Comunicare Public

Syllabus, Semestrul II, 2014

Descrierea cursului Cursul va acoperi ntregul proces al campaniilor de comunicare public, conceptele teoretice specifice planificrii, implementrii i evalurii campaniilor de comunicare public i aplicarea practic a acestor concepte. Studenii vor parcurge etapele unei campanii de comunicare public eficiente i vor beneficia de o bibliografie curent, avnd ca scop dezvoltarea cunotinelor i abilitilor studenilor n acest domeniu. Un accent deosebit va fi pus pe participarea activ a fiecrui student i munca pe echipe. Obiectivele cursului n urma absolvirii disciplinei, studenii trebuie s fie capabili s neleag conceptele teoretice, s planifice, s implementeze i s evalueze o campanie de comunicare public. Obiectivele cursului: Prezentarea principiilor comunicrii publice Descrierea conceptelor teoretice Aplicarea conceptelor teoretice Descrierea analizelor i strategiilor specifice Prezentarea studenilor diferite metode i abordri din domeniul comunicrii publice Contact: Consultaii: Miercuri, 14.00-16.00, Str. Pandurilor Nr 7, Hotel Universitas etaj 9. E-mail: comunicare.publica.ubb@gmail.com; comunicare.publica@publichealth.ro

Bibliografie Bibliografie obligatorie: Andreasen, A. (2006). Social marketing in the 21st century, Sage Publications, Thousand Oaks Atkin, C.K., Rice, R.E. (2001). Public Communication Campaigns, Third Edition, Sage Publications, Thousand Oaks. Corcoran, N. (2007). Communicating Health, Sage Publications, Thousand Oaks. Kotler, Philip, Lee, Nancy. Social Marketing (2008). Influencing behaviors for good, Third Edition, Sage Publications, Thousand Oaks. Lamerton, Jacey. (2001). Everything You Need to Know Public Speaking, Harper Collins Publishers. MacDonald, T.H. (1998). Rethinking Health Promotion A Global Approach, Routledge, London and New York. McKenzie, J.F., Neiger, B.L., Smelzer, J.L. (2005). Planning, Implementing and Evaluating Health Promotion Programs, A primer, Fourth Edition, Pearson Education Inc. Seale, C. (2007). Media and Health, Sage Publications, London, UK. Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks. Chereches, RM (2014). Comunicare public. Ghid de campanii sociale, Editura Accent Bibliografie opional: Andersen, Katya. (2006). Robin Hood Marketing, Jossey-Bass, San Francisco, CA. Andreasen, A. (2002). Marketing Social Marketing in the Social Change Marketplace, Journal of Public Policy and Marketing, 21(1):3-13. Barry, Pete (2008). The Advertising Concept Book: A complete guide to creative ideas, strategies and campaigns, Thames& Hudson, London, UK. Earl, S., Lloyd, C., Sidell, M., Spurr, S. (2007). Theory and Research in Promoting Public Health, Sage Publications, Thousand Oaks. Hornik, C.R. (2001). Public Health Communication evidence for behavior change, Lawrence Erlbaum Associates, New Jersey Lee, N.R., et.al(2006). Encouraging African American Women toTake Charge. Take the Test: The Audience Segmentation Process for CDCs HIV Social Marketing Campaign, Social Marketing Quarterly, XII(3):16-28.
Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate

Comunicare Public

Syllabus, Semestrul II, 2014

OConnor, J.Regis. (1997).High-impact Public Speaking for Business and the Professions, NTC Contemporary. Prochaska, J.O., DiClemente, C. (1983). Stages and Processes of Self-Change on Smoking: Toward an Integrative Model of Change, 51(3):390-395. Shapiro, R.Y., Page, B.I. (1983). Effects of Public Opinion on Policy, American Political Science Review 77(1):175-190. Wong, F. et.al. (2004). VERB A Social Marketing Campaign to Increase Phyisical Activity among Youth, Preventing Chronic Disease Public Health Research and Practice, CDC, 1(3):1-7. Albarracin. D., McNatt, P.S., Klein, C., Ho, R. (2003). Persuasive communication to change actions:an anlysis of behavioral and gognitive impact in HIV prevention, Health Psychology, 22(2):166-177. Formatul orelor de curs i seminar Durata cursului i a seminarului este de cte dou ore fiecare. Cursul se va ine sptmnal, iar a seminarul o dat la dou sptmni. Se urmrete citirea materialelor nainte de ntlniri. Studenii trebuie s vin pregtii s discute temele la seminar. Discuiile se vor baza pe bibliografie, avnd n vedere componentele unei campanii de comunicare public. Onoare academic i integritate Studentul trebuie s dea dovad de responsabilitate. Este obligatoriu ca un student s dea dovad de etic i s demonstreze un standard moral ridicat. Plagiatul i/sau copiatul sunt considerate inacceptabile! Aceste situaii vor fi pedepsite lund n considerare regulamentul facultii, respectiv al universitii. Se consider plagiat: reproducerea exact a cuvintelor unui autor, fr citare corespunztoare; traducerea i/sau parafrazarea cuvintelor unui autor, fr citare corespunztoare; rezumarea/ redarea/ reformularea ideilor unui autor, fr citare corespunztoare. Accesibilitate la cursuri Dac avei o dizabilitate care necesit cerine speciale, v rugm adresai-v titularului de curs, i vom face aranjamentele necesare. Planificarea cursurilor Curs 1 Curs introductiv Teme: principiile comunicrii publice, caracteristicile campaniilor, control social, procese, stakeholders. Bibliografie obligatorie: Atkin, C.K., Rice, R.E. (2001). Public Communication Campaigns, Third Edition, Sage Publications, Thousand Oaks, Capitolul 1 - Public communication campaigns: The American Experience (p.3-8). McKenzie, J.F., Neiger, B.L., Smelzer, J.L. (2005). Planning, Implementing and Evaluating Health Promotion Programs, A primer, Fourth Edition, Pearson Education Inc., Capitolul 1- Health Education, Health Promotion, Health Educators, and Program Planning (p.1-19). Hornik, C.R. (2001). Public Health Communication evidence for behavior change, Lawrence Erlbaum Associates, New Jersey, Introduction- Public Health Communication:Making sense of contradictory evidence (p.1-19). Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 7-16) Bibliografie opional: Shapiro, R.Y., Page, B.I. (1983). Effects of Public Opinion on Policy, American Political Science Review 77(1):175-190. Curs 2 Principiile comunicrii publice Teme: Istoria i puterea campaniilor; campania public; perspective teoretice. Bibliografie obligatorie: Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 2 Not Just Business as Usual (p.5-8); Atkin, C.K., Rice, R.E. (2001). Public Communication Campaigns, Third Edition, Sage Publications, Thousand Oaks, Capitolul 15 Singing the (VD) Blues (p.269-279).
Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate

Comunicare Public

Syllabus, Semestrul II, 2014

Andreasen, A. (2006). Social marketing in the 21st century, Sage Publications, Thousand Oaks, Capitolul1 Social st Change, Social Problems and the 21 Century Marketing (p.3-30); Capitolul 3 - The Structure of Social Problems ( p.63-86) Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 17-53) Curs 3 Marketingul social i schimbarea comportamental Teme: Definiie i principii; Mixul de marketing social Bibliografie obligatorie: Andreasen, A. (2006). Social marketing in the 21st century, Sage Publications, Thousand Oaks, Capitolul 4 The Role of Social Marketing (p.87-107). Kotler, Philip, Lee, Nancy. Social Marketing (2008). Influencing behaviors for good, Third Edition, Sage Publications, Thousand Oaks, Capitolul 1 Defining Social Marketing (p. 3-25). Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 1 Social Marketing Basics (p.3-4); Capitolul 3 The Social Marketing Mix (p. 9-19). Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 54-85) Bibliografie opional: Andreasen, A. (2002). Marketing Social Marketing in the Social Change Marketplace, Journal of Public Policy and Marketing, 21(1):3-13. Wong, F. et.al. (2004). VERB A Social Marketing Campaign to Increase Phyisical Activity among Youth, Preventing Chronic Disease Public Health Research and Practice, CDC, 1(3):1-7. Curs 4 Teoriile modificrilor comportamentale Teme: Modelul credinelor despre sntate; Teoria social cognitiv; Teoria acinuii motivate ; Teoria comportamentului planificat; Modelul transteoretic (Etapele schimbrii); Modelul difuziei inovaiilor; De la teorie la practic.. Bibliografie obligatorie: McKenzie, J.F., Neiger, B.L., Smelzer, J.L. (2005). Planning, Implementing and Evaluating Health Promotion Programs, A primer, Fourth Edition, Pearson Education Inc., Capitolul 7 Theories and Models Commonly Used for Health Promotion Interventions (p.143-177). Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 10 Developing effective messages: Theories of behavior change (p.91-96). Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 86-168) Bibliografie opional: Earl, S., Lloyd, C., Sidell, M., Spurr, S. (2007). Theory and Research in Promoting Public Health, Sage Publications, Thousand Oaks, Capitolul 5 Theoretical Perspectives on Promoting Public Health (p.5-31). Prochaska, J.O., DiClemente, C. (1983). Stages and Processes of Self-Change on Smoking: Toward an Integrative Model of Change, Journal of Consulting and Clinical Psychology, 51(3):390-395. Curs 5 Audiene i segmentare Teme: tipuri de publicuri, segmentare. Bibliografie obligatorie: Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 7- Segmenting the target audience (p. 51-61); Corcoran, N. (2007). Communicating Health, Sage Publications, Thousand Oaks, Capitolul 2 Social and Psychological Factors in Communication (p.32-53). Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 169-197) Bibliografie opional: Lee, N.R., et.al(2006). Encouraging African American Women toTake Charge. Take the Test: The Audience Segmentation Process for CDCs HIV Social Marketing Campaign, Social Marketing Quarterly, XII(3):16-28.
Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate

Comunicare Public

Syllabus, Semestrul II, 2014

Curs 6 Strategia Teme: scop, misiune, obiective; comportament int; teoria schimbului beneficii vs. costuri; bariere. Bibliografie obligatorie: McKenzie, J.F., Neiger, B.L., Smelzer, J.L. (2005). Planning, Implementing and Evaluating Health Promotion Programs, A primer, Fourth Edition, Pearson Education Inc., Capitolul 6 Mission Statement, Goals and Objectives (p.127142). Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 8- Strategy Development (p. 67-72). Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 198-217) Bibliografie opional: Barry, Pete (2008). The Advertising Concept Book: A complete guide to creative ideas, strategies and campaigns, Thames& Hudson, London, UK, Capitolul 2 The Strategy (p. 41-55). Curs 7 Canalul n comunicarea public Teme: identificarea canelelor potrivite, customizarea abordrii, expunere la mesaj, mediere i distorsionare Bibliografie obligatorie: Corcoran, N. (2007). Communicating Health, Sage Publications, Thousand Oaks, Capitolul 4 Mass Media in Health Communication (p.73-87); MacDonald, T.H. (1998). Rethinking Health Promotion A Global Approach, Routledge, London and New York, Capitolul 10- Health Promotion and the Mass Media (109-114). Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 9- Identifying appropriate channels (p.81- 90); Seale, C. (2007). Media and Health, Sage Publications, London, UK. Capitolul 3 The Production of Unreality (p.44-66). Bibliografie opional: Andersen, Katya. (2006). Robin Hood Marketing-Stealing Corporate Savvy to Sell Just Cases, Jossey-Bass, San Francisco, CA, Capitolul 8 Aiming for Hearts and Minds: Take your message where your audiences are (p.185216). Curs 8 Concept i instrumente Teme: Concept, mesaj, argumente, principiile persuasiunii. Bibliografie obligatorie: Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 10 Developing effective messages-Message concepts (p.97-101); Capitolul 11 - Producing creative executions (p.111-122). Albarracin. D., McNatt, P.S., Klein, C., Ho, R. (2003). Persuasive communication to change actions:an anlysis of behavioral and cognitive impact in HIV prevention, Health Psychology, 22(2):166-177. Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 218-238; 262-284) Bibliografie opional: Barry, Pete (2008). The Advertising Concept Book: A complete guide to creative ideas, strategies and campaigns, Thames& Hudson, London, UK, Capitolul 1 Basic Tools (p. 17-40). Gallivan, J., Lising, M., Ammaray, N.J., Greenberg, R. (2007). The National Diabetes Education Programs Control your diabetes. For life Campaign: Design, Implementation and Lessons Learned, Social Marketing Quarterly, XIII(4):65-82. Curs 9 Pretestarea abordrii Teme: motivul pretestrii, criterii, metode. Bibliografie obligatorie:

Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate

Comunicare Public

Syllabus, Semestrul II, 2014

Weinreich, Klein, Kendra (1999). Hands-on Social Marketing: A step by step guide, Sage Publications, Thousand Oaks, Capitolul 12 - Pretesting principles (p.123-128), Capitolul 13 - Conducting the pretest (p. 129 -150); Capitolul 14 Using the pretesting results (p.151- 156); Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 239-261) Curs 10 Implementarea campaniilor de comunicare public Teme: design-ul unui plan; buget- determinare, justificare, considerente etice; surse de finanare; managementul resurselor financiare, umane, materiale. Bibliografie obligatorie: McKenzie James F., Neiger L. Brad, Smeltzer, Jan L., Planning, Implementing & Evaluating Health Promotion Programs, Capitolul 10- Identification and allocation of resources (p.232-247 ), Capitolul 12- Implementation strategy and associated concerns (p.274-287). Kotler, Philip, Lee Nancy Social Marketing Influencing Behaviors for Good, Sage Publications, 2008, Capitolul 16 Establishing Budgets and Finding Funding (p.341-358); Capitolul 17 - Creating an Implementation Plan and Sustaining Behavior (p. 359-380). Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 285-324) Bibliografie opional: McKenzie James F., Neiger L. Brad, Smeltzer, Jan L., Planning, Implementing & Evaluating Health Promotion Programs, Capitolul 9- Community organizing and community building (p. 212-228 ). Curs 11 Redactarea i prezentarea propunerii de campaniei public Teme: Audien, grupuri int, stakeholders; prezentarea propunerii de campanie; cunoaterea auditoriului, structurarea discursului, limbaj nonverbal, utilizarea mijloacelor vizuale. Bibliografie obligatorie: Lamerton, Jacey. (2001). Everything You Need to Know Public Speaking, Harper Collins Publishers. Capitolul 3 Deciding on the Words (p. 26-48); Capitolul 4 - Words are not enough (p. 48-78), Capitolul 5 - Coping with the venue (p.78-88), Capitolul 6 - Personal Presentation, (p. 88-107). Bibliografie opional: Davidson, J. (2003). The complete guide to public speaking, John Willey and Sons, New Jersey. Curs 12 Evaluarea campaniilor de comunicare public Teme: Importana evalurii obiective; abordri ale evalurii; design-ul evalurii; costuri ale evalurii. Bibliografie obligatorie: Atkin, C., Rice, R. (2001). Public Communication Campaigns, Sage Publications, Capitolul 6- Evaluating Communication Campaigns (p. 105-124) Kotler, Philip, Lee Nancy (2008).Social Marketing Influencing Behaviors for Good Sage Publications, 2008, Capitolul 15 -Developing a Plan for Monitoring and Evaluation (p. 323-340). Hornik, Robert (2001). Public Health Communication Evidence for Behavior Change, Lawrence Erlbaum Associates, New Jersey, Capitolul 7 - The Impact of Antismoking Media Campaigns on progression to Establish smoking (p. 115-130). Chereches, Razvan M. (2014). Comunicare public. Ghid de campanii sociale, Editura Accent (p. 325-342) Bibliografie opional: Hornik, Robert. (2001). Public Health Communication Evidence for Behavior Change, Lawrence Erlbaum Associates, New Jersey, Capitolul 18 - From Prevention Vaccines to Community Care: New Ways to Look at Program Success (p. 327-356). Curs 13 Prezentarea vorbitorului Teme: motivul prezentrii, raportul cu audiena, credibilitate, mit, realitate, limbajul corpului
Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate

Comunicare Public
Sistemul de punctare i evaluare: Deadline & puncte 28 Martie, ora 13:00 Etapa 1. Problem Faza

Syllabus, Semestrul II, 2014

Dimensiune 230 caractere 1300 caractere 1300 cuvinte Un fiier 2600 caractere 600 caractere 1300 caractere 600 caractere 600 caractere 370 caractere 370 caractere 1300 caractere 1300 caractere Fiier Fiier Fiier 5000 caractere Links Fiier arhiv 5000 caractere Links Link youtube 3000 caractere

1.1. Descrierea problemei abordate 1.2. Motivaia alegerii problemei

1,5 puncte

2. Cercetare formativ

2.1. Metode de cercetare folosite 2.2. Instrumentele de cercetare 2.3. Rezultatele cercetrii formative 2.4. Model de modificare comportamental (plus motivaie)

25 Aprilie, ora 13:00

3. Concept

3.1. Descrierea conceptului 3.2. Grupul-int al campaniei

1,5 puncte

3.3. Mesajul campaniei 3.4. Tonalitatea mesajului 3.5. Poziionarea mesajului Teren Online 4. Planificare i materiale 3.6a. Descrierea canalelor (inclusiv motivare) 3.6b. Descrierea canalelor (inclusiv motivare)

4.1. Model logic integrat (plus atribuii/membru echip) 4.2. Schem logic integrat (plus atribuii/membru echip) 4.3. Timeline integrat

26 Mai, ora 13:00

5. Implementare

Teren

5.1a. Raportul implementrii 5.2a. Expunere media

1,5 puncte Online

5.3a. Documentare photo (max 10 buc.) 5.1b. Raportul implementrii 5.2b. E-expunere 5.4. Clip video integrat (max 3 min.) 6. Evaluare Teren 6.1a. Metode de cercetare, rezultate evaluare de proces, rezultate evaluarea efectelor i rezultate evaluare de impact 6.1b. Analytics, insights, ... 6.2b. Rezultate evaluarea efectelor i rezultate evaluare de impact
Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate

Online

Links 1500 caractere

Comunicare Public
Ultimul seminar 1,5 puncte Sesiune 4 puncte 8. Examen scris 7. Prezentare

Syllabus, Semestrul II, 2014

Se va prezenta la seminar

7.1. Prezentare powerpoint sau echivalent (durata: maxim 5 minute)

8.1. Examen cu ntrebri deschise

40 minute

1.

