Anca Vlad

f
PROIECT REALIZAT DE:
CORDUNEANU MĂDĂLINA
BOICU MĂDĂLINA
 Cine este Anca Vlad?

Anca Vlad este o femeie de afaceri de succes care a deschis

primul business din România în domeniul marketingului.
Compania de atunci, grupul Fildas-Catena acum, a devenit
lider în retailul farma, Anca Vlad fiind un etalon pentru
femeile de afaceri din România.
Ce bussines a realizat?

A înființat în 1991 compania

Fildas Trading ( companie de
distribuție și retail de produse
farmaceutice din România)
 CUM A ÎNCEPUT ȘI UNDE A AJUNS(1)
Anca Vlad și-a descoperit pasiunea pentru economie
încă din liceu,urmând să-și continue studiile la
ASE.Datorită rezultatelor obținute pe parcursul anilor și
la examenul de diplomă, a primit o repartiție în
București, la o companie din industria lemnului -actualul
Silvarom.
Experiența profesională dobândită în cei șapte ani, cât a
lucrat în exportul de mobilă avea să o ajute pe Anca
Vlad în următorii pași din viața sa ulterioară de
antreprenor.
În 1987, s-a ivit oportunitatea de a lucra la CCIR, ca director de țară pentru o mare
companie străină – SmithKline Beecham Pharmaceuticals, din Anglia

În luna mai 1990, își înființează prima firmă de marketing consulting din România,
iar cu unul dintre primele contracte a dat lovitura în toată țara.

Dacă vă mai amintiți reclama la pasta de dinți „Aquafresh în trei culori”, atunci
trebuie să știți că sloganul îi aparține Ancăi Vlad.

Un an mai târziu pune bazele afacerii Fildas, o firmă la care a început cu doar 7
angajați.
Campaign objectives Target audience

Goals for impact

Strategy and tactics
Overall campaign strategy Messaging strategy
Develop an effective strategy to raise awareness, Craft compelling core messages, themes, and
mobilize support, and drive change. Utilize narratives to communicate with the target audience.
collaboration, grassroots efforts, advocacy, and Focus on key talking points and emotional appeals
education as key components of the campaign's
approach

Channels and mediums Partnership and collaborations

Utilize various channels and mediums, such as social Foster partnerships, collaborations, and influencer
media platforms, traditional media outlets, and events, engagements to strengthen the campaign. Leverage
to reach the target audience more effectively shared resources, expertise, and the power of collective
efforts
Implementation and timeline
Pre-campaign
Implementation overview preparation
Provide an overview of the campaign's
implementation plan in a concise
manner, summarizing the key steps
and activities involved
Engagement and
communication
Highlight strategies for maintaining
ongoing engagement with the target
audience, including regular social
media updates, newsletters or virtual
and online events
Describe the tasks and activities to be
completed before the campaign
launch, including research, content
creation, and resource gathering
Milestone events and
initiatives
Briefly describe significant milestones
or events planned during the
campaign, such as fundraising
campaigns or
public demonstrations
Campaign launch and
activation
Summarize the actions and initiatives
to be executed during the campaign
launch phase, such as events or
activations
Evaluation and iteration
Summarize the plan for evaluating
campaign effectiveness, gathering
feedback, and making necessary
adjustments for future improvements
Pie chart

The budget breakdown

Our budget is divided into social media
advertising (30%), email marketing
(20%), paid search ads (25%), and 25%
for content marketing and influencer
partnerships. This allocation is based
on our previous campaign's
effectiveness and targets

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Table
Actions Cost
Campaign Reach Engaged Action rate
taken per engage
Campaign 1 50,000 2,000 100 5% $0.50

Campaign 2 75,000 1,500 90 6% $0.75

Campaign 3 100,000 3,000 120 4% $0.60

Campaign 4 60,000 1,000 60 5% $0.80

Campaign 5 80,000 2,500 110 4.5% $0.70

Campaign 6 365,000 10,200 480 4.83% $0.67

Our campaign!
“Embrace the power within you to be a
catalyst for change. With determination and
compassion, let us unite to make a difference,
one step at a time. Together, we can create a
brighter future!”
Buyer persona infographic
Jenna Doe “This is a quote, words full of wisdom that
"I can
always
makelook
thefor campaigns
reader that share my
get inspired.”
32 years old values and beliefs"
Marketing manager

