Documente Academic
Documente Profesional
Documente Cultură
Centrul ID-IFR
Facultatea de Ştiinţe economice
Business
Communication and
Correspondence
Caiet de Studiu Individual
Specializarea CIG
Anul de studii I
Semestrul I
Coordonator de disciplină:
Conf. univ. dr. Alina Popescu
2021
Cupri
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CUPRI NS
Unitate Titlul Pagina
de
învăţare
INTRODUCERE 5
2
…Unitate de învăţare Nr. 2
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BIBLIOGRAFIE 63
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Introducere
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INTRODUCERE
Stimate student,
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State verbs describe a continuing state, so do not usually have a continuous form. Typical
examples are:
believe, belong, consist, contain, doubt, fit, have, know, like, love, matter, mean, need, own,
prefer, seem, suppose, suspect, understand, want, wish
Some verbs have a stative meaning and a different active meaning. Typical examples are:
be, depend, feel, have, measure, see, taste, think, weigh
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Event State
Jill's being noisy. Jack is noisy.
We're having an interesting conversation! Deirdre has a Porsche. I
David's thinking about getting a new job. I'm think I like you!
just tasting the soup. This fish tastes awful!
I'm feeling terrible. I feel that you are wrong.
We're weighing the baby. This bag weighs a ton!
Bill, I'm depending on you to win this contract for us. It depends what you mean.
NOTE! The differences here apply to all verb forms, not just to present verb forms.
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shareholders) can be paid. Such communications include not only letters and
memoranda, and reports of various kinds, but also manuals, plans, specifications,
guidelines, procedures - including instructions and drawings - and records of activities
performed and results achieved.
Any communications that are, for example, inaccurate, inappropriate, unclear,
verbose, inconsistent, incomplete or imprecise are likely to be ignored, or may
confuse, or may result in inappropriate actions, wrong decisions, accidents, costly
mistakes, and wasted effort.
To help you decide how you should write, consider some of the characteristics
listed here - in alphabetical order - as being essential in business communications.
Accuracy
Accuracy in writing depends on your choice and use of words, to ensure you convey
the intended message. The accuracy of any statistics reported also depends upon
care in planning the enquiry or investigation from which they were derived, care in
observing and in measuring, and care in recording and analyzing data. No amount of
care in analyzing data, or presenting the results of the analysis, can compensate for
lack of care in earlier stages of the work.
Balance
In your writing devote equal attention to things of comparable importance, and
maintain a sense of proportion. Unless expected to present only the case for or the
case against, you should normally show an awareness of all sides of a question.
Coherence
There should be a clear train of thought that leads readers smoothly from
sentence to sentence and from paragraph to paragraph, with headings where
necessary as signposts to help readers along, so that the work as a whole has the
quality of unity or wholeness.
Explanation
Whether you are requesting or supplying information, the needs of your
readers should be your first consideration. Who are they? What do they know
already? What more do they need to know to ensure they understand your message?
You must provide enough information, explanation, and where necessary
examples, to ensure that readers understand and can judge the validity of your
conclusions.
Forcefulness
To achieve your objective you must show an awareness of all points of view,
but be prepared to put your case strongly - supported by sufficient evidence and
convincing argument, and without undue reservations.
Impartiality
In business you may not be in a position to give impartial advice: you may
advertise only the advantages of the products or services you can provide and the
disadvantages of those available from a competitor. The reader should understand
this. Alternatively, you may be independent of any particular producer or service
provider and claim to give impartial advice.
Objectivity
When the interpretation and assessment of evidence call for the expression of
an opinion this must be clearly indicated as such. Arguments in favor of any
idea
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Persuasiveness
If your intention is to persuade, present by evidence clearly and forcefully using words
alone or words supported by effective illustrations - which may have a more
immediate impact than words. Those who can provide little evidence may seek to
convince readers by unsupported opinion or by repetition.
