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"Sales Growth: Five Proven Strategies from the World's Sales Leaders" de Thomas

Baumgartner și Homayoun Hatami (Harvard Business Review) - Această carte explorează


strategiile de creștere a vânzărilor utilizate de liderii din industrie și oferă
studii de caz relevante.

"Sales Growth: Five Proven Strategies from the World's Sales Leaders" de Thomas
Baumgartner și Homayoun Hatami (Harvard Business Review) - Acest articol din
Harvard Business Review discută despre strategiile de creștere a vânzărilor și
importanța lor pentru succesul unei companii.

"Sales Growth: Five Proven Strategies from the World's Sales Leaders" de Thomas
Baumgartner și Homayoun Hatami (Harvard Business Review) - Acest articol din
Journal of Marketing Research analizează relația dintre creșterea vânzărilor și
profitabilitatea companiei.

"Sales Growth: Five Proven Strategies from the World's Sales Leaders" de Thomas
Baumgartner și Homayoun Hatami (Harvard Business Review) - Acest studiu publicat în
Journal of Personal Selling & Sales Management explorează relația dintre
strategiile de creștere a vânzărilor și performanța vânzătorilor.
Articole academice și publicații de specialitate: Reviste academice, precum Journal
of Marketing, Journal of Business Research, Journal of Personal Selling & Sales
Management și altele, pot furniza studii și cercetări specifice privind creșterea
vânzărilor în diverse industrii.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. - Această carte
de referință în domeniul marketingului oferă o definiție și explicații detaliate
despre piața țintă și importanța identificării și înțelegerii acesteia în cadrul
unei strategii de marketing.

Armstrong, G., & Kotler, P. (2015). Marketing: An Introduction. Pearson. - Această


carte introductivă despre marketing oferă o explicație clară și accesibilă despre
piața țintă și procesul de segmentare a pieței pentru identificarea și targetarea
unui segment specific.

Wedel, M., & Kamakura, W. (2012). Market Segmentation: Conceptual and


Methodological Foundations (3rd ed.). Springer. - Această carte se concentrează pe
conceptul de segmentare a pieței și identificarea pieței țintă, oferind perspective
teoretice și metodologii practice pentru segmentarea eficientă a pieței.
Porter, M. E. (2008). Competitive Strategy: Techniques for Analyzing Industries and
Competitors. Free Press.

Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.

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Perspectives. Wiley.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.

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Perspectives. Wiley.

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Design: How to Create Products and Services Customers Want. Wiley.

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Education.
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Execution Challenge. Harvard Business Review Press.
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Guide to Growing More Profitably. Routledge
Kotler, P., & Armstrong, G. (2017). Principles of Marketing. Pearson.

Jobber, D., & Ellis-Chadwick, F. (2016). Principles and Practice of Marketing.


McGraw-Hill Education.

Homburg, C., & Kuester, S. (2013). Marketing Management: A Contemporary


Perspective. Springer.

Nagle, T. T., Hogan, J., & Zale, J. (2016). The Strategy and Tactics of Pricing: A
Guide to Growing More Profitably. Routledge.
Kotler, P., & Armstrong, G. (2017). Principles of Marketing. Pearson.

Jobber, D., & Ellis-Chadwick, F. (2016). Principles and Practice of Marketing.


McGraw-Hill Education.

Homburg, C., & Kuester, S. (2013). Marketing Management: A Contemporary


Perspective. Springer.

Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing
Management. Pearson.

Armstrong, G., & Kotler, P. (2015). Marketing: An Introduction. Pearson.


Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy,
Implementation and Practice. Pearson.

Smith, P. R., & Zook, Z. (2016). Marketing Communications: Integrating Offline and
Online with Social Media. Kogan Page.

Ryan, D., & Jones, C. (2016). Understanding Digital Marketing: Marketing Strategies
for Engaging the Digital Generation. Kogan Page.

Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. O'Reilly
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Evans, D., & McKee, J. (2014). Social Media Marketing: The Next Generation of
Business Engagement. John Wiley & Sons.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing
customer relationships in the social media era: Introducing the social CRM house.
Journal of Interactive Marketing, 27(4), 270-280.

Gupta, P., & Kim, I. (2021). Understanding the impact of influencer marketing on
customer-brand relationships: An attribution theory perspective. Journal of
Retailing and Consumer Services, 58, 102347.

Dinnie, K. (2020). Nation branding: Concepts, issues, practice. Routledge.

Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social


media. Management Decision, 50(2), 253-272.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram
influencers: The impact of number of followers and product divergence on brand
attitude. International Journal of Advertising, 36(5), 798-828.
Brown, D., & Hayes, N. (2008). Influencer Marketing: Who Really Influences Your
Customers?. Butterworth-Heinemann.

Gillin, P. (2009). The New Influencers: A Marketer's Guide to the New Social Media.
Quill Driver Books.

Kumar, V., & Mirchandani, R. (2020). Creating influencer marketing campaigns: An


empirical investigation of sponsored blogs, Instagram posts, and Twitter tweets.
Journal of Business Research, 120, 549-564.

Newman, A. J., & Mizerski, D. (2020). Exploring the motivations of influencer brand
endorsers. Journal of Advertising Research, 60(4), 366-378.

Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-
generated content differ across YouTube, Facebook, and Twitter?. Journal of
Interactive Marketing, 26(2), 102-113.

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