Bio Personality Motivations

Busy professional who loves the field,
but also enjoys traveling and spending
time with friends
Pain points
Struggles to balance work and
personal life due to a busy schedule
and overwhelming tasks both at home
and work
● Confident and assertive when it
comes to decision-making 1 Grow my business
● Creative and always looking for
new ideas
● Empathetic and able to 2 Achieve financial
understand others' perspectives
independence
and ideas
3 Find work-life balance
Roadmap infographics
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Raise public consciousness and foster

Awareness campaign
empathy for the cause

Community Cultivate a sense of community and

engagement encourage active participation

Advocacy and Advocate for change through education

education and discussions

Partnerships and Establish strategic partnerships for

collaborations amplified impact

Grassroots Mobilize local communities to drive

mobilization grassroots action

Influence policy reform for systemic and

Policy reform
sustainable change
Market size infographics
$100M $100M
The social issue carries a substantial $100 million cost,
demanding immediate action to mitigate its widespread
financial impact
$20M
$20M
With an annual cost of $20 million, the social issue
imposes a significant economic burden

$5M
Despite its relatively smaller scale, the $5 million cost
$5M
associated with the social issue highlights the need for
targeted solutions
Testimonials
“Thanks to the impactful efforts of this social campaign, I witnessed firsthand how lives
were transformed”

—Laura Patterson

"This social campaign gave me a platform to raise my voice and make a difference. It
connected me with like-minded individuals”

—John Nelson

"Grateful to be part of this campaign, making a tangible impact”

—Peter James
Social media stats of the campaign
Platforms with most engagement Worldwide reach

Follow the link in the graph or the map to modify its data and then paste the
new one here. For more info, click here

xxx billion xh xmin xx xxx billion xxx billion

Engaged people Average Number of Country 1 people Country 2 people
time spent platforms used
Case studies
Campaign objective Results
“Highlighting tangible campaign
outcomes and success stories” 23% 80% 10%

Approach Increase in page Increase Increase

views in engagement in clicks
● Employed a comprehensive and empathetic
strategy to address the social issue
● Combined research-backed methodologies Key takeaway 1 Key takeaway 2
with community-driven initiatives
● Leveraged technology, partnerships, and Real-life case studies Inspiring examples offer
grassroots mobilization for showcase the power of a valuable insights for future
sustainable solutions comprehensive approach in social campaigns
addressing the social issue in
question
 Thanks Do you have any questions?
addyouremail@freepik.com
+91 620 421 838
yourwebsite.com

CREDITS: This presentation template was created by Slidesgo, and includes

icons by Flaticon, and infographics & images by Freepik

Please keep this slide for attribution

Alternative resources
Here’s an assortment of alternative resources whose style fits that of this template:

● Fractal grid wave background

Resources
Did you like the resources on this template? Get them for free at our other websites:

Photos
● Medium shot woman portrait
● Close up women taking selfie
● Happy young women holding their hands against grey backdrop
● Woman with curly hair protesting low view
● Medium shot middle aged man portrait
● Portrait of smiley stylish senior woman
● African american man in autumn setting
● Women standing together and caring for eachother

Vectors
● Flat design modern business card
 Instructions for use
If you have a free account, in order to use this template, you must credit Slidesgo by keeping the Thanks slide. Please
refer to the next slide to read the instructions for premium users.

As a Free user, you are allowed to:

● Modify this template.
● Use it for both personal and commercial projects.

You are not allowed to:

● Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
● Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
● Include Slidesgo Content in an online or offline database or file.
● Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
● Acquire the copyright of Slidesgo Content.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Instructions for use (premium users)
As a Premium user, you can use this template without attributing Slidesgo or keeping the Thanks slide.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.

You are not allowed to:

● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Fonts & colors used
This presentation has been made using the following fonts:

Półtawski Nowy
(https://fonts.google.com/specimen/Poltawski+Nowy)

Albert Sans Regular and Bold

(https://fonts.google.com/specimen/Albert+Sans)

#000000 #fff5e6 #ead1dc

#d94d3c #ffffffff
 Storyset
Create your Story with our illustrated concepts. Choose the style you like the most, edit its
colors, pick the background and layers you want to show and bring them to life with the
animator panel! It will boost your presentation. Check out how it works.

Pana Amico Bro Rafiki Cuate

 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource and click on
the object you want to change. Then, click on the paint bucket and select the color you want. Group the resource again
when you’re done. You can also look for more infographics on Slidesgo.
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons