to
_____ this _____.
13) They want to hear my proposal, but we don’t have anything prepared. Let’s _____ a
presentation _____ tomorrow.
14) The warehouse made a mistake and shipped the wrong parts. This morning, our customer
_____ the entire shipment _____.
9.3.5 Cross out the one word or phrase that doesn’t fit into each of the lists.
2. kinds of commodities
107
oilsadness corn meat
3. tangible things
fairnessa roadtrees money
1.4.4 In the following sentences, you will find faulty grammar, punctuation, capitalization, and
number expression. For each sentence underline any error. Then write a corrected form in the
space provided. If you must add punctuation, also show the word that appears immediately
before the necessary punctuation mark. Each sentence contains one error.
1. The centre will sit on the school grounds but will not tye up school resources.
___________
2. It enables individuals or companies to use assets without have to tie up large amounts of
capital.
____________
3. Rental income from your property must be at least 130 % of your currently mortgage payment.
_____________
4. However, it has been delayed selling its 17.8 % holding in Airtel, the Spanish mobile operator,
which is 73 % controlled by Vodafone.
____________
5. There are always people desperately to climb on to the property ladder, not to mention the
poor sods trading down.
___________
6. There are similar concerns about land and property in Bulgaria.
_____________
7. The property belongs to Forrester Whiley, an investment companies with an office on the
Strand.
_____________
8. The family have been an H&H customer for 50 years and now all stock are sold through the
company.
_____________
9. Having saw the carnage in the stock markets over the past couple of years, you can't exactly
criticise the strategy!
_____________
10. Biggest achievement O'Rourke championed the flotation of Eircom on the stocks exchange.
_____________
108
awaiting trading easing financial rebounding investors
Stocks are ……… today but we are seeing a lot of market swings because of the concerns on Fed
tapering, so I wouldn't be surprised if we ended flat or lower by the end of the day," said Randy
Frederick, managing director of active ……. and derivatives at the Schwab center for ………..
research Austin, Texas.
Investors are now ………..minutes, due on Wednesday, of the U.S. central bank's most recent
meeting. Those minutes could help ………..better understand the mind-set of policymakers as
they consider weaning the world's biggest economy off the so-called quantitative easing
program.
b. Translate this short text into your own language and make it sound naturally.
9.3.7 make word combinations using a word from each box, then use the combinations
to complete the sentences below.
investment capitalists
service capital
risk charge
working account
g. The bank pays me some of its profits on the money I have in my _____ ______
h. All businesses need ________ _______ for everyday purchases and expenses.
i. Islamic banks are like the ______ ______ who buy the shares of new companies.
j. I don’t pay interest but the bank adds a _____ ______ to cover its expenses.
109
9.3.8 Circle the word that best completes each sentence.
1. Buy a car now, before (equity / inflation) drives the price up.
2. Most investors make a mistake. During a stock-market (decline /subsidy) they get frightened
and sell.
3. The government is giving a (regulation / subsidy) to tobacco farmersso they can compete with
foreign producers.
4. Cortecal Inc. estimates that it spends $80.00 (per capita / net) onits annual picnic and on its
New Year party for the company’s 1,300employees.
5. I think that artificial “holidays”like Valentine’s Day or Secretary’s Dayare just an attempt to
turn private feelings into a(n) (commodity /equity).
9.3.9 Use the words below to make word combinations with ‘money’, then use them to
complete the sentences below
.....................
narrow
.........................
110
9.3.10 Find three nouns that make word combinations with monetary and use them to
complete the sentences below
__________ monetary
_____________ ______________
1. Monetarism is the theory that the level of the prices is determined by ________ _______.
2.The ________ _________ are the official agencies that can try to control the quantity of
money.
3. The attempt to control the amount of money in circulation and the rate of inflation is called
_______ __________.
Carol Tome , CFO : “In 2008, the consumer was really focused on core repair and
maintenance.Fast-forward to 2013: Home prices are better, and as consumers start to see their
home price appreciate, they start to view their home as an investment and not an expense.”
Martin Havanagh: “I’m hoping for a great year with High Tee.
I’m currently in negotiations with my boss to re-launch High Tee as a joint venture. With his
contacts & experience we are hoping to get High Tee into a number of High Street outlets. We
are also developing another brand which uses recycled yarns & to be produced in Turkey.”
111
Nick Howe, Regional Enterprise Manager : “Every business that we work with is different with
varying needs. By listening to the business owners we can establish where we can best offer
support. In terms of funding we are keen to work with new and existing business owners to
identify their requirements and appropriate solutions. We particularly enjoy sessions with
organisations such as Business LaunchPad where we can converse with our customers in a
comfortable setting, helping achieve what we are all aiming for, a thriving environment for small
business to start, grow and remain viable.”
William Hoyle: “We are part of the solution, offering young people, regardless of their
background, a path into sustainable, fulfilling self-employment. One of the key contributing
factors that make our model so successful is the therapeutic counselling, alongside more
traditional forms of business mentoring and support.”
112
"Since it was founded, Louis Vuitton has been a byword for ____________, elegant luggage."
This comment from its website highlights the secret of the company’s ____________ from its
very beginnings in 1854. Louis Vuitton worked for the French royal family and developed an
____________ of what made good luggage. His famous LV monogram is found on most of
today’s products, ____________ from trunks, bags and purses to shoes, watches and sunglasses.
The company sells most of its products in ____________ boutiques in up-market department
stores. Another cornerstone of the company’s success is the ____________ to craftsmanship.
The website says: “The ____________ of the finest materials, experienced craftsmen and the
____________ care devoted to all manufacturing ____________ of our items, perpetuate and
renew our ____________ of excellence.”