Identificarea problemei

1.1 Care este problema pe care o abordai? (230 caractere) 1.2 De ce ai ales aceast problem? Descriei importana abordrii acestei probleme, semnificaia acesteia i motivai alegerea fcut. (1300 caractere) 2. Cercetarea formativ 2.1. Toate ideile se bazeaz pe eforturi anterioare (programe, cercetri, iniiative) dar i pe activiti de evaluare a nevoilor (needs assessment) desfurate punctual pe problema aleas. Prezentai pe scurt cercetarea formativ a ideii dumneavoastr i metodele folosite. (1300 caractere) 2.2. Instrumentele de cercetare 2.3 Toate ideile se bazeaz pe eforturi anterioare (programe, cercetri, iniiative) dar i pe activiti de evaluare a nevoilor (needs assessment) desfurate punctual pe problema aleas. Prezentai pe scurt rezultatele ce vor sta la baza implementrii i evalurii campaniilor de comunicare public. (1300 caractere) 2.4. Descriei modelul de modificare comportamental ales i motivai aceast alegere. (600 caractere)

3. Concept 3.1. Descriei conceptul campaniei i funcionalitatea acestuia. (1300 caractere) 3.2. Care este grupul int al campaniei? Descriei segmentul de populaie asupra cruia aceast campanie va avea cea mai mare influen. Cum va influena campania ta comportamentul acestora? (600 caractere) 3.3. Care este mesajul campaniei? (600 de caractere) 3.4. Care este tonalitatea mesajului? (370 de caractere) 3.5. Care este poziionarea mesajului? (370 de caractere) Campanie de comunicare public teren 3.6a. Descrierea canalelor (inclusiv motivare) (1300 caractere) Campanie de comunicare public online 3.6b. Descrierea canalelor (inclusiv motivare) (1300 caractere)

4. Planificare i materiale 4.1. Model logic integrat (plus atribuii/membru echip) 4.2. Schem logic integrat (plus atribuii/membru echip) 4.3. Timeline integrat

Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate

Comunicare Public

Syllabus, Semestrul II, 2014

5. Implementarea campaniei de comunicare public Campanie de comunicare public teren 5.1a. Raport: Descriei planul de implementare, momentele cheie ale acestuia. (5000 caractere) 5.2a. Expunerea media a campaniei de comunicare public links 5.3a. Documentare photo (max 10) arhivate 5.4. Clip reprezentativ pentru activitile de implementare a campaniei de comunicare public, max 3 minute trimis linkul de pe youtube Campanie de comunicare public online 5.1b. Raport: Descriei planul de implementare, momentele cheie ale acestuia. (5000 caractere) 5.2b. E-expunere Link-uri ctre canalele on-line utilizate, e.g. facebook, twitter,website, etc.

6. Evaluare Campanie de comunicare public teren 6.1a. Descriei metodele de cercetare utilizate pentru evaluarea de proces, a rezultatelor i a impactului campaniei de comunicare public, i descriei rezultatele/impactul campaniei de comunicare public. (3000 caractere) Campanie de comunicare public online 6.1b. Analytics, insights... 6.2b. Descriei rezultatele/impactul campaniei de comunicare public online. (1500 caractere)

7. Prezentare Campanie de comunicare public teren Campanie de comunicare public online

7.1. Prezentare powerpoint sau echivalent, se va prezenta la seminar i va integra cele dou campanii, pe teren i online (maxim 5 minute). Aici vei integra i materialele dezvoltate pentru implementarea campaniei de comunicare public.

! Orice contestaie va fi depus n maxim 48 de ore dup afiarea rezultatelor. Modalitatea de depunere a contestaiilor este (1) personal, n orele de consultaie ori (2) prin e-mail. ! Orice mail trimis trebuie sa conin obligatoriu numele i prenumele studentului, secia, anul, forma de nvmnt (zi sau IDD), numrul matricol i materia la care facei referire.

Universitatea Babe-Bolyai Cluj-Napoca, Facultatea de tiine Politice, Administrative i ale Comunicrii Specializarea CRP i Publicitate