Relevance
A business document should include only material relevant to its title or terms
of reference. However, do not include things just because they are relevant. Some
relevant material will be omitted because, for example, you have already given
enough explanation to make your meaning clear or provided enough evidence to
convince the reader.
Simplicity
As in a mathematical proof, simplicity in writing is an outward sign of clarity of
thought. Business writing should therefore be direct: without jargon, superfluous
words, or other distractions.
Tact
Although clarity and completeness are essential in any composition, one
should always be tactful. Sometimes this can be achieved by deliberate omission of
what in other circumstances would be considered essential points. For example, in a
reference anyone who has agreed to be a referee should be positive. An internal
assessment is a different matter, because it is written by someone whom the subject
may not have chosen as a referee. The assessor should nevertheless try to be fair;
and should also bear in mind that whatever is written in a person’s records may be
seen by that person - and if unfavorable may even be the subject of litigation. In a
reference or performance assessment a person’s shortcomings may not be
mentioned. But if it does not end with a statement to the effect that the writer has no
reservations in recommending the applicant, or end on some similarly positive note, it
is up to the reader to read between the lines.
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http://www.edufind.com/english/grammar/grammar_topics.php
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Note: Words and expressions that state time (after, as soon as, as long as, before, by the
time, once, when, whenever, while) or condition (if, in case, provided that, on condition
that, supposing, unless) cannot be used in order to introduce a sentence which has a verb
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in the future tense. In this case, future tenses are replaced as follows:
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Less elaborate writing such as minutes, postcards, invitations and forms are
characterized by special layouts. This unit will focus on miscellaneous business
writing which enables quick and simple exchanges of information.
Minutes are used to establish a record of what is discussed during a meeting
(see Table 1). They refer to the decisions that were taken, to the important points of
the discussion that led to these decisions, and to the issues that are to be considered
at the future meetings. Moreover, they serve as a record of who attended, spoke, and
chaired the meeting.
The degree of detail can vary, so try to establish the degree of complexity
of the minutes you are going to take beforehand. What you need to be careful about
is identifying and summarizing the main points and not transcribing word by word. It
can be said, therefore, that getting the gist is a skill which is based on the art of
listening. So, examples, digressions, or anecdotes should be filtered out. Usually,
meetings are
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communications should be checked regularly to ensure: (a) that the information they
convey remains up-to-date, (b) that each one is still needed, and (c) that it
continues to tell recipients what they need to know - as indicated by the
adequacy of their replies and an absence of complaints.
Postcards are very useful, in conducting business, for very short messages
(see Tables 2). For example, they may be used to acknowledge receipt of a letter
or to request details of an item of equipment from a supplier.
Address of the sender
Telephone and fax numbers
Date of sending
Name and position of the receiver
Address of the receiver
Salutation,
Subject heading (underlined)
1. Information required (purpose or main point)
2. Supporting details
3. Conclusion or action required.
Complimentary close.
Signature
Encl.
Printed invitations are also needed when you want to announce a special event
like
the anniversary of the company’s foundation, a charity ball, or a reception (see
Table
3). The register you should use is very formal: “(Name/ job title)… request
the company of (guest’s name)… on the occasion of …(anniversary) at …
(place) on…(date) at …(time).”
The Directors of North-Star Engineering
Corporation
Mr. D. Robertson
on the occasion of the eleventh anniversary of the
foundation of the company at the Bam Boo Club on Friday,
6 December 2008, at 8.00 p.m.
(Dress—Smart Casual)
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1-Holiday
În loc de rezumat
Am ajuns la sfârşitul Unităţii de învăţare Nr. 2.
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1. Fill in the gaps with the correct form of the verbs in brackets. Use
any of the future tenses or other ways of expressing future time as
you think fit:
1. Don’ t buy a new pair of socks. I (knit) one for
you.
2. The Smiths (build) a garage for their new car this month.
They have already bought the materials.
3. By next year, the team of explorers (travel) half of the
Australian continent.
4. Next week it is your mother’s birthday. What (you/buy)
her as a present?
5. When Tom (tell) the news to his parents, they will be
extremely happy for him.