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______
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d. You have created a new product for Louis Vuitton. You believe the new product will be the
company’s best ever. It will be a bestseller. There are people who do not agree with you. Tell
them why this is a product that will bring great things to Louis Vuitton.
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
______
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9.4 Self- assessment. Complete the diagram below with sentences that can be used to either
open or close items.
How to open
or close items
115
Introducing yourself
Bibliography:
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Unit 10
Keeping the discussion on track
10.1 Introduction
10.2 Objectives and competencies – allocated time (2 ore)
10.3 The content of the unit
10.3.1. Keeping the discussion on track
10.3.2. Practicing business vocabulary
10.4 Self- assessment
10.1 Introduction
Motto: When the result of a meeting is to schedule more meetings it usually signals trouble.
Mike Murphy (business writer)
In some organizations participants in meetings naturally keep focused on the task in hand
and the conversations stay ‘on track’. In others, some participants regularly go off the point and
need to be managed very carefully to ensure that the discussion has a clear focus.
While not all meetings are necessary, many meetings can't be avoided. When staff members
must gather to discuss a project, procedure or company issue, one should ensure that the meeting
stays on track. An effective meeting manager knows to keep things short and to the point,
moving the agenda forward so no one's time is wasted.
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10.2 Objectives and competencies – allocated time (2 ore)
10.2. 1 understand the need for considering international communication and cultural
diversity in connection with socialising skills;
10.2. 2 describe the key steps to keep the discussion on track (business meeting);
10.2. 3 create real- life contexts to practice speaking skills.
Students will
- understand the need for considering international communication and cultural diversity in
connection with socialising skills;
- describe thekey steps to keep the discussion on track (business meeting);
- create real- life contexts to practice speaking skills.
10.3. 1 A. Read the instructions on how to keep the discussion on track and re-
order them correctly.
1. 2. 3. 4.
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a. Address only relevant questions that arise in the meeting. If someone's comments
aren't directly related to the meeting topic at hand, explain that you will make a note
of it to address outside the meeting or at a future meeting.
b. Set time limits. Have a definite start time and a definite end time. Such limits promote
a sense of urgency in participants, prompting them get their best points out in the
open from the start. Long meetings, those lasting more than an hour, tend to drain
participants, leading to less and less accomplished toward the end of the session.
c. Avoid letting any one person dominate the meeting; instead, encourage group
participation. Asking each participant his views on each agenda item increases
meeting productivity by forcing everyone to actively focus and discuss the issue at
hand. Once everyone has had a say, you can quickly move on to the next main point.
d. Follow a written agenda. A simple outline of the issues that the staff must resolve and
discuss during the meeting is sufficient. Pass out this written agenda to all meeting
participants, and use it as a prompt to get the group discussion moving from point to
point.
B. Find below six simple ways of checking what someone has just said. Write in the missing
pairs of words.
Sorry, I........
- ________that.’ Could you ______ it again?
- didn’t _____ that. Could you _____ down a bit?
- don’t ________. Could you ______ what you mean?
- _______ not with you. Could you _____ over that again?
- don’t ____ you. Could you _______ through that again?
119
- don’t quite _______ what you mean. Could you _____ a bit more specific?
C. Rearrange the words to make sentences used to keep the discussion on track.
a. we/ stick/ Let’s/ to/ logo/ if/ can./ the/ at/ moment/ the
5. How e. a suggestion?
E. Use your personal experiences to complete the following sentences. If necessary, use a
dictionary to help you choose the right adjectives.
1. The job I’ve got is a lot ...... than my previous one. On the other hand, it’s not quite as
......... .
2. I found ........to be a fairly ........ city, but I think .....is even ........ .
3. To be honest, I don’t really like ....... music. I prefer something a bit .............. .
4. I’ll never forget the view from ...... . It’s even ...... than the one from ............. .
5. I find ....... food fairly ....... , but it’s not quite as ......... as people think.
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6. I think the .......... building I’ve ever seen must be ........ Either that or ............. , which
was just as ........., but in a different way.
7. The people in ........are some of the .......... I’ve ever met- apart from the .........., who
are even ........... .
8. I drive a ............. these days. In terms of it’s the ..........car I’ve ever had, but it’s not
as ................ as the ......... I used to have.
F. Fill in the gaps with your own words so that the sentences may have a meaning.
G. In the following sentences, you will find faulty grammar, punctuation, capitalization,
and number expression. For each sentence underline any error. Then write a corrected
form in the space provided. If you must add punctuation, also show the word that
appears immediately before the necessary punctuation mark. Each sentence contains
one error.
1. DSP shareholders would own 50.1 per cent of the newly company, with Parthus shareholders
holding the rest
__________________
2. As delays and maintenance bills mounted, the company was being put into administration
despite insisting it was still solvent.
___________________
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3. Repairs are not being did, maintenance is not being carried out
______________
4. But the supply sector will find it at least as difficult to regain lost business due to a wide
ranges of circumstances
__________
5. Already, worldwide, the consumer's relationship on food is undergoing enormous change.
___________
6. They had a government contracting to supply sewage treatment systems.
___________
7. Kenyon's undercover reporter joined a maintenance ganging whose main activity seemed to be
dodging work
__________
8. They should also examines the hosting provider's track record, as well as its support
capability.
_________
9. She thought their methods would ultimately fail, that in fact they actually alienated the
community who support they needed.
_________
10. On The Mound, the Scottish bank was holding a boarding meeting which appeared to be
dragging on into the evening.
__________
H. .Complete these sentences with the most appropriate word or phrase from the box:
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I. Write anything about Goldman Sachs for 10 minutes.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
___
K. Write a letter of apology to the customer. Explain why you cannot give a refund.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_________
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L. Complete the following sentences with one of the following words: bonds, capital,
capitalists, preference, or risk.
Venture .......... generally invest in the early stages of a new company. Some companies need
further ..............to expand before they join a stock exchange. This is often called mezzanine
financing, and usually consists of convertible ............ - bonds that can later be converted to
shares – or ............... shares that receive a fixed dividend. Investors providing money at this
stage have a lower risk of loss than earlier investors like us, but also less chance of making a
big profit.
O. Would you invest in start- ups? In which fields? If you wanted to start a business, how
would you try to raise capital?
__________________________________________________________________________________
__________________________________________________________________________________
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__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
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__________________________________________________________________________________
________________
P. Circle the most likely meaning of the word part that is shared within each set of words.
1. circulate, circumnavigate, circuit
The root circ / circum probably means
a. around
b. broken
c. fair
d. straight
1. Please make sure this information (circulates / derives) throughout theoffice quickly.
2. The (installation / simulation) of the new telephones took three days.
3. In order to stay on schedule, we need to complete this project as(expeditiously / innovatively)
as possible.
4. The smuggler moved cautiously through the airport to avoid(detection / maintenance).
5. Years of neglect had caused the building’s water pipes to (corrode /implement).
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R. Read the passage while paying attention to the vocabulary. Answer the questions that
follow.
S. Find the word or phrase that is closest in meaningto the opposite of each word in the
left-hand column. Write the letterin the blank.
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5. indisputable(e) come forward
1. A huge (anomaly / gap) between the wealthy and the working classoften leads to social unrest.
2. The new computers enable us to (intervene / retrieve) informationmore quickly.
3. Although she wasn’t qualified for the job, she (indisputably /intuitively) felt that she should
apply.
4. When he joined the military, he did not expect the officers to(degrade / recede) him.
5. The art in the foyer was an important (acquisition / consciousness)for the museum.
Your job is ......... the six people at the front desk, you make sure they all know what they
are doing and that they don’t make mistakes. You ....... to Simon who is the head of
customer service.He ............ you and four other supervisors. He also ............ with the
heads of the other departments so that they all know what everyone else is doing. And, of
course, as I am the boss, they all ............ to me.
10.4 Self- assessment. Complete the mind map with different expressions used for
keeping the discussion on track.
127
Keeping the
discussion
on track
Expressing opinions
I don’t/ think that....
I don’t know how you feel but I think ....
As I see it, ....
In my opinion, ....
Well personally, I think ....
If you ask me, I think ....
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Let me make a recommendation.
I recommend we change the colour of the lego.
That’s my recommendation.
native speakers, other non-native speakers, people who speak too fast, people with strong
accent
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Unit 11
Coping with strong disagreement
11.1 Introduction
11.2 Objectives and competencies – allocated time (2 ore)
11.3 The content of the unit
11.3.1. Keeping the discussion on track
11.3.2. Practicing business vocabulary
11.4 Self- assessment
11.1 Introduction
Motto: When the result of a meeting is to schedule more meetings it usually signals trouble.
Mike Murphy (business writer)
In some cultures, top managers can make decisions which affect lots of people
negatively, without considering the consequences. In others, managers try to ‘soften the blow’ by
spreading the impact of the negative decisions over time. They may take a more collaborative
approach and try to involve their employees more.
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Students will
- understand the need for considering international communication and cultural diversity in
connection with socialising skills;
- describe different ways of coping with strong disagreement;
- create real- life contexts to practice speaking skills.
11.3. 1 A. Read the text below which exposes a way in which a meeting goes on, and
fill in the gaps with phrases from the box.
BB: I have already had a couple of meetings with my Russian colleague and we have a
(1) _____________ to put on the table. We think it will be painful but it is the only way
forward. We need to take (2) __________ immediately.
KG: Don’t get me wrong, B. I’m pleased that you’ve given this some thought but I’m not
happy that you’ve already discussed with your Russian colleagues before coming to this
meeting.
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KG: If you’ll just let me finish! If I can finish! What I’m trying to say is that I don’t like
the idea that you think you can come to this meeting with a proposal you’ve put together
(4) _________ and expect us to (5) _________ it! I disagree completely with that way of
working!
BB: I think there has been a (6) ________. I agree with you entirely that the place for
discussion and debate is in these meetings. I couldn’t agree with you more. I am (7)
__________ anything that would prevent that. We are a team. We work together as a
team. I am all for teamwork.
KG: I hear what you’ re saying, but the problem is it doesn’t match your actions. What
you say is different from what you do. I’m not convinced that you’re being (8) ______
with us!
BB: I think we are wasting our time talking like this. My reason for coming here with
some firm proposals was to make our meeting more effective. I belive strongly in having
(9) ________. That is the only reason I did it. I wasn’t expecting ....
KG: Sorry to interrupt you. Can I just say something? I’m not convinced by your
argument. This isn’t the first time we’ve had this sort of problem. Of course I see your
point about effective meetings, but the trouble is .....
D. Rearrange the words to make sentences used to keep the discussion on track.
b. isn’t/ had/ the/ first/ time/ This/ this/ we’ve/ of/ sort/ problem
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d. I / wasting/ we’re/ out/ think/ time/ like/ talking/ this.
e. convinced/ I’m/ not/ you/ us!/ are/ that/ being/ straight/ completely / with
3. I couldn’t c. me wrong.
V. For each word, choose the word that has the most similar meaning. Write the letter of
your choice on the line.
