1 Obiective Strategice 2018 - 2019

Obiective KPI / Metrici Plan 2018 Plan 2019

Crarea Comunitatii Reach 50 000 100 000
Creste comunitatea Nr. fani 2500 7000
Engagement Interacțiuni 6000 18000
Traffic Accesă ri website 2000 7000
Clienti noi clienți noi 30 100
Vanzari repetate vâ nză ri repetate
Stimulare feedback recenzii primite

2 Instrumente principale
Site Youtube Ads
Facebook Page
Facebook Ads
Instagram Page
Google Search
Google Display

3 Repartizarea Bugetului
Aud. Aud. Aud. Aud. Aud. Aud.
Tip Scop Detalii 2018 Clienți 2019 Clienți
Rece Caldă Fierb. Rece Caldă Fierb.
Awareness 30%
Crește accesări website 30%
Crești vânz cu 10% 30%
Ads Crește vânzări repetate 10%

Content

Total Buget lunar (Euro) 0 - - - - 0 - - - -

4 Obiective Tactice
Canal Instrument Scopuri Actiuni Regularitate KPI

Canal Scopuri Actiuni KPI

Cresteti comunitatea Concursuri cu distribuiri Reach
Numă r Fani
Traffic Publici articole, pulici postă ri cu link + CTA direct te acecsare site Traffic Social
Engagement Postă ri cu întrebă ri, ghici
Facebook Page

Canal Scopuri Actiuni KPI

Campanii Awareness, REce Ads pe content cu scot de Awareness

Facebook Ads

Canal Scopuri Actiuni KPI

 Detalii
Platforme și Content
R Link Nr. 1 2 3 4 5 6 7 8 9
Facebook Page
cocnurs cu distribuiri 1
sondaj, engagement 1
influencer 3

TOTAL Postă ri 0 5
Facebook Group

TOTAL 0 0
Google My Business

TOTAL 0 0
Instagram

TOTAL 0 0
TOTAL ### ###
 Luna
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

x
Scop Data Idee Postare

vreau câ ne in poză
Text postare Link (foto.video) Responsabil
Postat / Programat
done

not done
not done
not done

done
done
done

done
done
not done
not done
not done
not done
not done
not done
Proiecte Taskuri Generale/Detaliate T R P Link Deadline Status
Content etapa Rece TG
- Scrie 20 texte td CV 21.04.01 done
Adună 20 imagini td CV not
Publică 20 postă ri td CV done
Setează Ads td ET 18.12.19 done
td progres

Creează conte Retargeting TG

20 imagini Google Display td progres

TG
td progres
td progres
td progres
td progres
td progres

TG
td progres
td progres
td progres
TG
not
not
not

TG
not
not
not

TG
not
not
not

TG
not
not
not
 not

TG
not
not
not
not
not
not
not

TG not
Time Planificat Time Real Comentarii

30 30

45 15
45 20

120

360
300
300
300
300
 04. STRATEGIA Marketing Digital - Imp
Scop Instrumente Canale

- Brand Awareness
Audiența Rece (Vizibilitatea Mărcii),
- Mențiunile Brandului

- Creștere Comunitate
Audiența Caldă - Creștere Interacțiuni
cu Comunitatea

- Crește Trafficul pe
Audiența Website
Fierbinte - Crește Comenzile
Noi la Livrare

- Stimularea
Recenziilor /
Feedback
- Stimularea
Clienți
Vânzărilor Repetate
(loialziare) Livrare
- Creșterea Bonului
Mediu Livrare
GIA Marketing Digital - Implementare
Acțiuni KPI Regularitat Raport
Audiențe Nr. Ad-cod Locație Statut Comentarii
1 ad161 not
2 amz03 Pipera not Ad cu Motocicleta în sat
3 ad163 not
4 ad164 not
5 ad165 not
6 ad166 not
7 ad167 not
8 ad168 not
Audiență
Clienți 9 ad169 not
10 ad170 not
Reach,
11 ad171 not
Traffic,
Website 12 ad172 not
Conversio 13 ad173 not
n
14 ad174 not
15 ad175 not
16 ad176 not
17 ad177 not
18 ad178 not
19 ad179 not
20 ad180 not

1 ad141 not
2 ad142 not
3 ad143 not
4 ad144 not
5 ad145 not
6 ad146 not
7 ad147 not
8 ad148 not
9 ad149 not
10 ad150 not
11 ad151 not
12 ad152 not
Audiență
Fierbinte 13 ad153 not
14 ad154 not
15 ad155 not
16 ad156 not
17 ad157 not
18 ad158 not
19 ad159 not
 20 ad160 not

1 ad120 not
2 ad121 not
3 ad122 not
4 ad123 not
5 ad124 not
6 ad125 not
7 ad126 not
8 ad127 not
9 ad128 not
10 ad129 not
Audiență
Caldă 11 ad130 not
12 ad131 not
Website 13 ad132 not
Conversio 14 ad133 not
n, Traffic 15 ad134 not
Objectives
16 ad135 not
17 ad136 not
18 ad137 not
19 ad138 not
20 ad139 not
21 ad140 not

1 ad101 not
2 ad102 not
3 ad103 not
4 ad104 not
5 ad105 not
6 ad106 not
Audiență
Rece 7 ad107 not
8 ad108 not
PPE, Video
9 ad109 not
Views,
Website 10 ad110 not
Conversio
ns
Audiență
Rece

PPE, Video
Views,
Website
Conversio 11 ad111 not
ns
12 ad112 not
13 ad113 not
14 ad114 not
15 ad115 not
 Post ID Link UTM

