MARKETING FABBV AN I

Evaluare Examen Proie t in!ivi!ual "e#eu $ #tu!iu !e a%& Proie t ole tiv 100 65 '0 15 Data

2013/2014

Prezentare oral n data programat Proiect scris Prezentare orala n data programat Proiect scris

Proie t in!ivi!ual "'0 (&) E#eu "10 p) $ *tu!iu !e a% "10 p)

proiectul trebuie realizat individual i prezentat la seminar ( 5+10 minute)

tema eseului este legat de tema studiului de caz! , (a-ini !e #inte%. (eseu) " 1+' (a-ini e#emple (studiu de caz)
proiectul trebuie s aib ' (.r/i! o (arte teoreti . i o (arte a(li ativ.$ %n prima parte sunt prezentate on e(tele0 no/iunile teoreti e (e 1a%a 1i1lio-ra2iei o1li-atorii (4 pagini) iar n partea a doua trebuie realizat un #tu!iu !e a% (1&2 pagini) 'olosind date actuale! 2011&2013 din publica(iile de specialitate (de e#$! )*+ ,nuarul +tatistic sau -om.nia n ci're etc$) ziare reviste site&urile companiilor surse interne ale companiei etc$ /oate sursele de in'orma(ii utilizate trebuie precizate n bibliogra'ie condi(ii de redactare! document 0ord 2ont! /imes *e0 -oman size 12 te#tul trebuie scris cu !ia riti e0 ta1elele 3i 2i-urile trebuie s aib titlu0 #. 2ie numerotate i s aib #ur#a (re i%at.0 lucrarea trebuie s aib u(rin#0 note !e #u1#ol 3i 1i1lio-ra2ie4

trebuie utilizate el (u/in 5 .r/i din bibliogra'ia cursului (acestea trebuie citate at.t n notele de subsol c.t i n bibliogra'ia de la 'inalul proiectului) i el (u/in un arti ol !in 1a%e !e !ate interna/ionale "* ien eDire t&) site ,+1 & 2ttp!//000$biblioteca& digitala$ase$ro/biblioteca/model/inde#2$asp & ,lte resurse electronice & 3aze de date +cience4irect & ,ll 'ields ! introduce(i cuvintele c2eie Proie t ole tiv "15 p)
Tema (roie tului) Proie tarea unei er et.ri !e (ia/. ) +tudiu de caz 5$ *tu!iul 2a torilor e in2luen/ea%.

om(ortamentul on#umatorului rom6n !e #ervi ii !e a#i-urare sau Anali%a unui (ro!u#7#ervi iu 2inan iar (e (ia/a !in Rom6nia 8on!i/ii !e reali%are (entru (roie tul ole tiv) proiectul poate 'i realizat de o ec2ip de max4 , #tu!en/i4

Bi1lio-ra2ie
,lbaum 6erald )nternational mar7eting and e#port management Prentice 8all/9inancial /imes 2005 ,ndreasen ,lan -$ +trategic mar7eting 'or nonpro'it organizations Prentice 8all/Pearson 1ducational )nternational 200: ,ng2el ;$ 4$< Petrescu 1$ =$ 3usiness to 3usiness >ar7eting edi(ia a 2a 1d$ ?ranus 3ucureti 2002 ,ng2el ;$ 9lorescu =$ @a2aria -$ ,plica(ii n mar7eting 1d$ 1#pert 3ucureti 1AAA 3alaure B$ (coordonator) >ar7eting edi(ia a ))&a revzut i adugit 1d$ ?ranus 3ucureti 2002 3elc2 6eorge 1$ < Cruc7eberg 4ean < Ban+lD7e /ur7 EudD < =oman =ristina trad$ ,dvertising and promotion ! an integrated mar7eting communications perspective >c6ra0&8ill 200A 3radleD 9ran7 +trategic mar7eting ! in t2e customer driven organization Eo2n FileD G +ons 2003 =lo0 Cennet2 1$ < 3aac7 4onald >ar7eting management ! a customer&oriented approac2 +age Publications 2010 =olla 1nrico < =ollecti' >ar7eting 1t >anagement =ommercial & 1tudes et rec2erc2es H *16I=), Buibert 2003 =ravens 4avid F$ +trategic mar7eting >c6ra0&8ill 200A =rouJ =2arles >ar7eting )nternational 4e Jdition 4e 3oec7 G ;arcier 3ru#elles 2003 =ruceru ,nca /e2nici promo(ionale 1d$ ?ranus 3ucureti 200A 4oole )sobel < ;o0e -obin +trategic mar7eting decision in global mar7ets /2omson 2005 4oDle Peter < +tern P2il >ar7eting management and strategD 9inancial /imes Prentice 8all 200K 6ilbert 4avid -etail mar7eting management Prentice 8all 2003

MARKETING FABBV AN I

2013/2014

6illigan =olin < Filson -ic2ard >alcolm +ano +trategic mar7eting planning 3utter0ort2&8einemann 2003 6ilmore ,udreD +ervices mar7eting and management +age Publications 2003 6ronroos =2ristian +ervice management and mar7eting ! customer management in service competition Eo2n FileD G +ons ;/4 200L 8ougaard +oren < 3Merre >ogens +trategic relations2ip mar7eting +pringer 2002 8ug2es ,rt2ur >iddleton +trategic database mar7eting >c6ra0&8ill 200K 8utt >ic2ael 4$ < +pe2 /2omas F$ 3usiness mar7eting management ! a strategic vie0 o' industrial and organizational mar7ets +out2&Festern 2004 Eo2ansson Eo2nD C$ 6lobal mar7eting ! 'oreign entrD local mar7eting and global management >c6ra0&8ill 200K Eo2ansson Eo2nD C$ 6lobal mar7eting ! 'oreign entrD local mar7eting G global management >c6ra0&8ill/)r0in 2003 Cotabe >asaa7i 6lobal mar7eting management Eo2n FileD G +ons 200: Cotler P2ilip < 4ubois 3ernard >ar7eting >anagement Publi ?nion 2000 Cotler P2ilip < 4ubois 3ernard >ar7eting management Publi&?nion 1AA2 Cotler P2ilip < Celler Cevin ;ane >ar7eting management Prentice 8all 200K Cotler P2ilip >ar7eting management Pearson 1ducation ;imited 2012 Cotler P2ilip Celler Cevin ;$ >ar7eting management 12t2 1dition Pearson 1ducation 200K ;ee Cie'er < =arter +teve 6lobal mar7eting management ! c2anges c2allenges and ne0 strategies I#'ord ?niversitD Press 2005 ;endrevie EacNues ;indon 4enis >ercator Ke Jdition 4alloz Paris 2000 >c4onald >alcolm 8$ 3$ < ;eppard Eo2n F$ >ar7eting bD matri# ! 100 practical 0aDs to improve Dour strategic and tactical mar7eting 3utter0ort2&8einemann 1AA2 >eissner 8ans 6unt2er +trategic international mar7eting +pringer 1AA0 >udie Peter < Pirrie ,ngela +ervices mar7eting management 1lsevier 3utter0ort2&8einemann 200K I0ens )rene +trategic mar7eting in librarD and in'ormation science 8a0ort2 Press 2003 ParrD >ar7 1$ +trategic mar7eting management ! a means&end approac2 >c6ra0&8ill 2005 PaDne ,drian /2e 1ssence o' +ervices >ar7eting Prentice 8all )nternational ;td$ 8ert'ords2ire 1AA3 Peattie Cen 1nvironmental mar7eting management ! meeting t2e green c2allenge 9inancial /imes 1AA5 Petrescu 1$ =$ >ar7eting! concepte de baz i aplica(ii 1d$ ?ranus 3ucureti 200: Petrescu 1$ =$ >ar7eting n asigurri 1d$ ?ranus 3ucureti 200A Pride Filliam >$ 9errell I$ =$ >ar7eting$ =oncepts and strategies Lt2 edition 8oug2ton >i''lin =ompanD 3oston 1AA1 Proctor /onD +trategic mar7eting ! an introduction -outledge 200: -osenbloom 3ert >ar7eting c2annels ! a management vie0 +out2&Festern =engage ;earning 2004 +adler P2ilip +trategic >anagement 2nd edition Cogan Page ;td$ ;ondon 2003 +olomon >ic2ael 3amossD 6arD ,s7egaard +Oren =onsumer 3e2aviour P , 1uropean Perspective 2nd edition 9inancial /imes Prentice 8all 2002 +tone >arilDn ,$ < >c=all E$ 3$ )nternational strategic mar7eting ! an european perspective -outledge 2004 +utton 4ave < Clein /om 1nterprise mar7eting management ! t2e ne0 science o' mar7eting Eo2n FileD G +ons 2003 Fest 4ouglas < 9ord Eo2n +trategic mar7eting ! creating competitive advantage I#'ord ?niversitD Press 200K Filson -ic2ard >alcolm +ano < 6illigan =olin +trategic mar7eting management ! planning implementation and control 1lsevier 3utter0ort2&8einemann 2005

MARKETING FABBV AN I
Teme (t4 (roie tul in!ivi!ual "1seu " +tudiu de caz Q 20 p)
Teme 14 In2luen/a ma rome!iului a#u(ra (ie/ei 9 Bibliografie obligatorie

2013/2014

Data prezentare Seminar 3

'4 Anali%a #e-mentelor (e (ia/a 9

54 Anali%a on uren/ei :n a%ul 9 ,4 Anali%a (ie/ei

a#i-ur.rilor

54 Fa torii e in2luen/ea%.

om(ortamentul on#umatorului !e 444

64 Anali%a #trate-iei !e (ia/. a9

Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 3.1.2.2. Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 2.1.2 IN%, !urostat Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 10.4.1. Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 2.3., %tudiu de ca& ' C(te)a tipuri de se*+entare ,olosite pe piaa bunurilor de consu+ -n .o+(nia Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 5. Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 2.1.1, 2.2 Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 4 Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 2.2 %urse date' .apoarte C%A, /asi*.ro Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. .1 Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 3 Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 12.1,12.2 ,12.3, 20.4.2. Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 5.1. Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 13 Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 5.2.1., Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 14 Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 5.2.2.

Nume student 1. . 2. . 3. .

Seminar 3

4. . 5. . 6. .

Seminar 4

7. . 8. . 9. . 10. . 11. . 12. .

Seminar 5

Seminar 6

13. . 14. . 15. .

Seminar 7

16. . 17. . 18. .

;4 Politi a !e (ro!u# :n a%ul om(aniei 9 <4 Politi a !e (re/ :n a%ul om(aniei 9

Seminar 8

19. . 20. . 21. . 22. . 23. . 24. .

Seminar 9

MARKETING FABBV AN I
=4 Politi a !e !i#tri1u/ie :n a%ul om(aniei 9 104 Politi a (romo/ional. :n a%ul om(aniei 9 114 Plani2i area #trate-i . a a tivit./ii !e mar>etin-4 *tu!iu !e a% 9 &

2013/2014
Seminar 10

Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 15 Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 5.2.3. Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 1! Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. 5.2.4. Balaure, V. (coordonator), Adscliei, V., Blan, C., Boboc, t., Ctoiu, I., Olteanu, V., Pop, N. Al., Teodorescu, N., Marketing, ediia a a, !d. "ranus, Bucure#ti, $$ , cap. 20 Petrescu !.C., Marketing. Concepte de baz i aplicaii, !d. "ranus, Bucure#ti, $$ , cap. !.

25. . 26. . 27. . 28. . 29. . 30. . 31. . 32. . 33. .

Seminar 11

Seminar 11

Exem(lu !e (re%entare a (roie tului) A8ADEMIA DE *T?DII E8@N@MI8E B?8?REATI FABBV

8u(rin# 1$ =omponentele macromediului ntreprinderii P a1or!are teoreti . 1$1$ >ediul demogra'ic 1$2$ >ediul economic 1$3$ >ediul te2nologic 1$4$ >ediul cultural 1$5$ >ediul institu(ional 1$K$ >ediul natural 2$ )n'luen(a macromediului asupra pie(ei$ *tu!iu !e a% pe pia(a rom.neasc a R Bi1lio-ra2ie '

PR@IE8T MARKETING In2luen/a ma rome!iului a#u(ra (ie/ei 9

*tu!ent) Nume 3i (renume -ru(a Bu ure3ti '01,

MARKETING FABBV AN I
14 8om(onentele ma rome!iului :ntre(rin!erii B a1or!are teoreti . 1414 Me!iul !emo-ra2i /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t 9igura 1$ /itlu +ursa! RR p$ /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t 1& Notele !e #u1#ol) In#ert Footnote /e#t /e#t /e#t '&
1&

2013/2014
/e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t 4
9

3alaure B$ (coord$) Marketing edi(ia a 2a 1d$ ?ranus 3ucureti 2002 p$ SS '& )dem p$ SS

5
R$

'4 In2luen/a ma rome!iului a#u(ra (ie/ei4 *tu!iu !e a% (e (ia/a rom6nea# . a 9 /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t 9igura 2$ /itlu

Bi1lio-ra2ie

+ursa! RR p$ /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /abelul 1$ /itlu +ursa! RR p$ /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t /e#t <

3alaure B$ (coordonator) ,dscli(ei B$ 3lan =$ 3oboc Tt$ =toiu )$ Ilteanu B$ Pop *$ ,l$ /eodorescu *$ Marketing edi(ia a 2a 1d$ ?ranus 3ucureti 2002 Petrescu 1$=$ Marketing. Concepte de baz i aplicaii 1d$ ?ranus 3ucureti 2002 94 94 94