1. distinctly
(a) clearly (b) fully (c) softly (d) aggressively
78 Society
2. erudite
(a) strong (b) wise (c) complicated (d) plain
3. fortify
(a) weaken (b) contemplate (c) strengthen (d) reshape
4. rigor
(a) strictness (b) talent (c) peace (d) recklessness
5. suspend
(a) tie (b) fill (c) hang (d) throw
W. Choose the word from the list that is closest in meaning to the underlined part of each
sentence.Write it in the blank.
133
curriculumimplicitly parochial roster secular
1. ________The class list showed that only 12 students had enrolledfor spring quarter.
2. ________ Many parents feel that public schools are as good as private, religious schools.
3. ________The principal requested parents’ feedback on the newset of math classes.
4. ________In the United States, many private grade schools arenot affiliated with a religion.
5. _______The janitor agreed indirectly not to turn in the students.
X. Read the passage below and answer the questions that follow.
In the last three decades, universities across the United States haveattempted to adapt
their curriculums to meet the changing purposes ofhigher education. University education was
also once considered anexclusive opportunity, with erudite scholars establishing courses basedon
the goal of training a distinctly academic “elite.” These days, not everyundergraduate is destined
to become a scholar, and the roster of students
represents a more complete cross section of society, including minorities,women, and returning
students. These days, most learners attenduniversity to fortify basic skills, primarily learning how
to learn and howto express themselves. Far from its earlier religious or elitist image,
theuniversity is seen increasingly as a secular center for career development,where students
know they will graduate into a competitive job market.
Most professors have embraced this evolution in the university’s role,letting go of the
traditional, parochial view of highereducation. On the other hand, many feel that while they
wantto accommodate an adaptable curriculum, universities mustnot suspend their obligation of
establishing rigorous requirementsfor education and graduation. Implicit in theirstance is support
for the traditional liberal arts curriculum with a core ofclasses required across disciplines.
1. According to information in the reading, which of the following sentenceswould the author be
most likely to agree with?
a. Universities are becoming increasingly exclusive.
b. A curriculum needs to be completely adaptable to students’ needs.
c. The role of higher education is changing, and so is the universitycurriculum.
d. The cost of university puts it out of reach of many populations.
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2. In this passage, the word elitist is closest in meaning to
a. superior
b. academic
c. populist
d. elegant
Carlsberg .......... (be) a Danish brewing company founded in Copenhagen in 1847. It was
.......... (start) by J.C. Jacobsen and .......... (name) after his son Carl. The pH scale, the
standard measurement of acidity, .......... (be) developed in Carlsberg’s laboratories in
1909. It is currently the world’s fourth largest brewing group. Carlsberg .......... (sell) 114
million bottles of beer every day across more than 150 markets. The company ..........
(begin) exporting beer in 1868 and one hundred years later .......... (open) its first overseas
brewery, in Malawi. It currently .......... (have) dozens of different brands in many
countries. Its most famous products .......... (be) the Carlsberg lager, Special Brew (which
.......... (have) a 9% alcohol content) and Elephant beer. Carlsberg has .......... (be)
involved in some memorable advertising, using the slogans "Probably the best beer in the
world".
Z. In the following sentences, you will find faulty grammar, punctuation, capitalization,
and number expression. For each sentence underline any error. Then write a corrected
form in the space provided. If you must add punctuation, also show the word that
appears immediately before the necessary punctuation mark. Each sentence contains
one error.
1. The Italian company say its move is to open the brand to new cyclists.
__________________
2. A spokesman for Mercedes Benz said the brand is 'very aspirational '
___________________
3. White said the bank, which must track such transactions under new money laundery
legislation, tipped police to the scam.
______________
4. This was a money laundering schema hatched by the Liberal party for the Liberal party.
135
__________
5. Morgan would underwrote the first -- a new share scheme -- worth Pounds 61m
___________
6. Some 2,490 inlimited liability names actively underwrite at Lloyd's, against 900 corporate
members, each of whom has one vote.
___________
7. The Government would be call on to underwrite the capital raising, using the $150 million, Mr
Mercer said.
__________
8. Glaval won't underwrite yours half-million unconditionally.
_________
9. Mr Kelly said he believes the money found in the vehicle was related to a major IRA money
laundering operation.
_________
10. The firm has just signed up as strip sponsor for Kilmarnock to boost sales of it’s flagship
brand.
__________
● Complete these sentences with the most appropriate word or phrase from the box:
136
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
___
● Write a letter to Carlsberg. Complain about one of its products. Ask for a refund
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_________________________________________________________
● Write a letter of apology to the customer. Explain why you cannot give a refund.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_________
7. Blue chips
8. Growth stocks
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9. Income stocks
10. Defensive stocks
11. Value stocks
138
●If you had a lot of money to invest in stocks, what kind of stocks would you buy, and
why?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
___
● Imagine that you represent a company (real or fictional) and take part in a negotiation
of a bank loan and then make a dialogue between you and the bank clerk(s). Look at the
hints below, which will provide you with some guidelines necessaryfor effective
negotiation (you may add any other relevant information).4
•you may require the loan both for starting a new business or for developing an already existing
one;
• be ready to offer as much relevant information about the company as possible (e.g. information
that usually appears in the business plan);
•prepare to explain exactly how much money you need and in what you are going to invest it;
be ready to convince the bank that you are not going to have any problems in returning the
money in due time;
prepare information about assets that could be provided as collaterals;
make use of the expressions below
4
Adapted from Irina David’s “Unit 6.Banking”, in Prelipceanu, Cristina (coord.), David, Irina, Dărăbanţ, Maria. Excel in
Business. Bucharest: Ed. Universitară, 2006. 88-89.
139
Asking for a reaction Asking for clarification
What do you say about …? It depends what you mean when you say …
How does that sound? What exactly do you have in mind?
How do you feel about … Could you please run through that again?
Agreeing Rejecting
140
11.4 Self- assessment. Complete the mind map with different expressions used for keeping
the discussion on track.
Reasons for
arguments in
meetings
141
Unit 11. Useful language
Bibliography:
142
Unit 12
Dealing fairly and sensitively with difficult issues.Taking
part in a brainstorming meeting
12.1 Introduction
12.2 Objectives and competencies – allocated time (2 ore)
12.3 The content of the unit
12.3.1. Dealing fairly and sensitively with difficult issues
12.3.2. Taking part in a brainstorming meeting
12.4 Self- assessment
12.1 Introduction
In some organizations, managers try to control or dominate the people who work for
them, in order to show their power and authority. They may take a more collaborative approach
and try to involve their employees more.
In some cultures there is a strong tradition of participation in meetings- especially in
brainstorming, which needs everybody’s full involvement to work properly. In other cultures
participants are less willing to share their ideas unless specifically asked to do so.
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Skills of Unit 10:
Students will
- understand the need for considering international communication and cultural diversity in
connection with socialising skills;
- describe different ways of dealing fairly and sensitively with difficult issues (business
meeting);
- describe different ways of taking part in a brainstorming meeting (business meeting);
- create real- life contexts to practice speaking skills.
Unit 12Dealing fairly and sensitively with difficult issues.Taking part in a brainstorming
meetingis allocated 2 hours.
12.3. 1 A. Imagine you have to organize a meeting with your co-workers to give some
bad or unpleasant news. Write an email to your co-workers considering the following
ones:
To: Attachment
From: Subject
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D. Rearrange the words to make sentences used to keep the discussion on track.
c. at/ your/ objective./ positively,/ this/ already/ you’ve/ achieved/ Looking/ main
D. Fill in the gaps with your own words so that the sentences may have a meaning.
AA. In the following sentences, you will find faulty grammar, punctuation,
capitalization, and number expression. For each sentence underline any error. Then
145
write a corrected form in the space provided. If you must add punctuation, also show
the word that appears immediately before the necessary punctuation mark. Each
sentence contains one error.
1. We would never have dream of locating there four or five years ago but the brand is known so
well nationally now we can.
__________________
2. Another man always smoked one particularlybrand , no matter how difficult they were to
obtain.
___________________
3. Esat's existing seven brand names will be disappeared, to be replaced by two.
______________
4. When most people hear about the moves to have casinos exempted from money laundering
laws, they became suspicious.
__________
5. Sesame Street alone would been a commercial gold mineif taxpayers didn't underwrite it
already.
___________
6. QUEENSLAND educators yesterday welcome a Federal Budget injection of $30 million into
Australian schools to underwrite values education.
___________
7. They don't actually put it up themselves, they sponsored or underwrite share issues on the
Stock Exchange.
__________
8. People murdered with extreme violence due to money laundering , drugs, government and
police corruption.
_________
9. Allegations of money laundering are also being investigate.
_________
10. In the red dust was some footmarks, a trainer of some kind without a brand name in the sole
__________
● Complete these sentences with the most appropriate word or phrase from the box:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
___
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● Write a letter of apology to the customer. Explain why you cannot give a refund.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_________
International Business Machines (IBM) .......... (be) a multinational computer and information
technology corporation. It’s the fourth largest tech company in the world and .......... (have) the
second most valuable brand. IBM .......... (have) its origins in the nineteenth century. It was
.......... (found) in 1896 as the Tabulating Machine Company by Herman Hollerith. It was
.......... (list) on the New York Stock Exchange in 1911 as the Computing Tabulating Recording
Corporation and .......... (become) International Business Machines in 1917. Today its business
.......... (be) computer systems, software and hardware, semi-conductors, and IT consulting
services. The company .......... (employ) 400,000 people worldwide. Its staff have won five
Nobel Prizes among numerous other international awards. According to its website, these
IBMers .......... (share) the corporate value of “innovation that matters.”
●Would you like to be a day trader? Or would you be frightened of taking such risks?
__________________________________________________________________________________
__________________________________________________________________________________
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__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
________________
● Read the passage while paying attention to the vocabulary. Answer the questions that
follow.
The great unsettled question of economics is: “How much should the government
regulate business?” Conservatives generally argue for a Financial Systems 99 decline in
government involvement, but they favor certain subsidies to farmers, steelmakers, or airplane
manufacturers. Some conservatives also see no conflict between their small-government views
and their eagerness for the government to allocate more money for roads into national forests.
The net result of these incursions into national forests is a tangible infrastructure that
helps some companies but not the public. Publiclyowned trees, land, and oil become
commodities from which afew private companies (many owned by small-
governmentconservatives) profit. No per capita benefit goes to theAmerican people, aside
perhaps from the brief anti-inflation effect that comes with new oil exploration.
1. What is the main idea of this reading?
a. Conservatives have tried to keep others from expanding governmentregulations.
b. Even though conservatives say they want to limit government involvementin business, they
actually do often favor it.
c. There are several views about the proper role for government inbusiness.
d. Small-government conservatives want the government to allocate acertain amount of federal
money per capita to help all Americans.
149
d. Infrastructure will be made of trees, oil, and land.
Brainstorming is fantastic
because it produces lots of new
Some people need to put ideas.
their ideas on paper
first.
150
10.4 Self- assessment. Complete the mind map with different tips for giving bad news.
151
Can I get some reaction from you now?
Would you like to start, Andrew?
Could I ask you to come in now?
What are your thoughts?
Bibliography:
152
Unit 13
Reporting back to the client. Ending a meeting
13.1 Introduction
13.2 Objectives and competencies – allocated time (2 ore)
13.3 The content of the unit
13.3.1. Keeping the discussion on track
13.3.2. Practicing business vocabulary
13.4 Self- assessment
13.1 Introduction
● the customer is ‘king’ (or queen) in most cultures because they pay the bill. They can
usually say what they want, when and how. In some cultures, however, customers can sometimes
ask for too much.
● Some chair people are good at ensuring that all the items on the agenda are covered in the
allocated time, with a summary of main points and AOB at the end. Other meetings can be less
well-organized, sometimes lasting too long and not being concluded satisfactorily.
13.2 Objectives and competencies – allocated time (2 ore)
13.2. 1 understand the need for considering international communication and
cultural diversity in connection with socialising skills;
13.2. 2 describe the key steps to ending a meeting (business meeting);
13.2. 3 create real- life contexts to practice speaking skills.
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Skills of Unit 13:
Students will
- become aware of the specific language that should be used when reporting back to
customers;
- describe thekey steps to keep the discussion on track (business meeting);
- create real- life contexts to practice speaking skills.
13.3. 1 A. Look at the email exchangebetween Brian and Mandy Clacey, Softco’s
marketing director, about the new website. Answer the questions.
Dear Mandy,
We have been working hard on the prototype for new website and are in the
position to discuss the progress we have made to date. I would like to set up a
meeting to go through our ideas and show you some prototype materials. Would it
be possible to agree a date early next week?
Best regards,
Brian
154
From: Mandy Clacey
Subject: New website
Dear Brian,
Good to hear that you have already got something to show us. I can set up a
meeting here with some of our IT and marketing people on Tuesday afternoon
from 2 till 4. Will you need any special equipment for your presentation?
Best wishes,
Sandra
Dear Mandy,
The date and time are fine for us. We prefer to bring all our own equipment. We
don’t want any technical hitches on the day, so no need for you to worry about
that side of things.
- Is the relationship between Mandy and Brian more formal or informal? Justify your
answer.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________
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____________________________________________________________________
____________________________________________
E. Look at the presentation about the home page and put the sentences in the right order.
a. __ The order should reflect what the customer is most likely to be interested in.
b. __ We spent a lot of time looking at the old home page and decided that it contained a
lot of interesting information about your products and services.
c. __ So to sum up, what we propose is to make sure that the fist page that the customer
sees has more impact.
d. __ In fact, we thought there was too much material on it.
e. __ Moreover, the material didn’t seem to be arranged in any priority order.
f. __ It was confusing and just too dense
E. Rearrange the words to make sentences used to keep the discussion on track.
c. confirm/ I/ we/ want/ that/ to/ about/ a/ film/ Rudyard/ Kipling./ make
d. are/ It/ that/ we/ all/ weddings./ decided/ seems/ to/ make/ a/ about/ documentary
e. confirm,/ to/ Just/ the/ will/ documentary/ 30/ be/ long./ minutes
g. you’ll/ the/ research/ So/ do/ the/ by/ month?/ of / the/ end
Pizza Hut is known - best world’s the of one pizza restaurants. It was founded in 1958 in
Kansas, USA, by brothers Dan and Frank Carney. Twenty years later, it was bought by
Pepsico. Pizza Hut offers dine-in, takeaway options and in home nearly delivery all its
10,000 than more in locations countries 90. The website says: “At Pizza Hut, take pride
care we great and to provide dining and food best the with you experience in the quick-
156
service restaurant business.” The company is well-known in adverts using people their
for famous. These include former Soviet Union Premier Mikhail Gorbachev, ex-boxing
champion Muhammad Ali and the Muppets. firstthe also was company The sponsor to
the first space pizza delivery in 2001, when the company’s name side was of put a on
Russian the rocket.
CC. In the following sentences, you will find faulty grammar, punctuation,
capitalization, and number expression. For each sentence underline any error. Then
write a corrected form in the space provided. If you must add punctuation, also show
the word that appears immediately before the necessary punctuation mark. Each
sentence contains one error.
1. Carers would be able to transfer their tax allowance on their spouse, saving a couple up to
£1000 a year.
__________________
2. Crucial, the equity capital of every company was kept track of by the CMIE
___________________
3. Another suggest the military personnel were trying to take unfair advantage of the system by
requesting the $50 allowance.
______________
4. He even, in a flush of generous, inflation-indexed the young couple's allowance
__________
5. Last yearly in the Financial District the rate was forty dollars a square foot.
___________
6. But a month later, they were tell the daily allowance had been changed to $17.50.
___________
7. RICS blame the decrease in activity on the Bank of England's recent back-to-back interest rate
increases.
__________
8. It will focus on M&A and debt and equity capital markets works.
_________
9. An example of this occur when a non-subsidiary is formed with two forms of equity capital ,
ordinary shares and preference shares
_________
10. Such charges is likely to offset any tax advantages of saving in this way.
__________
DD. Choose the correct tense for the verbs between brackets
157
Pizza Hut .......... (be) one of the world’s best-known pizza restaurants. It was ..........
(found) in 1958 in Kansas, USA, by brothers Dan and Frank Carney. Twenty years later,
it was .......... (buy) by Pepsico. Pizza Hut .......... (offer) dine-in, takeaway and home
delivery options in nearly all its 10,000 locations in more than 90 countries. The website
.......... (say): “At Pizza Hut, we .......... (take) great pride and care to .......... (provide) you
with the best food and dining experience in the quick-service restaurant business.” The
company .......... (be) well-known for using famous people in their adverts. These ..........
(include) former Soviet Union Premier Mikhail Gorbachev, ex-boxing champion
Muhammad Ali and the Muppets. The company .......... (be) also the first to ..........
(sponsor) the first space pizza delivery in 2001, when the company’s name was ..........
(put) on the side of a Russian rocket.
EE..Complete these sentences with the most appropriate word or phrase from the box:
prideusingtake awaysponsorknown
sidedining champions option adverts
Pizza Hut is one of the world’s best-____________ pizza restaurants. It was founded in
1958 in Kansas, USA, by brothers Dan and Frank Carney. Twenty years later, it was
bought by Pepsico. Pizza Hut offers dine-in, ____________ and home delivery
____________ in nearly all its 10,000 locations in more than 90 countries. The website
says: “At Pizza Hut, we take great ____________ and care to provide you with the best
food and ____________ experience in the quick-service restaurant business.” The
company is well-known for ____________ famous people in their ____________. These
include former Soviet Union Premier Mikhail Gorbachev, ex-boxing ____________
Muhammad Ali and the Muppets. The company was also the first to ____________ the
first space pizza delivery in 2001, when the company’s name was put on the
____________ of a Russian rocket.
158
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
___
GG. Write a letter to Pizza Hut. Complain about one of its products.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_________________________________________________________
HH. Write a letter of apology to the customer. Explain why you cannot give a refund.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_________
II. Project. Your mission is to increase the profits and sales of Pizza Hut. Complete this
table with your project partner(s):
159
Main products
Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your
project:
Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.
● Find the word or phrase that is closest in meaning to each word in the left-hand column.
Write the letter in the blank.
● Complete each sentence by filling in the blankwith the best word or phrase from the
list. Change the form of theword if necessary. Use each word only once.
160
4. France’s __________ was dismantled after the royal family was killedand lesser aristocrats
were jailed during the revolution.
5. In the United States, many __________ families do not have health insurance because their
employers don’t offer it.
● Would you invest in start- ups? In which fields? If you wanted to start a business, how
would you try to raise capital?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
________________
● Read the passage while paying attention to the vocabulary. Answer the questions that
follow.
The United States is not the land of equal opportunity. There are no titles of nobility as in
Europe, but astounding affluence is passed on in privileged families, and this makes all the
difference. Studiesin the 1970s found that a child of the elite and a child of the working class
may start out with similar intelligence and drive, but the rich child is about 30 times more
likely to prosper. The rich child goes to high-prestige schools, where his or her education
may be only slightly above average, but where the child accumulates friendships with future
leaders. The privileged child becomes comfortable with luxury and is at ease in situations
where powerful people meet. The working-class child from a less-prestigious college is not
likely to wind up impoverished, but neither is he or she likely to attend many parties of Yale
or Vassar alumni.
161
1. Which sentence best expresses the essential information of thispassage?
a. The American economy is unfair and must be changed.
b. Rich people have natural advantages in education and social contactsthat help them
succeed.
c. Children accept one another as friends; only later in life do differencesof wealth drive
them apart.
d. The only way to make money in America is to work and accumulateit yourself.
2. Why does the author of this reading mention Yale and Vassar?
a. They are elite schools attended by many future leaders.
b. They are where government officials have secret meetings.
c. They try to give working-class children a chance they can’t get atother schools.
d. Their high fees impoverish working-class children.
162
10.5 Self- assessment. Complete the mind map with tips on making presentations in
meetings.
Tips on making
presentations in
meetings
163
I’ll say the main points again to be sure they’re clear.
Here’s what we’ve come up with so far.
I’ll just run through what we’ve suggested so far.
Let me run through what we’ve suggested.
I think we’ve come up with several major areas. Firstly, ...
I’ll just summarize what has been suggested.
Inviting questions
I welcome your feedback.
Please feel free to ask me questions at any time.
Any questions so far?
Have you ever had any ‘perfect’ customer, or particularly demanding ones?
164
Unit 14
A formal board meeting. Writing the minutes.
Monitoring action and evaluating meetings
14.1 Introduction
14.2 Objectives and competencies – allocated time (2 ore)
14.3 The content of the unit
14.3.1. Keeping the discussion on track
14.3.2. Practicing business vocabulary
14.4 Self- assessment
14.1 Introduction
Motto: If you want to change the fruits, you will first have to change the roots. If you want
to change the visible, you must first change the invisible.
T. HarvEker (business writer)
● In some cultures there are strong traditions of very formal business meetings with strict
procedures and protocol.
● There is also a tradition of critical evaluation which aims to improve personal performance
and procedure. In other cultures criticism can be seen more negatively.
● When some people write, they use very elaborate and complicated language. They also
take a long time to produce written texts, because they think they should be pieces of literature,
which can be a problem when writing minutes of meetings.
165
14.2. 1 understand the need for considering international communication and
cultural diversity in connection with socialising skills;
14.2. 2 identify the key features of a formal meeting(business meeting);
14.2. 3identify the main aspects of a minute;
14.2.4 identify the positive and negative effects of meeting evaluation;
14.2. 5 create real- life contexts to practice speaking skills.
Students will
Unit 14A formal board meeting. Writing the minutes. Monitoring action and evaluating
meetingsis allocated 2 hours.
14.3. 1 A. Express your opinion about the following statements which are usually
used when taking part in formal meeting
166
4. A lot of people whose first language is
English find it difficult to participate fully in
formal meetings.
5. The way in which formal meetings are
organized is confusing.