6. After they (finish) their written assignment, they will be
allowed to watch TV.
7. Michel (have) a swim in the hotel pool this time next Sunday.
8. The bank won’t give you the loan, unless you (fulfill) the
required conditions.
9. It’s stuck! This window _(open).
10. As soon as I (read) this magazine, I’ll lend it to you.
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Notes:
1. Sometimes, in order to express the fact that an action was in progress for while before
another action happened, the progressive aspect of the Past Perfect can be used:
e.g. Her friend was upset because he had been waiting for her to show up for an hour.
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2. In order to express a posterior action in the past (i.e. which happened after another past
action), the Future-in-the-past is usually used:
e.g. At the time he didn’t know that they would leave the following day.
Was/were going to are also used to express future plans/ intentions or predictions in the
past:
e.g. We were going to ask our accountant for some financial advice the next week.
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encourages your audience to read your messages. Choosing the words and the
register that are most unlikely to offend your readers are skills that promote such a
warm climate. Additionally, what you should be careful about is the tone of your
writing.
On the one hand, cold language can be useful if you need to be firm, reserved,
or blunt, or if you want to keep your reader at a distance. On the other hand, if
you aim at improving your working relationships you need to use warm words, words
that are reassuring.
e.g. warm language: advantage, agree, benefit, capable, fulfill, generous,
honest, improvement, privilege, profit , progress, reliable, sincere, success, trust
cold language: allege, bias, blame, careless, defective, dissatisfy, fail, fault,
inadequacy, inappropriate, inferior, mistake,
neglect.
1. The next time I see a doctor, I’ll ask him about your problem.
2. She also served as chairman of the newspaper publishers group.
3. From the beginning, James hated the way stewardesses were treated by
the airlines.
4. Job loss has a great impact on employees and their wives who
experience high levels of stress.
5. Every shopper can apply for her Club card membership.
6. His deepest personal desire was to leave mankind the gift of piece.
7. It took firemen nearly two hours to cut eight passengers free.
8. Each pilot must demonstrate his knowledge and execution of
emergency procedures.
9. A receptionist was fired for refusing to serve coffee to her supervisors.
10. In an ideal world every qualified nurse would have the chance to further
her professional education in this way.
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2.Tick the sentences which are error free and rewrite those sentences whTick
the sentences which are error free and rewrite those sentences which contain
mistakes:
1. Sheila was already washing the dishes.
6. Mary walked down the street when a car stopped right by her side.
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use verbs in the passive voice because it appears to eliminate reference to the writer
and hence it makes your lines look objective. Similarly, when writing for business,
there are instances that require the use of passive voice
• If the person performing the action is unknown or unimportant; and
• If you want to be indirect.
E.g. The stock market was deeply affected by the depreciation of the euro.
b. With your writing, you may call up mental pictures. To this purposes, abstract
nouns serve you best because their referents is perceived by the senses in a
more rapid way. In the following examples, the nouns are arranged according
to the general-concrete scale:
E.g. event- accident- malfunction- plane crash
person- worker- skilled laborer- mechanic
sensation- taste- sweetness-honey.
You can see now that the more specific your vocabulary is, the more likely it is
for the communication between you and your reader to be effectively
achieved
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c. Clichés are useful only to the extent that they abbreviate ideas we seem to
share. However, they also display lazy, uncritical thinking by reducing complex
ideas to wooden language. For this reason, try expressing your thoughts by
avoiding fixed phrasing.
E.g. What doesn't kill you makes you stronger.
The game isn't over till the final whistle blows.
Presidential candidates are being marketed like bars of soap or boxes of
cereal. Truth is stranger than fiction.
1. I’m really sorry to let you down over our hols, but I can’t make those dates
now.
2. We can’t do anything about it, so we can’t give you any money back.
3. Before we said yes we’d have to work out how much it’d cost.
8. Sorry I haven’t got back to you sooner, but anyway, here are my ideas on
the project.