2809117135777253 http://bit.ly/2IHuyVt
 Post Link

https://www.facebook.com/DodoPizza.ro/posts/2132563760190159?business_id=844932855717212&__tn__=-R
 Comentarii II

usiness_id=844932855717212&__tn__=-R
 01.19 02.19 03.19
Pagina Facebook
01.19 02.19 Dinamica 03.19 Dinamica
Reach Viral #DIV/0! #DIV/0!
Reach Unique #DIV/0! #DIV/0!
Reach Organic #DIV/0! #DIV/0!
Reach Paid #DIV/0! #DIV/0!
Reach Total #DIV/0! #DIV/0!
Engaged users on Page #DIV/0! #DIV/0!
Clicks on website link from page #DIV/0! #DIV/0!
Clicks on phone link from page #DIV/0! #DIV/0!
Aprecieri pentru Pagină #DIV/0! #DIV/0!
Vizualiză ri Clipuri Video #DIV/0! #DIV/0!
Feedback Negativ #DIV/0! #DIV/0!
Mesaje primite (utilizatori unici) #DIV/0! #DIV/0!
Trafic pe Website #DIV/0! #DIV/0!
Trafic pe Website- FB Pixel LP Views #DIV/0! #DIV/0!
Leads Social #DIV/0! #DIV/0!
Încasări Totale (RON) #DIV/0! #DIV/0!
Buget Total (RON) #DIV/0! #DIV/0!
CTR 1 (traffic) #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Lead-uri #DIV/0! #DIV/0!
CTR 2 (leads) #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Nr. de tranzacții (cumpă ră turi) #DIV/0! #DIV/0!
CTR 3 (vânzări) #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Cost Vâ nzare (RON) #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Cost Lead (RON) #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Cost Click (RON) #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Cec Mediu (RON) #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Profit Brut (RON) 0.00 0.00 #DIV/0! 0.00 #DIV/0!
ROI #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
 04.19 05.19 06.19
04.19 Dinamica 05.19 Dinamica 06.19 Dinamica
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
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#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
0.00 #DIV/0! 0.00 #DIV/0! 0.00 #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
 01.19 02.19 03.19
Buget cheltuit #DIV/0! #DIV/0!
Afișă ri #DIV/0! #DIV/0!
Impact // Reach #DIV/0! #DIV/0!
Tranzacții // Achiziționări București #DIV/0! #DIV/0!
Tranzacții // Achiziționări Brașov #DIV/0! #DIV/0!
Total Tranzacții // Achiziționări #DIV/0! #DIV/0!
Clienți Vechi #DIV/0! #DIV/0!
Clienți Noi #DIV/0! #DIV/0!
Încasări Website București #DIV/0! #DIV/0!
Încasări Website Brașov #DIV/0! #DIV/0!
Total încasări pe Site #DIV/0! #DIV/0!
Încasările Clienților noi #DIV/0! #DIV/0!
Încasările Clienților Vechi (repetate) #DIV/0! #DIV/0!
Cost per Tranzacție #DIV/0! #DIV/0!
Cec Mediu Tranzacție #DIV/0! #DIV/0!
Cost per Client Nou #DIV/0! #DIV/0!
Cec Mediu Clienți Noi #DIV/0! #DIV/0!
Cec Mediu Clienți Vechi #DIV/0! #DIV/0!
ROI #DIV/0! #DIV/0!
04.19 05.19 06.19
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
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#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0!
 February 2019 March 2019
Google Ads Raport 01.19
02.19 Dinamica 03.19

Total Buget 0.00% 0.00% #DIV/0! 0.00%

Total Impresii 0 0.00 #DIV/0! 0
Total Clicks 0.00% 0.00% #DIV/0! 0.00%
Total CTR (mediu) #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Total Comenzi 0.00% 0.00% #DIV/0! 0.00%
Total Încasări 0 0.00 #DIV/0! 0
Conversia Vânzărilor #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Cost Comandă #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Bon Mediu #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Search
Buget $ #DIV/0!
CTR #DIV/0! #DIV/0!
Impresii #DIV/0!
Clicks #DIV/0!
CPC #DIV/0!
Conversii #DIV/0!
Conversia Vânzărilor #DIV/0! #DIV/0!
Valoarea Conversiilor $$$ #DIV/0!
Display Youtube Placement
Buget $ #DIV/0!
CPM #DIV/0!
Impresii #DIV/0!
Clicks #DIV/0!
CTR #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC #DIV/0!
Conversii #DIV/0!
Conversia Vânzărilor #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Valoarea Conversiilor $$$ #DIV/0!
Display
Buget $ #DIV/0!
CPM #DIV/0!
Impresii #DIV/0!
Clicks #DIV/0!
CTR #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC #DIV/0!
Conversii #DIV/0!
Conversia Vânzărilor 0.00% #DIV/0! #DIV/0! #DIV/0!
Valoarea Conversiilor $$$ #DIV/0!
Youtube
Buget $ #DIV/0!
CPM #DIV/0!
Impresii #DIV/0!
Clicks #DIV/0!
CTR #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC #DIV/0!
Conversii #DIV/0!
Conversia Vânzărilor #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Valoarea Conversiilor $$$ #DIV/0!
March 2019 April 2019 May 2019 June 2019
Dinamica 04.19 Dinamica 05.19 Dinamica 06.19 Dinamica

#DIV/0! 0.00% #DIV/0! 0.00% #DIV/0! 0.00% #DIV/0!

#DIV/0! 0 #DIV/0! 0 #DIV/0! 0 #DIV/0!
#DIV/0! 0.00% #DIV/0! 0.00% #DIV/0! 0.00% #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! 0.00% #DIV/0! 0.00 #DIV/0! 0.00 #DIV/0!
#DIV/0! 0 #DIV/0! 0 #DIV/0! 0 #DIV/0!
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