6. Formal meetings are easy to follow because
they always have the same structure.
7. It is almost impossible for a non- native
speaker of English to take part in a formal
meeting in English.
F. Give examples of language used in formal meetings and write your ideas under these
headings.
____________________________________
____________________________________
Opening a formal meeting
________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________
_____________________________________________________________________________________
_____________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_________________
167
_____________________________________________________________________________________
______________________________________
________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________
JJ. Complete the sentences with the words and phrases in the box.
168
15. I’d like to propose a major _________ to the motion before we vote.
16. It’s a fifty- fifty _________.
17. I am going to use the chairman’s _______ vote in favour of the motion.
KK. Fill in the gaps with your own words so that the sentences may have a meaning.
LL. In the following sentences, you will find faulty grammar, punctuation, capitalization,
and number expression. For each sentence underline any error. Then write a corrected
form in the space provided. If you must add punctuation, also show the word that
appears immediately before the necessary punctuation mark. Each sentence contains
one error.
1. He had reckoned that a good sword would been a better reward for saving the general's life
__________________
2. The franchisees also recruits their own staff, saving on the need for a centralised human
resources office.
___________________
3. Investments of $15.5 billion in equity capital has swelled to $48 billion, providing a
respectable return for investors.
169
______________
4. Instance, you did not trouble to acknowledge the receipt of this month's allowance.
__________
5. Scotland's house prices rosen by 1.6 % during the first quarter, twice the rate of the UK
average
___________
6. A spokesman, said: 'Wethink 4.33 % on a currently account with base rate at 5.5 % is
sustainable.
___________
7. He must have been paying contributions at the full rate for at less a quarter of his working life
for any allowance to be paid.
__________
8. Apparent, it is drinking at least a third of your recommended weekly allowance in one sitting.
_________
9. The other men watches unbelieving as the old timers hop off of their rig and heroically
extinguish the fire, saving the secret formulas.
_________
10. It will represents 28 per cent of the fully diluted post-issue paid up equity capital.
__________
MM. .Complete these sentences with the most appropriate word or phrase from the box:
patternfashionable earlyrebranding
traineeimageappeal classic resistant multi
170
NN. Write anything about Burberry for 10 minutes.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
___
PP. Write a letter of apology to the customer. Explain why you cannot give a refund.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_________
171
QQ. Correct the spelling while reading the text:
Burberry is aaicscls, traditional fashion house founded by Thomas Burberry near London in
1856. The 21-year-old textiles retnaei decided to start making and selling his own uoorodt
clothes. He invented the world-famous water-resistant bfacri gabardine in 1888 and opened his
first store in London’s fashionable Haymarket in 1891. Burberry created oglnhtic for early
explorers to the South Pole and Mount Everest. Gabardine and the traditional Burberry tartan
check pattern are now company mtaekrsadr. They form part of a multi-billion-dollar company.
It has heabcdnr out into perfumes, watches, sunglasses and accessories. It had some meaig
problems in the 1980s and 1990s when it became oppalru with British football hooligans.
However, rebranding in top fashion magazines has returned its luxury leaapp.
Burberry is a classic, traditional by founded house fashion Thomas Burberry near London
in 1856. The 21-year-old textiles making start to decided trainee and selling his own
outdoor clothes. He invented the world-famous fabric gabardine in 1888 and water -
resistant opened his first store in London’s fashionable Haymarket in 1891. Burberry the
clothing early to created for explorers South Pole and Mount Everest. Gabardine and the
traditional check tartan Burberry now are pattern company trademarks. dollar part multi -
form a billion They of - company. It has branched out into perfumes, watches, sunglasses
and accessories. It had some image problems in the 1980s with 1990s it popular and
when became British football hooligans. However, rebranding in top returned luxury
fashion has its appeal magazines.
172
SS. Find the word that is closest in meaning to eachword in the left-hand column. Write the
letter in the blank.
1. assess (a) dangerous
2. hazardous (b) evaluate
3. jointly (c) protect
4. liability (d) responsibility
5. safeguard (e) together
1. The building company is trying to (safeguard / acquire) the whole neighborhood so it can put
up a mall.
2. To the average farm family, every child was (an asset / a liability), one more set of hands to
gather eggs or plant beans.
3. Gary’s Cookie Shop has to move because the owner of the building won’t renew the (lease /
asset).
4. The (hazardous / sole) adult influence on Sarah as she grew up was her grandmother.
5. Some people are born with the disease, but others (acquire / assess) it later in life.
UU. Read the passage while paying attention to the vocabulary. Answer the questions
that follow.
It is not easy to make a living as the proprietor of apartment buildings.There is a huge initial
expense, not only to acquire the properties but toassess the buildings and to remove any
hazardous materials like lead-based paint. A landlord also has to buy the best liability
insuranceavailable just to safeguard the investment. Otherwise, onetragic accident could wipe
out the value of the entire asset.
Because of this expense, it’s rare to find a sole individualowning such a property.The risk is
more often taken onjointly by a group of investors who then split the profits
from the leases.
173
c. Friendships can be destroyed by owning property jointly.
d. Income from leases is greater than a landlord’s expenses.
2. Which of the following is not an expense mentioned in the reading?
a. property taxes
b. insurance
c. making the property safe
d. buying the building you hope to rent
Self- assessment. Complete the mind map with the most important factors to consider when
writing minutes
Factors to
consider when
writing minutes
174
Unit 14.Useful language
Expressing opinions
I don’t/ think that....
I don’t know how you feel but I think ....
As I see it, ....
In my opinion, ....
Well personally, I think ....
If you ask me, I think ....
175
Bibliography
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