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b. to survive
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• explaining situations
• persuading its reader to agree with the issues presented
• inviting your reader to take some action.
In order to identify your purpose and to make it explicit, answer these central
questions: What do I want to accomplish? Why?
In order to understand your readers, first it is necessary for you to take into
account their position in the hierarchy of the organization, their level of relevant
knowledge on the topic you are going to write about, their frame of reference, and
other variables that may influence their motivation and attitude towards your writing.
Secondly, as we are going to see in this lecture, adapting your writing to your
readers’ needs implies that you should point out how they can benefit from your
proposal, that you should consider their point of view and that you should use an
appropriate and preferably positive tone.
When identifying your readers, take into consideration that although you write a
single name at the top of a letter, or a memo, other people are also likely to read it.
Primary readers (the former) and secondary readers (the latter) differ in terms of
acquaintance with the topic presented or the terminology used.
On the other hand, hierarchically speaking, the readers’ position within the
organization is also different: first come the higher –level readers, then the
peer- level readers, and, finally the lower-level readers. This is an important factor
since the social status and the social relationships affect the way your writing is
approached in the following way:
a. The readers at a higher level need to be impressed because they
influence your work assignments and control your career advancement.
Besides, they may as well use your writing as a basis for their own work,
recommendations, or decisions. Because the protocol requires it, your
writing style will be formal.
b. The readers who are on a similar hierarchical position as you need to be
addressed to in a tone that acknowledges their expertise and social
status, although you must be aware that they may not share the same
amount of information about the presented topic as you do.
c. If writing to readers at a lower level in order to either instruct or reprimand
them, you could use an authoritative tone. Otherwise, your tone can be
friendly and casual. However, be careful: an error of tone (too severe or
too familiar) may give the wrong impression that you are not comfortable
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a) communication which involves the use of symbols other than the written
or spoken word, such as gestures, eye contact, tone of voice, space, and
touch.
b) communication which takes place when the sender and the receiver are
from different cultures.
c) the process of transacting meaning between individuals.
d) communication which takes the form of letters, memos, reports,
correspondence, notes, forms, applications, resumes, legal documents, and
so on.
e) the primary vehicle organizations use to maintain contact with their
internal and external environments. It can be either oral or written.
f) communication which includes presentations, meetings, negotiations,
verbal exchange (e.g. one-to-one, to a group), and voice messaging.
g) communication between employees or departments across all levels or
divisions of an organization.
h) the exchange of information and messages between an organization and
other organizations, groups, or individuals outside its formal structure.
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Chairman (GB)
President (US)
Board of
Directors
Factory Manager Sales Manager Advertising&Promotion Accounts Manager Research & Personnel Manager
Maintenance
Production Foreman Manager Developmen Training Officer Health&SafetyOffice
Engineer
t r
Skilled workers
Consider your social and political relationships with the other members
of the organization and how all of that may influence your writing. Are
you trying to impress or influence some of them? Who controls your
ability to advance within the organization? Do you direct someone?
Identify the internal readers (the higher-, peer- and lower- level readers)
as well as the external readers.
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We form the passive with the verb to be [in the mood (Indicative, Infinitive, Conditional,
etc.), tense (present, past, perfect or future) and aspect (simple or continuous) required by
the context] plus the past participle of the main verb (write-wrote-written).
Past Perfect: Its review had already been written by the end of June.
Present Infinitive: A positive review may be written soon.
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Uses:
1. When we try to avoid taking responsibility for an action or when we refer to an
unpleasant event and we do not want to say who or what is to blame.
e. g. The window has been smashed. (instead of "You have smashed the window.')
2. If the person who does the action
-is unknown (My purse was stolen on the train.)
-unimportant (These clothes are made in Italy.)
-obvious from the context (My house was painted two weeks ago.)
3. When the action itself is more important than the person who does it, as in news
headlines, newspaper articles, formal notices, advertisements, instructions, processes, etc.'
e.g. The Fine Arts Museum will be opened to the public on July 1st. (formal notice)
NOTES:
•The present perfect continuous, the future continuous, the past perfect continuous and the future
perfect continuous are not normally used in the passive.
•We can use the verb to get instead of the verb to be in everyday speech when we talk about things
that happen by accident or unexpectedly.
e.g. He got injured while he was fixing the roof. (= he was injured)
•When we want to find out who or what did something, the passive question form is: “Who/What...
by?” (e.g. Who was the Tower of London built by? What was this building destroyed by?)
•With verbs which take two objects such as bring, tell, send, show, teach, promise, buy, sell, read,
offer, give, lend, etc., we can form two different passive sentences:
*active: Andrew offered me a bunch of flowers.
*passive: 1. I was offered a bunch of flowers by Andrew.
2. A bunch of flowers was offered to me by Andrew.
•In the passive, the preposition that follows a verb is placed immediately after the verb.
*active: They accused him of stealing.
*passive: He was accused of stealing.
•The verbs hear, help, see and make are followed by the short infinitive (without to) in the active
but by the long infinitive in the passive.
*active: They heard me call for help.
*passive: I was heard to call for help.
But: hear, see, watch, + ing form (both active and passive)
*active: They saw Jane skating the other day.
*passive: Jane was seen skating the other day.
•Let becomes be allowed to in the passive.
*active: I let my son drive my car last week.
*passive: My son was allowed to drive my car last week.
Only transitive verbs, i.e. verbs that take an object, can be changed into the passive.
*active: The mechanic has just fixed your car.
*passive: Your car has just been fixed.
However, some transitive verbs such as have, fit, suit, resemble, etc., cannot be used into the
passive voice.
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•The agent can be omitted when the subject of the active sentence is one of the following words:
people, one, someone/somebody, they, he, etc.
*active: Somebody locked the front door.
*passive: The front door was locked.
The agent is not omitted when it is a specific or important person or when it is essential to the
meaning of the sentence.
e.g. This ball dress was designed by my grandmother.
This novel was written by Charles Dickens.
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B. Planning
Create an outline. An outline—formal or informal— can help you identify
problems of logic and structural flaws. While a formal outline consists of parallel
headings (i.e. written in parallel grammatical form) and at least two subheadings
under each main heading, an informal one, which is meant to make your
message short and straightforward, can be made of a few words jotted down and
organized by arrows.
By adding numbers, to indicate the order of paragraphs, you convert your first
thoughts into a plan or topic outline. Preparing this plan will serve to remind you of
relevant things that you already know, and to recognize gaps in your knowledge.
Headings are useful in a plan, whatever you are writing, and you should
include them in business communications if they will help your readers. In a letter or
memorandum headings may be useful, and in longer documents they are essential.
Consider, therefore, what headings you should use in planning and in writing your
first draft of any document - even if you decide later not to use headings.
Organize your material. A direct pattern of organization involves that you
should start your main point in a clear topic sentence which in most paragraphs
comes first. In this pattern, the sentences that follow provide further explanation or
evidence, or perhaps an example. If the topic sentence comes last in the paragraph,
the observations or evidence provided in the earlier sentences lead to some
conclusion. This second pattern is called indirect organization.
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Obtain a response. The order of paragraphs should be such that readers are
able to appreciate how the topic of one paragraph leads, appropriately, to that of the
next - but where necessary a commenting or connecting word, or a phrase, should
be used at the beginning of a paragraph to provide continuity (for example, Clearly,
Consequently, First, Second, On the one hand, On the other hand)
Next, we are going to present the most common ways of sequencing ideas:
➢ Chronology, or time sequence follows the natural order of events,
from past to present. Sometimes, when writing a résumé for example,
you have to use a reverse chronology (present your current job first
and then work backwards to earlier jobs).
➢ Categorization helps you divide facts, ideas, or examples into groups
that have common characteristics.
➢ Problem analysis /solution. This type of organizing ideas requires that
you should show how an action has a certain outcome. That is why it is
also called a cause-and-effect sequence.
➢ Comparison. When you have to compare numbers, such as prices,
costs, or profits, make sure that you are looking at similar items (in
terms of packages, sizes, quantities, etc).
➢ Process analysis is a sequence in which you organize your supporting
material so as to answer questions such as How does it work? or How
do you do it? This sequence is used when you instruct someone in a
procedure, or explain how something will be implemented.
C. Writing
With your plan complete, the theme chosen, and the end in sight, try to write
your composition - if it is not too long - at one sitting. Use the words that first come to
mind. To stop for conversation, or to revise sentences already written, or to check
the spelling of a word, or to search for a better word, may interrupt the flow of ideas
and so destroy the spontaneity which gives freshness, interest, continuity and unity
to writing. The time for revision is when the first draft is complete.
Knowing how you will introduce the subject, the order of paragraphs, and how
you will end, you will be able to: (a) begin well; (b) avoid repetition by dealing with
each topic fully in one paragraph; (c) ensure relevance; (d) emphasize your main
points; (e) include comment and connecting words to help your readers along; (f)
write quickly, maintaining the momentum that makes a composition hold together;
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7 Mike and Sam have a shower every morning.
……………………………………………………………..
8 Mum is baking a pie at the moment.
………………………………………………………………
9 The Smiths will be cruising in the Caribbean next summer.
………………………………………………………………
10 In this village, children walk to school every day.
………………………………………………………………
11 Mom didn't collect the dry cleaning yesterday.
………………………………………………………………
12 The shop won't deliver our furniture until Friday.
………………………………………………………………
13 This dress fits Dora perfectly.
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5 They believe he had been forced to hide the truth.
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another, use transitions. These usually come at the beginning and refer to what
came before. There are several types:
✓ Modifiers—thus, moreover, therefore, however, consequently,
nevertheless, etc.;
✓ Phrases—in addition, to sum it up, in contrast, in conclusion,
for example;
✓ Pronouns (e.g. Mr. Johnson argued in favor of a new advertising
campaign. He also proposed another financing plan.)
✓ Key words that are repeated;
✓ Numbering or sequence words—first, second,
third, before, afterwards, last, finally.
In order to emphasize an idea, choose one of the suggestions listed below:
• Put it in a main clause;
• Place it at the beginning or at the end of the sentence ;
• Make it the subject of the sentence.
Conversely, if you want to deemphasize an idea
o Put it in the subordinate clause;
o Place it in the middle position;
o Don’t make it the subject of the sentence.
Solid sentences require the use of parallel structures, i.e. a series of equally
important items in a sentence should be presented in identical grammatical forms.
These may all be verbs (e.g. The aims of our meeting are to determine the
consumers’ attitude towards the new product, to evaluate possible
improvements, and to recommend appropriate action.), nouns (e.g. Education, work
experience, and references are what we consider in hiring.), or clauses (e.g. The
client insisted that the proposal should be reviewed and a discount should be
included.). Parallel structures are also to be used when creating headings and
subheadings.
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What are the possible tools that can be used in order to organize the message and
expand on the topic sentence?
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1. Study the example. Rewrite the following sentences so that the second
sentence should have a similar meaning to the first sentence.
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Bibliografie
BIBLIOGRAFIE
Barrass, R. (2002). Writing at Work: A Guide to Better Writing in Administration, Business and
Management, London: Routledge
Brookes, M., Horner, D. (1997, 2006). Business English, Bucuresti: Teora
Collins Cobuild (2004), English Usage. London. HarperCollins Publishers
Flinders S. (1997, 2003), Test Your Professional English. Business Intermediate, Pearson
Education Ltd.
Jones, L., Alexander, R. (1989, 1996). New International Business English, Cambridge
University Press
Oxford Advanced Learners Dictionary, Oxford University Press, 2004
Popescu, Alina (2009), Writing for Business. A Coursebook, Constanta Editura Europolis
Vince, Michael (2009), Advanced Language Practice - (3rd Edition) - English Grammar and
Vocabulay with Key, Macmillan Publishing House